Posts Tagged ‘cbs’

The ‘Big Brother’ Winner Is…

September 25, 2014  |  Variety  |  No Comments

Find out who won Season 16 of CBS' "Big Brother," with Cody, Derrick and Victoria vying for the $500,000 prize.

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The ‘Big Brother’ Winner Is…

September 25, 2014  |  Variety  |  No Comments

Find out who won Season 16 of CBS' "Big Brother," with Cody, Derrick and Victoria vying for the $500,000 prize.

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Super Bowl Rematch Tops Nielsen TV Twitter Sports Broadcasts

September 24, 2014  |  Media Week  |  No Comments

The Super Bowl rematch between the Seattle Seahawks and Denver Broncos put CBS Sports on top of Nielsen's TV Twitter ratings in the sports broadcast category last week. But unlike the lopsided NFL championship game, which saw the Hawks steamroll the Broncos, this week's contest was a corker. The Hawks came out on top in a nail-biting overtime win, which did wonders for CBS, giving the network four out of 10 of its football contests in the top 10 Twitter response ratings. The Hawks-Broncos clash lit up the sports Twittersphere with 663,000 unique tweets reaching an audience of 7.2 million Twitter users. Most of the tweets centered on the see-saw battle that saw Denver QB Peyton Manning engineer a last-minute drive that tied the game and forced it into overtime. But the Broncos came up short, 26-20. One viewer had a religious experience. Dear Football gods, Thank you for this Broncos-Seahawks game. — CBS Sports (@CBSSports) Sept. 21, 2014 Another had a "take that" take. The @DenverBroncos give Seattle a taste of their own medicine. Safety. pic.twitter.com/qNvLPiLexK — CBS Sports (@CBSSports) Sept. 21, 2014 And there was this tweet playing on the Broncos' home town. BREAKING: the Broncos are being renamed the Enver Broncos due to the lack of D. #NFL #DENvSEA — Richard David Jordan (@richarddjordan) Sept.

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Toronto Film Review: ‘The Equalizer’

September 7, 2014  |  Variety  |  No Comments

Denzel Washington balances the scales of justice in “The Equalizer,” an ultraviolent update of the 1985-89 CBS drama series.

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Jim Parsons Hits the Stratosphere

September 1, 2014  |  Media Week  |  No Comments

Honestly, if this keeps up, they’re just going to have to rename the Emmy Award for Lead Actor in a Comedy the Jim Parsons Award. Last week, the 41-year-old won the prize for a fourth time for his role as Sheldon Cooper, main character on CBS’ The Big Bang Theory . It was a busy August for Parsons. Two weeks earlier, he and his cast mates Johnny Galecki and Kaley Cuoco-Sweeting signed a three-year deal with the show for $1 million per episode each, and more than one observer suggested CBS should be happy to pay so little. (Big Bang returns for Season 8 on Sept. 22.) Jim Parsons was photographed Aug. 27 by Randall Slavin on the Warner Bros. lot in Los Angeles. Parsons in particular is worth it. The sitcom is the most-watched show on broadcast, averaging a 6.2 rating in the dollar demo (the next-most popular show gets a 4.4). It’s also an incredibly valuable rerun, bringing in $2 million per episode for studio Warner Bros. Domestic TV. In many ways, it’s the swan song of the multicamera, laugh-track comedy era, with Parsons’ Sheldon at its center. Parsons, an accomplished stage actor, took time between seasons to play Tommy Boatwright in a revival of Larry Kramer’s groundbreaking autobiographical play about the AIDS crisis, The Normal Heart, in 2011, and then again in 2013 to reprise the role for Ryan Murphy’s adaptation for HBO . Over the phone, Parsons is warm and deferential, discussing his career successes the way you’d talk about finding a $50 bill on the ground. But it’s clear after a moment or two of conversation that he’s also a guy who takes nothing for granted. Adweek: You started your career on the stage, and you’ve come back to New York to work in The Normal Heart on Broadway in between seasons. Do you miss that part of your career? Parsons: Yes, without a doubt

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What Did TV CEOs Tell Investors About the Weak Ad Market?

