Posts Tagged ‘cable’

Don Comes Clean, Breaks Megan’s Heart in Your Mad Men Minute (Video)

April 28, 2014  |  Media Week  |  No Comments

Don's back in the office and you can see Nietszches's void opening up around him already.

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Magna Global Eyes 6% Rise in U.S. Media Sales

April 25, 2014  |  Media Week  |  No Comments

Magna Global

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MTV’s Newest Series Include the Amazingly Titled Slednecks

April 24, 2014  |  Media Week  |  No Comments

MTV isn't getting off the kids-behaving-badly kick: after Jersey Shore and Buckwild, the network is going for a third locale filled with colorful young people, set in Alaska, called Slednecks. The network also has Beyond Dance, a dancing competition series, and One Bad Choice, a Teen Mom-style series about people who made a poor decision and then dealt with the consequences. The upfront was music-heavy, as befitting the M in the network's name, with performances by Bastille and Zed, among others. But it also included an unexpected part of the Viacom portfolio: LGBT-themed network Logo (which, oddly, Viacom called a "brand" in its boilerplate, rather than a network), which has a new series called The Secret Guide to Fabulous Living. It's unclear what kind of change might come from the conflation of the two networks—is Viacom consolidating?—but MTV said the show would be about "not how to have it all, but what to do with what you have," which seems to be of a piece with MTV's working-class subject matter these days. Scripted series returning included, of course, Teen Wolf , and Rob Drydek's Ridiculousness. The network's summer slate will show exclusively on Mondays, Tuesdays and Thursdays.

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FX Networks, MillerCoors in 3-Year Partnership Deal

April 23, 2014  |  Media Week  |  No Comments

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans , the comely commies will likely wash down the delicacy with the Champagne of Beers.

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Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

April 22, 2014  |  Media Week  |  No Comments

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar . Speaking to investors during Comcast’s first quarter earnings call, NBCUniversal CEO Steve Burke said the Peacock’s ratings turnaround was unprecedented in the annals of modern television. “We’re going into the upfront with the best position we’ve had in over a decade, primarily driven by NBC,” Burke said. “Last year, NBC was 17 percent behind the leader, which was CBS ; this year, we’re estimating that we’ll finish in first, about 12 percent ahead of No. 2 [Fox]. So … it’s a 29 percent swing. Which, we’ve gone back to the beginning of people meters [and] we can’t find any network that’s swung that much in a year.” Through the first 30 weeks of the season, NBC is in first place with an average 18-49 rating of 2.8, up 17 percent from the year-ago period. Fox is in second with a 2.6, up 4 percent, while CBS is down 20 percent with a 2.4. Heading into the final month of the campaign, ABC will once again finish last among the Big Four, averaging a 2.1 in the demo (down 5 percent). Although it’s only two-tenths of a ratings point, NBC’s lead over Fox is probably insurmountable. That said, a blockbuster performance by Fox’s 24: Live Another Day , which premieres May 5, could make things interesting. While next season falls on a non-Olympic year, NBC will reap the benefit of hosting the Super Bowl in February. Manageable declines for Sunday Night Football and The Voice should allow NBC to raise its CPMs on its franchise properties, although pricing on its Thursday night comedies are likely to continue to lag. Burke said NBC’s growth spurt should serve it well in the upfront marketplace

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Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014  |  Media Week  |  No Comments

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the most difficult problems with online video ads is targeting the campaign to reflect viewer location. Eyeview focuses on these location-based techniques and deciphers not only where the person is, but local trends and the user's audience demographic. Last year, the companies had worked together on about 20 video advertising campaigns—including DaVinci’s Demons, Teen Wolf and Rectify—that included a call to action. These included tune-in requests specifying which channel you’d need to watch in your city. “People in New York see a totally different video that people in L.A. That hits a lot of the core challenges we have for tune-in,” Fiordalis explained. Now, Eyeview’s technology will only be used in conjunction with Media Storm's offerings as part of an end-to-end solution for publisher needs. Other optimizations can include the local time the channel is on and which theaters the movie is playing in. Clients that will benefit from this partnership include Starz , FX , CMT, Al Jazeera , Food Network and MTV . "Media Storm is a great partner not only because they’re a market leader with very top tier tune-in customers, but because our companies are both focused on leading 1-to-1 video and marketing,” said Tal Risenfeld, Eyeview's vp of sales. Fiordalis hopes that within a year, the online video targeting technology can be used in television ad campaigns. “We can use the same creative on television,” he said. “It’s going to move into that and serve across and optimize across all screens at once."

