Posts Tagged ‘business’

Networks Are Writing Discounted C7 Deals, But Not Everyone’s Biting

June 2, 2014  |  Media Week  |  No Comments

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest media agency network, is buying C7 guarantees. GroupM didn't respond immediately to requests for comment, but one of the networks is said to be dangling a 3 percent pricing discount in front of agencies that will agree to C7 guarantees. It hasn't even been that long since the networks started selling C3—the shift to C7 is something buyers have long resisted, given the length of time it takes to process the data and the need for immediate returns on ads such as movie trailers. With C7 guarantees, you may see that your ad was delivered, but if your ad was delivered on unskippable VOD on Tuesday and your movie opened on Friday, it's probably not a great feeling to shell out cash for that delivery. And GroupM does represent Paramount Pictures among many, many other big-name clients including Unilever and AT&T.

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George Bodenheimer to Leave ESPN

May 28, 2014  |  Media Week  |  No Comments

George Bodenheimer is leaving ESPN, according to the Disney-ABC sports network. Bodenheimer has been at ESPN almost since its inception—he started working there in 1981—and will now work at The V Foundation, a cancer research charity he helped form in 1993 with the late ESPN commentator Jim Valvano. Bodenheimer's legacy at the company is a strong one: the network currently boasts the highest affiliate fee in the market at an incredible $5.54 (the industry average is $.25) and remains one of the most valuable properties on television. In 2011, Bodenheimer stepped down from the role of president to assume an essentially emeritus role as executive chairman while John Skipper was promoted to president (Bodenheimer reported to Disney head Bob Iger; Skipper reported to Iger and Bodenheimer). “Every day I was asked questions about the future, and my favorite answer was, ‘ESPN has the best employees in the business,'" Bodenheimer told staff in a memo.

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Businessweek Art Director Richard Turley Leaves for MTV

April 22, 2014  |  Media Week  |  No Comments

Richard Turley is set to make waves in the design world at a completely new port of call: MTV. The always-interesting , sometimes-controversial

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NAB’s Gordon Smith Is Confident He Can Turn Things Around in Washington

April 11, 2014  |  Media Week  |  No Comments

Broadcasters are having a tough time in Washington. A number of efforts are aimed straight at the business from the FCC's recent decision to tighten ownership rules and claw bag big chunks of the broadcast spectrum for wireless, to a very vocal pay TV lobby pushing hard on Congress to reform retransmission consent. With so much going against them, it's easy to conclude that the broadcasting lobby, once the most powerful lobby on the Hill, may be on the outs. Certainly the media has lost the glamour crown to the Internet. But calling the broadcasting industry a dinosaur may be a premature conclusion. Wrapping up the industry's national convention in Las Vegas this week, Gordon Smith, president and CEO of the National Association of Broadcasters, remains confident he can turn things around. "While I may be frustrated, I'm not discouraged because I know how this ends," Smith said. Smith, a former Senator, spent the week talking with broadcasters, FCC commissioners and staffers, even holding a closed-door meeting with FCC chairman Tom Wheeler, who right now is enemy no. 1 among broadcasters. Coming off a very unpopular FCC vote that made it a lot tougher for two TV stations to share advertising sales, Wheeler faced a hostile audience. He put on his best charm offensive to try and convince broadcasters that he wasn't out to destroy the business.

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Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play

April 8, 2014  |  Media Week  |  No Comments

In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander ambitions, however, and to realize them, they’ve hitched their wagon to Horizon Media . Horizon has acquired the duo’s company, InsideOut Sports + Entertainment , for an undisclosed sum, and put them in charge of event production as co- presidents of a new unit called, naturally, InsideOut. The deal bolsters Horizon’s event capabilities and creates a sponsorship platform for clients like Geico and Capital One. Big picture, the move illustrates the hunger among marketers—and agencies—to create brand experiences. CAA Sports did a similar deal in February when it bought an event production firm. “More and more clients today are looking to have unique positions in content and events,” explained Horizon CEO Bill Koenigsberg. “And that’s the expertise these guys bring to the table.” InsideOut produces about 20 events a year, including its retired pro series, PowerShares, Venison said. And while its full-time staff numbers just eight, the company employs up to 100 part-timers in peak periods. Courier and Venison now hope to branch into other sports and simply entertaining events, albeit in the form of competitions.

