Posts Tagged ‘cbs’

Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record

April 7, 2014  |  Media Week  |  No Comments

The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time most-watched nonfootball sporting event on cable. According to Nielsen live-plus-same-day data, the Kentucky-Wisco nail-biter drew 16.3 million total viewers and a whopping 9.2 household rating, easily outgunning the previous cable record holder. (ESPN’s telecast of the Japan-USA Women’s World Cup Final in 2011 had set the previous high-water mark with an average draw of 13.5 million viewers.) The late game, which Kentucky clinched on yet another late three-pointer from Aaron Harrison, was down only slightly from last year’s analogous matchup on CBS. The Michigan-Syracuse broadcast drew 17.1 million viewers and a 10.2 rating, making it the most-watched, highest-rated Final Four game since 2005. Kentucky’s 74-73 victory scared up the fifth biggest Final Four delivery and rating in the last 10 years

Read More

David Letterman Retirement News Sparks Frenzy of Successor Speculation

April 5, 2014  |  Variety  |  No Comments

David Letterman’s decision to retire next year has predictably set off a storm of speculation about successors to his “Late Show” throne. Stephen Colbert (pictured) has had quite a reversal of fortune in the past seven days. Last week he was forced to defend his Comedy Central series from accusations of racial insensitivity stemming from... Read more

Read More

David Letterman to Retire from CBS in 2015

April 3, 2014  |  Variety  |  No Comments

David Letterman is preparing to announce his retirement from CBS next year. Letterman is expected to discuss his plan to retire in about a year on Thursday’s edition of “The Late Show.” Last year, Letterman re-upped his latenight contract with the Eye network in a two-year deal that was expected to be his last. As... Read more

Read More

‘The Good Wife’ Team Talks Plot Twists, Character Growth with Charlie Rose

March 27, 2014  |  Variety  |  No Comments

Charlie Rose cut straight to the chase on Wednesday night in his discussion with “The Good Wife” gang. “We’re going to start with one question: what the hell happened to Will and why?” Rose, the “CBS This Morning” host, posed the question to “Good Wife”creators/exec producers Robert and Michelle King and stars Julianna Margulies and... Read more

Read More

Allstate’s Marketing Boss Talks Up ‘March Mayhem’

March 25, 2014  |  Media Week  |  No Comments

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed some of the most highly visible marketing activations in sports. On the first big day of the NCAA Men’s Division I Basketball Championship , the Syracuse alum plots out the Xs and Os of the insurance giant’s busy March. This is Allstate’s third year as an NCAA corporate partner. What kind of activations can we expect to see from you in and around March Madness ? Things are going to evolve with our “March Mayhem” positioning, let’s put it that way. Consumers can expect to hear from Mayhem, especially on this, the day of all days, when the inevitable bracket busting begins. So it’s a full-court press on the TV front?

Read More

CBS Corp. Sets Plans for Outdoor IPO, Divestiture

March 17, 2014  |  Variety  |  No Comments

CBS has formally launched the IPO process for its outdoor advertising unit. As expected, the Eye said Monday it has filed a prospectus with the Securities and Exchange Commission that calls for it to sell 20 million shares in its domestic outdoor advertising unit. The IPO shares are expected to price between $26 and $28,... Read more

Read More

Bazinga! CBS Renews The Big Bang Theory Through 2016-17

March 12, 2014  |  Media Week  |  No Comments

Nerds rejoice: CBS has renewed The Big Bang Theory for another three years, ensuring that Leonard, Sheldon and the rest of the gang will be yukking it up through the 2016-17 broadcast TV season. The duration of the pickup is not a shocker; when CBS last renewed Big Bang back in January 2011, it was for a three-season run. Now in its seventh season, Big Bang is broadcast’s top-rated scripted series, averaging a 5.3 in the adults 18-49 demo, per Nielsen live-plus-same-day data. (The Walking Dead is far and away the highest-rated show on the tube, averaging a whopping 6.7 in the dollar demo through the first 13 episodes of its fourth season on AMC.) With massive deliveries of advertiser-friendly viewers comes premium unit costs. According to media buyers, the average price of a 30-second spot in Big Bang during the upfront was a cool $326,260, making the show network TV’s most valuable scripted real estate . “Comedy is a big part of our schedule, and The Big Bang Theory is the biggest comedy force on television,” said Nina Tassler, chairman, CBS Entertainment, by way of announcing the renewal.

