Posts Tagged ‘business’

This Online Estate Sale Site Has Digs as Cool as the Virtual Auctions It Hosts

October 18, 2016  |  Media Week  |  No Comments

For all those estate sale lovers who have a penchant for, perhaps, a seat from Crosley Field or a set of bronzed baby-shoes bookends, online auction site Everything But The House provides a sort of instant gratification that was once only found on lucky Saturday mornings in posh suburbs. The Cincinnati-based retailer launched in 2008 and has grown substantially in the past four years since scaling the business, opening 21 offices around the country. The company’s 16-person Los Angeles outpost needed digs to reflect its brand’s mission. “At the project’s outset, I worked with interior designer Peter Dolkas to conceptualize an open space office where there would be moments throughout that would inspire our team,” said EBTH merchandising vp Michelle Lee. “Peter’s vibe is a little more traditional, California contemporary, and mine is more midcentury, eclectic and vintage, so it was a great balance. Ultimately, we wanted to make sure the office felt authentic—filled with the kinds of pieces that are discoverable on our site.”

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Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

October 17, 2016  |  Media Week  |  No Comments

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when it introduced its latest model. But this was no mere stunt. Coty's CoverGirl says Charles will be an important part of growing the brand moving forward. At a time when gender identity and the turning on their head of gender roles are dominating the conversation, the move shouldn't seem so controversial. "We're more in the gender fluid space," explains Samantha Skey, president and chief revenue officer of SheKnows Media. As gender stereotypes lose favor culturally, marketers would be wise to promote that a "product is for a certain kind of hair or a certain kind of body type," says Skey, because "you can subscribe to that hair or that body type regardless of who you are." Demographic insights support that thinking

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Goodby Silverstein & Partners Names Former HP, Yahoo Exec as Its First Chief Marketing Officer

October 6, 2016  |  Media Week  |  No Comments

Goodby Silverstein & Partners has hired veteran marketing executive Julia Mee as its first chief marketing officer. Mee joins the Omnicom shop in San Francisco after working with the GS&P team for 15 years on the client side, while serving in various global advertising and media roles at Cisco, HP and Yahoo. "Julia has been one of our best clients, and in each of her jobs, she's advocated for us better than we've advocated for ourselves," says partner and president Derek Robson in a statement. "Julia brings clarity about the changing landscape of our industry and a perspective to the company that we've never had. All of that experience adds up to an exceptional leader who will no doubt contribute immensely to the future growth of GS&P." Moving forward, Mee will oversee the agency's marketing efforts, working on new business pushes, consultancy partnerships, staffing and portfolio management duties. "For 15 years at three different companies, GS&P was my trusted agency partner," Mee says. "They listened closely, dug into the business, gathered deep customer insights and provided strategic thinking that went far beyond what many expect from an 'advertising agency,'" said Mee.

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Viacom Gets a Face-Lift for the Millennial Generation

September 27, 2016  |  Media Week  |  No Comments

As one of the most storied holding companies in media, Viacom's network of brands like MTV, VH1, Comedy Central and Nickelodeon oversees, curates and even dictates youth culture—and has done so for decades. But being young and hip takes work, which is why New York-based Viacom recently renovated its 31st and 32nd floors into spaces where people—employees and guests—could meet, mingle, work, dine and relax. "Our new floors are a working prototype for the future of media," said marketing strategy and engagement evp Ross Martin, whose office is on the 32nd floor, "where creative talent, world-class data scientists and visionary thought leaders are engineering the future of our business." On the 31st floor, visitors will find the "pitch theater," meeting rooms, open lounges and gathering spaces. "As a result of its advanced design form and tech function, we have allowed numerous CEO and CMO partners to utilize the space for their top leadership teams," said Viacom marketing and partner solutions head Sean Moran. "It's become the TRL for C-suite partners." Like its media network, the new Viacom space aims to please staffers and visitors—regardless of generational gap.

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Clio Lifetime Achievement Award Winner Wants to See More Diversity in the Industry

September 26, 2016  |  Media Week  |  No Comments

Specs Current gig President, Kaplan Thaler Productions Previous gig Chairman, Publicis Kaplan Thaler Twitter @lindathaler2 You're being honored with a Clio Lifetime Achievement Award this year. Do you remember winning your first Clio? I don't remember the first Clio I won, but I do remember the year I won four. One, I wrote the music and lyrics for "Kodak America," then French's mustard won two. I won for best comedy writing and then we won for a Burger King commercial. I was fairly young at the time and hadn't been in the ad business very long, so I was really thrilled. It was incredible. After stepping down as chairman of Publicis Kaplan Thaler early this year, what have you been working on? I had been doing public speaking for several years off and on, but I decided to leave advertising this past February and be a speaker full time across the country, talking about a variety of topics. I love it because it's a combination of me being able to give stories and insights and empowerment to people as well as my theatrical desires because I never quite gave up wanting to perform. That's what I did in my 20s. I got to combine the two things and I love it. What does your latest book, Grit to Great , tackle? Robin Koval and I started The Kaplan Thaler Group about 20 years ago, and we are very proud of what we have accomplished. Along the way we decided to write books. Most recently we started looking at our success and realizing that neither of us are geniuses or incredibly talented, and we started researching really uber-successful people

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McDonald’s and Omnicom Refer to Their Dedicated Unit as an ‘Agency of the Present’

