Posts Tagged ‘cable’

ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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Amy Schumer Unleashes a ‘Big Booty’ Anthem to Rule Them All

April 14, 2015  |  Media Week  |  No Comments

Comedy Central's Inside Amy Schumer is back for another season on April 21, but instead of a boring promo, she made a satirical music video offering an important cultural perspective on booty anthems, with the help of Method Man and Amber Rose. If you don't know the childhood rhyme about bodily fluids—"Milk, milk, lemonade, round the corner fudge is made," where kids dance about the playground gleefully pointing to the relevant body parts—then I'm sorry. You missed an important part of American culture. But your sad excuse for a childhood aside, we can all appreciate Amy bringing back this delightfully crass little jingle for a booty anthem that's almost good enough to actually make it to the charts. I think Schumer or Method Man or Rose or somebody realized it was a little too good, though, about halfway through, when you really get an urge to shake your rump along. So they decided that if you didn't get that this is humor, they would start chanting, "This is where my poop comes out." It is this transcendent moment, my friends, where this promo becomes a viral piece in the making that you know you are going to send to all your friends. In fact, the video probably doesn't need all the star power it's got, which also includes Amber Tamblyn (from Two and a Half Men) and Jemima Kirke (from Girls). Tegardless of how many rump-shaking celebrities you witness in this three-minute masterpiece, your main takeaway will be an unending refrain of "This is where my poop comes out," stuck in your head for the rest of the day. You're welcome.

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A Day After Their Season Premieres, HBO Renews Veep and Silicon Valley

April 13, 2015  |  Media Week  |  No Comments

The day after the season premieres of Veep and Silicon Valley, HBO announced it's renewing the two Sunday night comedies for 2016. "Veep and Silicon Valley are terrific series, and I'm immensely proud that they will return to HBO next year," said Michael Lombardo, HBO programming chief. Silcon Valley returned Sunday night for its 10-episode second season with fictional startup Pied Piper in search of venture capital funding. Veep's return featured now President Selina Meyer—played by Emmy-winner Julia Louis-Dreyfus—fumbling her way through an address to Congress. While the cast of Veep will be back for Season 5, creator Armando Iannucci will not, reports The Hollywood Reporter. HBO's other Sunday night staples, Game of Thrones and Last Week Tonight with John Oliver, already got the green light for next season.

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USA Network Is Trying to Reach Millennials With More Dramas and More WWE

April 7, 2015  |  Media Week  |  No Comments

USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials. USA announced Tuesday at its 2015 Upfront press breakfast in New York that it is banking heavily on dramas, starting this summer, and shying away from its traditional half-hour scripted comedies. The network is placing its biggest bet so far on

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Robert Downey Jr. Is Getting an Award for Reaching the MTV Generation

April 2, 2015  |  Media Week  |  No Comments

He's a movie star who has played other movie stars. Now Robert Downey Jr. will be honored for his work at the upcoming MTV Movie Awards. Downey will receive the MTV Generation Award, which honors an actor "who has engaged the MTV audience throughout their career." His "Avengers: Age of Ultron" co-stars Chris Evans, Scarlett Johansson, Chris Hemsworth, Mark Ruffalo and Jeremy Renner will present the award at the April 12 show. "Throughout his career, Robert Downey Jr. has mesmerized audiences by capturing the humanity in larger-than-life characters like Charlie Chaplin, Sherlock Holmes and Tony Stark," said MTV president Stephen Friedman. Last year's awards averaged 2.8 million viewers, down from 3.8 million in 2013. MTV is hoping an Avenger-filled awards show—airing before the May 1 release of the Marvel sequel—will bring viewers back. Last year, the awards went up against the return of Mad Men on AMC Official sponsors of the MTV Movie Awards, which will be broadcast live from the Nokia Theater in Los Angeles, include Fiat, Geico, Taco Bell and T-Mobile.

