Posts Tagged ‘business’

TV Apps Were Supposed to Keep People Subscribed to Cable, But They’re Creating Confusion Instead

January 8, 2015  |  Media Week  |  No Comments

First the good news from the TV Everywhere panel at the Television Critics Association's semiannual confab in Los Angeles today: TVE usage—the percentage of cable subscribers who have verified to watch content from a network or cable provider over a digital service or app—is at 49 percent as of the last measurements taken, up from 43 percent last April, with a goal of 55 percent by the end of 2015. And now the bad news. While usage is increasing, all execs remained frustrated by Nielsen's inability to measure those TVE audiences. Mark Garner, svp distribution, A+E Networks , noted that the measurement abilities "lag behind the technology" to such a degree that they have become "harmful to this business." As a result, "you're looking at numbers that don't really tell the whole story" because they don't account for TVE viewing, said Erik Flannigan, evp multiplatform strategy and development, Viacom Entertainment Group. Worse, Garner said a major problem facing the industry was that most consumers still think "that TV Everywhere is an additional thing they have to pay for." Alex Wellen, chief product officer, CNN Digital, pointed out that when audiences stream CNN during breaking news, that data is not being measured. The data "is lagging to the point where it's become frustrating," said Brad Dancer, svp program planning & research, National Geographic Channel, who said that there should be headway in the next 12 months. Ratings issues aside, there are other barriers that are preventing wider-spread TVE usage among cable subscribers. The requirement for consumers to individually authenticate every network app is "clearly an issue," especially for those who haven't yet sampled TVE, said Flannigan, who hopes that situation will improve within in the next two years. At the very least, he noted, authentication in one's home should be able to be done automatically via "sniffing" out that subscriber's cable network. Flannigan characterized the much-fretted-over millennial market not as uninterested, but as "underserved." That's also why the concern about TVE will encourage subscribers to share their passwords with non-subscribers (or their twentysomething kids) is "overblown," said A+E's Garner, who noted that most people are wary of exposing their credit card and other personal data with those shared passwords. "People are willing to pay for things if we make it easier," he said.

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Fox News, Fox Business Removed From Dish In Carriage-Rights Spat

December 21, 2014  |  Variety  |  No Comments

Fox News Channel and Fox Business Network are not currently available on satellite-broadcaster Dish Network, the result of an impasse in carriage talks between the two companies. Dish said in a statement early Sunday morning that 21st Century Fox had blocked access to the two networks after Dish balked when rates for other networks owned... Read more

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Los Cabos Finance Panel: TV Funding, Brands Drive Conversation

November 16, 2014  |  Variety  |  No Comments

Los Cabos, Mexico — The film finance conversation seems to be finally moving on from hand-wringing over the shrinking parts of the business to digging into new models of funding projects. The beginnings of film distribution and financing merging with the TV business, alternatives to theatrical and brands funding projects were a few of the fresh themes that emerged... Read more

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Infographic: The Evolution of TV Over the Last 20 Years

October 10, 2014  |  Media Week  |  No Comments

While the storytelling medium of a television show may not have changed much, the way people tune in to their favorite programs has. Just 20 years ago, the patent for the first Internet-connected TV was filed in France. This year, more than 110 million U.S. adults watch a digital program using a connected TV. "Over the span of just 20 years, the experience of watching TV and the business of advertising on TV have changed significantly," Videology CEO Scott Ferber said. "This year,

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Broadway Box Office: Business Surges with ‘Curious Incident’ Off to Good Start

September 15, 2014  |  Variety  |  No Comments

Broadway bounced back from its annual post-Labor Day downturn last week, gaining steam in a frame that added three new shows — including the transfer of London hit “The Curious Incident of the Dog in the Night-Time” — and saw the return of one more. September is usually a fallow time on the Main Stem thanks... Read more

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Fox News, Fox Business Launch New Mobile-Viewing Tools

September 8, 2014  |  Variety  |  No Comments

As news networks start to prepare for coverage of the 2014 mid-term elections, Fox News Channel and Fox Business Network are launching mobile-viewing functions that allow viewers to watch the networks on mobile tablets and phones, as well as desktops. The two platforms, dubbed FoxNewsGo and FoxBusiness, launch Monday. The tools will be basic for now,... Read more

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Obama Indicates Opposition to Internet ‘Fast Lanes’

August 7, 2014  |  Variety  |  No Comments

When President Obama spoke at the U.S.-Africa Business Forum on Tuesday, he was asked about his position on net neutrality, the rules of the road for the Internet that are pending before the FCC. At the center of the debate is whether the FCC will pass rules that will allow Internet providers to strike deals... Read more

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Comcast’s 2Q Net Income Soars Nearly 15% On Sale of Web Services

July 22, 2014  |  Variety  |  No Comments

Comcast said second-quarter net income rose about 15% as more of its cable customers opted to take a higher degree of service to get  high-speed connections to the Internet as well as other business-related products. The boost to the company’s bottom line comes despite a small reduction in video customers after two quarters of gains and... Read more

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Why It Doesn’t Make Sense for Weinstein’s TV Division to Go Public

July 4, 2014  |  Variety  |  No Comments

Imagine Harvey Weinstein having to explain his business decisions to Wall Street on a quarterly basis. “I just don’t see it,” said media analyst Hal Vogel. “It would be fraught with friction considering he’s not known to be the friendliest of people when it comes to investors poking into his business.” The Weinstein Co. is... Read more

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Networks Will Write Discounted C7 Deals, but Not Everyone’s Biting

June 2, 2014  |  Media Week  |  No Comments

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest media agency network, is buying C7 guarantees. GroupM didn't respond immediately to requests for comment, but one of the networks is said to be dangling a 3 percent pricing discount in front of agencies that will agree to C7 guarantees. It hasn't even been that long since the networks started selling C3—the shift to C7 is something buyers have long resisted, given the length of time it takes to process the data and the need for immediate returns on ads such as movie trailers. With C7 guarantees, you may see that your ad was delivered, but if your ad was delivered on unskippable VOD on Tuesday and your movie opened on Friday, it's probably not a great feeling to shell out cash for that delivery. And GroupM does represent Paramount Pictures among many other big-name clients including Unilever and AT&T. It's a gamble (and probably not a gamble the media agency is taking on all of its clients), but it's one head buyer Rino Scanzoni has said he's comfortable with as recently as three weeks ago. "It all comes down to economics," Scanzoni told the Wall Street Journal . "Clients are obviously getting that audience when people play back their programs post-three days; if they’re not fast-forwarding the commercials, that exposure exists. Ultimately I do see the business going onto a C7 metric because as we try to drive the business to a cross-platform metric, you probably need a longer time frame than the C3 window to optimize that. We will eventually be going there. It’s a matter of working out the economics initially to make the transition one that’s acceptable to both sides." So let the message go forth: The economics are acceptable at the moment

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