Posts Tagged ‘cable’

Researchers Find Optimum Times to Run March Madness Ads

March 17, 2015  |  Media Week  |  No Comments

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting for fully $85 million of the ad bucks spent on the wall-to-wall basketball tourney as of Friday . But when are the best times to run those ads? Rolfe Swinton of RealityMine says the key isn't suspense. "People aren't necessarily watching the final days in the greatest numbers," Swinton said—if your team gets knocked out, you're less interested. Digital is growing but TV is still primary for Madness viewers, with 44.7 percent of consumption taking place there as opposed to 27.2 percent on computer (read: at work) and 16.3 percent on mobile. (The rest is radio.) Oh, and happiness increases over the course of the day. As does frustration, of course.

Read More

At Launch, HBO’s New Streaming Service Will Only Be Available on Apple Devices

March 9, 2015  |  Media Week  |  No Comments

Apple TV is going to be the only way to watch HBO's cord-cutter-friendly streaming service, at least when the service launches. HBO Now will debut at the beginning of April, according to network CEO Richard Plepler, who spoke at Apple's press conference this morning in Palo Alto, and will play exclusively on Apple hardware. "All you need to get HBO Now is a broadband connection and an Apple device," Plepler told the audience. "We couldn't be prouder that Apple is our exclusive partner at launch." The service will debut for "$14.99 a month in early April," Plepler said. "If you subscribe in April you will get the first month free and have it in time for the premiere of our global phenomenon, Game of Thrones." (The show returns April 17.) Immediately after Plepler left the stage, Apple CEO Tim Cook returned to announce that the Apple TV was being marked down from $99 to $69, which is a good deal compared to competitor devices like the Roku 3 and Amazon Fire TV (both retailing at $99) but still a bit pricier than slimmer options like the Google Chromecast ($35) and Amazon Fire TV Stick ($39).

Read More

Here’s the Guy From Adult Swim Who Trawls Vimeo for Your Art School Thesis

March 6, 2015  |  Media Week  |  No Comments

Dave Hughes is not a household name. He is, however, a beloved figure if you're really into strange art video and electronic music, largely because of his insane Adult Swim show, Off the Air. The show is 15 minutes long, airs at 4 a.m. and has no conventional narrative structure—no A and B plots, no quirky supporting characters, no rules, just a theme that gives the show its title—Colors, Nightmares, Hair (see below). It's also beloved by a certain kind of ad creative, largely because of Hughes' eclectic, dead-on taste and his penchant for looking in every nook and cranny for the artists whose work he collages into Off the Air's various episodes, some of who are ad guys. Hughes, who runs his own agency/production company,

Read More

Why Keith Olbermann Picked Such a Dumb Fight on Twitter and Ended Up Suspended

February 25, 2015  |  Media Week  |  No Comments

ESPN commentator and world-champion friendmaker Keith Olbermann today launched a twitter war with college students who'd raised $13 million to fight pediatric cancer. The incident left Olbermann with a (paid) suspension through the end of the week, and it left many of us with one simple question: What the hell, man? Olbermann's more vocal critics are just chalking it up to him being a jerk. But more specifically and perhaps generously, there are three intersecting issues that likely led to his poor decision to lash out at Penn State's entire student body as they celebrated saving children's lives: 1. His seething anger at how the Jerry Sandusky child sexual abuse case was handled by Penn State and coach Joe Paterno was inflamed again recently by the NCAA's decision to reinstate 112 wins that had been stripped from the school's record during the time Sandusky, an assistant coach, had been molesting children. 2. Olbermann loves sparring on Twitter, and Penn State is an easy topic to rile him up with. Once he was in fight mode, he seemed unwilling or unable to pause for a breather. 3. As with many misunderstandings on the Internet, he probably just didn't click the link to see what the original tweet was about, or else even Olbermann might have decided to pick his battles a bit more carefully. Speaking of the original tweet, here's how it all began, when a Penn State alumna (who had sparred with Olbermann on Twitter in the past ) tweeted at him about the school's success in raising $13 million for children being treated for cancer at the university's Milton S. Hershey Medical Center: @lisaadeleon ...Pitiful — Keith Olbermann (@KeithOlbermann) February 23, 2015 So @KeithOlbermann says PSU students raising over $13m for pediatric cancer research is "pitiful." No sir, u r the definition of the word. — Dave Seidel (@dave_seidel) February 23, 2015 As you can see from Olbermann's next reply, he didn't seem to have noticed the fact he had responded to a tweet about students raising money to fight child cancer: . @dave_seidel No, Son. I said PSU students were pitiful. Had nothing to do with fundraising #AlsoPSUReadingComprehensionAppearsToBeWeak — Keith Olbermann (@KeithOlbermann) February 23, 2015 . @dave_seidel her tweet reads "we are..." I finished her sentence "...pitiful." At this rate your diploma won't be recognized, Moron — Keith Olbermann (@KeithOlbermann) February 23, 2015 . @dave_seidel Again - get your $ back - you didn't learn how to read. PSU students are pitiful because they're PSU students - period.