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Comcast CFO to Step Down, Launch Investment Firm with Cable Giant

March 31, 2015  |  Variety  |  No Comments

Comcast is making a big change in its senior management team as chief financial officer Michael Angelakis is stepping down to launch a technology and media investment firm with $4 billion in backing from Comcast. “This is a time of tremendous change and opportunity in our core technology and media industries, as well as in... Read more

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So Who Is Trevor Noah, the Guy Replacing Jon Stewart on The Daily Show?

March 30, 2015  |  Media Week  |  No Comments

Trevor Noah is not a household name, or at least he wasn't yesterday. The comedian has been a Daily Show contributor for all of three months, and now he's taking over the whole thing when Jon Stewart departs "sometime later this year," in the words of Comedy Central president Michele Ganeless. But the network is confident it has the right person for the job. "He's extraordinary," Ganeless said. "Do yourself a favor and watch some of his stand-up. He brings a truly layered take on the world both because of his upbringing, but also because he works everywhere and does stand-up everywhere." The South African comedian's mother is Xhosa ;

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For Gina Rodriguez, a Golden Globe Is Just the Beginning

March 23, 2015  |  Media Week  |  No Comments

Even before her headline-making Golden Globe win in January, there were already signs Gina Rodriguez was going to be a big star. At its annual screenings for the global TV market in Los Angeles last year, executives with CBS Studios International noted the personal touch Rodriguez had with some 1,500 programmers from around the world. More importantly, the buyers were entertained by Rodriguez's CW series, Jane the Virgin—for which she won the Globe for Best Actress in a Comedy Series, beating out the likes of Julia Louis-Dreyfus and Lena Dunham. Networks in some 170 markets have bought the series so far, and it is expected to pick up more heat at the MIPTV event in Cannes, France, next month. In the opinion of Armando Nu

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Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views

March 20, 2015  |  Media Week  |  No Comments

Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been "tough luck." But now it's possible ... in Kansas City. Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could. This is a big deal: TV measurement has been changing rapidly in the past few years, but the traditional gross ratings point, which relies on a panel of Nielsen viewers small enough to create problems for networks without multimillion-viewer bases, is still the industry standard. Relatively few households have Nielsen boxes; every household with Google Fiber, obviously, has a Google Fiber box. And that box can put the ad in whenever it's timely, and tell the client about it. "Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (sports, news, etc.), or viewing history," the company explains in a blog post set to go live this afternoon. "Like digital ads, advertisers will only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV. We're excited to see how this test progresses, and we're looking forward to hearing from local businesses and viewers along the way." Viewers can opt out of being shown ads based on their viewing history, the company says

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Yes, Syfy Is Really Going to Call It ‘Sharknado 3: Oh Hell No’

March 18, 2015  |  Media Week  |  No Comments

Sharknado 3, for serious, is going to be subtitled Oh Hell No, as though the entire film was a guest on the Jerry Springer Show that just found out its husband was actually a woman and had been sleeping with its dad. Its dad being Sharknado 2: The Second One. Springer actually has a cameo in the third film, by the by. We're disappointed the writers didn't go with any of our pitches , but we'll make do. The thing that's kind of awesome about the Sharknado movies is that they are freakishly popular despite, or perhaps as a result of, reveling in low production values, cameos by whoever happened to be wandering the halls of 30 Rock, and absurd set pieces. Fun fact: We actually talked to Ian Ziering about the scenes in Sharknado 2 where (spoiler!) he carves up airborne sharks with his chainsaw hand. He said he basically grimaces and poses dramatically in front of a green screen and they add the blood-spurting sharks in post production. Sharknado 2 got a 1.6 rating when it premiered and does reliably well in reruns, too—it's the network's equivalent of comfort food. Oh Hell No will star series veterans Ziering and Tara Reid. And Cassie Scerbo, who was in the first film, will return as Nova. The movie will debut on Syfy on July 22, just after Comic-Con International: San Diego. Nova's parents, obviously, will be David Hasselhoff and Bo Derek

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