Posts Tagged ‘cbs’

How Daily Fantasy Sports Became a Heavyweight in the Advertising World

July 6, 2015  |  Media Week  |  No Comments

It seems these days sports fans can't catch a game on TV or listen to sports talk radio without being hit with ads for daily fantasy sports (DFS). While fantasy sports have enjoyed a long run, with digital giants ESPN, Yahoo and CBS capturing the attention of sports-crazed gamers, a daily form of drafting players and tracking teams is exploding in popularity. The fantasy sports world boasts 56.8 million active players in the U.S. and Canada, according to the Fantasy Sports Trade Association. Of those, roughly 20 percent are participating exclusively in DFS, up from 8 percent in 2013, with just two providers—6-year-old FanDuel and 3-year-old DraftKings —cornering the market. It's not just fans' ability to build a new team on a daily basis that's the driver. The real key to DFS' success is legalized betting. Thanks to a series of technicalities, DFS players can win cash. One heavy hitter, Tommy Gelati, has won well over $100,000 playing DFS and even has parlayed his success into a hosting gig on SiriusXM's Fantasy Sports radio station. "I play high volume—thousands [of dollars] a day," said Gelati.

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Why Networks Are Going for Broke This Summer

May 26, 2015  |  Media Week  |  No Comments

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers. Those days are finally over, as broadcasters follow the lead of cable and, more recently, Netflix, by packing their summer slates with big series presented in unique ways that help audiences more easily consume content and aid advertisers in reaching viewers. "Summer is a critical time period for so many advertisers: back-to-school, retail, summer movies," noted Darcy Bowe, vp, media director at Starcom. "You really want to get your message out there, but because the broadcasters weren't programming anything new, people were trained not to watch TV in the summer." NBC is the first broadcaster to pull a Netflix with the May 28 debut of limited series Aquarius, starring David Duchovny. Immediately after the network premiere, the entire 13-episode series will be available to stream at NBC's website, on its mobile app and via other VOD platforms. The network will continue to air new episodes each week, but audiences can choose to binge on the entire series at once. Meanwhile, CBS has partnered with Netflix for its big summer premiere, Zoo, which will stream on the service as soon as its CBS run has concluded. Cable is also trying a nonlinear approach to summer programming. USA comedy Playing House returns for Season 2 in August with a VOD windowing strategy. Each episode will be made available on VOD one week before it airs on the network, with creator/stars Lennon Parham and Jessica St. Clair partnering with advertisers to create customized content. "If you have Toyota or one of our other sponsors in there, you'll be able to create content that's about Playing House but also about the sponsor as well," said Chris McCumber, USA's president. Because these shows are airing outside the September-to-May TV season, broadcasters have the flexibility to experiment without affecting the traditional fall schedule. Robert Greenblatt, NBC Entertainment chairman, said his network was able to stream Aquarius in full (the ad load of the linear broadcast will mirror that of VOD) because production on the entire season had already wrapped—unlike with most broadcast production schedules, which are only a few weeks ahead of an episode's airdate. Thanks to CBS' deal with Netflix, Zoo (based on the James Patterson novel) will be profitable before the drama even debuts on June 30. That gives the network a safety net as it attempts to lure a different audience during the summer months. Like CBS summer series Under the Dome and Extant, "Zoo is a big, epic-looking and feeling show," said CBS Entertainment chair Nina Tassler. "And they're all highly serialized. We don't do that during the regular season, so summer allows us to recruit new viewers and bring them into fall." While USA routinely airs series during the summer, "we've always seen August as an opportunity because it feels like there's a little bit of a dead space there," said McCumber. "So we thought it would be a great space to put Playing House where it will get more attention … and on top of that create a new opportunity for advertisers to come in and sell it in a different way." Advertisers worry whether digital platforms will cannibalize viewership on terrestrial television

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Why CBS Is Replacing David Letterman With Reruns of The Mentalist

May 26, 2015  |  Media Week  |  No Comments

How do you follow an icon like David Letterman and his perfect Late Show finale last Wednesday? For CBS, the answer might seem surprising: Simon Baker. Do not adjust your television sets; CBS is indeed currently airing repeats of The Mentalist, starring Baker, in the 11:30 p.m. late-night time slot Letterman occupied since 1993. In fact, all summer, until The Late Show with Stephen Colbert debuts Sept. 8, the network will show repeats of a different CBS drama each week

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‘The Goldbergs’ Actor Joins Dan O’Shannon CBS Comedy Pilot

April 16, 2015  |  Variety  |  No Comments

Jacob Hopkins, who is currently recurring on ABC’s “The Goldbergs,” will appear in CBS’ Dan O’Shannon comedy project, Variety has learned. The pilot from scribes O’Shannon (“Modern Family,” “Frasier,” “Cheers”) and Peter Warren follows a group of friends and family at three different times in their lives. Hopkins will guest star as Phil, a popular childhood acquaintance to Andrew (played... Read more

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2 Popular Fox News Shows Are Beating Their Broadcast Competition

April 10, 2015  |  Media Week  |  No Comments

Fox News has been the No. 1 cable news channel for 13 years, beating its cable competitors combined on many nights. But increasingly, the 21st Century Fox network is taking on its broadcast competition in both the morning and evening. Fox & Friends, which airs from 6 a.m. to 9 a.m. EDT, and Special Report with Bret Baier, which airs at 6 p.m. EDT, are beating their broadcast morning and evening competitors in several top 20 markets across the country. Fox & Friends is outpacing CBS This Morning and ABC's Good Morning America in at least nine markets. In Atlanta, Fox & Friends has been beating CBS This Morning (and its predecessors) in households for 12 years. And Fox's show has been beating CBS's in Detroit for 11 years

