Posts Tagged ‘cbs’

Why Daytime Syndication Remains a Sunny Proposition for Advertisers

January 21, 2016  |  Media Week  |  No Comments

Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on their own time—somehow its major daytime players stand to do solid business in the 2016 ad bonanza. There are a few reasons for this, some of it resulting from being in the right place at the right time. Stability among stalwart shows like CBS Television Distribution's Judge Judy, Dr. Phil and Rachael Ray and NBCUniversal's Ellen has given some advertisers a safe port in the stormy seas of video ad spending. "When you have really strong veteran shows where buyers know what they're getting, they become extremely valuable to advertisers," explained one syndication ad sales executive. Ironically, daytime syndication is also benefiting from one of the strongest scatter markets in recent years, sparked in part by a weak upfront last year. Plus, the race for the White House is heating up. Syndicators expect to secure a healthy chunk of the more than $8 billion that Borrell Associates forecasts the presidential candidates will spend on TV this year. Talks with Washington, D.C.-based agencies and Super PACs have already started, earlier than the previous election cycle. With the biggest financial windfall coming to local stations—beginning with outlets in early-voting states Iowa and New Hampshire—that market will soon get oversaturated, especially with so many presidential hopefuls on the Republican side. Those that might get bumped on their local buys will end up steering their funds to the national arena, including syndication. Why? The mostly female audience—daytime syndicated programs predominantly deliver women 25-54. But that demo is also valuable to pharmaceutical, retail, packaged-goods and restaurant marketers. "It's a great place to reach women," said Courtney Martin, associate director, Starcom. "We've seen just really steady performance from the syndication daytime marketplace." Lending strength to those numbers is an almost-caveman-like behavior in TV viewing. Over 90 percent watch their shows live, despite time-shifted viewing everywhere else save live sports and news. "It is rarely viewed on delay," said Bill Carroll, svp and director of content strategy for Katz TV Group

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This Is What Business as Usual Looks Like at CBS, Even With a New President

January 12, 2016  |  Media Week  |  No Comments

Meet the new boss, same as the old boss. That was the overall theme of new CBS Entertainment president Glenn Geller's first executive session with reporters at the Television Critics Association's winter press tour. Geller, who was at CBS for 14 years before taking over as president, echoed the same sentiments of dominance and stability as his predecessor, Nina Tassler, who announced in September that she would be stepping down as chairman at the end of 2015. Despite a decline in linear ratings, "more people are watching CBS shows than they did 15 years ago," Geller said. With multiplatform viewing factored in, CBS draws an average of 13.2 million viewers, a 6 percent increase over the linear-only average of 12.5 million in the 2000-2001 season. "CBS's ability to build a big audience distinguishes our brand in all parts of our business," said Geller. "We saw the marketplace turn around in the third quarter of 2015. it gained strength in the fourth quarter, and it's currently very strong in the first quarter of 2016.

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Why CBS Is Slotting Stephen Colbert After Super Bowl 50

November 11, 2015  |  Media Week  |  No Comments

CBS has invested a lot of promotional to its revamped late-night lineup this year, but next February, both Stephen Colbert and James Corden will get their biggest push yet. The network said today that it would air a live episode of Stephen Colbert's Late Show directly following its broadcast of Super Bowl 50 on Feb. 7, 2016, the first time a late-night show will get the plum post-Super Bowl slot. Following Colbert and the local news, CBS will then air a special Super Bowl episode of James Corden's Late Late Show, as the network looks to take advantage of the massive audience that the Super Bowl provides. Last year, NBC ran a special live episode of The Tonight Show, which followed an episode of The Blacklist and local news.

