Posts Tagged ‘cbs’

NFL Reveals the 10 Games That Will Air on Twitter Next Season

April 15, 2016  |  Media Week  |  No Comments

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a 2-hour special in conjunction with the league, with more coverage on the NFL Network. The news also came in a flurry of press releases from Fox Sports, CBS Sports, ESPN and NBC Sports, which blared "THE ONLY NETWORK WITH TWO NFL PRIMETIME PACKAGES." Cord-cutting football fans also learned which games will be streamed on the league's newest media partner: Twitter. Here are the games that will be available on Twitter next season: Sept. 15: New York Jets at Buffalo Bills Sept. 22: Houston Texans at New England Patriots Oct. 6: Arizona Cardinals at San Francisco 49ers Oct

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In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness

April 12, 2016  |  Media Week  |  No Comments

CBS has aired the NCAA Tournament since 1982 , and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade. CBS and Turner have extended their rights deal that covers television and digital for March Madness through 2032, adding eight years to the current pact, which was to expire in 2024. The new $8.8 billion deal allows for coverage of every game across any CBS and Turner platform, even those that haven't been created yet. Altogether, CBS and Turner have committed nearly $20 billion to the NCAA. "The NCAA Men's Basketball Championship has been a cornerstone of CBS Sports for more than three decades, and we are very pleased to extend our successful partnership with the NCAA and Turner under the same terms that have worked so well for us these past several years," said CBS Sports Chairman Sean McManus. Under the new agreement, all opening-, first- and second-round games will continue to be shown across CBS, TBS, TNT and truTV, with Turner and CBS splitting coverage of the regional semi-finals and regional finals each year. Live coverage of the Final Four semi-finals and National Championship will continue to alternate between CBS and Turner each year; Turner aired the National Championship for the first time this month . Turner and CBS Sports will maintain the existing sales partnership surrounding the NCAA Corporate Champion and Partner program, which has grown from nine to 17 members since the previous deal was announced in 2010.

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CBS Is Ready to Cash In on James Corden’s Carpool Karaoke

February 16, 2016  |  Media Week  |  No Comments

In late night, digital success has become almost as important as linear ratings, and by that measure, The Late Late Show with James Corden is the daypart's new king. On Feb. 9, less than four weeks after its debut, the CBS host's Carpool Karaoke video with Adele has become the most-watched late-night YouTube video of all time, with 68.1 million views and counting, vaulting Corden ahead of the two prior digital masters of their late-night domains: Jimmy Fallon and Jimmy Kimmel. In just 10 months, Carpool Karaoke, in which Corden drives around with some of music's biggest names as they sing along to their most iconic tunes, has become a viral sensation, racking up staggering numbers for videos with Justin Bieber (59.6 million), One Direction (41 million) and Iggy Azalea (24.8 million). Building a healthy digital presence was a big part of the Late Late Show's plan from the beginning, given that few U.S. viewers knew the British host prior to his debut last March. "We wanted to make good content for television, but the thing we have least control over is ratings. The thing we have slightly more control over is relevance. The digital world is where you can make your relevance felt," said executive producer Rob Crabbe. "If you're making good content for 12:37 a.m., it should be good content at 12:37 p.m. when you're eating lunch at your desk

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While Most Nets Are Afraid to Cancel New Shows, CBS Just Pulled Angel From Hell

February 9, 2016  |  Media Week  |  No Comments

In a season where broadcast networks are hesitant to cut bait on their lower-rated shows, CBS is standing apart from the crowd. Late Monday, just hours after celebrating its 111.9 million audience for Super Bowl 50 , the network pulled Angel From Hell from its schedule, after just five episodes had aired. A Big Bang Theory repeat will take its place this week, while 2 Broke Girls takes over the Thursday 9:30 p.m. time slot beginning Feb. 18. While CBS stressed that the show hasn't been canceled, it's a clear case of semantics, as the show won't be back unless CBS decides to burn off the remaining episodes in late spring or summer. Even star Jane Lynch knows the show is over, as she tweeted last night .

