Posts Tagged ‘cable’

Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back

March 31, 2016  |  Media Week  |  No Comments

Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content. "The basic elements of our business have turned significantly more positive," said David Zaslav, president and CEO of Discovery Communications, at an upfront press breakfast today. "We're spending more money on content and our brands. Our primary focus is growing audience around the world." (The company spends more than $2 billion annually on content.) For a second year, the company is eschewing its traditional upfront gala in favor of holding 14 agency presentations around the country. As part of his upfront message, Zaslav pointed to "deceleration" of Discovery's recent U.S.

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NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations

March 30, 2016  |  Media Week  |  No Comments

The broadcast upfront week just got a lot more interesting—and a little bit shorter. NBCUniversal has decided to merge its NBC, Telemundo and NBCU cable entertainment upfronts into a single NBCU presentation, which will be held on Monday, May 16 at New York's Radio City Music Hall. The news was first reported by The Hollywood Reporter . Traditionally, NBC has had the Monday Radio City upfront to itself, with Telemundo following on Tuesday evening, and NBCU cable wrapping upfront week with a Thursday afternoon event at the Javits Center. Now, Linda Yaccarino, chairman, advertising sales and client partnerships for NBCUniversal, will make just one upfront pitch to advertisers and buyers that week instead of three separate ones. "As a media company, we have an unparalleled array of networks and digital platforms that reach the most audiences across all dayparts. Our event will reflect the way we go to market as a unified portfolio which makes it easier for our clients to do business with us all together," said Yaccarino said in a statement. "There isn't going to be an upfront event as big and bold as this one. Through our content, we have an unrivaled ability to create an emotional connection like no one else. There's only one place to go for scale and meaningful consumer engagement." In many ways, it's a move that makes sense for NBCU, which has been transacting all of its advertising under a single, companywide portfolio since 2013. Last year's upfront brought in $6 billion across the portfolio. Last November, Yaccarino continued streamlining NBCU ad sales by merging her linear and digital ad sales teams . "Because of the scale of our company, we needed to be more accessible in a bigger, faster way to our clients," who had been requesting a more streamlined method of working with the company, she told Adweek at the time. This will also mark the end of NBCU's combined cable upfront, which the network had added to broadcast upfront week in 2014. Previously, it held individual upfronts for its cable networks like Bravo, USA and Oxygen. Advertisers and buyers will certainly appreciate having two fewer upfronts to attend during that overstuffed week, especially because so many of them have run out of steam by the time they arrive at NBCU's cable presentation on Thursday afternoon. But that Monday upfront—which will now cover Bravo, CNBC, E!, Esquire Network, Golf Channel, MSNBC, NBC Entertainment, NBC News, NBC Sports Network, NBC Universo, Oxygen, Sprout, Syfy, Telemundo and USA—could easily turn into a marathon, as each of those broadcast and cable networks will get their due. Plus, Yaccarino will also need to highlight her team's new initiatives, including selling TV advertising programmatically for the first time this fall . The new format also puts NBC at a disadvantage compared to its fellow broadcast networks, which won't need to share the spotlight as much, if at all, during their respective upfronts later that week. It's also unlikely that the combined upfront will allow for spectacles like NBC Entertainment chairman Bob Greenblatt's duet with Dolly Parton , which was a memorable, surreal highlight of last year's NBC presentation.

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Scripps Is Planning a 6-Network Halloween Crossover Special

March 29, 2016  |  Media Week  |  No Comments

Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties. Scripps Networks Interactive—home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country—is planning a Halloween special featuring talent from many of its channels to air on all six networks. The company discussed cross-network and cross-platform opportunities for advertisers during a media briefing before today's upfront presentation, which will be held at New York's Alice Tully Hall. It's the third stop on Scripps' seven-city upfront tour, which kicked off March 15 in Atlanta and also includes stops in Minneapolis, Chicago, Detroit, Boston and L.A. Jon Steinlauf, president of national ad sales and marketing, touted Scripps' robust portfolio and said its top three channels are growing in ratings, revenue and share. "We're delivering our advertisers' schedules with a growing stable of hit shows that families can watch together," Steinlauf said. And almost all of those shows are being watched live: 97 percent of Scripps' C3 audience watches either live or later that same day, making Scripps the No. 1 network group in the category. Scripps' ratings growth is led by HGTV, which had its highest rated year in 2015 and as of February is the No.

