Posts Tagged ‘cable’

Here’s How Viceland Plans to Lure Millennials Back to TV

January 6, 2016  |  Media Week  |  No Comments

The conventional wisdom is that millennials are fleeing TV, but as usual, Vice is playing the role of disrupter. On Feb. 29, the company will take over History offshoot H2 and launch a new network called Viceland. "As a company, to get this kind of production budget can still only be done in television," said Spike Jonze, Viceland's creative director, speaking at the Television Critics Association's winter press tour in Pasadena, Calif. "The idea of a TV channel seems like a fun medium to explore and play with," said Jonze.

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T.J. Miller Warms Up for Critics’ Choice Awards Hosting Gig With Booze-Soaked Promos

January 5, 2016  |  Media Week  |  No Comments

Actor and comedian T.J. Miller was "dumb, and not in a funny way," in the big-screen flop Yogi Bear in 3D. And he's game for trotting out the memory of that critical drubbing if it means driving viewers to a presumably better use of their time—his hosting gig at the 21st annual Critics' Choice Awards. The show, airing live Jan. 17 on A&E, Lifetime and Lifetime Movie Network, launches the year's award-season broadcasts, so expect a steady stream of Hollywood backslapping to follow. And Miller, currently hot for his role on HBO's biting satire Silicon Valley, shows off his self-deprecating loveable loser persona in several promos from L.A.-based Stun Creative. He's hapless but in a funny way. (He wore cut-off tux pants under that sophisticated black tie, execs at Stun say, and destroyed about 50 champagne glasses in his attempt to serve a cocktail). For those interested in the awards themselves, which combine movies and television for the first time into one three-hour self-congratulatory extravaganza, the year's most nominated film is Mad Max: Fury Road, and on the TV and streaming side, FX's Fargo and Amazon's Transparent lead the pack.

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Here’s How Syfy Plans to Hook Viewers on Skippable Ads

December 10, 2015  |  Media Week  |  No Comments

You know how the old psychological theory goes: Someone tells you not to think of a white bear, and then that's all you can think about. To help promote its miniseries, Childhood's End, which premieres Monday night, Syfy is testing the phenomenon in the hopes it's all wrong. Using YouTube's TrueView skippable ad format—which allows viewers to clickthrough after five seconds—Syfy created three custom spots that implore viewers to watch the ads in full, telling them, "Don't skip the ad." "We're getting somebody's attention because we're saying, 'I'm paying attention to you right now and what you're doing,'" Sara Moscowitz, Syfy's svp of brand and strategic marketing, told Adweek. Based on Arthur C. Clarke's 1953 novel of the same name, Childhood's End centers on an ostensibly benevolent alien race that rules the earth. In one of the spots , Syfy incorporates that theme by telling viewers (within the first few seconds) they don't need to be afraid of the ad. In another, which you can see below, Syfy plays on viewers' familiarity with the actors by referencing their previous roles ( Tywin Lannister , anyone?). The third spot also plays on familiarity with the actors but in a more subtle way. It serves quick shots of all of them before showing footage from the new show

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Nexstar Says Acquisition Talks With Media General Have ‘Reached an Impasse’

December 9, 2015  |  Media Week  |  No Comments

In September, Nexstar Broadcasting Group gleefully played party crasher when it tried to scuttle Media General's $2.4 billion merger with Meredith Corp . by making an unsolicited $4.1 billion offer for the former. But today Nexstar lost a bit of swagger, announcing it has "reached an impasse" in its negotiations with the Richmond, Va.-based media company. Media General's board of directors rejected Nexstar's revised proposal, valued at $16.31 per Media General share, up from its initial $14.50-per-share offer. Nexstar said the Media General board countered with an "unreasonable" $18.61 share price. "The response from Media General is disappointing," said Nexstar chairman and CEO Perry Sook in a statement. "As a disciplined acquirer, we will only consummate a transaction that makes sense for both companies' shareholders." Irving, Tex.-based Nexstar has built up a portfolio of more than 100 TV stations across the country. It made its unsolicited $4.1 billion offer in September, a few weeks after Media General announced a $2.4 billion merger with Meredith, which owns 16 TV stations but may be best known as a publisher of storied magazine titles including Better Homes and Gardens, Shape, Parents, Family Circle, and More.

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Fox Isn’t Laughing About an ABC Sitcom Called ‘Fair and Balanced’

December 1, 2015  |  Media Week  |  No Comments

Fox News chairman and CEO Roger Ailes isn't amused by ABC's plans for a comedy called Fair and Balanced. The show, from ABC and Lionsgate, stars Kal Penn as a journalist who aspires to work for NPR, but instead takes a job at a cable news network that resembles Fox News Channel. Ailes, who was a comedy writer earlier in his career, told Adweek he doesn't find the idea of co-opting Fox's trademarked slogan at all funny. "They ought to call it an attempt at liberal comedy which will fail," Ailes said. "People tried to poke at this, and the whole Fair and Balanced concept. They wouldn't know fair and balanced if it hit them in the ass with a fish." Fox trademarked "Fair and Balanced" in 1997, and is looking into its use in the proposed title of the ABC sitcom. The series is currently in script development. ABC will decide by February whether to move ahead with a pilot. Still, Ailes is ready for a fight. "I might have the lawyers call," he said, adding: "I've got 24 hours a day to trash ABC programming. You guys can't program your way out of the men's room. "I have friends at ABC. Why do I want to trash these poor dumb bastards. But I thought, alright, one more guy's going to pick a fight with everybody else. Let's go," Ailes concluded. This is not the first time Fair and Balanced has been used as a comedic trope against the news network.

