Posts Tagged ‘cable’

USA Network Is Trying to Reach Millennials With More Dramas and More WWE

April 7, 2015  |  Media Week  |  No Comments

USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials. USA announced Tuesday at its 2015 Upfront press breakfast in New York that it is banking heavily on dramas, starting this summer, and shying away from its traditional half-hour scripted comedies. The network is placing its biggest bet so far on

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Robert Downey Jr. Is Getting an Award for Reaching the MTV Generation

April 2, 2015  |  Media Week  |  No Comments

He's a movie star who has played other movie stars. Now Robert Downey Jr. will be honored for his work at the upcoming MTV Movie Awards. Downey will receive the MTV Generation Award, which honors an actor "who has engaged the MTV audience throughout their career." His "Avengers: Age of Ultron" co-stars Chris Evans, Scarlett Johansson, Chris Hemsworth, Mark Ruffalo and Jeremy Renner will present the award at the April 12 show. "Throughout his career, Robert Downey Jr. has mesmerized audiences by capturing the humanity in larger-than-life characters like Charlie Chaplin, Sherlock Holmes and Tony Stark," said MTV president Stephen Friedman. Last year's awards averaged 2.8 million viewers, down from 3.8 million in 2013. MTV is hoping an Avenger-filled awards show—airing before the May 1 release of the Marvel sequel—will bring viewers back. Last year, the awards went up against the return of Mad Men on AMC Official sponsors of the MTV Movie Awards, which will be broadcast live from the Nokia Theater in Los Angeles, include Fiat, Geico, Taco Bell and T-Mobile.

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Comcast CFO to Step Down, Launch Investment Firm with Cable Giant

March 31, 2015  |  Variety  |  No Comments

Comcast is making a big change in its senior management team as chief financial officer Michael Angelakis is stepping down to launch a technology and media investment firm with $4 billion in backing from Comcast. “This is a time of tremendous change and opportunity in our core technology and media industries, as well as in... Read more

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So Who Is Trevor Noah, the Guy Replacing Jon Stewart on The Daily Show?

March 30, 2015  |  Media Week  |  No Comments

Trevor Noah is not a household name, or at least he wasn't yesterday. The comedian has been a Daily Show contributor for all of three months, and now he's taking over the whole thing when Jon Stewart departs "sometime later this year," in the words of Comedy Central president Michele Ganeless. But the network is confident it has the right person for the job. "He's extraordinary," Ganeless said. "Do yourself a favor and watch some of his stand-up. He brings a truly layered take on the world both because of his upbringing, but also because he works everywhere and does stand-up everywhere." The South African comedian's mother is Xhosa ;

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For Gina Rodriguez, a Golden Globe Is Just the Beginning

March 23, 2015  |  Media Week  |  No Comments

Even before her headline-making Golden Globe win in January, there were already signs Gina Rodriguez was going to be a big star. At its annual screenings for the global TV market in Los Angeles last year, executives with CBS Studios International noted the personal touch Rodriguez had with some 1,500 programmers from around the world. More importantly, the buyers were entertained by Rodriguez's CW series, Jane the Virgin—for which she won the Globe for Best Actress in a Comedy Series, beating out the likes of Julia Louis-Dreyfus and Lena Dunham. Networks in some 170 markets have bought the series so far, and it is expected to pick up more heat at the MIPTV event in Cannes, France, next month. In the opinion of Armando Nu

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Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views

March 20, 2015  |  Media Week  |  No Comments

Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been "tough luck." But now it's possible ... in Kansas City. Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could. This is a big deal: TV measurement has been changing rapidly in the past few years, but the traditional gross ratings point, which relies on a panel of Nielsen viewers small enough to create problems for networks without multimillion-viewer bases, is still the industry standard. Relatively few households have Nielsen boxes; every household with Google Fiber, obviously, has a Google Fiber box. And that box can put the ad in whenever it's timely, and tell the client about it. "Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (sports, news, etc.), or viewing history," the company explains in a blog post set to go live this afternoon. "Like digital ads, advertisers will only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV. We're excited to see how this test progresses, and we're looking forward to hearing from local businesses and viewers along the way." Viewers can opt out of being shown ads based on their viewing history, the company says

