Posts Tagged ‘business’

Advertisers Can Now Deliver Mocked-Up Ads Directly via Facebook Creative Hub

June 19, 2017  |  Media Week  |  No Comments

Facebook introduced its Facebook Creative Hub at last year's Cannes Lions International Festival of Creativity, and the social network used the 2017 edition of Cannes Lions to roll out two new features for it. The social network said in a Facebook for Business post that it is testing new tools to enable advertisers to optimize...

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A Struggling Mitsubishi Places Its $95 Million U.S. Ad Business in Review

May 26, 2017  |  Media Week  |  No Comments

Mitsubishi Motors has launched a creative review for its U.S. advertising business. Incumbent 180LA will not participate. The news comes approximately one year after a mileage scandal rocked the Japanese company and just under seven years after its last review, which saw 180LA beat out Cutwater and Barrie D'Rozario Murphy for the business with Schematic...

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From Customer Expectations to Customer Experience

May 4, 2017  |  Media Week  |  No Comments

I may sound like a broken record by saying this yet again, but the customer must always be at the center of your business decisions. It doesn't matter if you oversee marketing, product or technology: Every decision you make must take your customer into account. Otherwise why make all of those decisions in the first...

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How Zappos Is Using Its Internet-Connected Outhouses to Boost the Brand

April 28, 2017  |  Media Week  |  No Comments

When it comes to doing your business, Zappos' internet-connected outhouses might be able to offer a lesson--and perhaps even a number, too. The online retailer's Porta-Party, which it debuted in 2015, has been touted by CEO Tony Hsieh as a way to disrupt the $2 billion industry with something that makes going to the bathroom...

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A Downtown Loft Development Steeped in the Glory Days of Print Newspapers

April 14, 2017  |  Media Week  |  No Comments

There are six floor plans available at 715-17 Locus Ave. in downtown Des Moines. All of them named in honor of the business that previously occupied the 14-story highrise space now known as R&T Lofts. Fittingly, the most expansive plan, a 2 Bedroom/2 Bath unit laid out over 1,172 square feet, is called Above the...

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Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World

March 13, 2017  |  Media Week  |  No Comments

In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest decision of their careers as they mulled acquisition options for the shop, which, true to its name, had grown to rank among the hottest independents in the business. Should they...

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SB Nation Promotes Elena Bergeron to Editor in Chief, Kevin Lockland to General Manager

March 3, 2017  |  Media Week  |  No Comments

SB Nation ups executive editor Elena Bergeron to editor in chief, a title she will be originating for the Vox Media-owned sports site. Another SB Nation staffer, Kevin Lockland, also gets a new role, moving from vice president of editorial to general manager, where he will focus on the business side of the site, including...

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Anomaly Los Angeles Wins Diet Coke Creative Review

January 24, 2017  |  Media Week  |  No Comments

The Coca-Cola company has chosen Anomaly as its newest creative partner on the Diet Coke brand after a review. "Coca-Cola North America Marketing maintains a strong roster of agencies that help craft meaningful communication for our brands," a company spokesperson wrote. "Diet Coke has selected Anomaly L.A. for its latest brand creative assignment. We look forward to collaborating with the team to develop new work for Diet Coke." News of the review broke last October . Droga5 had formerly been agency of record on the brand for several years but parted ways with the client "several months" before Coca-Cola announced that it would be looking for a new creative partner. According to sources close to the matter, Anomaly and Ogilvy & Mather—which has long worked on international campaigns for Diet Coke—were among those competing for the business. The New York-based, MDC Partners-owned agency first announced plans to open a new Los Angeles office last summer after winning lead creative duties on Apple's Beats by Dre brand in May. The size and nature of the Diet Coke assignment are unclear at this time, and Coca-Cola representatives have not responded to requests for more information regarding the nature or timing of campaigns from Anomaly. According to the latest numbers from Kantar Media, the parent company spent approximately $45 million on paid media promoting Diet Coke in the U.S. in 2015 and $35 million during the first nine months of last year. At the very least, the company aims to boost consistently declining sales rates; last year, U.S. soda consumption fell to a 30-year low .

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H&R Block’s CMO on Jon Hamm and Why He’s the Perfect Tax-Season Spokesperson

January 10, 2017  |  Media Week  |  No Comments

Taxes often are a dull affair, but this year, H&R Block is shaking things up with a new ad campaign starring the dapper Jon Hamm. The set of three ads from agency Fallon, the first of which debuted just after Christmas, uses the tagline "Get your taxes won" as a way of positioning the brand against competitors like TurboTax. With 12 TV spots airing in the run-up up to tax season, it's the largest campaign in the brand's history. The second set of ads, launching this week, features Hamm on a movie set, humorously explaining the features of H&R Block's tax promos and their advantages over TurboTax. Adweek met with H&R Block's CMO, Kathy Collins, to discuss the brand's marketing efforts as tax day approaches. Adweek: How is H&R Block positioning itself against its competitors, which often offer cheaper services, this tax season? Kathy Collins: We had a rough tax season last year, and we knew we had to do something bold. We had never called out any competitor by name [before now]. TurboTax had a great season; we did not. Sixty percent of people want help with their taxes, so we're emphasizing our expertise. TurboTax and others say, "This is easy. You don't need expertise," but our point is, you do because you might be leaving money behind. We can help you navigate through the tax code, which is 75,000 pages long. When we started the business in 1955, the tax code was 500 pages long. People who do their taxes on their own make a mistake about half the time, so highlighting our expertise is the right way to position the brand. Why did you choose Jon Hamm as a spokesperson? Because he has range.

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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