September 26, 2016  |  Media Week  |  No Comments

On Monday, the first day of Advertising Week 2016, McDonald's chief marketing officer Deborah Wahl and DDB North America CEO Wendy Clark made it clear that they don't see Omnicom's unnamed, dedicated Chicago unit as an anomaly. "We say 'agency of the future,'" Clark told the crowd at New York's Town Hall, "but I think it's actually the agency of the present." Clark added that this sort of approach is "where we all need to be." The model in question is one in which Omnicom and McDonald's will operate together to an unprecedented degree, with the client's marketing team "embedded" within the agency. The scale of the pitch process was just as significant. "The important thing about the RFP is that it came in at the holding company level," Clark said, adding, "It was not just a couple of pages." She said Omnicom pulled its "best and brightest" from across almost 20 agencies to help win the business and that the disparate team worked on the pitch for 16 weeks. "It was breakneck, but it was good," she said. Neither Wahl nor Clark directly addressed the most controversial aspect of the documents McDonald's sent to the three biggest holding companies, its demand that all agency profits be tied to unspecified performance goals. "[McDonald's is] not only asking for a new agency model but doing it differently internally, too," Wahl said, adding, "Change is hard." She stated that while the agency structure was not necessarily developed with profit in mind, "there is a lot of room for growth [with] profit built in." Wahl also hinted at the reason for such an unusual arrangement: "I don't think anyone's budgets can go up dramatically unless their sales go up dramatically. We've got to get a lot smarter." In further emphasizing the theme of unity, Clark said the forthcoming agency's assignment would range from "anthemic TV spots to social posts, in-store advertising and employee communications." She said the ultimate goal of the shared enterprise is a greater focus on the consumer. "There's such a huge conversation about McDonald's always," Clark said. "We want to determine trends before they happen and see what's right for McDonald's." Wahl addressed a follow-up question about the dated social media "war room" model from moderator and Fast Company editor Eric Alt by again emphasizing scale. "Someone interacts with or reaches out to us once every two seconds," she said. "We are able to respond once every 10 seconds." Wahl said she hopes to speed up that response time moving forward, but Clark implied quality is ultimately the defining factor when it comes to content strategy. "Brands need to remember that they are uninvited guests [on social]," she said. "McDonald's is not in the business of mediocre." Clark also indicated that the new unit's vision regarding its own internal processes played a significant role in Omnicom's winning pitch. "If you get the process right, it sets you free. You never have to talk about it again."

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It’s Time for Marketers to Help Ease the Consumer Anxiety They’ve Helped Create

September 18, 2016  |  Media Week  |  No Comments

We're living in a time pervaded by fear. On one side of the current election , there's heavy conversation surrounding fear of immigrants, foreign powers, terrorism and the loss of what makes this country "great." The other side doesn't dispense that level of fear rhetoric, but they share a fair amount of social chatter about how it's simply all over for our nation and our future if the opposition wins. Jason Alan Snyder Headshot: Alex Fine And while we may condemn the fear both sides generate, marketers have to ask themselves what role they've played in setting the stage for this sort of national discussion. To what degree has our industry pushed for fear—and what can we do to turn things around? We have to acknowledge that as marketers, we have enabled, even encouraged, a persistent state of panic. And as a society, the technologies we are adopting are exaggerating this condition. I'm not saying it's right; I'm also not saying it's avoidable. This line of thinking is not an analysis of "crisis culture," or acceptance of it as a permanent state of being. Rather, we're acknowledging that crisis culture in marketing is real and pervasive. But I want to make clear that brands should genuinely help improve people's lives in the culture, despite the culture we have historically chosen to foster. This Means War (because everything means war). When I was born, in 1970, things were simpler. We only had wars where people killed each other. Then President Nixon declared a "war on drugs." This notion was later popularized and amplified by politics, media and marketing

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Time Inc.’s Matt Bean Returns to Rodale as Editor in Chief of Men’s Health

September 16, 2016  |  Media Week  |  No Comments

Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title: editor in chief of Men's Health. "Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men's Health brand and a solid understanding of the business," Rodale chairman and CEO Maria Rodale said in a statement. "Matt is the Men's Health reader; his passion for and understanding of what men want and have come to expect from this brand is unparalleled. We are thrilled to have him back at Rodale." Bean first joined Men's Health back in 2004 as an associate editor, and by 2012, had been upped to vp, digital product development at Rodale. He was soon poached by Time Inc., becoming managing editor of, where he helped launch the brand's first daily live video series and a longform sportswriting platform. In 2014, Bean was named editor of Entertainment Weekly, but the gig lasted barely a year. (According to reports, Bean was ousted over disagreements with his predecessor, Jess Cagle, who had been named editorial director of EW and People. Cagle later denied those rumors, telling The Wrap that he had "never clashed" with Bean.) Bean stayed on at Time Inc., becoming svp of digital innovation and overseeing the creation of new verticals like The Drive and Extra Crispy

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Why Internet-Famous Dogs Are Fetching So Much Love From Brands

September 13, 2016  |  Media Week  |  No Comments

Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human. Like Super Bowl ads that use cute puppies to sell everything from beer to ketchup, adorable dogs with huge social followings are getting a lot of love from brands these days. Dogs can fetch anywhere from $2,000 to $10,000 per sponsored post on Instagram, according to Rob Schutz, vp of growth at Bark & Co., parent company of BarkBox, a service that sends treats and other products to dog owners every month. Bark & Co. works with brands like P&G's Swiffer, United Airlines, American Express and Anheuser-Busch to promote their products with dog influencers on social media. "All sorts of brands want to tap into dogs," Schutz said. "Dogs are a common denominator for everyone, and they're safe, because everyone likes a cute or funny dog. They're not going to get in some scandal or say something stupid on Twitter and have it reflect negatively on the brand." "There's an innate positive feeling that a viewer has when they see a cute dog doing something," said Loni Edwards, managing partner of The Dog Agency, a firm that matches brands like Dyson, Barneys New York and Accor Hotels to dog influencers.

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