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How Super Bowl 50 Could Give a Boost to Verizon’s Go90

February 5, 2016  |  Media Week  |  No Comments

While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49– has been largely stagnant in recent years. But that may have to do more with where this crucial audience segment is watching the game, than whether they're watching it at all. For the fifth year in a row, the Super Bowl will be streamed over the Internet and on mobile phones, a tally that is not included in Nielsen's TV audience number. And while CBS is hoping most of those digital viewers will watch on CBSsports.com or its apps on connected TV devices and tablets, Verizon could steal some viewers who watch on its nascent mobile-TV service, go90 . Thanks to Verizon's existing deal with the NFL, as the exclusive mobile provider for live games, Super Bowl 50 will be available to go90 customers, with a catch: While go90 is available to non-Verizon users, the NFL mobile content is not. Super Bowl 50 is also available on the NFL's mobile app, but again, only for Verizon's 112 million wireless customers.

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In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales

February 4, 2016  |  Media Week  |  No Comments

Super Bowl 50 is only days away, but it's not too late for an advertiser to squeak into the game. CBS is still speaking with marketers about 30-second spots and might not finish those talks until hours before kickoff. "We're almost to the finish line," said Jo Ann Ross, CBS president of network sales. "We might have a two-point conversion coming soon." The last-minute strategy is part of Les Moonves' plan to wring the most money out of the network's Super Bowl ads, which sold for as much as $5 million per 30-second spot. In December, Moonves— who was named CBS Corp. chairman Wednesday, replacing Sumner Redstone —told investors that the network was holding back a few of its 30-second Super Bowl spots so it could sell them in the days before the game to advertisers who were desperate to get into the telecast. While "we could close it out tomorrow if we wanted," Moonves said at the time, the network was looking to fetch "north of $5 million a spot" shortly before Super Bowl Sunday.

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Philippe Dauman Named Executive Chairman of Viacom, As Sumner Redstone Steps Down

February 4, 2016  |  Media Week  |  No Comments

Just 48 hours ago, Sumner Redstone was the executive chairman of both CBS Corp. and Viacom. But now, he has been replaced at both companies. Today, Viacom announced that its president and CEO Philippe Dauman had been named executive chairman, replacing the ailing Redstone, who is 92. Yesterday, CBS Corp. appointed Les Moonves as its chairman , after Redstone had resigned on Feb. 2. Redstone, who vowed never to retire (even going as far to declare that he would never die ), is now chairman emeritus at both companies. The news comes two weeks after Viacom and CBS were sued by a shareholder , who questioned Redstone's mental competence—which led investors to wonder whether Redstone should continue running both companies. "In choosing a successor to Sumner, the board considered the need for seasoned leadership in this time of unprecedented change, Philippe's business experience and unparalleled knowledge of Viacom and his long-term vision for the company," said Viacom board member William Schwartz in a statement. "We believe his becoming executive chairman is in the best interests of the company and all shareholders." Dauman's appointment had been challenged by Redstone's daughter, Shari, who is vice chair of CBS and Viacom. She said in a statement yesterday that while she fully supported Moonves as CBS chairman, "it is my firm belief that whoever may succeed my father as chair at each company should be someone who is not a trustee of my father's trust or otherwise intertwined in Redstone family matters, but rather a leader with an independent voice." That was a slap at Dauman, who was given authority last October to make healthcare decisions for Redstone if he should become incapacitated. Following CBS' lead yesterday, Viacom had initially offered Shari the position of non-executive chairman, but she declined and will remain in her current role. "I am honored to succeed my friend and long-time colleague Sumner in the role of executive chairman. His steadfast belief in our company and the power of entertainment will always be an inspiration for me and I look forward to carrying forward his leadership role as a champion for all shareholders.

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In New Thursday Night Football Deal, CBS Will Share Games With NBC

February 1, 2016  |  Media Week  |  No Comments

After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC. As the NFL takes over the Bay Area this week for Super Bowl 50, the league has reached a new two-year deal for its Thursday Night Football package, adding NBC to the mix. Under the new deal, CBS gets five early season Thursday night games, with NBC getting five late-season games and the remainder going on NFL Network. The league is also looking to cut an additional streaming package with Yahoo, Google or Apple that would put even more money in its coffers. An announcement on that is expected in the near future. "We are continuing to make Thursday Night Football bigger and better," said Commissioner Roger Goodell." CBS has played an integral role over the last two seasons in helping build Thursdays as a night for NFL football, and we're excited to have them on board again," Goodell said. Goodell said he's "thrilled to add NBC to the Thursday Night Football mix," calling the network "a trusted partner with a proven track record of success broadcasting NFL football in primetime." NBC will continue with its Sunday Night Football package. With 22 million viewers, it's the most popular show on broadcast TV. Thursday Night Football was the 4th-most watched this season averaging 17.7 million for CBS. CBS and NBC will pay the league between $450-$500 million, according to multiple reports . CBS paid an estimated $300 million for its eight-game slate this past season. The deal puts 10 games on broadcast TV, up from eight the past two seasons. But the league needs to maintain a certain amount of games exclusive to NFL Network due to its carriage deals with satellite and cable operators; the NFL Network will maintain exclusivity on eight games next season, and will get production assistance from both CBS and NBC. The deal is a major win for NBC. Once Must-see TV, NBC Thursday's nights have suffered for the past decade.

