Posts Tagged ‘apple’

CBS Gets Into the Big Data Game

March 17, 2015  |  Media Week  |  No Comments

CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled), but traditional TV is where it's at, as far as the television company is concerned. Today, the company unveiled a new product designed to demonstrate TV's reach power to CBS clients, which it's calling "Campaign Performance Audit," or CPA. In a world full of official-sounding initials, CPA stands out for its amalgamation of third-party metrics into a single data set; CPA's info pulls together numbers from Nielsen units including Catalina Solutions, Buyer Insights, MotorStats, MRI Fusion, Brand Effects and Cambridge Media Demand Landscape. There's also some proprietary data on ad effectiveness done out of CBS's studio complex Television City, but the message here is pretty clear: CBS is in the traditional TV biz to stay. "Research shows that network television is the most powerful medium in building both brand awareness and equity for marketers," the network's chief research officer David Poltrack said in the company's statement to press. CBS's more-for-us attitude could reap dividends if its competitors choose to focus on digital properties in the coming months, which seems to be the direction the wind is blowing. As services like Apple TV, Sling and Sony's upcoming Vue service roll out and gain traction, plenty of players are casting about for sexier options than old-fashioned television. CBS is contending that TV is still the most efficient. The TV ad market is experiencing some trouble, efficient or not: the Standard Media Index reported today that ad spending had declined 4 percent last month when compared to the same time last year. Some of this was simply falloff across all networks reflected in the absence of the Sochi Olympics from the airwaves, the report said, but auto was down 21 percent and financial services was off by 18 percent. Telco, of course, was up.

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SXSW Film Review: ‘Steve Jobs: The Man in the Machine’

March 15, 2015  |  Variety  |  No Comments

Hot on the heels of his riveting Scientology takedown “Going Clear,” the ever-prolific Alex Gibney calls the much farther-reaching cult of Apple into question with “Steve Jobs: The Man in the Machine,” a coolly absorbing, deeply unflattering portrait of the late Silicon Valley entrepreneur that expands, not altogether convincingly, into a meditation on our collective over-reliance... Read more

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At Launch, HBO’s New Streaming Service Will Only Be Available on Apple Devices

March 9, 2015  |  Media Week  |  No Comments

Apple TV is going to be the only way to watch HBO's cord-cutter-friendly streaming service, at least when the service launches. HBO Now will debut at the beginning of April, according to network CEO Richard Plepler, who spoke at Apple's press conference this morning in Palo Alto, and will play exclusively on Apple hardware. "All you need to get HBO Now is a broadband connection and an Apple device," Plepler told the audience. "We couldn't be prouder that Apple is our exclusive partner at launch." The service will debut for "$14.99 a month in early April," Plepler said. "If you subscribe in April you will get the first month free and have it in time for the premiere of our global phenomenon, Game of Thrones." (The show returns April 17.) Immediately after Plepler left the stage, Apple CEO Tim Cook returned to announce that the Apple TV was being marked down from $99 to $69, which is a good deal compared to competitor devices like the Roku 3 and Amazon Fire TV (both retailing at $99) but still a bit pricier than slimmer options like the Google Chromecast ($35) and Amazon Fire TV Stick ($39).

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Sneak Peek: Apple’s Oscar Commercial with Martin Scorsese

February 22, 2015  |  Variety  |  No Comments

Apple is using the Academy Awards to remind Hollywood that the iPad is a powerful filmmaking tool. The tech giant enlisted Martin Scorsese for a spot scheduled to run during the Oscar telecast that will feature real-life high-school students using the tablets to shoot and edit their own work. Apple donated iPads to the Los Angeles... Read more

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Jared Leto, Will.i.am, Jon Favreau Invest in Dining App Reserve

February 11, 2015  |  Variety  |  No Comments

Reserve has a few more celebrities checking in to support the restaurant app. Jared Leto, Will.i.am and Jon Favreau are among the company’s latest individual investors to back the service in a $15 million round of Series A financing that also includes talent agency WME. Reserve enables users with the company’s app on Apple or... Read more

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More Top Media Publications Trust Programmatic For Premium Ad Inventory

December 23, 2014  |  Media Week  |  No Comments

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of media for their websites. "There still is a large segment of the market that views programmatic as the remnant stuff," said VMM vp of product strategy Jim Caruso. "But it can be used as a holistic part of your strategy." Currently, real-time bidding programmatic rules the market, making up $9.25 billion out of the $10 billion industry . But, direct programmatic buying is taking over more of the space, growing 850 percent in 2014 to make up $800 million of the pie. One of the benefits of going programmatic is that publishers can access data that they wouldn't get via traditional ad buying, Caruso explained. VMM can combine its data with publisher first-party data to guarantee better hit rates for key audiences. Not only do people get the right ad at the right time, they see high impact creative that can be targeted across a media company's family of sites. "I think that everyone should move to automation because it's more efficient," Caruso said.

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Steve Jobs Movie Picked Up by Universal

November 25, 2014  |  Variety  |  No Comments

Universal Studios has picked up the Steve Jobs movie project, less than a week after Sony put the high-profile feature into turnaround. Producers recently set Michael Fassbender to star as the late Apple mogul after Christian Bale dropped out. Seth Rogen is also in talks to play Apple co-founder Steve Wozniak. Based on Walter Isaacson’s... Read more

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Google Expands Reach of Disney Movies Anywhere Streaming Service on Android Devices

November 4, 2014  |  Variety  |  No Comments

After launching Disney Movies Anywhere on Apple devices in February, Walt Disney Studios has partnered with Google to make the streaming service available on platforms that run on Android. The deal should significantly expand the reach of DMA in the United States, given that Android powers the majority of the world’s mobile devices — from... Read more

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Apple CEO Tim Cook Announces That He’s Gay

October 30, 2014  |  Variety  |  No Comments

Apple chief Tim Cook said that he is “proud to be gay,” becoming the most high-profile CEO to come out, in a column Thursday that he said he felt compelled to write in order help establish equal rights for people regardless of sexual orientation. In a column in Bloomberg Businessweek, Cook said he’s been open with many people about... Read more

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Apple Beats Fiscal Q4 Earnings Estimates, as Wall Street Eyes Huge iPhone Sales Pipeline

October 20, 2014  |  Variety  |  No Comments

Apple handily topped analyst expectations for its September quarter, as the tech giant reported sales of 39.3 million iPhones — and Wall Street anticipates an even bigger surge for the smartphone business during the 2014 holiday shopping season. The company posted revenue of $42.1 billion and earnings per share of $1.42 for fiscal fourth quarter of 2014, which ended Sept. 27. Financial... Read more

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