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Salem Scares Up Big Numbers for WGN America

April 21, 2014  |  Media Week  |  No Comments

The series premiere of WGN America’s first original scripted series, Salem , scared up some big numbers Sunday night, averaging 1.5 million viewers and a 0.5 rating among adults 18-49. Per Nielsen, the 10 p.m. debut effectively septupled WGNA’s first quarter prime time average (218,000 total viewers), while improving on the network’s typical demo performance by a factor of six. In the period spanning Dec. 20, 2013 to March 30, 2014, WGNA averaged just 106,000 members of the dollar demo per night; last night’s premiere of Salem drew 647,000 adults 18-49. When three successive encore presentations of Salem were rolled into the actual 10 p.m. premiere numbers, WGNA came away with 2.3 million viewers and 886,000 Adults 18-49, good for a 0.7 rating.

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F@¢K Yeah! HBO Renews Veep, Silicon Valley

April 21, 2014  |  Media Week  |  No Comments

HBO has picked up its merrily profane Beltway comedy, Veep, for a fourth season, while locking in the newbie Mike Judge strip, Silicon Valley, for a second run.

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Ad of the Day: Watching Sex Scenes With Your Parents Is Weird, Says HBO

April 21, 2014  |  Media Week  |  No Comments

As someone who once, as a teenager, was watching this George Carlin bit when his parents walked into the room, I can appreciate SS+K's new HBO campaign, aimed at millennials, which rightly attests that some programming is just better consumed without your mom and dad around. Seven new online spots feature awkward family scenes where a pair of hyper-oblivious parents sit down with their young-adult son and daughter to watch some of HBO's notoriously racy shows—among them, Girls and Game of Thrones. It doesn't go that well. Most of the spots involve the family silently watching sex scenes—always a good time, especially when the old folks pipe up with cringe-worthy banter. (Part of the humor here derives from Mom and Dad not actually seeming uncomfortable enough .) All of the ads end with the on-screen line, "Might be a good time for HBO Go," followed by a voiceover: "HBO Go. The best of HBO on all your favorite devices

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Marjorie Kaplan Is Juggling 2 Discovery Networks Through the Upfront and Beyond

April 21, 2014  |  Media Week  |  No Comments

Specs Who Marjorie Kaplan New gig Group president, TLC and Animal Planet Old gig Group president, Animal Planet, Science Channel and Velocity Age 52 So TLC is a huge business. What’s it like handling that network and Animal Planet? I’m like a crazy person now. We’re heading into the upfront, so I’m doing two upfronts, and I’m really trying to put a stamp on what we’re doing on TLC with no time to spare. One of the things that recharges your creative cells is exposure to new things and new people. I was describing it to somebody as like being in love: You have that unbelievable amount of energy, and you suddenly don’t need any sleep. Is it possible to sustain that for long? Well, I’ve got to make sure my husband still knows he’s married to me. I don’t think it’s appropriate to expect to maintain this level of engagement on both businesses, but you do have to dive into the deep end at first. I’ve been on Animal Planet a long time, and I can trust that team to move the ball forward. What do you want to accomplish at TLC? We need to remind the TLC audience of who we are. What we see happening right now with The Little Couple is a great moment for TLC. It gives us everything everyone loves about the brand. [Jen Arnold’s battle with cancer] has a happy ending—we’re not raking the audience over the coals with the experience. It’s about seeing the love and the humor. These are not painful emotional experiences, they’re life-affirming, playful shows

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