Posts Tagged ‘business’

It’s Official: Roger Ailes Resigns From Fox News Amid Sexual Harassment Allegations

July 21, 2016  |  Media Week  |  No Comments

After a flurry of bizarre reports earlier this week, confirmed then quickly denied, about Roger Ailes' exit from Fox News, it's now official: The chairman and CEO is departing the top-ranked cable news network he co-founded in 1996. Ailes has resigned, effective immediately, 21st Century Fox announced. Rupert Murdoch, executive chairman of 21st Century Fox, will take over as chairman and acting CEO of Fox News and Fox Business Network. "Roger Ailes has made a remarkable contribution to our company and our country. Roger shared my vision of a great and independent television organization and executed it brilliantly over 20 great years," said Murdoch in a statement. "I am personally committed to ensuring that Fox News remains a distinctive, powerful voice

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How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

June 23, 2016  |  Media Week  |  No Comments

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all. We are vocal and visible, two things that helped us gain the stature we have today. Michael Wood Last month, I attended and presented at the LGBT Advertising Week conference in New York, three solid days of info and insights about the LGBT market. Being part of an eclectic mix of professionals —from clients at companies like Google and Macy's to ad and media agency executives—was incredibly empowering and inspiring. As a marketing professional, the content was clear validation that the LGBT community, my community, is a valuable audience that matters—valuable to brands and businesses to the tune of well over $800 billion. As I look back at my own journey and observations over many years of Pride months and beyond, perhaps the most significant and impactful change I've seen is the surge of brands that have made it part of their core ethos to stand with us. That takes guts. They're not just talking the talk, they're walking the walk. And I mean that quite literally. Just look at your local Pride parade to see the array of corporate sponsors and branded employee groups marching in solidarity

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Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

June 13, 2016  |  Media Week  |  No Comments

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose even higher when he was named Snapchat's first chief strategy officer , charged, many observers figured, with prepping the tech darling for its own eventual IPO. But in fact, Khan's marching orders from CEO Evan Spiegel at the outset were more fluid than one might imagine. "I was, like, the 171st employee. And in a small company, you don't have a defined role—you just jump in and start doing things," recalls the executive. You just jump in and start doing things. Those eight words could serve as a pithy user manual for newcomers to Snapchat and its array of unusual features that have confounded more than a few folks who were born before 1985. It's part of the job of Khan, 39, to "get" what Gen Y loves so much about the app, transforming their days into mobile reality TV episodes with stories (what Snapchat calls posts) they share with friends, a kaleidoscope of colorful filters, face-swapping effects and other, often wacky functions. Khan and his army (the company is now 900 employees strong) have basically flipped the script on the advertising community, where, not so long ago, it was widely assumed that Snapchat's leadership was too immature to fully take advantage of its teen-idol status among millennials

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Publisher Reach on Facebook Is Down 42%

June 3, 2016  |  Media Week  |  No Comments

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months. The social analytics company examined 3,000 Facebook pages, most of which are publishers who have a collective annual impression count of around 500 billion reaching 600 million unique users. And what it found might be a bit depressing to all the hard working journalists of the world: In May, publishers produced around 550,000 posts that went through SocialFlow's platform—up from 470,000 in April—but overall reach from January to May was down 42 percent per post. That's a "pretty notable drop," said SocialFlow CEO Jim Anderson. "We said, wait a minute, if the reach is staying flat but the posts are going up, the only possible conclusion there is that my reach per post is going down," he said in an interview.