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Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales

March 25, 2014  |  Media Week  |  No Comments

On the eve of the 2014-15 upfront,

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The Most Threatening Thing to the Advertising World

March 17, 2014  |  Media Week  |  No Comments

Advertising is under attack in Washington on a number of fronts. It’s accused of making kids fat, taking away our privacy, even making it easier for the government to spy on us.

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Anne Sweeney Is Leaving Disney

March 11, 2014  |  Media Week  |  No Comments

The Walt Disney Co. on Tuesday announced that Anne Sweeney is leaving the company, effective January 2015, so that she may devote time to directing. An 18-year Disney veteran, Sweeney currently serves as co-chair of Disney Media Networks and president of the Disney/ABC Television Group. John Skipper is the Mouse House’s other co-chair, and he also is president of ESPN. Sweeney joined Disney in 1996, signing on as president of Disney Channel and evp of Disney/ABC Cable Networks. Before that, she was president and CEO of FX Networks. Sweeney broke the news to The Hollywood Reporter . Shortly, after that story went live, Disney issued an official press release. “I’ve been a part of an amazing evolution in our business and our industry, and have achieved far more than I ever thought possible,” Sweeney said, by way of announcing her decision to move on. “But as wonderful as the experience has been, there has always been a nagging voice in the back of my head pushing me to step out of the comfort zone of the executive ranks and more directly into the creative arena that enticed me to TV in the first place.” Sweeney went on to add that while her plan to walk away from corporate life to pursue a discipline in which she is untutored may seem a bit peculiar, directing a TV series would prove to be the culmination of “a long realized dream.” She then thanked Disney chairman and CEO Bob Iger for his “leadership, guidance and his friendship over the years,” before saying that Iger had offered her an extension on her contract. Sweeney will remain in place through the end of the year, where she looks to “position the TV Group for even greater success.” For his part, Iger credited Sweeney with growing Disney Channel into a global powerhouse while making ABC “a strong, successful content creation engine.” He went on to “applaud Anne for knowing what she wants out of life and for having the courage to follow her dream.” While a short list of executives is rumored to be in line to succeed Iger when he steps down in June 2016, Sweeney’s name is rarely listed among them

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David Fierson Named Head of Business Operations for Anonymous Content

March 10, 2014  |  Variety  |  No Comments

David Fierson has been tapped by Anonymous Content as there new head of business operations for the company. Fierson comes to Anonymous from Alcon entertainment where he served as Alcon’s head of the business and legal affairs department. “I couldn’t be more excited to join the team at Anonymous Content,” stated Fierson. “The quality of... Read more

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FX Is the Edgiest and Most Prolific Drama Producer on Ad-Supported TV

March 3, 2014  |  Media Week  |  No Comments

Not so long ago, the prospect of an established actor accepting a role on a television series was as remote as the moons of Saturn. Backsliding from film to the boob tube was a tacit admission of defeat, one that could only lead to the purgatory that was a seat inside a garishly lit 6-foot-square window, flanked by your newfound friends and peers Dixie Carter and ALF. Billy Bob Thornton remembers it well. “When I was coming up, we all did television initially, and that was OK,” he says, speaking from the Calgary set of Fargo , an adaptation of Joel and Ethan Coen’s 1996 theatrical . “I’d get a bit part on Hunter or Matlock or Evening Shade, but if you were already established and you did TV, it meant the next stop was Hollywood Squares.” While certainly in no danger of fading into the long twilight of syndicated game-show obscurity, Thornton says the changing face of the independent film marketplace has made it increasingly difficult to tell the stories he’d like to pursue as a writer and an actor. “The $20-30 million adult drama, the medium-budget independent film, is a vanishing breed,” Thornton says. “Especially an adult drama with humor, which is my wheelhouse. Television has taken the place of those films. And there’s nothing wrong with that.”

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