Posts Tagged ‘cbs’

TV Review: ‘The Dovekeepers’

March 29, 2015  |  Variety  |  No Comments

Designed to play as a moving adaptation of Alice Hoffman’s bestseller, “The Dovekeepers” is more of a wounded duck. Similar in tone to Lifetime’s “The Red Tent” by entering into such a story from a female perspective, the entire first half of this two-part miniseries essentially feels like an extended preamble to night two, which... Read more

Read More

‘Psych’ Star Maggie Lawson & Jane Lynch to Co-Star in CBS Comedy Pilot

March 21, 2015  |  Variety  |  No Comments

Maggie Lawson has been cast to co-star opposite “Glee’s” Jane Lynch in the CBS comedy pilot “Angel From Hell,” Variety has learned. The “Psych” alum will play Allison, a multi-tasker and perfectionist who’s leery when a woman claiming to be her guardian angel shows up, offering to be her new best friend. She’s inclined to believe that Amy (Jane Lynch) is... Read more

Read More

CBS Gets Into the Big Data Game

March 17, 2015  |  Media Week  |  No Comments

CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled), but traditional TV is where it's at, as far as the television company is concerned. Today, the company unveiled a new product designed to demonstrate TV's reach power to CBS clients, which it's calling "Campaign Performance Audit," or CPA. In a world full of official-sounding initials, CPA stands out for its amalgamation of third-party metrics into a single data set; CPA's info pulls together numbers from Nielsen units including Catalina Solutions, Buyer Insights, MotorStats, MRI Fusion, Brand Effects and Cambridge Media Demand Landscape. There's also some proprietary data on ad effectiveness done out of CBS's studio complex Television City, but the message here is pretty clear: CBS is in the traditional TV biz to stay. "Research shows that network television is the most powerful medium in building both brand awareness and equity for marketers," the network's chief research officer David Poltrack said in the company's statement to press. CBS's more-for-us attitude could reap dividends if its competitors choose to focus on digital properties in the coming months, which seems to be the direction the wind is blowing. As services like Apple TV, Sling and Sony's upcoming Vue service roll out and gain traction, plenty of players are casting about for sexier options than old-fashioned television. CBS is contending that TV is still the most efficient. The TV ad market is experiencing some trouble, efficient or not: the Standard Media Index reported today that ad spending had declined 4 percent last month when compared to the same time last year. Some of this was simply falloff across all networks reflected in the absence of the Sochi Olympics from the airwaves, the report said, but auto was down 21 percent and financial services was off by 18 percent. Telco, of course, was up.

Read More

Researchers Find Optimum Times to Run March Madness Ads

March 17, 2015  |  Media Week  |  No Comments

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting for fully $85 million of the ad bucks spent on the wall-to-wall basketball tourney as of Friday . But when are the best times to run those ads? Rolfe Swinton of RealityMine says the key isn't suspense. "People aren't necessarily watching the final days in the greatest numbers," Swinton said—if your team gets knocked out, you're less interested. Digital is growing but TV is still primary for Madness viewers, with 44.7 percent of consumption taking place there as opposed to 27.2 percent on computer (read: at work) and 16.3 percent on mobile. (The rest is radio.) Oh, and happiness increases over the course of the day. As does frustration, of course.

Read More

CBS’ ‘Rush Hour’ Casts Justin Hires in Chris Tucker Role

March 14, 2015  |  Variety  |  No Comments

Actor Justin Hires has been cast in the Chris Tucker role in CBS’ drama pilot adaptation of the “Rush Hour” film franchise. Hires had a small part in 2012’s “21 Jump Street” and more recently has made appearances on Comedy Central’s “Key and Peele.” In the Warner Bros. TV pilot he’ll play a cocky, maverick... Read more

Read More

Broadcasters Are Going Movie-Crazy During Pilot Season

March 10, 2015  |  Media Week  |  No Comments

Pilot season this year boasts five nonclassic movies being refurbished as contenders for primetime placement on broadcast this season (not counting script deals for Big, Marley & Me, The Money Pit and The Illusionist), so we asked the same question you're probably asking: why the rush to pay homage to a collection of cinematic treasures with a mean score on Metacritic of 51 out of 100? We got some interesting answers. "When a company already owns the rights to existing IP, they would almost always rather recreate/rehash that than gamble on original content," explained Jeremy Fox, writer and former head of development at Annapurna Pictures. A TV producer concurs: "The new landscape of Netflix and summer series and direct-to-series orders makes the usual pilot gambles less appetizing. When people would complain about the budgets, I used to say, 'You're supposed to be losing millions of dollars so that you get a hit!' I think there's less profligate spending now." Below, check out some of this season's film-to-TV transitions.

Read More

How Leonard Nimoy Created an Alien Who Embodied the Best of Humanity

February 27, 2015  |  Media Week  |  No Comments

One story often told by Leonard Nimoy, who died today at age 83, was that quite a few fans of his Star Trek character, Mr. Spock, assumed Nimoy himself was a real scientist. Maybe it was the gravity he brought to what was, occasionally, a very silly show. Or maybe it was simply that television was so young when the show premiered in 1966, viewers weren't as skeptical as they are today.

Read More

CBS’ ‘Supergirl’ Adds ‘Super’ Alums Dean Cain and Helen Slater

February 27, 2015  |  Variety  |  No Comments

CBS’ “Supergirl” pilot has added “Super” veterans Dean Cain and Helen Slater to its cast in top-secret roles, Variety has confirmed. Slater starred as Kara, the titular heroine in 1984’s “Supergirl” movie (to be played in the CBS pilot by Melissa Benoist), while Cain portrayed the Man of Steel/Clark Kent in ABC’s “Lois & Clark:... Read more

Read More

TV Review: ‘Battle Creek’

February 26, 2015  |  Variety  |  No Comments

A bit of an outlier for CBS, “Battle Creek” has about as much heft as the prize in a box of cereal, yet it’s also a great deal of fun. A long-dormant, pre-“Breaking Bad” script from Vince Gilligan provides the foundation for this lighthearted series produced under the stewardship of “House’s” David Shore, with Josh... Read more

Read More

James Burrows to Direct CBS Comedy Pilot ‘The Half Of It’ (Exclusive)

February 23, 2015  |  Variety  |  No Comments

CBS has tapped veteran comedy director James Burrows to direct the pilot for “The Half Of It,” Variety has learned. One of the most sought-after sitcom helmers, Burrows directed the pilots for “The Big Bang Theory,” “Friends,” “Fraiser,” “Two And a Half Men,” “Mike & Molly” and “2 Broke Girls,” among others. “The Half Of It” from writer... Read more

Read More