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ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought

March 18, 2016  |  Media Week  |  No Comments

The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom. Today, the companies announced a multi-year cross-platform measurement deal, which will allow Viacom to power its Vantage data platform with comScore's measurement tools. That means advertisers will be able to target specific consumers across Viacom's properties and platforms, ranging from linear TV and digital, to video on demand (VOD), and over-the-top (OTT) services. It's the first cross-platform agreement since the comScore and Rentrak merger was completed Feb. 1. Last September, the companies first announced plans to merge and take on Nielsen . "This partnership with comScore marks a fundamental watershed moment in the business of television," said Bryson Gordon, svp, data strategy for Viacom, in a statement. "This revolution in targeting, currency and measurement is the equivalent of shifting from black and white to color. Viacom's longstanding investment in data and innovation and our unique ability to merge creativity and science has positioned us far ahead in the marketplace by delivering what partners crave—the most comprehensive view of the consumer and the most effective way to reach them." ComScore's tools cover more than 40 million televisions and 120 million VOD users in 210 U.S. markets. "We are excited to partner with Viacom on a deal that we believe will transform the way that advertising will be bought and sold," said Serge Matta, CEO of comScore, in a statement. "Viacom's expertise in data strategy makes them an ideal first partner to leverage our cross-platform metrics and advanced demographics as a more powerful currency on which to transact. With these new capabilities, Viacom's advertising partners will be the first to benefit from a radically more efficient way of conducting business and reaching the most precise audiences imaginable." This deal will also bolster Viacom Vantage, which has been one of buyers' favorite data platforms . Viacom has expanded its Vantage suite ahead of the upfront, which it said will simplify data targeting, help clients improve predictive targeting and measure the effectiveness of custom creative marketing campaigns. The deal helps comScore gain ground in its battle with Nielsen, which is working on its rollout of Total Audience Measurement . The company hopes to have that rolled out in time for this year's upfront.

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Why GSN Will Do ‘More of the Same’ as Other Networks Scramble for New Ideas

March 8, 2016  |  Media Week  |  No Comments

During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that . But not the Game Show Network, which held its upfront presentation Tuesday morning. Its ratings are rising, and the network is slowly but surely getting younger thanks to a brand refresh several years ago, which resulted in GSN doubling its original programming output over the past three years. "I'm proud to announce that we're going to be doing more of the same," said David Goldhill, president and CEO, of GSN, which airs a mix of original and classic game programming. "Our little niche television network is now a top 30 television network, up from the mid-40s a couple of years ago," said Goldhill, speaking with buyers at New York's Paley Center for Media. The statistic refers to total day ratings and total viewers, but excludes news and sports networks. "We are growing at a very difficult time," said Goldhill of the network, which is owned by AT&T Entertainment Group and Sony Pictures Entertainment. While linear ratings are falling for many broadcast and cable networks, GSN sees growth during prime time with original programming. "We have double-digit growth across all key demos," said Goldhill, adding that 60 percent of the network's new viewers last year were under the age of 50.

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ESPN Responds to Erin Andrews’ Claims She Was Forced Into an Interview About Her Stalker

March 1, 2016  |  Media Week  |  No Comments

Fox Sports reporter and Dancing with the Stars host Erin Andrews was back on the stand today in her civil lawsuit against the owners of the Nashville Marriott Hotel. On Monday, Andrews broke down on the stand, describing the devastation she felt after being secretly videotaped while nude during a stay in the hotel in 2008. She also dropped a media bombshell when she accused ESPN, her employer at the time, of forcing her to go on TV and be interviewed about it all. "Because there wasn't an arrest, because we didn't know where this happened, my bosses at ESPN told me, 'Before you go back on-air for college football, we need you to give us a sit-down interview,'" she said . "That was the only way I was going to be allowed back. They were highly recommending it be GMA, because ESPN and ABC are the same, and they wanted it on GMA," she said. "Developments in the case have been interpreted by some to mean that ESPN was unsupportive of Erin in the aftermath of her ordeal," an ESPN spokesperson said this afternoon. "Nothing could be further from the truth. We have been, and continue to be supportive of Erin." A source with knowledge of the situation said that while Andrews was encouraged to do an interview, there was no ultimatum for her to do a sit-down before returning. The network's management did provide guidance for Andrews, including suggesting she go on Good Morning America. Ultimately, Andrews gave an interview to Oprah Winfrey

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NBCUniversal Will Start Selling TV Advertising Programmatically This Fall

