Posts Tagged ‘business’

It’s Time for Marketers to Help Ease the Consumer Anxiety They’ve Helped Create

September 18, 2016  |  Media Week  |  No Comments

We're living in a time pervaded by fear. On one side of the current election , there's heavy conversation surrounding fear of immigrants, foreign powers, terrorism and the loss of what makes this country "great." The other side doesn't dispense that level of fear rhetoric, but they share a fair amount of social chatter about how it's simply all over for our nation and our future if the opposition wins. Jason Alan Snyder Headshot: Alex Fine And while we may condemn the fear both sides generate, marketers have to ask themselves what role they've played in setting the stage for this sort of national discussion. To what degree has our industry pushed for fear—and what can we do to turn things around? We have to acknowledge that as marketers, we have enabled, even encouraged, a persistent state of panic. And as a society, the technologies we are adopting are exaggerating this condition. I'm not saying it's right; I'm also not saying it's avoidable. This line of thinking is not an analysis of "crisis culture," or acceptance of it as a permanent state of being. Rather, we're acknowledging that crisis culture in marketing is real and pervasive. But I want to make clear that brands should genuinely help improve people's lives in the culture, despite the culture we have historically chosen to foster. This Means War (because everything means war). When I was born, in 1970, things were simpler. We only had wars where people killed each other. Then President Nixon declared a "war on drugs." This notion was later popularized and amplified by politics, media and marketing

Read More

Time Inc.’s Matt Bean Returns to Rodale as Editor in Chief of Men’s Health

September 16, 2016  |  Media Week  |  No Comments

Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title: editor in chief of Men's Health. "Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men's Health brand and a solid understanding of the business," Rodale chairman and CEO Maria Rodale said in a statement. "Matt is the Men's Health reader; his passion for and understanding of what men want and have come to expect from this brand is unparalleled. We are thrilled to have him back at Rodale." Bean first joined Men's Health back in 2004 as an associate editor, and by 2012, had been upped to vp, digital product development at Rodale. He was soon poached by Time Inc., becoming managing editor of, where he helped launch the brand's first daily live video series and a longform sportswriting platform. In 2014, Bean was named editor of Entertainment Weekly, but the gig lasted barely a year. (According to reports, Bean was ousted over disagreements with his predecessor, Jess Cagle, who had been named editorial director of EW and People. Cagle later denied those rumors, telling The Wrap that he had "never clashed" with Bean.) Bean stayed on at Time Inc., becoming svp of digital innovation and overseeing the creation of new verticals like The Drive and Extra Crispy

Read More

Why Internet-Famous Dogs Are Fetching So Much Love From Brands

September 13, 2016  |  Media Week  |  No Comments

Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human. Like Super Bowl ads that use cute puppies to sell everything from beer to ketchup, adorable dogs with huge social followings are getting a lot of love from brands these days. Dogs can fetch anywhere from $2,000 to $10,000 per sponsored post on Instagram, according to Rob Schutz, vp of growth at Bark & Co., parent company of BarkBox, a service that sends treats and other products to dog owners every month. Bark & Co. works with brands like P&G's Swiffer, United Airlines, American Express and Anheuser-Busch to promote their products with dog influencers on social media. "All sorts of brands want to tap into dogs," Schutz said. "Dogs are a common denominator for everyone, and they're safe, because everyone likes a cute or funny dog. They're not going to get in some scandal or say something stupid on Twitter and have it reflect negatively on the brand." "There's an innate positive feeling that a viewer has when they see a cute dog doing something," said Loni Edwards, managing partner of The Dog Agency, a firm that matches brands like Dyson, Barneys New York and Accor Hotels to dog influencers.

Read More

Will This Megaconcert With the Stones, Dylan and The Who Really Pass Up Sponsors?

September 6, 2016  |  Media Week  |  No Comments

Desert Trip has already cleared $160 million from its sold-out six-day schedule, Oct. 7-9 and 14-16. Photo Illustration: Chefboyrg; Sources: Rederns, Getty Images, WireImage, FilmMagic The nasty jokes started shortly after the Rolling Stones, The Who , Paul McCartney, Neil Young , Roger Waters and Bob Dylan announced they'd be performing on the same bill for the first time at an epic two-weekend rock show dubbed Desert Trip. Who would sponsor this lineup of superstar septuagenarians? Forest Lawn Cemetery? Very funny, you snarky kids, who also labeled the upcoming shows "Oldchella," as a riff on the millennial-heavy Coachella Valley Music and Arts Festival held annually at the same venue in Indio, Calif. As it turns out, there are likely to be few brand partners—funereal or otherwise—for Desert Trip, despite a long history of concert sponsorships, music licensing and high profile alliances between blue-chip brands and most of the celebrated artists involved. Festival organizers at AEG Live said there may be a "limited number" of sponsors, but declined to name them pending still-unsigned deals.

