Posts Tagged ‘business’

Goodyear Is Celebrating 61 Years of ‘Blimp-Worthy’ College Football Moments

September 1, 2016  |  Media Week  |  No Comments

Since 1955, Goodyear has been an integral part of college football, providing aerial footage for TV broadcasts with its famous Goodyear Blimp. The brand is putting the blimp front and center in its latest campaign from GSD&M, which gives the grittiest, most heroic moments in college football history a special designation—"blimp-worthy." "The blimp is one of the most iconic corporate symbols out there. Historically, it's a great asset, and it's been there for 61 years witnessing these moments," said Seth Klugherz, Goodyear's director of marketing. "We're trying to deliver a message that transcends football; that extends to people's everyday lives. When they get knocked down, they get back on their feet and do what it takes to accomplish their goals—whether that's carrying guys on your back to eke out that extra yard, or doing something in your personal life, all of that is blimp-worthy." TV ads will debut on Saturday with the kickoff of the college football season, and print ads will run in ESPN the Magazine and Sports Illustrated. Goodyear will also promote the campaign on social media using the hashtag #Blimpworthy. The campaign is part of Goodyear's many college football sponsorships. In 2014, the company started a partnership with ESPN to sponsor the Goodyear Cotton Bowl Classic, which continues this year. Goodyear is also one of the official sponsors of the college football playoffs. "From the 1955 Rose Bowl on, we've been part of the fabric of college football," Klugherz said. "There are shared values between college football and Goodyear: hard work, determination and grit. We know this really resonates with consumers." CREDITS Agency: GSD&M Chief Creative Officer: Jay Russell Group Creative Directors: Alisa Wixom, Kris Wixom, Bill Bayne, Bill Marceau Art Director: Dale Austin Writer: Brandon Curl Executive Producer: Laura Busino Director of Integrated Production: Jack Epsteen SVP/Managing Director: Maureen Barry Account Leadership: Jeff Orth, Cat Snyder, Gigi Baffi, Katherine LaViscount Strategic Planning: John D'Acierno, Nicholas Howard Business Affairs: Jo Ella Mathis, Melody Parsons Project Management: Christina Contreras PRODUCTION COMPANY FOR TV & PRINT Graphics/FX: Electric Theatre Collective Edit: Cartel Editor: Chris Catanach Music Company: Butter

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Adventure and Danger Are Brewing in Droga5 London’s Work for Belstaff

August 31, 2016  |  Media Week  |  No Comments

If you're wearing Belstaff, get ready to set off on a great, potentially dangerous, next adventure. The clothing brand released new print creative from Droga5 London, the agency's first work for Belstaff after winning the business in November 2015. Droga5's work kicks off the "Here Be Dragons" campaign, aimed at capturing the adventurous spirit of Belstaff and the people who wear it. It's also designed to show how Belstaff's clothing can protect the wearer in any type of situation, even when navigating new terrain. "Our latest campaign is as true to the Belstaff brand today as it always has been and aims to inspire audiences to go beyond their boundaries in the knowledge they are accompanied and protected in iconic style by their trusted Belstaff," Gavin Haif, Belstaff CEO, said in a statement. Photographer Christian Weber shot the work, which features up-and-coming Serbian model Mijo Mihaljcic and a previously retired and famed model Mark Vanderloo, in a location that is meant to look far away and difficult to reach, tying into the "Here Be Dragons" theme.

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ABC Will Air the Oscars Through at Least 2028

August 31, 2016  |  Media Week  |  No Comments

ABC remains the only one of the big four broadcast networks shut out of the NFL broadcast business, but it has a lock on its yearly marquee live TV event for the next 12 years. The network and the Academy of Motion Picture Arts and Sciences have extended their agreement for ABC to broadcast the Academy Awards—which is usually the most-watched entertainment program of the year—through 2028. This is an eight-year extension of the previous ABC/AMPAS deal, which was set to expire in 2020. "We're honored to continue our storied and successful partnership with ABC in broadcasting the most watched live entertainment event of the year," said Academy president Cheryl Boone Isaacs in a statement. "In 2028, we'll mark the Oscars 100th anniversary, and ABC is the perfect partner to help us celebrate the magic of movies with our fans. "After hosting the Academy Awards more than 50 times, ABC has become the home for Hollywood's most prestigious and glamorous night of television," said Ben Sherwood, co-chairman of Disney media networks and president of Disney-ABC Television Group, in a statement. "Broadcast television brings together the biggest audiences with high-quality live events, and ABC has the brightest, boldest lineup in the business." The deal was important for ABC, which doesn't enjoy the ratings bumps that CBS, NBC and Fox receive from broadcasting NFL games each fall or from airing what is always the year's most-watched TV program, the Super Bowl, every three years. Those games help keep those networks on top of the ratings each season, leaving ABC to instead tout its status as No. 1 network for entertainment programming (i.e.