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Yes, Syfy Is Really Going to Call It ‘Sharknado 3: Oh Hell No’

March 18, 2015  |  Media Week  |  No Comments

Sharknado 3, for serious, is going to be subtitled Oh Hell No, as though the entire film was a guest on the Jerry Springer Show that just found out its husband was actually a woman and had been sleeping with its dad. Its dad being Sharknado 2: The Second One. Springer actually has a cameo in the third film, by the by. We're disappointed the writers didn't go with any of our pitches , but we'll make do. The thing that's kind of awesome about the Sharknado movies is that they are freakishly popular despite, or perhaps as a result of, reveling in low production values, cameos by whoever happened to be wandering the halls of 30 Rock, and absurd set pieces. Fun fact: We actually talked to Ian Ziering about the scenes in Sharknado 2 where (spoiler!) he carves up airborne sharks with his chainsaw hand. He said he basically grimaces and poses dramatically in front of a green screen and they add the blood-spurting sharks in post production. Sharknado 2 got a 1.6 rating when it premiered and does reliably well in reruns, too—it's the network's equivalent of comfort food. Oh Hell No will star series veterans Ziering and Tara Reid. And Cassie Scerbo, who was in the first film, will return as Nova. The movie will debut on Syfy on July 22, just after Comic-Con International: San Diego. Nova's parents, obviously, will be David Hasselhoff and Bo Derek

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Researchers Find Optimum Times to Run March Madness Ads

March 17, 2015  |  Media Week  |  No Comments

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting for fully $85 million of the ad bucks spent on the wall-to-wall basketball tourney as of Friday . But when are the best times to run those ads? Rolfe Swinton of RealityMine says the key isn't suspense. "People aren't necessarily watching the final days in the greatest numbers," Swinton said—if your team gets knocked out, you're less interested. Digital is growing but TV is still primary for Madness viewers, with 44.7 percent of consumption taking place there as opposed to 27.2 percent on computer (read: at work) and 16.3 percent on mobile. (The rest is radio.) Oh, and happiness increases over the course of the day. As does frustration, of course.

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At Launch, HBO’s New Streaming Service Will Only Be Available on Apple Devices

March 9, 2015  |  Media Week  |  No Comments

Apple TV is going to be the only way to watch HBO's cord-cutter-friendly streaming service, at least when the service launches. HBO Now will debut at the beginning of April, according to network CEO Richard Plepler, who spoke at Apple's press conference this morning in Palo Alto, and will play exclusively on Apple hardware. "All you need to get HBO Now is a broadband connection and an Apple device," Plepler told the audience. "We couldn't be prouder that Apple is our exclusive partner at launch." The service will debut for "$14.99 a month in early April," Plepler said. "If you subscribe in April you will get the first month free and have it in time for the premiere of our global phenomenon, Game of Thrones." (The show returns April 17.) Immediately after Plepler left the stage, Apple CEO Tim Cook returned to announce that the Apple TV was being marked down from $99 to $69, which is a good deal compared to competitor devices like the Roku 3 and Amazon Fire TV (both retailing at $99) but still a bit pricier than slimmer options like the Google Chromecast ($35) and Amazon Fire TV Stick ($39).

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Here’s the Guy From Adult Swim Who Trawls Vimeo for Your Art School Thesis

March 6, 2015  |  Media Week  |  No Comments

Dave Hughes is not a household name. He is, however, a beloved figure if you're really into strange art video and electronic music, largely because of his insane Adult Swim show, Off the Air. The show is 15 minutes long, airs at 4 a.m. and has no conventional narrative structure—no A and B plots, no quirky supporting characters, no rules, just a theme that gives the show its title—Colors, Nightmares, Hair (see below). It's also beloved by a certain kind of ad creative, largely because of Hughes' eclectic, dead-on taste and his penchant for looking in every nook and cranny for the artists whose work he collages into Off the Air's various episodes, some of who are ad guys. Hughes, who runs his own agency/production company,

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