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‘Canceled’ is a Dirty Word This Fall, but Buyers Aren’t Panicking

November 9, 2015  |  Media Week  |  No Comments

Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancelation of broadcast's lowest-rated new shows. Yet for the first time in more than 15 years, the networks made it to November without pulling the plug on a single new series. Several freshman shows are rating a paltry 0.6 or 0.7 in adults 18-49, but instead of cancelling them as usual, networks are keeping them on the air and reducing their 13-episode orders. Fox trimmed Minority Report's count to 10, while ABC did the same with Blood and Oil. NBC cut Truth Be Told's order to 10 and took The Player down to 9.

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CBS Is Bringing Back Star Trek, But It Won’t Air on TV

November 2, 2015  |  Media Week  |  No Comments

CBS is bringing back Star Trek, but the new series will boldly go where no previous iteration of the show has gone before: on a digital platform. In a first for CBS, the network announced this morning that a new Star Trek series will premiere in 2017 on the broadcast network before moving exclusively to subscription-on-demand service, CBS All Access. This will be the first series that CBS is producing solely for its digital platform, which launched in 2014. CBS All Access, which runs $5.99 per month, currently includes the entire library of every Star Trek television series. CBS Studios International will distribute the series to other TV networks and digital platforms around the world. Though CBS owns the show, and original creator Gene Roddenberry had initially developed it for CBS, it aired on NBC for three years from 1966-1969. The short-lived series spawned a massive pop culture franchise, which has included 12 feature films—with a 13th, Star Trek Beyond, due next year—and multiple spin-off shows. The new series will be developed by executive producer Alex Kurtzman, who co-wrote and produced the rebooted film franchise, beginning with 2009's Star Trek and continuing with 2013's, Star Trek Into Darkness. CBS said the new show is not related to the upcoming Star Trek Beyond film and will feature new characters and settings. "We've experienced terrific growth for CBS All Access, expanding the service across affiliates and devices in a very short time," said Marc DeBevoise, evp and general manager, CBS Digital Media. "We now have an incredible opportunity to accelerate this growth with the iconic Star Trek, and its devoted and passionate fan base, as our first original series." The move to put the new Star Trek exclusively on a digital platform comes as the broadcast industry is looking for ways to bring in elusive millennial viewers who often eschew traditional television. CBS successfully launched Supergirl last week with an eye toward younger viewers. But overnight Nielsen ratings—especially among the adults 18 to 49 demographic that advertisers covet—have been down so far this season. Nielsen will begin to roll out its new Total Audience Measurement tool to count viewers across multiple platforms next month. Star Trek continues the trend of cable and broadcast networks banking on reboots or remakes of known properties that come with built-in fan bases. This season alone has seen TV versions of the films Minority Report and Limitless, as well as a revival of another decades-old TV show: The Muppets.

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In Just 9 Months, Comedy Central Reshaped Late Night and Kept Advertisers Happy

November 2, 2015  |  Media Week  |  No Comments

Not so long ago, Comedy Central's late-night lineup consisted of The Daily Show with Jon Stewart and The Colbert Report. What a difference a year makes. "If you had told me a year and a half ago that Jon and Stephen [Colbert] would leave within 12 months of each other and we'd launch two new series in a period of nine months, I would have gone and crawled under a rock somewhere," says Michele Ganeless, the network's president. "But looking back, it seems to all make sense now." When Colbert signed off last December as he prepared to take over The Late Show from David Letterman on CBS, Comedy Central tapped Larry Wilmore as his successor. Then in February, Stewart said he'd retire as Daily Show host by year's end. Ganeless courted major comics like Amy Schumer and Amy Poehler before offering the hosting gig to show contributor Trevor Noah. Hiring a millennial for the job "was really important, to bring new viewers in," says Ganeless. While ratings have fallen versus Stewart— Noah's premiere week was down 37 percent in adults 18-49 from a year earlier—Comedy Central stresses that the show is No. 1 among viewers 18-24 and has doubled its African-American audience in adults 18-34. Meanwhile, consumption of the show via digital platforms has jumped to 40 percent, from 30 percent last year. "That says to us we've done something right," says the exec. "He is absolutely the right guy to take this franchise into the future." Advertisers have bought in. "Demand never wavered, and when we sold the upfront we didn't change our pricing at all," says Jeff Lucas, head of sales and marketing at Viacom. "We said, 'Jon's show is getting older, and we want to be younger