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Amid Rumors of Layoffs, HSBC’s Top Global Marketer to Step Down After 15 Years

June 1, 2016  |  Media Week  |  No Comments

Chris Clark, group head of marketing at banking giant HSBC, will soon be leaving the company after more than 15 years. A spokesperson told Adweek, "Chris Clark will be stepping down, but he will remain in the post until a replacement is found." Clark joined the London-based financial company (which is one of the world's largest) in 2001 as head of brand strategy after spending nine years in accounts at WPP's Saatchi & Saatchi, where he worked with such clients as Toyota, Barclays and Birds Eye. The reasons for his departure are unclear, and the company spokesperson said, "There is nothing more to add at this current moment in time." Earlier this week, Reuters and other outlets reported that HSBC would be cutting "dozens" of executive-level jobs in its investment bank unit as recently installed CEO and Goldman Sachs veteran Matthew Westerman aims to make his mark on the organization. According to a report in Business Insider , the company also let several top marketing executives go late last year, including global head of marketing for commercial banking, global banking and markets Amanda Rendle. Clark was not affected by that round of layoffs. HSBC has worked with J. Walter Thompson since 2004, when that shop won a review along with several other WPP units. In 2013, the client divided duties on its business by adding the U.K. offices of Grey and Saatchi & Saatchi to its roster, with the former handling retail promotions in Europe and Latin America and the latter working on the "premier" portions of its portfolio. In a 2012 interview with Campaign , Clark discussed his efforts to reinvent the brand, saying, "There is a lot of jousting at the top of the house which is very cold-eyed and clear-eyed. ... It is a very tough environment sometimes, and a lot of people don't fit." HSBC is among the world's top advertisers. Two years ago, its yearly worldwide marketing spend was estimated to be approximately $575 million. It is not clear at this time whether the departure of the company's top marketer will facilitate another round of reviews.

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Steve Harvey on Advertising Inequality, His Punishing Schedule and Retirement Plans

May 24, 2016  |  Media Week  |  No Comments

For his cover story in last week's issue of Adweek, Steve Harvey talked about how he juggles four hit TV series (soon to be five) and a radio show , and how he survived his Miss Universe debacle and came out the real winner . But with so many shows and project on his plate, there wasn't space in the magazine for everything that Harvey discussed. Here are the best moments that didn't make it into the story, including Harvey's thoughts on his punishing schedule, why his shows don't always bring in the ad revenue that they should and how he plans to spend his retirement: Six shows, three cities Harvey wasn't kidding when he said his mantra is to make every minute count. Filming five TV shows and a radio show requires him to commute between three different cities: Atlanta (his home, where his business offices and radio studio are located, and where he shoots Family Feud 10 weeks each summer, four episodes a day, for 200 shows a season), Chicago (he tapes two episodes of his talk show each Tuesday and Thursday, from late August to May, 140 episodes per year); and Los Angeles (he taped Little Big Shots for a week last October and a weekend in November; Celebrity Family Feud shoots two weekends in March and Dream Funder, his upcoming ABC series, will film on weekends sometime between October and November). And 272 days a year, he records his four-hour morning radio show from whichever location he happens to be in. Harvey works nonstop—sometimes six or seven days a week—except for three weeks around his wedding anniversary every year, and two weeks at Christmas. He knows that five weeks of vacation sounds like a luxury to some, "but it's 47 weeks of high level intensity on-camera, in your face. It's a lot of pressure right now. I can handle it, because I enjoy what I do. But I don't know how long I'll do all of them." (In the story, he said that he plans to walk away from one of his TV shows: "I do love all of these gigs, but something is going to have to go for sure.") Advertising inequality During his cover interview, Harvey spoke out against the industry's tendency to marginalize him as an entertainer who only appeals to minority audiences. His WB sitcom drew ratings similar to those of other shows on the network, like Buffy the Vampire Slayer, yet received fewer ad dollars because it was deemed a "black" show. "We've got to stop that. Pay a person for the number they get, and pay the advertising on the show based on the number that show gets. They find a way to cheapen it by saying, 'Well, you've got too many African-Americans watching here, too many Latinos, not enough whites. They use that just to get a lower rate and that's so unfair, man," said Harvey. "Every corporation has a 'multicultural marketing department,' which is just another word for the blacks and the Mexicans. Really, that's what it is. And that's so ridiculous. Family Feud isn't big because of black people or just white people

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Why Telemundo’s Boss Is Keeping His Sights Set on the Other Football