August 20, 2014  |  Media Week  |  No Comments

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when they were in the hot seat at the end of the summer. Here are some of the reasons the market was down... and some of the spin. (If you'd like to check out the calls yourself, they've been helpfully compiled

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What Did TV CEOs Tell Investors About the Weak Ad Market?

August 20, 2014  |  Media Week  |  No Comments

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when they were in the hot seat at the end of the summer. Here are some of the reasons the market was down... and some of the spin. (If you'd like to check out the calls yourself, they've been helpfully compiled

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All of San Francisco Hates NFL Red Zone Advertising

August 11, 2014  |  Media Week  |  No Comments

Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s first 2014 preseason game on CBS affiliate KPIX last Thursday, computer-generated ads for the car dealers covered the red zone . The graphics appeared when the offense for either the 49ers or their opponents, the Baltimore Ravens, started a down inside the opponent’s 20-yard line. The messages remained onscreen during actual game play. So far it's only on local ads, but locals do not care for it. Other teams have also begun experimenting with red-zone advertising—much to the displeasure of the NFL’s target demo. Deadspin called the campaigns “horrifying,” and SB Nation used bold text and all caps when titling one of these

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With Broadcast Volume Down, TV Inventory Is Going to Get Expensive

June 29, 2014  |  Media Week  |  No Comments

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for Magna Global), said he’s predicting volume decreases on the order of between 5 percent and 10 percent across what was a $9.25 billion upfront bazaar last year (where networks saw strong interest in upfront commitments), which was followed by a weak season. That puts the upfront haul (which is, of course, largely theoretical anyway—clients can cancel up to 25 percent of their commitments) comfortably south of the $9 billion mark. But it also means more of the real buying will get done after the season’s hits are established, and at a hefty markup. “Scatter is going to be pricey,” said one network exec flatly. Don’t confuse this talk with the CPM gains networks tout during the upfront —those can be valuable, but they can also be a smokescreen when dollar volume is down. “We’ve had a couple of years where it seems like all of the scatter business was pushed into the upfront markets, and that, surprisingly, continued into last year from the year before,” explained Wieser. “Because [the trend] didn’t break last year, we had virtually no volume in the scatter market [since new shows couldn’t deliver the ratings].” Clients, Wieser said, are asking themselves why they’re putting so much money down in the upfront when that money just gets redistributed at midseason to atone for underdeliveries. Why not hold back that money and spend it when it’s clear what the hits are, rather than have money languish at a network where your customers aren’t watching? Well, buyers are about to find out whether or not the trade-off—better shows for higher prices—is worth it. “‘Why don’t we look to see what pops up in the middle of the year and whose seasons are strongest?’” Wieser asked rhetorically. The glum ratio of hits to misses isn’t new—even the networks themselves joke about how bad it is—so if you don’t have to lock in your buys, why bother? But if every advertiser decides that this is the season to cut back on upfront budgets and put the remaining cash into scatter inventory on the season’s established hits, scatter pricing is going to go through the roof.

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CBS Finishes Upfront With CPM Increases Lower Than Last Year

June 13, 2014  |  Media Week  |  No Comments

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident that CBS has once again achieved the highest pricing and most total dollars in the upfront marketplace," said a spokesperson in a rare official statement by the network. "Agencies and clients continue to value the strength, stability and delivery that we provide as a pure-play broadcaster, and we are very pleased that in addition to C3, C7 is now playing a meaningful part in our negotiations.” It is unusual for CBS to come out and say that it's more or less done with upfront deals—but as it's the first network to cross the finish line, perhaps that's in order. It also serves to put the market on notice—things are probably going to move more quickly this year than last. The cable market just started to movie this week, as well, with budgets registered at several of the major players and momentum building at Turner, among others.

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