Posts Tagged ‘cable’

Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014  |  Media Week  |  No Comments

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the most difficult problems with online video ads is targeting the campaign to reflect viewer location. Eyeview focuses on these location-based techniques and deciphers not only where the person is, but local trends and the user's audience demographic. Last year, the companies had worked together on about 20 video advertising campaigns—including DaVinci’s Demons, Teen Wolf and Rectify—that included a call to action. These included tune-in requests specifying which channel you’d need to watch in your city. “People in New York see a totally different video that people in L.A. That hits a lot of the core challenges we have for tune-in,” Fiordalis explained. Now, Eyeview’s technology will only be used in conjunction with Media Storm's offerings as part of an end-to-end solution for publisher needs. Other optimizations can include the local time the channel is on and which theaters the movie is playing in. Clients that will benefit from this partnership include Starz , FX , CMT, Al Jazeera , Food Network and MTV . "Media Storm is a great partner not only because they’re a market leader with very top tier tune-in customers, but because our companies are both focused on leading 1-to-1 video and marketing,” said Tal Risenfeld, Eyeview's vp of sales. Fiordalis hopes that within a year, the online video targeting technology can be used in television ad campaigns. “We can use the same creative on television,” he said. “It’s going to move into that and serve across and optimize across all screens at once."

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Salem Scares Up Big Numbers for WGN America

April 21, 2014  |  Media Week  |  No Comments

The series premiere of WGN America’s first original scripted series, Salem , scared up some big numbers Sunday night, averaging 1.5 million viewers and a 0.5 rating among adults 18-49. Per Nielsen, the 10 p.m. debut effectively septupled WGNA’s first quarter prime time average (218,000 total viewers), while improving on the network’s typical demo performance by a factor of six. In the period spanning Dec. 20, 2013 to March 30, 2014, WGNA averaged just 106,000 members of the dollar demo per night; last night’s premiere of Salem drew 647,000 adults 18-49. When three successive encore presentations of Salem were rolled into the actual 10 p.m. premiere numbers, WGNA came away with 2.3 million viewers and 886,000 Adults 18-49, good for a 0.7 rating.

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F@¢K Yeah! HBO Renews Veep, Silicon Valley

April 21, 2014  |  Media Week  |  No Comments

HBO has picked up its merrily profane Beltway comedy, Veep, for a fourth season, while locking in the newbie Mike Judge strip, Silicon Valley, for a second run.

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Ad of the Day: Watching Sex Scenes With Your Parents Is Weird, Says HBO

April 21, 2014  |  Media Week  |  No Comments

As someone who once, as a teenager, was watching this George Carlin bit when his parents walked into the room, I can appreciate SS+K's new HBO campaign, aimed at millennials, which rightly attests that some programming is just better consumed without your mom and dad around. Seven new online spots feature awkward family scenes where a pair of hyper-oblivious parents sit down with their young-adult son and daughter to watch some of HBO's notoriously racy shows—among them, Girls and Game of Thrones. It doesn't go that well. Most of the spots involve the family silently watching sex scenes—always a good time, especially when the old folks pipe up with cringe-worthy banter. (Part of the humor here derives from Mom and Dad not actually seeming uncomfortable enough .) All of the ads end with the on-screen line, "Might be a good time for HBO Go," followed by a voiceover: "HBO Go. The best of HBO on all your favorite devices

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Marjorie Kaplan Is Juggling 2 Discovery Networks Through the Upfront and Beyond

April 21, 2014  |  Media Week  |  No Comments

Specs Who Marjorie Kaplan New gig Group president, TLC and Animal Planet Old gig Group president, Animal Planet, Science Channel and Velocity Age 52 So TLC is a huge business. What’s it like handling that network and Animal Planet? I’m like a crazy person now. We’re heading into the upfront, so I’m doing two upfronts, and I’m really trying to put a stamp on what we’re doing on TLC with no time to spare. One of the things that recharges your creative cells is exposure to new things and new people. I was describing it to somebody as like being in love: You have that unbelievable amount of energy, and you suddenly don’t need any sleep. Is it possible to sustain that for long? Well, I’ve got to make sure my husband still knows he’s married to me. I don’t think it’s appropriate to expect to maintain this level of engagement on both businesses, but you do have to dive into the deep end at first. I’ve been on Animal Planet a long time, and I can trust that team to move the ball forward. What do you want to accomplish at TLC? We need to remind the TLC audience of who we are. What we see happening right now with The Little Couple is a great moment for TLC. It gives us everything everyone loves about the brand. [Jen Arnold’s battle with cancer] has a happy ending—we’re not raking the audience over the coals with the experience. It’s about seeing the love and the humor. These are not painful emotional experiences, they’re life-affirming, playful shows

