Posts Tagged ‘cable’

Hippies and Computers in Your Mad Men Minute [Video]

May 5, 2014  |  Media Week  |  No Comments

Contrasting aspects of the '60s make their mark in the lives of the Mad Men this week.

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The World Cup Is All Anyone Wants to Talk About in ESPN’s New Ad

May 2, 2014  |  Media Week  |  No Comments

If World Cup fever is getting to you, well, you're not alone. This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer fans talking obsessively about their team—and not just the American team, but their national teams of their ancestral homelands. The tagline is: "Every 4 years the conversation starts again." The ad uses real U.S.-based soccer fans, including a German butcher, an Italian barber and a cabbie from the Ivory Coast. These guys are passionate . I don't want to spoil anything, but I'd be remiss if I didn't point out the pessimistic Englishman, who feels like a punch line (of course this guy's a downer) as he mentions penalty kicks toward the end of the spot. ESPN has also unveiled the first posters from what will be a series of 32—one for each team—designed by Brazilian artist and graphic designer Cristiano Siqueira. Check those out below, too, and get excited for the tournament, which runs from June 12 to July 13.

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NBA Bans Donald Sterling for Life

April 29, 2014  |  Media Week  |  No Comments

In taking swift and decisive action against racist Los Angeles Clippers owner Donald Sterling, NBA commissioner Adam Silver on Tuesday effectively dismantled a nuclear-grade suitcase bomb. Speaking at a press conference in New York this afternoon, Silver brought the hammer down on the 80-year-old billionaire bigot, whose personal conduct has long been an embarrassment to the league . “Effective immediately, I am banning Mr. Sterling for life from any association with the Clippers organization or the NBA,” Silver said.

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TVGN Is Gunning for E! With New Program Slate

April 29, 2014  |  Media Week  |  No Comments

At a breakfast at the Ace Hotel in Manhattan this morning, TVGN (which isn't using the full name TV Guide Network anymore) announced a slate of unscripted shows, along with the news that it had gone "full screen"—as in, no scrolling network listings—in its 83 million homes. The network is following the traditional cable model of acquired content and movies with a slate of originals on top of them, with one crucial difference: CBS and Lionsgate are providing the acquired shows and films in question. TVGN has cable premiere windows on many Lionsgate films throughout the year, including Arbitrage, The Lincoln Lawyer and Man on Wire, as well as early windows on others.

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Twitter Fans Make DirecTV’s New ‘Get Rid of Cable’ Ad One of the Bleakest Yet

April 29, 2014  |  Media Week  |  No Comments

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced fable—created in the style of Grey's long-running "Cable Effects" campaign—of what happens if you don’t cut the cord. The satellite giant asked its fans to contribute a story line to the campaign by tweeting one-liners with the hashtag #GetRidofCable. The company then selected the best ideas and made a cohesive, disturbing story—read like a storybook in the video below—of getting addicted to cheese during lab experiments, going back in time and undoing your own birth ...

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Digital Startups Are Teaching the Big Guys Some Lessons

April 29, 2014  |  Media Week  |  No Comments

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after hearing about Vocativ ’s ability to use analytical methods to hunt for little-seen stories lurking in the Internet’s long tail, Cohen was willing to chance a new career at an Internet-native startup. “What appealed to me was not only the ability to build something from scratch with really smart people but to be obviously on the cutting edge of digital,” explains Vocativ’s CEO. He’s not the only old-media character lured by the siren call of the digital world. Many traditional TV outlets are striking partnerships with young digital upstarts. In late February, Vocativ announced a multimillion-dollar, multiyear partnership with MSNBC . Select videos produced by the Web organization appear on Ronan Farrow Daily, with an option to expand its content across NBCU News Group’s properties.

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Don Comes Clean, Breaks Megan’s Heart in Your Mad Men Minute (Video)

April 28, 2014  |  Media Week  |  No Comments

Don's back in the office and you can see Nietszches's void opening up around him already.

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Magna Global Eyes 6% Rise in U.S. Media Sales

April 25, 2014  |  Media Week  |  No Comments

Magna Global

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MTV’s Newest Series Include the Amazingly Titled Slednecks

April 24, 2014  |  Media Week  |  No Comments

MTV isn't getting off the kids-behaving-badly kick: after Jersey Shore and Buckwild, the network is going for a third locale filled with colorful young people, set in Alaska, called Slednecks. The network also has Beyond Dance, a dancing competition series, and One Bad Choice, a Teen Mom-style series about people who made a poor decision and then dealt with the consequences. The upfront was music-heavy, as befitting the M in the network's name, with performances by Bastille and Zed, among others. But it also included an unexpected part of the Viacom portfolio: LGBT-themed network Logo (which, oddly, Viacom called a "brand" in its boilerplate, rather than a network), which has a new series called The Secret Guide to Fabulous Living. It's unclear what kind of change might come from the conflation of the two networks—is Viacom consolidating?—but MTV said the show would be about "not how to have it all, but what to do with what you have," which seems to be of a piece with MTV's working-class subject matter these days. Scripted series returning included, of course, Teen Wolf , and Rob Drydek's Ridiculousness. The network's summer slate will show exclusively on Mondays, Tuesdays and Thursdays.

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FX Networks, MillerCoors in 3-Year Partnership Deal

April 23, 2014  |  Media Week  |  No Comments

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans , the comely commies will likely wash down the delicacy with the Champagne of Beers.

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