Read More

Goodyear Is Celebrating 61 Years of ‘Blimp-Worthy’ College Football Moments

September 1, 2016  |  Media Week  |  No Comments

Since 1955, Goodyear has been an integral part of college football, providing aerial footage for TV broadcasts with its famous Goodyear Blimp. The brand is putting the blimp front and center in its latest campaign from GSD&M, which gives the grittiest, most heroic moments in college football history a special designation—"blimp-worthy." "The blimp is one of the most iconic corporate symbols out there. Historically, it's a great asset, and it's been there for 61 years witnessing these moments," said Seth Klugherz, Goodyear's director of marketing. "We're trying to deliver a message that transcends football; that extends to people's everyday lives. When they get knocked down, they get back on their feet and do what it takes to accomplish their goals—whether that's carrying guys on your back to eke out that extra yard, or doing something in your personal life, all of that is blimp-worthy." TV ads will debut on Saturday with the kickoff of the college football season, and print ads will run in ESPN the Magazine and Sports Illustrated. Goodyear will also promote the campaign on social media using the hashtag #Blimpworthy. The campaign is part of Goodyear's many college football sponsorships. In 2014, the company started a partnership with ESPN to sponsor the Goodyear Cotton Bowl Classic, which continues this year. Goodyear is also one of the official sponsors of the college football playoffs. "From the 1955 Rose Bowl on, we've been part of the fabric of college football," Klugherz said. "There are shared values between college football and Goodyear: hard work, determination and grit. We know this really resonates with consumers." CREDITS Agency: GSD&M Chief Creative Officer: Jay Russell Group Creative Directors: Alisa Wixom, Kris Wixom, Bill Bayne, Bill Marceau Art Director: Dale Austin Writer: Brandon Curl Executive Producer: Laura Busino Director of Integrated Production: Jack Epsteen SVP/Managing Director: Maureen Barry Account Leadership: Jeff Orth, Cat Snyder, Gigi Baffi, Katherine LaViscount Strategic Planning: John D'Acierno, Nicholas Howard Business Affairs: Jo Ella Mathis, Melody Parsons Project Management: Christina Contreras PRODUCTION COMPANY FOR TV & PRINT Graphics/FX: Electric Theatre Collective Edit: Cartel Editor: Chris Catanach Music Company: Butter

Read More

Adventure and Danger Are Brewing in Droga5 London’s Work for Belstaff

August 31, 2016  |  Media Week  |  No Comments

If you're wearing Belstaff, get ready to set off on a great, potentially dangerous, next adventure. The clothing brand released new print creative from Droga5 London, the agency's first work for Belstaff after winning the business in November 2015. Droga5's work kicks off the "Here Be Dragons" campaign, aimed at capturing the adventurous spirit of Belstaff and the people who wear it. It's also designed to show how Belstaff's clothing can protect the wearer in any type of situation, even when navigating new terrain. "Our latest campaign is as true to the Belstaff brand today as it always has been and aims to inspire audiences to go beyond their boundaries in the knowledge they are accompanied and protected in iconic style by their trusted Belstaff," Gavin Haif, Belstaff CEO, said in a statement. Photographer Christian Weber shot the work, which features up-and-coming Serbian model Mijo Mihaljcic and a previously retired and famed model Mark Vanderloo, in a location that is meant to look far away and difficult to reach, tying into the "Here Be Dragons" theme.

Read More

ABC Will Air the Oscars Through at Least 2028

August 31, 2016  |  Media Week  |  No Comments

ABC remains the only one of the big four broadcast networks shut out of the NFL broadcast business, but it has a lock on its yearly marquee live TV event for the next 12 years. The network and the Academy of Motion Picture Arts and Sciences have extended their agreement for ABC to broadcast the Academy Awards—which is usually the most-watched entertainment program of the year—through 2028. This is an eight-year extension of the previous ABC/AMPAS deal, which was set to expire in 2020. "We're honored to continue our storied and successful partnership with ABC in broadcasting the most watched live entertainment event of the year," said Academy president Cheryl Boone Isaacs in a statement. "In 2028, we'll mark the Oscars 100th anniversary, and ABC is the perfect partner to help us celebrate the magic of movies with our fans. "After hosting the Academy Awards more than 50 times, ABC has become the home for Hollywood's most prestigious and glamorous night of television," said Ben Sherwood, co-chairman of Disney media networks and president of Disney-ABC Television Group, in a statement. "Broadcast television brings together the biggest audiences with high-quality live events, and ABC has the brightest, boldest lineup in the business." The deal was important for ABC, which doesn't enjoy the ratings bumps that CBS, NBC and Fox receive from broadcasting NFL games each fall or from airing what is always the year's most-watched TV program, the Super Bowl, every three years. Those games help keep those networks on top of the ratings each season, leaving ABC to instead tout its status as No. 1 network for entertainment programming (i.e.

