Posts Tagged ‘cable’

NBA Bans Donald Sterling for Life

April 29, 2014  |  Media Week  |  No Comments

In taking swift and decisive action against racist Los Angeles Clippers owner Donald Sterling, NBA commissioner Adam Silver on Tuesday effectively dismantled a nuclear-grade suitcase bomb. Speaking at a press conference in New York this afternoon, Silver brought the hammer down on the 80-year-old billionaire bigot, whose personal conduct has long been an embarrassment to the league . “Effective immediately, I am banning Mr. Sterling for life from any association with the Clippers organization or the NBA,” Silver said.

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TVGN Is Gunning for E! With New Program Slate

April 29, 2014  |  Media Week  |  No Comments

At a breakfast at the Ace Hotel in Manhattan this morning, TVGN (which isn't using the full name TV Guide Network anymore) announced a slate of unscripted shows, along with the news that it had gone "full screen"—as in, no scrolling network listings—in its 83 million homes. The network is following the traditional cable model of acquired content and movies with a slate of originals on top of them, with one crucial difference: CBS and Lionsgate are providing the acquired shows and films in question. TVGN has cable premiere windows on many Lionsgate films throughout the year, including Arbitrage, The Lincoln Lawyer and Man on Wire, as well as early windows on others.

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Twitter Fans Make DirecTV’s New ‘Get Rid of Cable’ Ad One of the Bleakest Yet

April 29, 2014  |  Media Week  |  No Comments

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced fable—created in the style of Grey's long-running "Cable Effects" campaign—of what happens if you don’t cut the cord. The satellite giant asked its fans to contribute a story line to the campaign by tweeting one-liners with the hashtag #GetRidofCable. The company then selected the best ideas and made a cohesive, disturbing story—read like a storybook in the video below—of getting addicted to cheese during lab experiments, going back in time and undoing your own birth ...

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Digital Startups Are Teaching the Big Guys Some Lessons

April 29, 2014  |  Media Week  |  No Comments

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after hearing about Vocativ ’s ability to use analytical methods to hunt for little-seen stories lurking in the Internet’s long tail, Cohen was willing to chance a new career at an Internet-native startup. “What appealed to me was not only the ability to build something from scratch with really smart people but to be obviously on the cutting edge of digital,” explains Vocativ’s CEO. He’s not the only old-media character lured by the siren call of the digital world. Many traditional TV outlets are striking partnerships with young digital upstarts. In late February, Vocativ announced a multimillion-dollar, multiyear partnership with MSNBC . Select videos produced by the Web organization appear on Ronan Farrow Daily, with an option to expand its content across NBCU News Group’s properties.

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Don Comes Clean, Breaks Megan’s Heart in Your Mad Men Minute (Video)

April 28, 2014  |  Media Week  |  No Comments

Don's back in the office and you can see Nietszches's void opening up around him already.

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Magna Global Eyes 6% Rise in U.S. Media Sales

April 25, 2014  |  Media Week  |  No Comments

Magna Global

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MTV’s Newest Series Include the Amazingly Titled Slednecks

April 24, 2014  |  Media Week  |  No Comments

MTV isn't getting off the kids-behaving-badly kick: after Jersey Shore and Buckwild, the network is going for a third locale filled with colorful young people, set in Alaska, called Slednecks. The network also has Beyond Dance, a dancing competition series, and One Bad Choice, a Teen Mom-style series about people who made a poor decision and then dealt with the consequences. The upfront was music-heavy, as befitting the M in the network's name, with performances by Bastille and Zed, among others. But it also included an unexpected part of the Viacom portfolio: LGBT-themed network Logo (which, oddly, Viacom called a "brand" in its boilerplate, rather than a network), which has a new series called The Secret Guide to Fabulous Living. It's unclear what kind of change might come from the conflation of the two networks—is Viacom consolidating?—but MTV said the show would be about "not how to have it all, but what to do with what you have," which seems to be of a piece with MTV's working-class subject matter these days. Scripted series returning included, of course, Teen Wolf , and Rob Drydek's Ridiculousness. The network's summer slate will show exclusively on Mondays, Tuesdays and Thursdays.

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FX Networks, MillerCoors in 3-Year Partnership Deal

April 23, 2014  |  Media Week  |  No Comments

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans , the comely commies will likely wash down the delicacy with the Champagne of Beers.

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Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

April 22, 2014  |  Media Week  |  No Comments

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar . Speaking to investors during Comcast’s first quarter earnings call, NBCUniversal CEO Steve Burke said the Peacock’s ratings turnaround was unprecedented in the annals of modern television. “We’re going into the upfront with the best position we’ve had in over a decade, primarily driven by NBC,” Burke said. “Last year, NBC was 17 percent behind the leader, which was CBS ; this year, we’re estimating that we’ll finish in first, about 12 percent ahead of No. 2 [Fox]. So … it’s a 29 percent swing. Which, we’ve gone back to the beginning of people meters [and] we can’t find any network that’s swung that much in a year.” Through the first 30 weeks of the season, NBC is in first place with an average 18-49 rating of 2.8, up 17 percent from the year-ago period. Fox is in second with a 2.6, up 4 percent, while CBS is down 20 percent with a 2.4. Heading into the final month of the campaign, ABC will once again finish last among the Big Four, averaging a 2.1 in the demo (down 5 percent). Although it’s only two-tenths of a ratings point, NBC’s lead over Fox is probably insurmountable. That said, a blockbuster performance by Fox’s 24: Live Another Day , which premieres May 5, could make things interesting. While next season falls on a non-Olympic year, NBC will reap the benefit of hosting the Super Bowl in February. Manageable declines for Sunday Night Football and The Voice should allow NBC to raise its CPMs on its franchise properties, although pricing on its Thursday night comedies are likely to continue to lag. Burke said NBC’s growth spurt should serve it well in the upfront marketplace

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Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014  |  Media Week  |  No Comments

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the most difficult problems with online video ads is targeting the campaign to reflect viewer location. Eyeview focuses on these location-based techniques and deciphers not only where the person is, but local trends and the user's audience demographic. Last year, the companies had worked together on about 20 video advertising campaigns—including DaVinci’s Demons, Teen Wolf and Rectify—that included a call to action. These included tune-in requests specifying which channel you’d need to watch in your city. “People in New York see a totally different video that people in L.A. That hits a lot of the core challenges we have for tune-in,” Fiordalis explained. Now, Eyeview’s technology will only be used in conjunction with Media Storm's offerings as part of an end-to-end solution for publisher needs. Other optimizations can include the local time the channel is on and which theaters the movie is playing in. Clients that will benefit from this partnership include Starz , FX , CMT, Al Jazeera , Food Network and MTV . "Media Storm is a great partner not only because they’re a market leader with very top tier tune-in customers, but because our companies are both focused on leading 1-to-1 video and marketing,” said Tal Risenfeld, Eyeview's vp of sales. Fiordalis hopes that within a year, the online video targeting technology can be used in television ad campaigns. “We can use the same creative on television,” he said. “It’s going to move into that and serve across and optimize across all screens at once."

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