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South Park Hysterically Satirized Ad Blocking and Sponsored Content

November 19, 2015  |  Media Week  |  No Comments

South Park's 19th season has been unusually strong, thanks to a season-long storyline involving topics like political correctness and gentrification. "Sponsored Content," last night's episode of the Comedy Central hit, was one of its best yet in 2015. Show creators Trey Parker and Matt Stone hilariously took on several of the issues advertisers have been grappling with, including ad blocking and sponsored content. In the episode, the elementary school's new principal, PC Principal, informs the student editor of the school newspaper, Jimmy, that he can no longer distribute the paper in school until the content is pre-approved. Jimmy refuses and instead delivers it door to door, to the delight of parents who are finally able to enjoy news stories that aren't obstructed by ads. "There's no ads, no sponsored content, no links to click on," says one overjoyed parent, Stephen. He then goes off on this rant about the insanity of reading content online: "Do you know how long it's been since I was just able to sit back and read the news? I got so used to getting news off the internet, but I feel like I'm always trying to chase the news somehow. It's like I'm in a black void trying to reach the news story, but then the next thing I know, I'm reading an ad for Geico.

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Trevor Noah Undergoes Emergency Appendectomy

November 4, 2015  |  Media Week  |  No Comments

The Daily Show host Trevor Noah was rushed this morning into emergency surgery, where the late-night comedian underwent an appendectomy. "We're happy to report that the procedure went well and he is currently recuperating from the surgery," Comedy Central said in a statement. Tonight's show will be a repeat, but Noah is expected back Thursday night. In an interview with Adweek for this week's cover story , the 31-year-old South African comedian talked about the rigors of hosting a new show every day. "Three things," he told us. "No. 1, having a great angle, covering the news, making it funny. The second thing is planning for the future while we're working on the present. You're doing that at the same time, and that's tough, because often creativity lives in the space of a very relaxed atmosphere. Third is, on a personal level, finding that you have to make your skin thicker and thicker every single day."

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Jon Stewart Picks His Post-Daily Show Landing Spot: HBO

November 3, 2015  |  Media Week  |  No Comments

After spending 16 years at Comedy Central as host of The Daily Show, Jon Stewart has found a new network to call home: HBO. The comedian signed a four-year deal with the premium cable network, but he won't be making his debut on any of HBO's TV channels. Instead, Stewart will initially create short-form digital content, for platforms including HBO Go and OTT subscription service, HBO Now. The deal also has a first-look option for film and TV projects. HBO said Stewart is working with cloud graphics company OTOY Inc.

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With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

October 27, 2015  |  Media Week  |  No Comments

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the number was just half the amount lost in the second quarter, according to Bloomberg estimates. While reports of the steady stream of households fleeing cable point to an industry in peril, some observers still believe linear TV is here to stay (at least for now). A recent study conducted by Leichtman Research Group found that the percentage of households that subscribe to a pay-TV service of some kind is actually higher in 2015 than it was in 2005. "The misdirection that people take with cord cutting is the idea that there's been a significant acceleration," noted Bruce Leichtman, president and principal analyst of his eponymous firm. While thousands of consumers are indeed abandoning the cable industry, 2010 marked a low point for those who chose to become what researchers once called "non-subs" or non-subscribers, and the number of subscribers has increased incrementally since then. Leichtman found that about 2.5 percent of TV households dropped their cable service in 2015

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Three Takeaways from Trevor Noah’s Daily Show Debut

September 29, 2015  |  Media Week  |  No Comments

That sound you just heard was Comedy Central exhaling. The Trevor Noah era of The Daily Show kicked off Monday night, and it felt like the summer of 2013 over again. Two years ago, John Oliver filled in for host Jon Stewart, and proved the program could still be funny and innovative, even with someone else in the anchor chair: The Daily Show, ultimately, was more than just Stewart. Noah proved that again Monday night, as he smoothly assumed his new role as host, presiding over a show that stuck to the same tried-and-true format that was so hilariously successful under Stewart. Viacom pulled out all the stops for his debut, simulcasting it across all its major networks (did CMT audiences know what they were in for?). From the first moments (the opening theme) to the last ("your moment of Zen"), it was clear that The Daily Show with Trevor Noah was going to bear a striking resemblance to The Daily Show with Jon Stewart (even the pre-Stewart Craig Kilborn-hosted version had those familiar bookends)

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