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Kevin Roberts Will Resign as Saatchi Chairman After Backlash Over Gender Comments

August 3, 2016  |  Media Week  |  No Comments

Less than a week after making dismissive comments about gender bias in the ad industry, Saatchi & Saatchi chairman Kevin Roberts has opted to resign, effective Sept. 1. Roberts was placed on a leave of absence shortly after backlash erupted over a July 29 article in Business Insider highlighted his opinion that gender balance has already been achieved in advertising, colorfully noting "the fucking debate is all over." He further infuriated diversity advocates by saying the lack of women in executive roles could be because women don't have the "vertical ambition" of men. He also attacked the industry's gender-balance advocate Cindy Gallop, saying: "I think she's got problems that are of her own making. I think she's making up a lot of the stuff to create a profile, and to take applause." Today, Saatchi parent company Publicis Groupe sent the following statement to news outlets: "Publicis Groupe announced today the resignation of Kevin Roberts, Head Coach de Publicis Groupe, Executive Chairman of Saatchi & Saatchi/Fallon, Member of the Management Board. The Supervisory Board and the Chairman and CEO of Publicis Groupe took note of Kevin Robert's decision to step down with effect from September 1st 2016, prior to his retirement date due in May 2017." In a statement to news outlets including The New York Times and U.K. advertising magazine Campaign, Roberts tried to explain his decision to leave the company: "'Fail Fast, Fix Fast, Learn Fast' is a leadership maxim I advocate. When discussing with Business Insider evolving career priorities and new ways of work/life integration, I failed exceptionally fast. My miscommunication on a number of points has caused upset and offense, and for this I am sorry. "I have inadvertently embarrassed Saatchi & Saatchi and Publicis Groupe, two companies I love and have been devoted to for almost 20 years." Roberts notably stops short of recanting his comments, though. His statement instead simply acknowledges that there are many vocal opinions on the issues of gender balance and empowering female employees as leaders: "There is a lot of learning to reflect on," Roberts wrote in the statement, "and within the thousands of tweets, comments and articles there are many powerful and passionate contributions on the changing nature of the workplace, the work we do, what success really looks like, and what companies must do to provide women and men the optimal frameworks in which to flourish."

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It’s Official: Roger Ailes Resigns From Fox News Amid Sexual Harassment Allegations

July 21, 2016  |  Media Week  |  No Comments

After a flurry of bizarre reports earlier this week, confirmed then quickly denied, about Roger Ailes' exit from Fox News, it's now official: The chairman and CEO is departing the top-ranked cable news network he co-founded in 1996. Ailes has resigned, effective immediately, 21st Century Fox announced. Rupert Murdoch, executive chairman of 21st Century Fox, will take over as chairman and acting CEO of Fox News and Fox Business Network. "Roger Ailes has made a remarkable contribution to our company and our country. Roger shared my vision of a great and independent television organization and executed it brilliantly over 20 great years," said Murdoch in a statement. "I am personally committed to ensuring that Fox News remains a distinctive, powerful voice

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How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

June 23, 2016  |  Media Week  |  No Comments

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all. We are vocal and visible, two things that helped us gain the stature we have today. Michael Wood Last month, I attended and presented at the LGBT Advertising Week conference in New York, three solid days of info and insights about the LGBT market. Being part of an eclectic mix of professionals —from clients at companies like Google and Macy's to ad and media agency executives—was incredibly empowering and inspiring. As a marketing professional, the content was clear validation that the LGBT community, my community, is a valuable audience that matters—valuable to brands and businesses to the tune of well over $800 billion. As I look back at my own journey and observations over many years of Pride months and beyond, perhaps the most significant and impactful change I've seen is the surge of brands that have made it part of their core ethos to stand with us. That takes guts. They're not just talking the talk, they're walking the walk. And I mean that quite literally. Just look at your local Pride parade to see the array of corporate sponsors and branded employee groups marching in solidarity

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Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

June 13, 2016  |  Media Week  |  No Comments

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose even higher when he was named Snapchat's first chief strategy officer , charged, many observers figured, with prepping the tech darling for its own eventual IPO. But in fact, Khan's marching orders from CEO Evan Spiegel at the outset were more fluid than one might imagine. "I was, like, the 171st employee. And in a small company, you don't have a defined role—you just jump in and start doing things," recalls the executive. You just jump in and start doing things. Those eight words could serve as a pithy user manual for newcomers to Snapchat and its array of unusual features that have confounded more than a few folks who were born before 1985. It's part of the job of Khan, 39, to "get" what Gen Y loves so much about the app, transforming their days into mobile reality TV episodes with stories (what Snapchat calls posts) they share with friends, a kaleidoscope of colorful filters, face-swapping effects and other, often wacky functions. Khan and his army (the company is now 900 employees strong) have basically flipped the script on the advertising community, where, not so long ago, it was widely assumed that Snapchat's leadership was too immature to fully take advantage of its teen-idol status among millennials

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Publisher Reach on Facebook Is Down 42%

June 3, 2016  |  Media Week  |  No Comments

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months. The social analytics company examined 3,000 Facebook pages, most of which are publishers who have a collective annual impression count of around 500 billion reaching 600 million unique users. And what it found might be a bit depressing to all the hard working journalists of the world: In May, publishers produced around 550,000 posts that went through SocialFlow's platform—up from 470,000 in April—but overall reach from January to May was down 42 percent per post. That's a "pretty notable drop," said SocialFlow CEO Jim Anderson. "We said, wait a minute, if the reach is staying flat but the posts are going up, the only possible conclusion there is that my reach per post is going down," he said in an interview.

