Posts Tagged ‘cable’

Mad Men Stars Pose for Vintage-Style Product Ads in ‘For Your Consideration’ Campaign

May 19, 2014  |  Media Week  |  No Comments

AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling Cooper era. Mad Men creator Matthew Weiner and The Martin Agency helped craft the well-realized ads, which capture the flavor of the show with a credible '60s vibe, and mark the first "For Your Consideration" effort the series has ever done. "In the past, we’ve campaigned for Mad Men by letting the show sell itself," says AMC marketing chief Linda Schupack. "This year, we wanted to be a little more fun and playful." We get Jon Hamm as Don Draper himself wearing cool shades and an enigmatic expression, along with the headline, "Behind every pair of our glasses is a man with winning character … and much more." Redheads get more nods (Emmy nods), according to the fiery ad with henna-haired Christina Hendricks as Joan Holloway. And Kiernan Shipka, who portrays Don's daughter Sally, looks all set to frug on Hullabaloo or Shindig in her mod minidress. (The copy touts "Statuette's

Read More

5 Time Slot Brawls to Watch This Fall

May 19, 2014  |  Media Week  |  No Comments

With radically altered prime-time lineups at ABC and Fox, football on Thursday at CBS, and an NBC slate without its Thursday comedy block, the season is shaping up to be anything but the same old story. The only network that didn’t really change much was The CW, which is sticking with its costumes-and-cheekbones formula. Here are our matchups to keep an eye on:

Read More

60-Second Upfront: MTV [Video]

May 13, 2014  |  Media Week  |  No Comments

Refined versions of reality shows, plus the immortal Teen Wolf and a much-welcomed blast from the past.

Read More

You Can Now Buy the Bug on Adult Swim

May 12, 2014  |  Media Week  |  No Comments

One of the things Adult Swim will be selling its advertisers in 2014 is the little company logo in the corner of the screen, which (until now) has simply read "[adult swim]," Variety reports. The network has been getting into a number of nontraditional advertising options recently, notably branded content (a notoriously tricky kind of promotion to do successfully), but the bug seems to fit with the network's try-anything ethos while simultaneously satisfying the advertiser's yen to get as deep into the content as possible, which reaches a much larger-than-average percentage of young men and men of color. And, as always, Adult Swim's new slate of content has plenty of scripted comedy on it: a half-hour series from Robert Smigel (Triumph, the Insult Comic Dog) and Jack McBrayer (30 Rock's Kenneth the Page) featuring Triumph and McBrayer; a live-action/ rotoscoped

Read More

Passion, Pain and a Threesome in Your Mad Men Minute [Video]

May 12, 2014  |  Media Week  |  No Comments

Don is fighting on both coasts, the computer in the office is deranging young Ginsberg, and Betty is back to bitching like a boss.

Read More

USA Announces New Projects With Amy Poehler, Jodie Foster, Carlton Cuse

May 8, 2014  |  Media Week  |  No Comments

Anybody who thought USA was kidding about getting into comedy programming is thinking again today: the network's upfront-season slate has a robust comedy development piece. New projects include talent like Amy Poehler (producing Difficult People, starring Billy on the Street ambush comics Billy Eichner and Julie Klausner, and produced in-house), Legally Blonde writer Karen McCullah (Love the One You're With) and off-Broadway darlings Jonathan Tolins and Michael Urie (Majordomo). The drama slate is led by a "cast-contingent" pickup for a new dramedy set in an American government compound in a Middle Eastern country; both the country and the series are called Stanistan. Among the drama series being developed: Brand, about a smalltown pastor and recovering addict competing with a megachurch down the road (the show is produced by Jodei Foster); Colony, a show from Lost creator Carlton Cuse about a Los Angeles occupied by aliens; and a new one from Anonymous Content called Mr. Robot about a young man with an autism-like disorder who works for a cybersecurity firm. “This slate represents the next generation of originals at USA, with a focus on dramas that are more serialized, provocative and culturally resonant,” said

Read More

Hippies and Computers In Your Mad Men Minute

May 5, 2014  |  Media Week  |  No Comments

Contrasting aspects of the '60s make their mark in the lives of the Mad Men this week.

Read More

Hippies and Computers in Your Mad Men Minute [Video]

May 5, 2014  |  Media Week  |  No Comments

Contrasting aspects of the '60s make their mark in the lives of the Mad Men this week.

Read More

The World Cup Is All Anyone Wants to Talk About in ESPN’s New Ad

May 2, 2014  |  Media Week  |  No Comments

If World Cup fever is getting to you, well, you're not alone. This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer fans talking obsessively about their team—and not just the American team, but their national teams of their ancestral homelands. The tagline is: "Every 4 years the conversation starts again." The ad uses real U.S.-based soccer fans, including a German butcher, an Italian barber and a cabbie from the Ivory Coast. These guys are passionate . I don't want to spoil anything, but I'd be remiss if I didn't point out the pessimistic Englishman, who feels like a punch line (of course this guy's a downer) as he mentions penalty kicks toward the end of the spot. ESPN has also unveiled the first posters from what will be a series of 32—one for each team—designed by Brazilian artist and graphic designer Cristiano Siqueira. Check those out below, too, and get excited for the tournament, which runs from June 12 to July 13.

Read More

NBA Bans Donald Sterling for Life

April 29, 2014  |  Media Week  |  No Comments

In taking swift and decisive action against racist Los Angeles Clippers owner Donald Sterling, NBA commissioner Adam Silver on Tuesday effectively dismantled a nuclear-grade suitcase bomb. Speaking at a press conference in New York this afternoon, Silver brought the hammer down on the 80-year-old billionaire bigot, whose personal conduct has long been an embarrassment to the league . “Effective immediately, I am banning Mr. Sterling for life from any association with the Clippers organization or the NBA,” Silver said.

Read More