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In a Good Sign for the Super Bowl, CBS Celebrates Highest-Rated AFC Championship in 29 Years

January 25, 2016  |  Media Week  |  No Comments

Peyton Manning's nailbiter victory over Tom Brady helped drive Sunday's AFC Championship game to its highest ratings in 29 years, according to early estimates from Nielsen. In early numbers, which will be adjusted and updated later today, CBS said the AFC Championship—in which the Denver Broncos held off a last-second comeback attempt by the New England Patriots, to win 20-18—was the highest-rated telecast since last year's Super Bowl, which drew 111.4 million viewers and a 49.7 rating in adults 18-49 . While those numbers were likely boosted by East Coast residents snowed in for the weekend by Winter Storm Jonas, they are music to CBS' ears as the network gears up to air Super Bowl 50 on Feb. 7. With an average overnight household rating of 31.8, the game was the highest-rated AFC Championship in 29 years, since the Denver Broncos beat the Cleveland Browns in overtime in 1987. The household rating was 19 percent higher than the NFC Championship game which followed on Fox, and up 31 percent from last year's AFC Championship game, which aired in the later, prime time slot. That should translate to more than 50 million viewers when updated figures are available later today. 40.7 million (14.3 rating in 18-49) watched last night's NFC Championship on Fox, where the Carolina Panthers streamrolled the Arizona Cardinals, 49-15. A reported 20.6 million stuck around for the postgame, and 13.5 million (5.1 in 18-49) watched the 10:30-11 portion of The X-Files, which because of an usually long postgame, didn't start until around 10:24 p.m. ET. It's a solid start for The X-Files, which Fox is betting will reverse the recent spotty track record of revivals and reboots . The second episode airs tonight at 8 p.m. ET/PT, the show's regular time slot. As part of the show's elaborate marketing campaign , Fox ran spots during every NFL game this season, touting the show's post-NFC Championship premiere. Its series finale in 2002 drew 13.3 million. That is an improvement upon Fox's post-NFC Championship programming two years ago, the Season 2 premiere of its Kevin Bacon drama The Following, which drew 11.2 million total viewers and a 4.4 rating in 18-49

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Why Daytime Syndication Remains a Sunny Proposition for Advertisers

January 21, 2016  |  Media Week  |  No Comments

Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on their own time—somehow its major daytime players stand to do solid business in the 2016 ad bonanza. There are a few reasons for this, some of it resulting from being in the right place at the right time. Stability among stalwart shows like CBS Television Distribution's Judge Judy, Dr. Phil and Rachael Ray and NBCUniversal's Ellen has given some advertisers a safe port in the stormy seas of video ad spending. "When you have really strong veteran shows where buyers know what they're getting, they become extremely valuable to advertisers," explained one syndication ad sales executive. Ironically, daytime syndication is also benefiting from one of the strongest scatter markets in recent years, sparked in part by a weak upfront last year. Plus, the race for the White House is heating up. Syndicators expect to secure a healthy chunk of the more than $8 billion that Borrell Associates forecasts the presidential candidates will spend on TV this year. Talks with Washington, D.C.-based agencies and Super PACs have already started, earlier than the previous election cycle. With the biggest financial windfall coming to local stations—beginning with outlets in early-voting states Iowa and New Hampshire—that market will soon get oversaturated, especially with so many presidential hopefuls on the Republican side. Those that might get bumped on their local buys will end up steering their funds to the national arena, including syndication. Why? The mostly female audience—daytime syndicated programs predominantly deliver women 25-54. But that demo is also valuable to pharmaceutical, retail, packaged-goods and restaurant marketers. "It's a great place to reach women," said Courtney Martin, associate director, Starcom. "We've seen just really steady performance from the syndication daytime marketplace." Lending strength to those numbers is an almost-caveman-like behavior in TV viewing. Over 90 percent watch their shows live, despite time-shifted viewing everywhere else save live sports and news. "It is rarely viewed on delay," said Bill Carroll, svp and director of content strategy for Katz TV Group

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