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Amid Rumors of Layoffs, HSBC’s Top Global Marketer to Step Down After 15 Years

June 1, 2016  |  Media Week  |  No Comments

Chris Clark, group head of marketing at banking giant HSBC, will soon be leaving the company after more than 15 years. A spokesperson told Adweek, "Chris Clark will be stepping down, but he will remain in the post until a replacement is found." Clark joined the London-based financial company (which is one of the world's largest) in 2001 as head of brand strategy after spending nine years in accounts at WPP's Saatchi & Saatchi, where he worked with such clients as Toyota, Barclays and Birds Eye. The reasons for his departure are unclear, and the company spokesperson said, "There is nothing more to add at this current moment in time." Earlier this week, Reuters and other outlets reported that HSBC would be cutting "dozens" of executive-level jobs in its investment bank unit as recently installed CEO and Goldman Sachs veteran Matthew Westerman aims to make his mark on the organization. According to a report in Business Insider , the company also let several top marketing executives go late last year, including global head of marketing for commercial banking, global banking and markets Amanda Rendle. Clark was not affected by that round of layoffs. HSBC has worked with J. Walter Thompson since 2004, when that shop won a review along with several other WPP units. In 2013, the client divided duties on its business by adding the U.K. offices of Grey and Saatchi & Saatchi to its roster, with the former handling retail promotions in Europe and Latin America and the latter working on the "premier" portions of its portfolio. In a 2012 interview with Campaign , Clark discussed his efforts to reinvent the brand, saying, "There is a lot of jousting at the top of the house which is very cold-eyed and clear-eyed. ... It is a very tough environment sometimes, and a lot of people don't fit." HSBC is among the world's top advertisers. Two years ago, its yearly worldwide marketing spend was estimated to be approximately $575 million. It is not clear at this time whether the departure of the company's top marketer will facilitate another round of reviews.

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Steve Harvey on Advertising Inequality, His Punishing Schedule and Retirement Plans

May 24, 2016  |  Media Week  |  No Comments

For his cover story in last week's issue of Adweek, Steve Harvey talked about how he juggles four hit TV series (soon to be five) and a radio show , and how he survived his Miss Universe debacle and came out the real winner . But with so many shows and project on his plate, there wasn't space in the magazine for everything that Harvey discussed. Here are the best moments that didn't make it into the story, including Harvey's thoughts on his punishing schedule, why his shows don't always bring in the ad revenue that they should and how he plans to spend his retirement: Six shows, three cities Harvey wasn't kidding when he said his mantra is to make every minute count. Filming five TV shows and a radio show requires him to commute between three different cities: Atlanta (his home, where his business offices and radio studio are located, and where he shoots Family Feud 10 weeks each summer, four episodes a day, for 200 shows a season), Chicago (he tapes two episodes of his talk show each Tuesday and Thursday, from late August to May, 140 episodes per year); and Los Angeles (he taped Little Big Shots for a week last October and a weekend in November; Celebrity Family Feud shoots two weekends in March and Dream Funder, his upcoming ABC series, will film on weekends sometime between October and November). And 272 days a year, he records his four-hour morning radio show from whichever location he happens to be in. Harvey works nonstop—sometimes six or seven days a week—except for three weeks around his wedding anniversary every year, and two weeks at Christmas. He knows that five weeks of vacation sounds like a luxury to some, "but it's 47 weeks of high level intensity on-camera, in your face. It's a lot of pressure right now. I can handle it, because I enjoy what I do. But I don't know how long I'll do all of them." (In the story, he said that he plans to walk away from one of his TV shows: "I do love all of these gigs, but something is going to have to go for sure.") Advertising inequality During his cover interview, Harvey spoke out against the industry's tendency to marginalize him as an entertainer who only appeals to minority audiences. His WB sitcom drew ratings similar to those of other shows on the network, like Buffy the Vampire Slayer, yet received fewer ad dollars because it was deemed a "black" show. "We've got to stop that. Pay a person for the number they get, and pay the advertising on the show based on the number that show gets. They find a way to cheapen it by saying, 'Well, you've got too many African-Americans watching here, too many Latinos, not enough whites. They use that just to get a lower rate and that's so unfair, man," said Harvey. "Every corporation has a 'multicultural marketing department,' which is just another word for the blacks and the Mexicans. Really, that's what it is. And that's so ridiculous. Family Feud isn't big because of black people or just white people

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