Posts Tagged ‘business’

Presidential Hopefuls Ask for Equal Airtime After Donald Trump’s SNL Gig

November 16, 2015  |  Media Week  |  No Comments

This was inevitable. Following Donald Trump's hosting stint on the Nov. 7 episode of Saturday Night Live, three Republican presidential hopefuls have requested equal time on NBC stations. According to the FCC's "equal time" rule, broadcast and radio stations are required to offer an equivalent opportunity for candidates to appear on non-news programs. NBC tallied up Trump's airtime at 12 minutes and five seconds. Opposing candidates then had seven days following Trump's SNL episode to request that amount of time on NBC stations. And three of them have: former New York Gov

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The Average Viewer of Last Night’s GOP Debate Lost Interest After Just One Hour

October 29, 2015  |  Media Week  |  No Comments

Last night's GOP presidential debate on CNBC—in which the moderators got more attention than the candidates — was watched by 14 million people . While that's a record audience for CNBC, it's significantly lower than the 24 million viewers who watched the first Republican debate on Fox News in August, and the 23.1 million who tuned in to CNN for the second debate last month. The Oct. 13 Democratic presidential debate, which also aired on CNN, was watched by 15.3 million. In addition to pulling in smaller numbers than the two previous GOP debates, last night's showdown was watched for the shortest amount of time,according to data from Samba TV, the social TV analytics platform. Samba tracked debate viewership over five-minute intervals, and found that the average viewer tuned in to only 60 minutes of last night's debate, compared to 71 minutes for the first debate, which was also two hours

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Q&A: Why the Founder of NY Comic Con Is Bringing YouTube Stars to Agencies’ Backyard

October 29, 2015  |  Media Week  |  No Comments

Look out New York, here comes GloZell, as well as Grace Helbig, Mamrie Hart, Joey Graceffa, iJustine and Connor Franta. The stars of social video will gather in the Big Apple this weekend for the first annual Stream Con . The three-day convention, from the people who brought Comic Con to New York, will kick off Friday at the Jacob Javits Center with an Industry Summit , followed by fan events and a "creator camp" throughout the weekend. Event producer Greg Topalian, president of LeftField Media, spoke with Adweek about the goals of Stream Con and the inspiration from its West Coast cousin. Adweek: Why did you decide to start up Stream Con? Topalian: I couldn't believe that New York City didn't have an event that was a 'con' really dedicated to the YouTube, Vine, Snapchat space. We knew the fan demand was there, but the piece that got really exciting was realizing the business behind it. The ad dollars are flowing towards digital. There are certainly plenty of conferences that talk about the digital revolution and social influencers. We felt like there was an opportunity to combine that type of content but also in a fan-friendly environment. Your events are very fan focused, so how do you tailor that experience towards the business audience? We had a lot of conversations with brands and agencies upfront to say: "What do you want? What do you actually want this to be?" What we heard over and over was, "We're not looking for the big philosophical overview. Get down in the weeds, give us case studies and introduce us to the talent." It was a lot of "We know this is big, we know this is moving, there is not a client on our roster that's not asking about this. Get us the details and connect us with the right people." There is already a major online video conference, VidCon, that takes place in Anaheim, Calif. each summer.

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The Weather Channel’s Future Just Got Harder to Predict After Digital Sell-Off

October 28, 2015  |  Media Week  |  No Comments

The Weather Company has agreed to sell its digital and data assets—including, a suite of apps, its forecasting technology and the Weather Company brand—to IBM in a deal valued at more than $2 billion, according to The Wall Street Journal. Financial terms were not disclosed by either company. The deal does not include the TV channel, which will continue to be owned by Bain Capital, Blackstone and NBCUniversal and operate as a stand-alone business. The Weather Channel will now become a client of IBM, licensing weather-forecasting data it once owned. On the digital side, it shows the value of the products The Weather Company built, mostly through acquisition, and should help IBM make good on its $3 billion commitment to develop Internet of Things-type services. "The Weather Company's extremely high-volume data platform, coupled with IBM's global cloud and the advanced cognitive computing capabilities of Watson, will be unsurpassed, providing our clients significant competitive advantage as they link their business and sensor data with weather in real time," said John Kelly, svp for solutions portfolio and research at IBM. But for the TV channel, the future is much cloudier. "This can't be the end of what they're planning to do with the TV network," said John Swift, president and CEO of North American investment at Omnicom Media Group. "Do they plan to take the TV content and use it as a content engine and syndicate it to other people with weather?" For now, The Weather Channel plans to handle advertising the same way it has, but the digital sell-off has certainly raised more than a few questions.