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CBS Strikes New Deals for All Access Streaming Service

April 9, 2015  |  Media Week  |  No Comments

More local stations are buying into CBS All Access, the subscription-based, livestreaming and on-demand service of the CBS broadcast network. Twelve station groups, representing 56 markets nationwide have agreed to the terms. Increasingly, stations groups are finding that their broadcast partners hold the programming chips, leaving their viewers in the balance. Viewers of CBS affiliates owned by companies including Dispatch Broadcast Group, Graham Media, Gray, Hearst, Nexstar, Raycom and Meredith, will be able to access CBS All Access later this month. Calling it "a new era in distribution," Dispatch CEO and vice chair of the CBS Affiliates Board Michael Fiorile said, "We see it as an opportunity to expand our reach by delivering our stations anywhere and anytime our viewers want to watch." Along with the CBS owned-and-operated stations (O&Os), CBS All Access will now be available in 55 percent of U.S. households. For their part, affiliates will participate in a revenue-share and will also have the benefit of the digital live viewership counting toward their Nielsen rating. "This is another key step in the company's long-standing strategy to grow our business in a way that complements our existing ecosystem," said Leslie Moonves, president and CEO, CBS Corporation, in a release. "Adding CBS affiliates to the mix will give viewers the opportunity to watch more CBS programming whenever they want on whichever device they choose." CBS has tapped Syncbak, in which it is an investor, for the delivery and geo-targeting of CBS All Access programming.

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Pop Network Targets ‘Modern Grownups’ With Celebrity, Reality and Pop News Programming

April 9, 2015  |  Media Week  |  No Comments

The Pop upfront wasn't a huge spectacle. Roughly 25 people were sprawled out on couches atop the Gansevoort Park Avenue in New York Thursday morning. There were no media buyers—just media and Pop employees. And that's exactly how the newly rebranded, CBS-owned network wanted it. "In my experience, if you're not a big network with a big draw doing a big party or event, then you're not going to get the right people to attend," Pop evp of advertising sales Michael Dupont said. "I'd rather do some kind of client event outside of the upfront season, when it's not so cluttered and the right people would actually come." Formerly the TV Guide Channel, the network has only been Pop for 12 weeks. First up on the schedule: Tyra Banks will host the 42nd Annual Daytime Emmy Awards on April 26 at 8 p.m. EDT. John Legend has signed on for the a cappella group reality competition Sing it On. Alan Thicke stars in the reality sitcom Unusually Thicke, along with his wife Tanya and son Carter. Eugene Levy, Chris Elliott and Catherine O'Hara are back for the second season of Pop's scripted comedy Schitt's Creek

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TV Review: ‘The Dovekeepers’

March 29, 2015  |  Variety  |  No Comments

Designed to play as a moving adaptation of Alice Hoffman’s bestseller, “The Dovekeepers” is more of a wounded duck. Similar in tone to Lifetime’s “The Red Tent” by entering into such a story from a female perspective, the entire first half of this two-part miniseries essentially feels like an extended preamble to night two, which... Read more

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‘Psych’ Star Maggie Lawson & Jane Lynch to Co-Star in CBS Comedy Pilot

March 21, 2015  |  Variety  |  No Comments

Maggie Lawson has been cast to co-star opposite “Glee’s” Jane Lynch in the CBS comedy pilot “Angel From Hell,” Variety has learned. The “Psych” alum will play Allison, a multi-tasker and perfectionist who’s leery when a woman claiming to be her guardian angel shows up, offering to be her new best friend. She’s inclined to believe that Amy (Jane Lynch) is... Read more

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CBS Gets Into the Big Data Game

March 17, 2015  |  Media Week  |  No Comments

CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled), but traditional TV is where it's at, as far as the television company is concerned. Today, the company unveiled a new product designed to demonstrate TV's reach power to CBS clients, which it's calling "Campaign Performance Audit," or CPA. In a world full of official-sounding initials, CPA stands out for its amalgamation of third-party metrics into a single data set; CPA's info pulls together numbers from Nielsen units including Catalina Solutions, Buyer Insights, MotorStats, MRI Fusion, Brand Effects and Cambridge Media Demand Landscape. There's also some proprietary data on ad effectiveness done out of CBS's studio complex Television City, but the message here is pretty clear: CBS is in the traditional TV biz to stay. "Research shows that network television is the most powerful medium in building both brand awareness and equity for marketers," the network's chief research officer David Poltrack said in the company's statement to press. CBS's more-for-us attitude could reap dividends if its competitors choose to focus on digital properties in the coming months, which seems to be the direction the wind is blowing. As services like Apple TV, Sling and Sony's upcoming Vue service roll out and gain traction, plenty of players are casting about for sexier options than old-fashioned television. CBS is contending that TV is still the most efficient. The TV ad market is experiencing some trouble, efficient or not: the Standard Media Index reported today that ad spending had declined 4 percent last month when compared to the same time last year. Some of this was simply falloff across all networks reflected in the absence of the Sochi Olympics from the airwaves, the report said, but auto was down 21 percent and financial services was off by 18 percent. Telco, of course, was up.

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