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TV Review: ‘The Late Show With Stephen Colbert’

September 9, 2015  |  Variety  |  No Comments

Facing almost impossibly high expectations, Stephen Colbert seemingly raced through a checklist of agenda-setting moments in his mostly terrific “The Late Show” debut. Cameo by Jon Stewart. Check. Work in CBS CEO Leslie Moonves. Check. Earnestly pay tribute to David Letterman. Check.

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Here’s How the NFL Is Beefing Up Its Digital Presence

September 7, 2015  |  Media Week  |  No Comments

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital presence has also been growing (NBC's streamed games averaged a record 3.3 million unique users last season, up 9 percent year over year), the NFL this season plans to livestream more games than ever across multiple platforms, including digital partners CBS Sports and Yahoo, and offer fans a comprehensive paid subscription service featuring premium content. To help make viewing a beefed-up, more seamless experience for fans, the NFL will announce on Tuesday that it has rolled up all its subscription offerings into one package called Domestic NFL Game Pass. The service, which will cost $99 per year, will include NFL Game Rewind, NFL Audio Pass, NFL Preseason Live and the subscription portion of the retooled NFL Now, which features NFL Films and other long-form content. The free, ad-supported version of NFL Now will be added to NFL Mobile and become the basis for much of the video on that platform. NFL Now will no longer be a stand-alone app. The goal is to provide fans with a more user-friendly experience. "A lot of people were confused by what they could get for free," explained Brian Rolapp, NFL's evp of media.

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Don’t Panic, Says CBS: More People Are Watching TV Now Than a Decade Ago

August 10, 2015  |  Media Week  |  No Comments

On Friday, FX sounded the alarm about the state, and future, of television. But today CBS offered a counterpoint to FX chief John Landgraf's argument, as network execs made their case that TV's future is much healthier than many would believe. That was the message that David Poltrack, chief research officer of CBS Corp. and president of CBS Vision, and Marc DeBevoise, evp and gm at CBS Interactive, kept hammering home as they met with reporters at the Television Critics Association's summer press tour. Poltrack set out to puncture what he called three major "myths" about the industry and its future: that TV viewership is in decline (not true, he said), that millennials are moving away from TV content (only partly true) and that advertising in TV programs has lost value (also untrue, per Poltrack: "If executed effectively, advertising in TV programs has actually gained value"). When it comes to watching TV shows, Poltrack said, the audience for CBS programming has actually grown in the last decade. It's up to 12.3 million viewers in 2014-2015 from 12.1 million viewers in 2003-2004.

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How Daily Fantasy Sports Became a Heavyweight in the Advertising World

July 6, 2015  |  Media Week  |  No Comments

It seems these days sports fans can't catch a game on TV or listen to sports talk radio without being hit with ads for daily fantasy sports (DFS). While fantasy sports have enjoyed a long run, with digital giants ESPN, Yahoo and CBS capturing the attention of sports-crazed gamers, a daily form of drafting players and tracking teams is exploding in popularity. The fantasy sports world boasts 56.8 million active players in the U.S. and Canada, according to the Fantasy Sports Trade Association. Of those, roughly 20 percent are participating exclusively in DFS, up from 8 percent in 2013, with just two providers—6-year-old FanDuel and 3-year-old DraftKings —cornering the market. It's not just fans' ability to build a new team on a daily basis that's the driver. The real key to DFS' success is legalized betting. Thanks to a series of technicalities, DFS players can win cash. One heavy hitter, Tommy Gelati, has won well over $100,000 playing DFS and even has parlayed his success into a hosting gig on SiriusXM's Fantasy Sports radio station. "I play high volume—thousands [of dollars] a day," said Gelati.

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