Posts Tagged ‘cable’

FX Will Show America’s Uncomfortable Truths in Its People v. O.J. Followup About Hurricane Katrina

September 19, 2016  |  Media Week  |  No Comments

The People v. O.J. Simpson: American Crime Story has been more successful than even FX could have imagined. The miniseries won nine Emmys in all Sunday night, including outstanding limited series, and was watched by an average of 12.6 million people across all platforms. Now FX is shifting its focus to the second season of American Crime Story, which will focus on Hurricane Katrina and its aftermath. The decision raised eyebrows when it was first revealed in January, given that the topic would seem to be less palatable to audiences than People v. O.J. was. Yet the network has never wavered in its Katrina plans, says FX Networks CEO John Landgraf, who noted that a 10-episode miniseries focusing on the Simpson trial was met with just as much initial skepticism as Katrina was. Katrina "was our only choice from the very beginning," said Landgraf. "If we're all honest—and I'll be honest on my behalf—when we heard they're going to make something based on The People v. O.J. Simpson, it was like, 'Really? Do we really need that?' Because essentially on its face, what we had is cheesy, self-serving, profit-seeking, poor narrative built around that story. The reason we wanted to do it was that we could see from Jeff Toobin's book and from [Scott] Alexander and [Larry] Karaszewski's scripts and through our producers, that actually it was something much richer and more humane and deeper." Then, after People v.

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The People v. O.J. Simpson, Game of Thrones Dominate 2016 Emmys

September 19, 2016  |  Media Week  |  No Comments

On the night before the 2016-17 TV season began, the television industry honored its very best shows and actors at the 68th Emmy Awards—and the broadcast networks once again found themselves dominated by cable and streaming networks. For three hours on ABC, a series of broadcast stars strode onstage at the Microsoft Theater, and more often than not, presented Emmys to HBO's Game of Thrones, FX's The People v. O.J. Simpson: American Crime Story, and Amazon's Transparent. Of 27 Emmy awards, just four went to broadcast outlets: Kate McKinnon won for supporting actress in a comedy (NBC's Saturday Night Live), NBC's The Voice was named best reality competition program, Regina King won for supporting actress in a limited series (ABC's American Crime) and Fox's Grease: Live was honored for directing in a variety special. HBO and FX dominated the evening, with 6 Emmys apiece, led by Game of Thrones and The People v. O.J. Simpson: American Crime Story. Netflix and Amazon were also well represented (with 3 and 2 awards, respectively), and even BBC America snuck in, as Orphan Black's Tatiana Maslany, who read her acceptance speech via smartphone, was a surprise pick for best actress in a drama series

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Stephen Colbert, Kelly Ripa and Other TV Stars Recall Their Most Memorable Commercials

September 7, 2016  |  Media Week  |  No Comments

Many of fall TV's biggest stars have one thing in common: They appeared in commercials early (and sometimes, not-so-early) in their career as they tried to break into Hollywood. Earlier this year, several television actors shared their wildest commercial stories with Adweek; now with the fall season approaching, a new group of TV personalities looked back on the ads they appeared in that made them laugh, cry—and choke. Stephen Colbert, Wonderful Pistachios For his 2014 Super Bowl ad, The Late Show host—who was still on The Colbert Report at the time—pitched Wonderful Pistachios on the concept of cracking his own head open, pistachio-style. "They said, 'It has to be something startling, and we need you to be really enthusiastic about the pistachio.' I said, 'Well, what if I am just a pistachio?' They said, 'We like it. Are you okay with an eagle?' I'm like, 'Sure, that's fine,'" said Colbert. Between his "normal" face, his face covered in green makeup, a mold of his head, a "puppeted pistachio head" and a digital version, "there were like six different heads, all composited into that one three-second moment," said Colbert. "Star Wars did not have more render time than what happened to my head [in order] to have it be seamless! Everything was extraordinary." But what Colbert remembers most of all is his souvenir from the shoot, from the puppeteers who had also worked on the Lord of the Rings films. "I got a Lord of the Rings crew t-shirt from one of the guys, [made] before any of the graphics had been settled on," said Colbert, who is famously a huge fan of the J.R.R. Tolkien novels and films. "And so I've got a shirt with pre-approved graphics of what the Eye of Sauron was originally like, and what the original font was like. It's my 'precious'!" Kelly Ripa, Burger King The Live with Kelly host was 18 when she landed her first acting job, on a Burger King commercial. "They were testing out a brand new product—this is how long ago this was—called Chicken Tenders. It was their response to the McDonald's Chicken McNugget, and I shot a commercial for them where I had to run down the West Side Highway and break into a dance, because I was eating these Chicken Tenders," said Ripa, laughing. "That was pretty memorable." Kiefer Sutherland, Jose Cuervo In 2013, Sutherland learned the hard way that the alcohol used in liquor ads isn't fake, like it is for his other movie and TV projects.

