Posts Tagged ‘cable’

That’s a $6 Billion Upfront Wrap for All of NBCUniversal

June 24, 2014  |  Media Week  |  No Comments

NBC broadcast has wrapped its upfront sales effort, securing $2.52 billion in ad dollars across prime time, sports and late night, say sources familiar with the conversation: it's a significant gain over the $2.25 billion the network logged last year for the same dayparts and due in large part to high commitments keyed to the Super Bowl, as well as a strong prime-time slate. NBCU sells its properties as a portfolio, including cable and broadcast in the same package, so the final tally is in for the cable networks, as well: just shy of $6 billion for all the properties, including roughly 75 percent of the digital inventory it's planning to sell in the upfront. Last year, the tally for the whole package was $5.4 billion. It's no surprise that the media company is reporting an uptick in sales: the whole-portfolio strategy gives NBCU plenty of sway over buyers and clients who all need time on something (likely more than one something) in the company's huge library of platforms. Moreover, ad sales head Linda Yaccarino has the Super Bowl to leverage this year, and the company is said to be asking $4.5 million a spot after an additional commitment of another $4.5 million elsewhere in the group. For broadcast prime alone, sources say pricing is up between 7.5 and 8 percent—not far off from last year's gains over 2011-12, with a volume increase of 15 percent in the bargain (a bold move that could come back to hurt the company if ratings decline this fall). The latter is something neither ABC nor CBS have boasted over the course of their upfront negotiations, though sources at competing networks are quick to point out that this is a corrective year for NBC—the network was down a few years ago, and now it's climbing back up.

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Top Chef Duels Host Claims Real Housewives Are Saner Than You Think

June 20, 2014  |  Media Week  |  No Comments

Specs Who

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Robert Rodriguez Does Everything From Programming to Sound Editing at El Rey Network

June 11, 2014  |  Media Week  |  No Comments

Robert Rodriguez made a name for himself in the '90s as a movie director alongside frequent collaborator and friend Quentin Tarantino, but his latest claim to fame has been his El Rey network, which came out swinging with a TV version of Rodriguez's vampire flick From Dusk Till Dawn this March. The network itself—headquartered in Rodriguez's Austin—was the creation of a quirk in the Federal Communications Commission's conditions for the merger of NBCUniversal and Comcast, along with several other cable channels. Of the group, El Rey is far and away the highest-profile, and the slickest. We talked to Rodriguez about the network, its future, and what he's doing next (besides delivering keynote addresses

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Nickelodeon Renews ‘Sanjay and Craig’ for Season 3 (EXCLUSIVE)

June 11, 2014  |  Variety  |  No Comments

ANNECY –Nickelodeon has renewed “Sanjay and Craig,” featuring voice stars Maulik Pancholy (“30 Rock,” “Weeds”) and Chris Hardwick (“The Talking Dead,” “Attack of the Show!”), for a 20 half-hour-episode Season 3. The third season order comes before Season 2 (pictured) has begun to air next month. That’s a big show of confidence from the cable... Read more

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Game of Thrones Is the Most Popular Show on HBO, Ever

June 5, 2014  |  Media Week  |  No Comments

The adventures of Tyrion Lannister, Daenerys Targaryen and Jon Snow (among other characters, most of whom are probably dead now) have officially beaten out another HBO series with a lot of sudden deaths: The Sopranos. HBO confirmed that the series now boasts an average gross viewership (bear in mind that's across multiple airings of each show) of 18.4 million viewers, edging out Tony and Carmella's 18.2 million average. The show is such a ratings juggernaut that it's sapping a huge number of viewers from the ratings pool on Sunday evenings—and it's not just linear viewership, either. Without advertisements to deliver, HBO has been free to launch an app that now shows its original programs simultaneously with the linear broadcast. This has been great for the network's visibility but not as great for its servers, which crashed earlier this season when record viewer numbers flooded the app to find out who was next up for a beheading. It's also the most pirated show on television, according to peer-to-peer news site TorrentFreak , but as far as Time Warner chief Jeff Bewkes is concerned, that's a great thing . "That's better than an Emmy," he blithely told an analyst who informed him of the stat on an earnings call. Game of Thrones was recently renewed for not just a fifth season but a sixth as well . This

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CNBC Isn’t Offering Nielsen Ratings Guarantees During the Day Anymore

June 2, 2014  |  Media Week  |  No Comments

CNBC, the financial news network, is done with daytime Nielsen ratings. "They are no longer guaranteeing the business day, which is the most important daypart for a financial client," a source told Adweek. "They believe that their primary business day viewing is done in offices and therefore not monitored by Nielsen and underrepresented."

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Jake Tapper Leaps From the D.C. Beat to the Anchor’s Chair

May 26, 2014  |  Media Week  |  No Comments

Specs Who Jake Tapper New gig Anchor, chief Washington, D.C., correspondent, CNN Old gig Senior national political correspondent, ABC News Twitter @jaketapper Age 45 I know being a beat reporter is a lot of fun—do you miss any of that now that you’re an anchor? Well, you get to do the big interviews, which is fun—that’s a big bonus of being an anchor. You also get to control what you’re covering. And there might be something I want to cover—someone who isn’t a big name, necessarily, whom I really want to cover, and I can. So what does your mandate look like now that you’re in charge? What’s your focus

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Here Is Your First Look at the New Disney Channel Logo

May 22, 2014  |  Media Week  |  No Comments

The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of its networks tomorrow. The original logo started life as a temporary fix when widescreen television sets became the norm, and managed to stick for years, Ron Pomerantz, vp of marketing and creative at the Disney Channel, told Adweek. Now that the network is changing its look, Pomerantz and the rest of the marketing group are trying to make sure it's both consistent and sensible. "We took the 'wand ID'"—Disney Channel's iconic station-identification spot, which you can watch below—"which is so important to our network, and made sure it could still work," said Pomerantz. The task was complicated by the wide reach of the Disney brand. "Take Good Luck Charlie, for example," Pomerantz said of a show that's not currently airing in the U.S. anymore. "A lot of countries are still airing it new. Could we take the green-screen of a star like Bridgit Menler and make a wand ID using the new logo?" With some careful tweaking, they could make old footage work with new branding. "A lot of our interstitials that are more evergreen, we have to switch the packaging over to the new packaging. You don't want inconsistency in your brand no matter what your brand is." Richard Loomis, svp and CMO of Disney Channels Worldwide called the development of the product "a global process." "Our team here in Burbank worked with an agency in Burbank, and our team in Germany, and our European regional teams, and there was a team out of a creative agency in Germany," he said. Those agencies, by the way, are Royale (in Los Angeles) and BDA (in Germany), and kudos to them, too.

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Listening to Beyoncé? Facebook Has an Ad for You

May 21, 2014  |  Media Week  |  No Comments

You've long suspected that Facebook was listening to you—now we know it definitely will be. With your permission, of course. The social network will serve ads to users based on a Shazam-style feature that picks up via the microphones on devices with Facebook's app installed—watching Breaking Bad? Check out this ad for the new drama on AMC. Listening to OutKast? Try Ludacris. "You can imagine how it could be helpful if you posted you were listening to a Beyonc

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In Slow News Week, Fox Posts Second Smallest Demo Crowd Since Before 9/11

May 21, 2014  |  Variety  |  No Comments

Following a stretch of newsie weeks with the missing Malaysian flight and the fiasco surrounding Los Angeles Clippers owner Donald Sterling, the May 12-18 frame was a lackluster one for all the cable news networks. In total-day averages, Fox, CNN and MSNBC were all down about 20% week-to-week in the key news demo of adults... Read more

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