Read More

Fox Cancels Raising Hope

March 10, 2014  |  Media Week  |  No Comments

Fox on Monday said “nope” to a fifth season of Raising Hope . The network will air a two-part series finale on Friday, April 4, thereby bringing an end to the peripatetic Greg Garcia comedy. Since debuting in September 2010, Raising Hope has occupied no fewer than six different time slots. In its first three seasons, Hope ping-ponged across Fox’s Tuesday night schedule before being shifted to Thursday for its Season 3 finale … which aired a full month after its most recent original broadcast date. When Fox in advance of this season moved Hope to Fridays, the writing was on the wall for the daffy family comedy. Fox stacked back-to-back episodes of Hope for five weeks, whereupon it was paired with the freshman sitcom Enlisted . Season-to-date, Hope is averaging 2.16 million live-plus-same-day viewers and an anemic 0.7 in the adults 18-49 demo.

Read More

A Look at What the Broadcast TV Networks Have in Store for 2014-15

March 10, 2014  |  Media Week  |  No Comments

“Time is a flat circle. Everything we’ve ever done or will do, we’re gonna do over and over and over again.” —Rustin Cohle While his musings have more to do with Nietzsche than Nielsen, True Detective’s nihilist ex-cop just as easily could have been inveighing against the infernal hamster wheel that is broadcast TV’s development process. Two-thirds of the way through another unremarkable season, the pilots designed to replace the failures of 2013-14 are a familiar stew of cop shows, bland comedies and spinoffs. And yet, hope springs eternal … Poised to win its first seasonal ratings crown in 10 years, NBC is still struggling with its Thursday night comedy lineup. All three newcomers have been shuttered, but with 19 sitcom pilots in the hopper, the Peacock has plenty of options. The twin comedy suns that light NBC’s corner of the universe are represented in Tina Fey’s Tooken and Amy Poehler’s Old Soul ; along with a Craig Robinson vehicle and Rob Lowe’s turn as a tennis hustler. These are the only projects that deviate from the cookie-cutter relationship comedy template. On the drama front, the resurrected CBS pilot Babylon Fields could bring NBC’s Wednesday 8 p.m. slot back from the dead. Speaking of CBS , the Eye Network once again has few weak spots to shore up, as it is expected to renew the vast majority of its lineup. (As CBS Corp. CEO Les Moonves said last week, “The problem with our new development is, where do you put it all?”) Having secured the rights to the new Thursday Night Football package , CBS has a powerful new vehicle with which to promote its ailing Monday 10 p.m. slot. Look for Vince Gilligan’s Battle Creek and an untitled Wall Street drama from Taylor Elmore (Justified) and John Cusack to help level the playing field. Fox entertainment chairman Kevin Reilly has made good on his promise to scrap the insanely inefficient custom that is pilot season, jumping straight into seven series orders. Among these are the Batman prequel Gotham, which could make for a nice fit on Monday nights with the returning Sleepy Hollow , and the Rainn Wilson detective strip, Backstrom. Seth MacFarlane, John Mulaney and Fey have comedies in the works for next season when Fox will have as many as six-and-a-half hours to fill each week.

Read More

Nina Tassler Upped to Chairman, CBS Entertainment

February 20, 2014  |  Media Week  |  No Comments

Veteran CBS hit-maker Nina Tassler has been promoted to chairman of CBS Entertainment, inking a new deal with the network that extends through 2017. In her new role, Tassler will lead CBS’ programming across prime time, late night and daytime, while spearheading programming development in all genres. Tassler’s promotion comes as CBS commits to a slate of summer originals like the returning thriller

Read More