Posts Tagged ‘cable’

Listening to Beyoncé? Facebook Has an Ad for You

May 21, 2014  |  Media Week  |  No Comments

You've long suspected that Facebook was listening to you—now we know it definitely will be. With your permission, of course. The social network will serve ads to users based on a Shazam-style feature that picks up via the microphones on devices with Facebook's app installed—watching Breaking Bad? Check out this ad for the new drama on AMC. Listening to OutKast? Try Ludacris. "You can imagine how it could be helpful if you posted you were listening to a Beyonc

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In Slow News Week, Fox Posts Second Smallest Demo Crowd Since Before 9/11

May 21, 2014  |  Variety  |  No Comments

Following a stretch of newsie weeks with the missing Malaysian flight and the fiasco surrounding Los Angeles Clippers owner Donald Sterling, the May 12-18 frame was a lackluster one for all the cable news networks. In total-day averages, Fox, CNN and MSNBC were all down about 20% week-to-week in the key news demo of adults... Read more

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Mad Men Stars Pose for Vintage-Style Product Ads in ‘For Your Consideration’ Campaign

May 19, 2014  |  Media Week  |  No Comments

AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling Cooper era. Mad Men creator Matthew Weiner and The Martin Agency helped craft the well-realized ads, which capture the flavor of the show with a credible '60s vibe, and mark the first "For Your Consideration" effort the series has ever done. "In the past, we’ve campaigned for Mad Men by letting the show sell itself," says AMC marketing chief Linda Schupack. "This year, we wanted to be a little more fun and playful." We get Jon Hamm as Don Draper himself wearing cool shades and an enigmatic expression, along with the headline, "Behind every pair of our glasses is a man with winning character … and much more." Redheads get more nods (Emmy nods), according to the fiery ad with henna-haired Christina Hendricks as Joan Holloway. And Kiernan Shipka, who portrays Don's daughter Sally, looks all set to frug on Hullabaloo or Shindig in her mod minidress. (The copy touts "Statuette's. For the young girl who has ALMOST everything.") My favorite is the ad with John Slattery as a dapper Roger Sterling, attired by "The Madison Avenue Collection." This might be the most period-conscious execution of the lot, with dead-on detail and art direction. (Is that pristine airport ashtray Sterling silver? No butts about it!) His smoldering stare, directed at the fishnet-stockinged legs of a woman nearby, speaks volumes, while the copy is pure '60s: "You move through life with ease, and sometimes people take your quick mind, sharp wit and wry sense of humor for granted. But those who know, know—you always give your best." Named outstanding drama series in each of its first four seasons (in addition to numerous other awards), the show hasn't won an Emmy over the past two seasons, and some critics say its poignant pathos has slid into sappy soap opera shenanigans. Well, even if Season 7 isn't vintage Mad Men, its Emmy campaign sure is. See all the ads below. Via THR.

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Mad Men Stars Pose for Vintage-Style Product Ads in ‘For Your Consideration’ Campaign

May 19, 2014  |  Media Week  |  No Comments

AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling Cooper era. Mad Men creator Matthew Weiner and The Martin Agency helped craft the well-realized ads, which capture the flavor of the show with a credible '60s vibe, and mark the first "For Your Consideration" effort the series has ever done. "In the past, we’ve campaigned for Mad Men by letting the show sell itself," says AMC marketing chief Linda Schupack. "This year, we wanted to be a little more fun and playful." We get Jon Hamm as Don Draper himself wearing cool shades and an enigmatic expression, along with the headline, "Behind every pair of our glasses is a man with winning character … and much more." Redheads get more nods (Emmy nods), according to the fiery ad with henna-haired Christina Hendricks as Joan Holloway. And Kiernan Shipka, who portrays Don's daughter Sally, looks all set to frug on Hullabaloo or Shindig in her mod minidress. (The copy touts "Statuette's

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5 Time Slot Brawls to Watch This Fall

May 19, 2014  |  Media Week  |  No Comments

With radically altered prime-time lineups at ABC and Fox, football on Thursday at CBS, and an NBC slate without its Thursday comedy block, the season is shaping up to be anything but the same old story. The only network that didn’t really change much was The CW, which is sticking with its costumes-and-cheekbones formula. Here are our matchups to keep an eye on:

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60-Second Upfront: MTV [Video]

May 13, 2014  |  Media Week  |  No Comments

Refined versions of reality shows, plus the immortal Teen Wolf and a much-welcomed blast from the past.

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You Can Now Buy the Bug on Adult Swim

May 12, 2014  |  Media Week  |  No Comments

One of the things Adult Swim will be selling its advertisers in 2014 is the little company logo in the corner of the screen, which (until now) has simply read "[adult swim]," Variety reports. The network has been getting into a number of nontraditional advertising options recently, notably branded content (a notoriously tricky kind of promotion to do successfully), but the bug seems to fit with the network's try-anything ethos while simultaneously satisfying the advertiser's yen to get as deep into the content as possible, which reaches a much larger-than-average percentage of young men and men of color. And, as always, Adult Swim's new slate of content has plenty of scripted comedy on it: a half-hour series from Robert Smigel (Triumph, the Insult Comic Dog) and Jack McBrayer (30 Rock's Kenneth the Page) featuring Triumph and McBrayer; a live-action/ rotoscoped

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Passion, Pain and a Threesome in Your Mad Men Minute [Video]

May 12, 2014  |  Media Week  |  No Comments

Don is fighting on both coasts, the computer in the office is deranging young Ginsberg, and Betty is back to bitching like a boss.

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USA Announces New Projects With Amy Poehler, Jodie Foster, Carlton Cuse

May 8, 2014  |  Media Week  |  No Comments

Anybody who thought USA was kidding about getting into comedy programming is thinking again today: the network's upfront-season slate has a robust comedy development piece. New projects include talent like Amy Poehler (producing Difficult People, starring Billy on the Street ambush comics Billy Eichner and Julie Klausner, and produced in-house), Legally Blonde writer Karen McCullah (Love the One You're With) and off-Broadway darlings Jonathan Tolins and Michael Urie (Majordomo). The drama slate is led by a "cast-contingent" pickup for a new dramedy set in an American government compound in a Middle Eastern country; both the country and the series are called Stanistan. Among the drama series being developed: Brand, about a smalltown pastor and recovering addict competing with a megachurch down the road (the show is produced by Jodei Foster); Colony, a show from Lost creator Carlton Cuse about a Los Angeles occupied by aliens; and a new one from Anonymous Content called Mr. Robot about a young man with an autism-like disorder who works for a cybersecurity firm. “This slate represents the next generation of originals at USA, with a focus on dramas that are more serialized, provocative and culturally resonant,” said

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Hippies and Computers In Your Mad Men Minute

May 5, 2014  |  Media Week  |  No Comments

Contrasting aspects of the '60s make their mark in the lives of the Mad Men this week.

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