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The People V. O.J. Simpson, Mr. Robot and Black-ish Win TCA Awards

August 7, 2016  |  Media Week  |  No Comments

The People v. O.J. Simpson: American Crime Story cemented its status as one of the year's most acclaimed shows on Saturday, as it picked up three Television Critics Awards. At the L.A. ceremony, FX's critically acclaimed miniseries, which is nominated for 22 Emmys next month, was honored in a trio of categories: program of the year, outstanding achievement in movies, miniseries and specials, as well as individual achievement in drama for Sarah Paulson, who played Marcia Clark. The 2016 TCA Awards, which honor the top TV shows and actors of the past season, recognized some programs and stars overlooked by Emmy voters, including Crazy Ex-Girlfriend star Rachel Bloom (individual achievement in comedy) and Full Frontal with Samantha Bee (outstanding achievement in news and information), which did land a writing nomination, but was shut out in the variety talk series category.

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5 Viacom Board Members, Including the CEO, Are Ousted in Massive Overhaul

June 16, 2016  |  Media Week  |  No Comments

After taking weeks to line up all his pieces in his battle with Viacom CEO Philippe Dauman, Sumner Redstone has finally made his big move to regain control of his company. Today, his National Amusements, Inc., which controls Viacom and CBS Corp., announced that it had removed five members of Viacom's board of directors—including Dauman—and had elected five new independent directors. The massive board overhaul also sets the stage for Dauman's eventual dismissal as Viacom CEO. The five new directors are Kenneth Lerer (BuzzFeed chairman and former chairman and co-found of The Huffington Post), Thomas May (chairman of Eversource Energy), Judith McHale (president and CEO of Cane Investments, and former president and CEO of Discovery Communications), Ronald Nelson (Avis Budget Group's executive chairman of the board, and former co-COO of DreamWorks SKG) and Nicole Seligman (former president of Sony Entertainment). They are replacing Dauman, George Abrams, Blythe McGarvie, Frederic Salerno and William Schwartz, all of whom have been battling with 93-year-old founder and chairman emeritus Redstone over the company's future. Remaining as Viacom directors are COO and director Thomas Dooley, Cristiana Sorrell, Deborah Norville, Charles Phillips, Jr., Redstone and his daughter Shari, who is non-executive vice chair

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How ‘The Americans’ Chooses Its ‘80s Ads, Like Brooke Shields’ Iconic Calvin Klein Spot

April 28, 2016  |  Media Week  |  No Comments

After spending four seasons making one of TV's best shows, The Americans showrunners Joe Weisberg and Joel Fields are pretty confident in their ability to determine what's best for the series. But that all goes out the window when it comes to incorporating period-specific ads and other pop culture references into the FX drama about two Russian spies (Keri Russell and Matthew Rhys) undercover as a suburban D.C. family in the early '80s. "We work from a place of fear, and in general, we work very hard not to work from a place of fear," said Weisberg. "But we're very worried about hitting things too much on the nose. It's so easy with pop cultural references to be screaming, 'Here we are in 1983! Here we are with the thing that everyone remembers and knows signifies the time period!' We're really careful not to do that and be so judicious when we hit the big ones." They saved one of "the big ones" for Wednesday's episode, the seventh of Season 4, called "Travel Agents." During one scene, two teenage boys bond while watching one of Brooke Shields' iconic Calvin Klein ads, which featured her whistling "Oh My Darling Clementine" and then saying, "You want to know what comes between me and my Calvins? Nothing." Adweek responsive video player used on /video

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With These Products, Google Is Beefing Up Its Push Into TV

