Posts Tagged ‘cbs’

Researchers Find Optimum Times to Run March Madness Ads

March 17, 2015  |  Media Week  |  No Comments

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting for fully $85 million of the ad bucks spent on the wall-to-wall basketball tourney as of Friday . But when are the best times to run those ads? Rolfe Swinton of RealityMine says the key isn't suspense. "People aren't necessarily watching the final days in the greatest numbers," Swinton said—if your team gets knocked out, you're less interested. Digital is growing but TV is still primary for Madness viewers, with 44.7 percent of consumption taking place there as opposed to 27.2 percent on computer (read: at work) and 16.3 percent on mobile. (The rest is radio.) Oh, and happiness increases over the course of the day. As does frustration, of course.

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CBS’ ‘Rush Hour’ Casts Justin Hires in Chris Tucker Role

March 14, 2015  |  Variety  |  No Comments

Actor Justin Hires has been cast in the Chris Tucker role in CBS’ drama pilot adaptation of the “Rush Hour” film franchise. Hires had a small part in 2012’s “21 Jump Street” and more recently has made appearances on Comedy Central’s “Key and Peele.” In the Warner Bros. TV pilot he’ll play a cocky, maverick... Read more

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Broadcasters Are Going Movie-Crazy During Pilot Season

March 10, 2015  |  Media Week  |  No Comments

Pilot season this year boasts five nonclassic movies being refurbished as contenders for primetime placement on broadcast this season (not counting script deals for Big, Marley & Me, The Money Pit and The Illusionist), so we asked the same question you're probably asking: why the rush to pay homage to a collection of cinematic treasures with a mean score on Metacritic of 51 out of 100? We got some interesting answers. "When a company already owns the rights to existing IP, they would almost always rather recreate/rehash that than gamble on original content," explained Jeremy Fox, writer and former head of development at Annapurna Pictures. A TV producer concurs: "The new landscape of Netflix and summer series and direct-to-series orders makes the usual pilot gambles less appetizing. When people would complain about the budgets, I used to say, 'You're supposed to be losing millions of dollars so that you get a hit!' I think there's less profligate spending now." Below, check out some of this season's film-to-TV transitions.

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How Leonard Nimoy Created an Alien Who Embodied the Best of Humanity

February 27, 2015  |  Media Week  |  No Comments

One story often told by Leonard Nimoy, who died today at age 83, was that quite a few fans of his Star Trek character, Mr. Spock, assumed Nimoy himself was a real scientist. Maybe it was the gravity he brought to what was, occasionally, a very silly show. Or maybe it was simply that television was so young when the show premiered in 1966, viewers weren't as skeptical as they are today.

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CBS’ ‘Supergirl’ Adds ‘Super’ Alums Dean Cain and Helen Slater

February 27, 2015  |  Variety  |  No Comments

CBS’ “Supergirl” pilot has added “Super” veterans Dean Cain and Helen Slater to its cast in top-secret roles, Variety has confirmed. Slater starred as Kara, the titular heroine in 1984’s “Supergirl” movie (to be played in the CBS pilot by Melissa Benoist), while Cain portrayed the Man of Steel/Clark Kent in ABC’s “Lois & Clark:... Read more

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TV Review: ‘Battle Creek’

February 26, 2015  |  Variety  |  No Comments

A bit of an outlier for CBS, “Battle Creek” has about as much heft as the prize in a box of cereal, yet it’s also a great deal of fun. A long-dormant, pre-“Breaking Bad” script from Vince Gilligan provides the foundation for this lighthearted series produced under the stewardship of “House’s” David Shore, with Josh... Read more

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James Burrows to Direct CBS Comedy Pilot ‘The Half Of It’ (Exclusive)

February 23, 2015  |  Variety  |  No Comments

CBS has tapped veteran comedy director James Burrows to direct the pilot for “The Half Of It,” Variety has learned. One of the most sought-after sitcom helmers, Burrows directed the pilots for “The Big Bang Theory,” “Friends,” “Fraiser,” “Two And a Half Men,” “Mike & Molly” and “2 Broke Girls,” among others. “The Half Of It” from writer... Read more

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TV Review: ‘Two and a Half Men’ Finale Laughs All the Way to the Bank (SPOILERS)

February 20, 2015  |  Variety  |  No Comments

Charlie Sheen might be kind of a jerk, but after his very public meltdown, “Two and a Half Men” discovered it couldn’t get by without him any better than it could live with him. So despite the hoopla that surrounded signing Ashton Kutcher, the series has been pretty much running on creative fumes since 2011,... Read more

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Hot Tub Time Machine Star Says Tweeting Is Like Drunk-Texting America

February 16, 2015  |  Media Week  |  No Comments

Specs Who Clark Duke Age 29 Claim to Fame

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The Not-So-Funny State of TV Comedy

February 16, 2015  |  Media Week  |  No Comments

Over the past dozen years of taping Two and a Half Men on Stage 26 on the Warner Bros. lot in Burbank, Calif., Jon Cryer had grown to dread the inevitable last-minute rewrites that would come his way. That is, until Feb. 6, when he wrapped his 262nd and final episode playing Alan Harper on the hit CBS comedy. "This time around, when we shot the very last scene, I kept hoping for rewrites because I just did not want it to end," Cryer explains. "I looked over to the bank of monitors that the writers sit in front of and they were all hugging.

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