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Fox Cable Networks Group Exec Fired Over Malaysia Airlines Fundraising Email

April 20, 2014  |  Variety  |  No Comments

Fox Cable Networks Group exec Darlene Lieblich Tipton was fired earlier this month after using her company email address to help raise money for relatives of passengers on the doomed Malaysia Airlines Flight 370. Tipton’s dismissal came after she sent an email seeking support for a fundraising campaign to aid families of the 239 passengers... Read more

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Mad Men Star Vincent Kartheiser Stays Away From Social Media

April 18, 2014  |  Media Week  |  No Comments

Specs Who Vincent Kartheiser Age 34 Accomplishments Stars as Pete Campbell on AMC’s Mad Men (Season 7 airs Sundays at 10/9c); voices Marsh Merriweather on the Fox animated series High School USA! Base Los Angeles What’s the first information you consume in the morning? Email. My computer is usually close at hand. If I’m going to work, the first media I probably consume is music in my car. How do you listen to music? I do Spotify. Every once in a while I’ll do satellite radio comedy channels, too. There’s a bunch of them—Comedy Central, Raw Dog, and Jamie Foxx has one. How do you get your news?

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Howard Owens Steps Down as Nat Geo Channels President

April 14, 2014  |  Media Week  |  No Comments

After a two-and-a-half-year stint as president of National Geographic Channels U.S., Howard Owens is striking out on his own. The former William Morris agent and Reveille co-founder on Monday revealed his decision to leave Nat Geo , saying that while his tenure as programming chief was “an incredible experience…both personally and professionally,” it was time for him to embark on his “next adventure.” Owens was instrumental in launching the Nat Geo original series Brain Games and Wicked Tuna, as well as the scripted programs Killing Lincoln, Killing Kennedy and the upcoming Killing Jesus. (All three specials were based on best-selling books by Fox News Channel host Bill O’Reilly.) He joined Nat Geo in late 2011, replacing longtime network boss Steve Schiffman. In a note to staffers, NGC U.S. CEO David Lyle announced that Owens would be moving on, or as he characterized it, “flying out the window of National Geographic and into the free world of independent production.” Lyle was effusive in his praise for Owens. “As a senior TV executive, I’m supposed to say everybody is replaceable, but in Howard’s case I say without a shadow of a doubt, we couldn’t have done it without him.” A replacement has not been identified. While high-profile undertakings like the Killing series and SEAL Team Six: The Raid on Osama bin Laden gave Nat Geo a temporary ratings boost, the network’s biggest growth came in 2012. Per Nielsen, Nat Geo finished out the year before last up 22 percent in its target demo (adults 25-54), only to dip 2 percent in 2013. “National Geographic Channels have some of the brightest minds in the television business, and I’m proud of the work we have accomplished together—specifically in defining the National Geographic Channels as a destination for innovative, original and brand-defining creativity,” Owens said, by way of signing off.

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DirecTV Turns to Fans for Cable Effects Ad

April 14, 2014  |  Media Week  |  No Comments

Fed up with cable? DirecTV wants to hear your frustration. The satellite TV provider is asking fans for suggestions for its new

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H2, History’s Sister Network, Is Doubling Down on New Shows

April 14, 2014  |  Media Week  |  No Comments

In his midtown office last week at A+E Networks, Paul Cabana managed to sound both completely reasonable and incredibly enthusiastic, as though he were simply describing a happy accident that had led to quarter after quarter of uninterrupted growth at H2 , History’s sister network. H2 of late has been on a tear; in Q1 2014, the net improved 11 percent in prime time among adults 25-54, topping the likes of CNN and Hallmark Channel. But it’s no accident. “Everyone’s moving into scripted … and we’ve had a lot of success in counterprogramming,” said Cabana, svp, head of programming for H2. “Everyone’s moving into scripted, no one’s doing great documentary.” Among those new shows: Brad Meltzer’s Secret History (hosted by the mystery novelist behind History’s Decoded); an event series titled The Civil War , set to commemorate the 150th anniversary of Lee’s surrender at Appomattox; and most promisingly, The Shift, an ancient-history/far-future special about what the planet looked like millions of years ago and how it’ll look millions of years from now. Cabana said H2’s programming strategy exists partly to protect the History brand, which saw some of its brainier fare “being outpaced by these big rockets” like Vikings , Swamp People and Pawn Stars. The shows weren’t anti-historical, exactly, but the network wanted to have all that ratings cake and eat its educational cake (educake?) too. Hence H2

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