April 20, 2016  |  Media Week  |  No Comments

When you do a Google search for "TV is dead," you get 338 million results. Daniel Alegre, Google's president of global partnerships, says he's "not going to be person 338 million and one." Alegre used his time as the closing keynote speaker at the NAB Show in Las Vegas to talk about why TV is alive and well and how several Google products are helping make that true. "With all the doom and gloom of TV dying, a newer version is rising," Alegre said, adding, "TV by the old definition is down, but the new TV is alive and well." Among a flurry of announcements, including that Google search will soon add live TV listings and that Google Fiber will soon expand to 11 U.S. markets, Alegre announced that Google's DoubleClick successfully tested addressable advertising during two big recent TV events: the Rugby World Cup finals on France's TF1 and the Republican presidential debates on Fox News. Alegre also announced that Roku and Cablevision are partnering with DoubleClick for Publishers for cross-screen TV and video ad serving. Cablevision's COO Kristin Dolan joined Alegre onstage. "What we're able to do with 7 million set-top boxes in the New York City area is aggregate all the viewership data, 24 hours a day, seven days a week, 365 days a year in a non-personnally identifiable way to target our audience," Dolan said. "For programmers it's very valuable." And while one-to-one addressable advertising is the future, Alegre wondered if it can ever scale. "Traditional, linear advertising is great for brands," Dolan said, using automakers as an example. "Cadillac stands for this, or Lexus stands for that. But then you can customize to the target audience—a sedan, sports car or convertible." Alegre summed up the discussion this way: "The biggest change is the elimination of the barriers to viewing. With all the doom and gloom of TV dying, a newer version is rising."

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What’s Causing Vice’s Huge Fluctuations in Web Traffic?

April 14, 2016  |  Media Week  |  No Comments

Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from 59.5 million unique visitors in January to 49.2 in February, Vice rebounded nearly all the way back in March, drawing 58.3 million uniques. So what caused Vice's huge fall—and subsequent Phoenix-like rise—the past two months? Ironically, it was smaller sites that Vice bundles with its own traffic in an effort to boost its overall numbers for sales purposes.

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TV One Just Nabbed the Cable Rights for Fox’s Smash Hit ‘Empire’

April 14, 2016  |  Media Week  |  No Comments

TV One is entering its awkward middle-school years, but as the African-American themed channel heads into its 12th year, it sees an opportunity for reinvention. "The great thing about adolescence is that we're not quite fully formed; we're ready to try new things," Rahsan Lindsay, evp of sales, told buyers today during TV One's upfront presentation at the Helen Mills Event Space and Theater in New York. During its first 11 years, the network positioned itself as a culturally relevant, family-friendly channel for African-American audiences. And it's coming off a year in which it saw its highest ratings and revenue, thanks to a 23 percent increase in original content. "That has served us well and still serves us well," said TV One president Brad Siegel. "But we need to move forward. We need, as an adolescent, to grow." Even though it's only four months into 2016, Siegel and svp of programming and production D'Angela Proctor spent the majority of the presentation looking ahead to 2017, save for one big announcement: The network acquired the cable rights to Fox's hit drama Empire. In May, TV One will air a marathon of all 17 episodes of Empire's second season in the lead-up to the season finale on Fox. Then in the summer, it will start airing both seasons of the show

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FX CEO Says ‘Human Curation’ Is Still More Important Than Data

April 5, 2016  |  Media Week  |  No Comments

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their upfront buys should be based on more than just audience targeting. "I think something's really getting missed in the focus on data, which is the quality of attention," FX Networks CEO John Landgraf told Adweek. "It doesn't really matter how well you can target people. You need to give them something valuable enough to really command their attention, and not only the attention to engage with your content but the advertising associated with that content." Landgraf said FX's slate—which includes shows like American Horror Story, The People v. O.J. Simpson: American Crime Story and Fargo—has value to advertisers that is "vast orders of magnitude greater than anything you can get from somebody watching 30 seconds or a minute of amateur content [online]." The CEO argued that getting a consumer to engage with a show for 30 minutes, the average time spent viewing FX's digital programming, "is way more valuable than associating a commercial with a short, disposable clip which the viewer will not remember five minutes after she sees it [on Facebook or YouTube]." "Year after year, we work really, really hard to try to make things of extraordinary value to the audience on the theory—and I think it's a valid theory—that it creates extraordinary value for advertisers," Landgraf said. "So you can have all the sophisticated data and targeting in the world, and you can put an ad in front of a specific viewer. But if you don't provide them with a piece of content they love, you can't get them to watch the commercial." It was a point the network drove home last week when it kicked off its annual upfront bowling party (now in its seventh year) at New York's Lucky Strike Manhattan by screening the riveting finale of The People v. O.J. Simpson, which airs tonight

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