February 24, 2016  |  Media Week  |  No Comments

After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well. Today, the company announced NBCUx for Linear TV, which will launch as part of this year's upfront. "It's the industry's first national programmatic TV offering at scale," Krishan Bhatia, evp of business operations and strategy, said during a conference call with reporters. It's an extension of NBCUx, which the company launched last year as a digital programmatic offering, after making its digital video and display inventory available for programmatic buying two years ago. "We've seen great success with it, and now we're extending those capabilities to linear television," said Bhatia. He said that starting in the fall, "advertisers will be able to use data and automation to build media plans for our premium linear TV inventory across NBCUniversal's entire portfolio of cable and broadcast networks." The fall start date means the technology won't be available for advertisers to use during the Summer Olympics in August. NBCU's data offerings, which also include ATP, its audience targeting platform, and its addressable NBCU+ Powered by Comcast platform, represent "a sea change in thinking about how we create value for our customers," said Dan Lovinger, evp, entertainment ad sales group. "Our advertiser partners have been asking for help with automating their media planning and buying in a data-informed way, and we expect that by adding premium TV inventory to our offering, we'll provide the help that they're seeking." As part of the new offering, "select advertisers now will be enabled to include traditional TV inventory in their automated media plans via a private exchange using a combination of their own data, third-party data sources and NBCUniversal's premium television inventory," said Lovinger. NBCU will make its inventory and pricing information available to "a select set of demand-side platforms," and the company's client and agency partners can combine that information with their own data sources to build a media plan against their own data sets and target audiences. "Then, those agencies and clients will issue a media plan that will be subject to inventory availability and pricing at the time and approval on our part," said Bhatia. While it automates only part of the linear television workflow process, he called it "a big step in terms of making that process simpler." Lovinger said the company wasn't worried that clients using the technology could ultimately save more money than NBCUniversal would like. "We feel that we've got a complete hold on what we're doing here," he said.

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Spike’s Upcoming ‘Caraoke Showdown’ Is Hitting the Wrong Notes With ‘Carpool Karaoke’ Creators

February 12, 2016  |  Media Week  |  No Comments

It looks like Spike's upcoming special, Caraoke Showdown, is going to lead to a real showdown between the cable network and the team behind The Late Late Show with James Corden's Carpool Karaoke. Spike's Caraoke Showdown, which the network announced last week, is set in a car and includes a celebrity host, celeb guests and lots of singing along to tunes. In other words, the show sounds a lot like Carpool Karaoke, the popular segment on Corden's late-night CBS show that has become a viral sensation thanks to videos featuring Adele, One Direction and Justin Bieber. And that's not sitting too well with The Late Late Show's executive producers. "We're disappointed with that. We're disappointed that our idea would be taken by somebody else," said Late Late Show executive producer Ben Winston.

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Derek Zoolander Spoofs ‘The More You Know’ PSAs for NBCUniversal

February 11, 2016  |  Media Week  |  No Comments

Zoolander 2 might not be much of a movie—the upcoming Ben Stiller comedy has been "critically savaged" —but the movie's marketing campaign has been epic. In its latest masterstroke, Paramount Pictures has teamed up with NBCUniversal for a multiplatform, cross-portfolio series of PSAs parodying NBC's "The More You Know" campaign. In the series of spots, called "The Outside Matters," Stiller's male model character Derek Zoolander will tackle society's most serious issues, like the importance of outer beauty. Stiller stars as Zoolander in all of the spots, which will air on NBC, Bravo, E!, USA and Telemundo, as well as the networks' digital and social platforms. The videos, which were created by Paramount and NBCU's in-house Content Innovation Agency (CIA), will be tailored for each network's audience. Fandango will release all the videos on its Fandango site (where bonus content will be available), as well as its Facebook, Twitter and Instagram feeds. "I can't underscore enough the power of contextually relevant content that engages fans of the franchise and attracts new audiences," said John Harrobin, NBCUniversal's CMO for advertising sales, in a statement. "That's exactly what this humorous campaign does, while staying true to the film's spirit. There is no one better to raise awareness about this movie than Derek Zoolander himself, through parody PSAs tailored to each of our diverse audiences at scale." Stiller and Paramount have gone all out to promote Zoolander 2, with marketing stunts that have included everything from a Fiat appearance to a bespoke perfume ad campaign . Last week, Derek Zoolander crashed Barbie's Instagram , while on Tuesday, Kiehl's opened The Derek Zoolander Center for People Who Don't Age Good in New York's West Village. Stiller got an early jump on his NBCU appearances last weekend, when he popped up on Saturday Night Live as Zoolander, alongside Owen Wilson's Hansel, to discuss politics. Yes, politics.

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To Thrive in the Era of Peak TV, HBO Is Turning Subscribers Into ‘Addicts’

February 11, 2016  |  Media Week  |  No Comments

Are you hooked on HBO? The network sure hopes so. As the premium service competes with an ever-growing number of broadcast, cable and digital competitors, including streaming services like Netflix, the network has developed an interesting approach to keeping subscribers coming back for more each month: turning them into "addicts," according to HBO CEO Richard Plepler. HBO has 32.3 million U.S. subscribers as of the third quarter of 2015, according to SNL Kagan. Time Warner doesn't release HBO-specific figures but said Wednesday that HBO and Cinemax added 2.7 million subscribers in 2015

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