May 16, 2016  |  Media Week  |  No Comments

Specs Current gig Chairman, NBCUniversal International Group and NBCU Telemundo Enterprises Previous gig President, Univision Networks Age 42 Twitter @cesarconde_ Adweek: You have a big portfolio as chairman of the NBCU International Group and Telemundo Enterprises. Where is your impact felt most? Cesar Conde: It's an incredibly fast-growing market, and we have probably the most compelling suite of products, regardless of language, that help our clients tap into this high-growth market. Historically, there's been a tremendous amount of focus on the U.S. But over the last few years we've started to build our business outside of the United States. You moved to NBCU almost three years ago, after 10 years at Univision

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CP+B Veterans Launch New Miami-Based Agency Markham & Stein

May 9, 2016  |  Media Week  |  No Comments

Despite talk of the end of the advertising agency business model, former CP+B executives Jeff Steinhour and Markham Cronin think small to mid-sized creative shops can thrive as long as they focus on producing great creative above all else. The duo, who have more than 50 years of advertising experience between them, felt so strongly about the viability of this narrative that they launched their own full-service agency in Miami in the form of Markham & Stein. "This thing has been a long time coming," said Cronin, who officially opens the new shop with his partner today. After leaving CP+B and leading creative at other agencies, he opened his own operation Markham Unlimited in 2005. But Cronin tells Adweek, "I was spending 20 percent of my time doing the valuable part of my job for clients and the other 80 percent actually running the agency. So when the opportunity came to talk to Jeff about maybe doing this, there was no question it was something we should try and do together." Markham and Steinhour spent 10 years together at CP+B on the creative and accounts sides of the business, respectively.

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Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

May 4, 2016  |  Media Week  |  No Comments

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and all nine seasons of Seinfeld. This year, the streaming service is focusing on improving the experience of watching that content, especially in the comfort of viewers' own homes. Hulu's subscriber base has grown more than 30 percent from last year, and will reach 12 million U.S. subscribers by this month. "Hulu is TV, and the fact that 70 percent of our viewing happens in a living room environment just reinforces that idea to the market," said Peter Naylor, svp of advertising sales with Hulu. That's why many of the company's big announcements at Wednesday morning's NewFronts event at the Theater at Madison Square Garden center around initiatives relating to what Naylor calls the "living room," but refer to any viewing via connected TV devices like Roku, Apple TV, PlayStation or smart TVs. Hulu has teamed with interactive advertising company BrightLine to bring interactive advertising to connected TV devices for the first time. Havas Media will be the exclusive charter agency for the new ads, which debut on Hulu this summer. It will allow viewers to interact with the creative itself much as they would on a computer or mobile device. They can click on the ad and be taken to a site or page with details about a particular brand

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Home Depot’s CMO Trish Mueller Resigns After 5 Years in the Top Marketing Role

April 29, 2016  |  Media Week  |  No Comments

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of corporate communications Stephen Holmes confirmed to Adweek today that Mueller announced her resignation approximately two weeks ago and that she has been replaced by president of online operations Kevin Hofmann, who will hold both titles. In a statement, Mueller said, "It was an honor and a privilege to work at The Home Depot as CMO for the past 5 years!" She added, "For now, I have decided to take some time off to consider what's next, but I will always 'bleed orange' and be grateful for working for, in my opinion, the best retailer in America." Mueller became vice president of advertising at Home Depot in 2009 after serving as svp of marketing and advertising at Sports Authority. She was promoted to CMO in 2011. Earlier in her career, she held similar positions at retailers including Montgomery Ward, ShopNBC and American Signature-Value City. She has also been an independent director on the board of Dave & Buster's since 2015. Hofmann joined the chain in 2006 as a vice president leading its technology teams with a focus on ecommerce, supply-chain transformation and international operations. He was later promoted to vp of Home Depot's installation division before being promoted again to lead all aspects of its online business in 2013. He previously spent a decade at GE in various leadership positions handling technology, social networking, business intelligence, renewable energy and other corporate functions after working for eight years in research, manufacturing and technology with Dow Chemical.

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