Posts Tagged ‘cable’

You Can Now Buy the Bug on Adult Swim

May 12, 2014  |  Media Week  |  No Comments

One of the things Adult Swim will be selling its advertisers in 2014 is the little company logo in the corner of the screen, which (until now) has simply read "[adult swim]," Variety reports. The network has been getting into a number of nontraditional advertising options recently, notably branded content (a notoriously tricky kind of promotion to do successfully), but the bug seems to fit with the network's try-anything ethos while simultaneously satisfying the advertiser's yen to get as deep into the content as possible, which reaches a much larger-than-average percentage of young men and men of color. And, as always, Adult Swim's new slate of content has plenty of scripted comedy on it: a half-hour series from Robert Smigel (Triumph, the Insult Comic Dog) and Jack McBrayer (30 Rock's Kenneth the Page) featuring Triumph and McBrayer; a live-action/ rotoscoped

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Passion, Pain and a Threesome in Your Mad Men Minute [Video]

May 12, 2014  |  Media Week  |  No Comments

Don is fighting on both coasts, the computer in the office is deranging young Ginsberg, and Betty is back to bitching like a boss.

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USA Announces New Projects With Amy Poehler, Jodie Foster, Carlton Cuse

May 8, 2014  |  Media Week  |  No Comments

Anybody who thought USA was kidding about getting into comedy programming is thinking again today: the network's upfront-season slate has a robust comedy development piece. New projects include talent like Amy Poehler (producing Difficult People, starring Billy on the Street ambush comics Billy Eichner and Julie Klausner, and produced in-house), Legally Blonde writer Karen McCullah (Love the One You're With) and off-Broadway darlings Jonathan Tolins and Michael Urie (Majordomo). The drama slate is led by a "cast-contingent" pickup for a new dramedy set in an American government compound in a Middle Eastern country; both the country and the series are called Stanistan. Among the drama series being developed: Brand, about a smalltown pastor and recovering addict competing with a megachurch down the road (the show is produced by Jodei Foster); Colony, a show from Lost creator Carlton Cuse about a Los Angeles occupied by aliens; and a new one from Anonymous Content called Mr. Robot about a young man with an autism-like disorder who works for a cybersecurity firm. “This slate represents the next generation of originals at USA, with a focus on dramas that are more serialized, provocative and culturally resonant,” said

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Hippies and Computers In Your Mad Men Minute

May 5, 2014  |  Media Week  |  No Comments

Contrasting aspects of the '60s make their mark in the lives of the Mad Men this week.

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Hippies and Computers in Your Mad Men Minute [Video]

May 5, 2014  |  Media Week  |  No Comments

Contrasting aspects of the '60s make their mark in the lives of the Mad Men this week.

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The World Cup Is All Anyone Wants to Talk About in ESPN’s New Ad

May 2, 2014  |  Media Week  |  No Comments

If World Cup fever is getting to you, well, you're not alone. This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer fans talking obsessively about their team—and not just the American team, but their national teams of their ancestral homelands. The tagline is: "Every 4 years the conversation starts again." The ad uses real U.S.-based soccer fans, including a German butcher, an Italian barber and a cabbie from the Ivory Coast. These guys are passionate . I don't want to spoil anything, but I'd be remiss if I didn't point out the pessimistic Englishman, who feels like a punch line (of course this guy's a downer) as he mentions penalty kicks toward the end of the spot. ESPN has also unveiled the first posters from what will be a series of 32—one for each team—designed by Brazilian artist and graphic designer Cristiano Siqueira. Check those out below, too, and get excited for the tournament, which runs from June 12 to July 13.

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NBA Bans Donald Sterling for Life

April 29, 2014  |  Media Week  |  No Comments

In taking swift and decisive action against racist Los Angeles Clippers owner Donald Sterling, NBA commissioner Adam Silver on Tuesday effectively dismantled a nuclear-grade suitcase bomb. Speaking at a press conference in New York this afternoon, Silver brought the hammer down on the 80-year-old billionaire bigot, whose personal conduct has long been an embarrassment to the league . “Effective immediately, I am banning Mr. Sterling for life from any association with the Clippers organization or the NBA,” Silver said.

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TVGN Is Gunning for E! With New Program Slate

April 29, 2014  |  Media Week  |  No Comments

At a breakfast at the Ace Hotel in Manhattan this morning, TVGN (which isn't using the full name TV Guide Network anymore) announced a slate of unscripted shows, along with the news that it had gone "full screen"—as in, no scrolling network listings—in its 83 million homes. The network is following the traditional cable model of acquired content and movies with a slate of originals on top of them, with one crucial difference: CBS and Lionsgate are providing the acquired shows and films in question. TVGN has cable premiere windows on many Lionsgate films throughout the year, including Arbitrage, The Lincoln Lawyer and Man on Wire, as well as early windows on others.

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Twitter Fans Make DirecTV’s New ‘Get Rid of Cable’ Ad One of the Bleakest Yet

April 29, 2014  |  Media Week  |  No Comments

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced fable—created in the style of Grey's long-running "Cable Effects" campaign—of what happens if you don’t cut the cord. The satellite giant asked its fans to contribute a story line to the campaign by tweeting one-liners with the hashtag #GetRidofCable. The company then selected the best ideas and made a cohesive, disturbing story—read like a storybook in the video below—of getting addicted to cheese during lab experiments, going back in time and undoing your own birth ...

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Digital Startups Are Teaching the Big Guys Some Lessons

April 29, 2014  |  Media Week  |  No Comments

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after hearing about Vocativ ’s ability to use analytical methods to hunt for little-seen stories lurking in the Internet’s long tail, Cohen was willing to chance a new career at an Internet-native startup. “What appealed to me was not only the ability to build something from scratch with really smart people but to be obviously on the cutting edge of digital,” explains Vocativ’s CEO. He’s not the only old-media character lured by the siren call of the digital world. Many traditional TV outlets are striking partnerships with young digital upstarts. In late February, Vocativ announced a multimillion-dollar, multiyear partnership with MSNBC . Select videos produced by the Web organization appear on Ronan Farrow Daily, with an option to expand its content across NBCU News Group’s properties.

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