Read More

Parks and Rec Made a Bunch of Fake Ads for Last Night’s Show, and They Were Great

February 18, 2015  |  Media Week  |  No Comments

NBC's Parks and Recreation will soon come to an end, and the writers of the heartwarming, droll comedy have been knocking it out of the ... well, park. The first of last night's two episodes featured Chris Pratt's character Andy Dwyer saying goodbye to his kids' program, Johnny Karate's

Read More

5 Women Who Could Replace Jon Stewart

February 11, 2015  |  Media Week  |  No Comments

Sometime before the end of 2015, the face of The Daily Show will change, and the show's gender should probably change, too. Jon Stewart's 17-year tenure on the series could come to an end as early as July, or so the comedian announced last night during an emotional monologue. The show has grown into a major force, not just in comedy but in news as well. So who belongs in the fake anchor's chair? We asked Doug Herzog, president of the Viacom Entertainment Group, what he thought about the future of The Daily Show, and he was (of course) a little cagey. But he did say hiring a woman to take over was a distinct possibility. "The Daily Show endures," he said.

Read More

How to Score a Media Gig

February 11, 2015  |  Media Week  |  No Comments

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into 2015's ultracompetitive job market. Eisen has a number of tips for job seekers ahead of Feb. 11's Mediabistro Job Fair in New York. Among her recommendations: Never pick up a call while in an interview and do tidy that Facebook page (no beer bongs, please). Fusion, a partnership between Disney/ABC and Univision, will participate in the sold-out event alongside media giants like AOL, CBS, Cond

Read More

How to Score a Media Gig

February 11, 2015  |  Media Week  |  No Comments

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into 2015's ultracompetitive job market. Eisen has a number of tips for job seekers ahead of Feb. 11's Mediabistro Job Fair in New York. Among her recommendations: Never pick up a call while in an interview and do tidy that Facebook page (no beer bongs, please). Fusion, a partnership between Disney/ABC and Univision, will participate in the sold-out event alongside media giants like AOL, CBS, Cond

Read More

How to Score a Media Gig

February 11, 2015  |  Media Week  |  No Comments

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into 2015's ultracompetitive job market. Eisen has a number of tips for job seekers ahead of Feb. 11's Mediabistro Job Fair in New York. Among her recommendations: Never pick up a call while in an interview and do tidy that Facebook page (no beer bongs, please). Fusion, a partnership between Disney/ABC and Univision, will participate in the sold-out event alongside media giants like AOL, CBS, Cond

Read More

Anna Kendrick Meets Amy Schumer, and Won’t Soon Forget It, in MTV’s New Ad

February 4, 2015  |  Media Week  |  No Comments

We know how much you love Anna Kendrick, so here she is in yet another commercial where she gets to be funny and charming—this time at Amy Schumer's expense. Schumer is hosting the MTV Movie Awards in April, for which this serves as an early promo. Nothing too exciting happens, but it's entertaining nonetheless. If nothing else, Kendrick has shown time and again that she can make something out of nothing. "It was great to work with such a variety of comedians and actors in the campaign," said the director, Kim Nguyen of Backyard, in a statement. "It's fun leading them into different directions and providing an environment where they are willing to take chances and bring something different to each take. That collaboration really opened up so many funny possibilities that our entire crew was holding back laughter take after take." The MTV Movie Awards air on Sunday, April 12, at 8/7c.

Read More