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With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

October 27, 2015  |  Media Week  |  No Comments

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the number was just half the amount lost in the second quarter, according to Bloomberg estimates. While reports of the steady stream of households fleeing cable point to an industry in peril, some observers still believe linear TV is here to stay (at least for now). A recent study conducted by Leichtman Research Group found that the percentage of households that subscribe to a pay-TV service of some kind is actually higher in 2015 than it was in 2005. "The misdirection that people take with cord cutting is the idea that there's been a significant acceleration," noted Bruce Leichtman, president and principal analyst of his eponymous firm. While thousands of consumers are indeed abandoning the cable industry, 2010 marked a low point for those who chose to become what researchers once called "non-subs" or non-subscribers, and the number of subscribers has increased incrementally since then. Leichtman found that about 2.5 percent of TV households dropped their cable service in 2015

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Want to Improve Your Business Revenue? Buy More TV Ads

July 22, 2015  |  Media Week  |  No Comments

There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment (based on Nielsen-measured national cable and broadcast media) and key financial indicators. It focused on 100 large parent companies with significant media spending in nine advertising categories: automotive, CPG, entertainment, financial, pharma, restaurants, retail, travel and telco. Sixty of those companies increased their TV spending between 2011 and 2014, while the other 40 spent less. "2011 is really the point when we get out of the down economy, so we really didn't want to compare anything against hard-core recession years," said Jason Wiese, vp, strategic insights, VAB. "And we liked the spread of four years, because we really thought that would take out any sort of yearly anomaly that might have happened for certain companies." The findings: Almost all of the companies that increased their TV spending over the four years also saw substantial growth in revenue, stock price and earnings per share. Meanwhile, the companies whose TV spending decreased underperformed the averages of the 100 companies. Those increasing their spending (by an average of 40 percent) on TV—including Apple, Coca-Cola, Marriott, Comcast and United Airlines—saw a 26 percent increase in revenue over the same period

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How the Creator of Jersey Shore Ended Up Working for CNBC

July 15, 2015  |  Media Week  |  No Comments

If Mark Burnett is the king of reality TV , then SallyAnn Salsano is certainly its queen. Salsano, a former Howard Stern Show intern, has produced dozens of reality shows for her company, 495 Productions, including MTV's mega-hit Jersey Shore and its various offshoots. She's worked on series for HGTV (Design Star), Oxygen (Dance Your Ass Off), TLC (Wedding Island), VH1 (Tool Academy), TV Guide (Nail Files), Spike (Repo Games) and Syfy (Fangasm), and she's spent the last year as showrunner of the syndicated daytime talk show The Real. Salsano's latest reality creation is Blue Collar Millionaires, which premieres Wednesday night at 10 p.m. on a seemingly unlikely network for her: CNBC. Blue Collar Millionaires, which she described as "Dirty Jobs meets MTV Cribs," spotlights entrepreneurs who made money by getting their hands dirty in professions like pest control, hazmat services and waste management

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The Future May Belong to Web and Mobile Video, but TV Will Survive

April 27, 2015  |  Media Week  |  No Comments

Television is dead! Long live television! This, the ancient cry of royal succession, is entirely appropriate to herald what's happening right now—literally before our eyes—to the medium of television. TV has ruled our lives and lifestyles, our news and entertainment, our politics and (through advertising) our economics since network broadcasting began in 1949. And now its sovereignty is over. Randall Rothenberg Illustration: Alex Fine "Linear TV has been on an amazing 50-year run, [but] Internet TV is starting to grow," Netflix CEO Reed Hastings said earlier this month, in announcing superb earnings for the streaming TV pioneer. "Clearly over the next 20 years, Internet TV is going to replace linear TV." Far be it for me to disagree. For what are the Digital Content NewFronts but an example of the revolution that is roiling television's half-century hegemony? Well, pssst, buddy, let me let you in on a little secret: The princeling that's replacing television … is television. Like the British monarchy or any long-lived royal line, TV has proved remarkably resilient and adaptable during its history. From black-and-white to color, from broadcasting to cable, from 15-minute newscasts to 24-hour news networks, from The Beverly Hillbillies to Mad Men , from wait-until-reruns to on-demand, television has been, is and probably will remain a near-perfect evocation of Darwinism, evolving rapidly to meet changes in technology, consumer interests and marketing needs. True, the changes television is undergoing now are breathtaking, in volume and speed. Prime time has become an anachronism. Today, Emmy-winning, high-quality shows, once the domain only of a specific time and device, are available across multiple devices at any hour of the day. We rarely sit down together as families and friends to watch a TV show after dinner. We watch the programming we love, on our own, several times a day, wherever we happen to be. And that family and friends with whom we hashed it over? That would be our social graph—an ever-present (and ever-growing) real-time feedback loop. The once-unmatchable power of the 30-second spot is also on the decline

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How to Sell a TV Show Today

April 20, 2015  |  Media Week  |  No Comments

The upfront has been pronounced a goner so many times it is beyond clich

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Legendary Names Clint Kisker to Head Business Development

March 12, 2015  |  Variety  |  No Comments

Legendary Entertainment has tapped Clint Kisker as executive VP of business development. In the new post, Kisker will oversee Legendary’s acquisition and corporate development activities, especially when it comes to digital media and technology, virtual and augmented reality content, and sports. He reports to Legendary’s chairman and CEO, Thomas Tull. Legendary has investments in Magic... Read more

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