Read More

Kevin Roberts Will Resign as Saatchi Chairman After Backlash Over Gender Comments

August 3, 2016  |  Media Week  |  No Comments

Less than a week after making dismissive comments about gender bias in the ad industry, Saatchi & Saatchi chairman Kevin Roberts has opted to resign, effective Sept. 1. Roberts was placed on a leave of absence shortly after backlash erupted over a July 29 article in Business Insider highlighted his opinion that gender balance has already been achieved in advertising, colorfully noting "the fucking debate is all over." He further infuriated diversity advocates by saying the lack of women in executive roles could be because women don't have the "vertical ambition" of men. He also attacked the industry's gender-balance advocate Cindy Gallop, saying: "I think she's got problems that are of her own making. I think she's making up a lot of the stuff to create a profile, and to take applause." Today, Saatchi parent company Publicis Groupe sent the following statement to news outlets: "Publicis Groupe announced today the resignation of Kevin Roberts, Head Coach de Publicis Groupe, Executive Chairman of Saatchi & Saatchi/Fallon, Member of the Management Board. The Supervisory Board and the Chairman and CEO of Publicis Groupe took note of Kevin Robert's decision to step down with effect from September 1st 2016, prior to his retirement date due in May 2017." In a statement to news outlets including The New York Times and U.K. advertising magazine Campaign, Roberts tried to explain his decision to leave the company: "'Fail Fast, Fix Fast, Learn Fast' is a leadership maxim I advocate. When discussing with Business Insider evolving career priorities and new ways of work/life integration, I failed exceptionally fast. My miscommunication on a number of points has caused upset and offense, and for this I am sorry. "I have inadvertently embarrassed Saatchi & Saatchi and Publicis Groupe, two companies I love and have been devoted to for almost 20 years." Roberts notably stops short of recanting his comments, though. His statement instead simply acknowledges that there are many vocal opinions on the issues of gender balance and empowering female employees as leaders: "There is a lot of learning to reflect on," Roberts wrote in the statement, "and within the thousands of tweets, comments and articles there are many powerful and passionate contributions on the changing nature of the workplace, the work we do, what success really looks like, and what companies must do to provide women and men the optimal frameworks in which to flourish."

Read More

It’s Official: Roger Ailes Resigns From Fox News Amid Sexual Harassment Allegations

July 21, 2016  |  Media Week  |  No Comments

After a flurry of bizarre reports earlier this week, confirmed then quickly denied, about Roger Ailes' exit from Fox News, it's now official: The chairman and CEO is departing the top-ranked cable news network he co-founded in 1996. Ailes has resigned, effective immediately, 21st Century Fox announced. Rupert Murdoch, executive chairman of 21st Century Fox, will take over as chairman and acting CEO of Fox News and Fox Business Network. "Roger Ailes has made a remarkable contribution to our company and our country. Roger shared my vision of a great and independent television organization and executed it brilliantly over 20 great years," said Murdoch in a statement. "I am personally committed to ensuring that Fox News remains a distinctive, powerful voice

Read More

How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

June 23, 2016  |  Media Week  |  No Comments

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all. We are vocal and visible, two things that helped us gain the stature we have today. Michael Wood Last month, I attended and presented at the LGBT Advertising Week conference in New York, three solid days of info and insights about the LGBT market. Being part of an eclectic mix of professionals —from clients at companies like Google and Macy's to ad and media agency executives—was incredibly empowering and inspiring. As a marketing professional, the content was clear validation that the LGBT community, my community, is a valuable audience that matters—valuable to brands and businesses to the tune of well over $800 billion. As I look back at my own journey and observations over many years of Pride months and beyond, perhaps the most significant and impactful change I've seen is the surge of brands that have made it part of their core ethos to stand with us. That takes guts. They're not just talking the talk, they're walking the walk. And I mean that quite literally. Just look at your local Pride parade to see the array of corporate sponsors and branded employee groups marching in solidarity

Read More