Posts Tagged ‘apple’

Daily Download: Five Stories You Need to Read Today

Daily Download: Five Stories You Need to Read Today

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April 10, 2017  |  Blog  |  No Comments

News travels fast in the digital world - here’s five stories you need to read about the future of storytelling. Mashable reviews the new Youtube TV streaming service that launched on Wednesday - and says it’s exactly what streaming should be in the digital age. Read more here. Amazon’s Alexa is adding some new location-based features that allow Alexa to tailor her recommendations to a person’s location. Fortune Magazine outlines them here. AdWeek gathered eight eye-catching digital marketing stats ranging from digital engagement around Pepsi and current monthly users of Pokemon Go. What do entrepreneurs do to make their second startup a success? Read

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Gerry Graf Picks His 3 Favorite Ads, Including One for E*Trade That Isn’t the Dancing Chimp

April 4, 2017  |  Media Week  |  No Comments

Whenever we sit down with top creative directors for a video shoot these days, we ask them--among many other things--to pick their favorite Super Bowl ad. More often than not, they choose Apple's "1984." But when they don't pick "1984," they're often inclined to go with another classic--E*Trade's "Monkey" ad from the 2000 Super Bowl,...

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AI vs. Chatbots

AI vs. Chatbots

AI vs. Chatbots
April 3, 2017  |  Blog  |  No Comments

A.I. is being harnessed by emerging startups and international titans like Microsoft alike - but there are many different uses of A.I. So, what is the difference between A.I. and Chatbots and is there a difference? Several years ago we saw the introduction of the first wave of artificial intelligence technology in the form of chatbots. Platforms like Facebook began allowing developers to create a chatbot for their brand so consumers could carry out some of their daily tasks from within the platform. When A.I. has been used by brands historically, it usually referenced an A.I. interface - an intelligent interface that can

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

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March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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Samsung Is Eyeing a Future Where TV Ads Have Facebook-Like Targeting Capabilities

March 10, 2017  |  Media Week  |  No Comments

Christina Bechhold is a principal at Samsung Next Ventures, an investment arm that focuses on finding cutting-edge startups to keep the Korean tech giant ahead of the curve. To do just that (not to mention battle Apple), in January, the division revealed a $150 million off-balance sheet fund that's worth keeping an eye on, as...

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This Agency Dropped an App on International Women’s Day That Detects When Men Interrupt Women

March 8, 2017  |  Media Week  |  No Comments

BETC Sao Paulo has created an app that counts the number of times a woman is interrupted by a man (or anyone really). Woman Interrupted launched today in celebration of International Women's Day and is available for download on Apple's app store. The agency created the app after coming across a 2014 George Washington University...

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Anomaly Los Angeles Wins Diet Coke Creative Review

January 24, 2017  |  Media Week  |  No Comments

The Coca-Cola company has chosen Anomaly as its newest creative partner on the Diet Coke brand after a review. "Coca-Cola North America Marketing maintains a strong roster of agencies that help craft meaningful communication for our brands," a company spokesperson wrote. "Diet Coke has selected Anomaly L.A. for its latest brand creative assignment. We look forward to collaborating with the team to develop new work for Diet Coke." News of the review broke last October . Droga5 had formerly been agency of record on the brand for several years but parted ways with the client "several months" before Coca-Cola announced that it would be looking for a new creative partner. According to sources close to the matter, Anomaly and Ogilvy & Mather—which has long worked on international campaigns for Diet Coke—were among those competing for the business. The New York-based, MDC Partners-owned agency first announced plans to open a new Los Angeles office last summer after winning lead creative duties on Apple's Beats by Dre brand in May. The size and nature of the Diet Coke assignment are unclear at this time, and Coca-Cola representatives have not responded to requests for more information regarding the nature or timing of campaigns from Anomaly. According to the latest numbers from Kantar Media, the parent company spent approximately $45 million on paid media promoting Diet Coke in the U.S. in 2015 and $35 million during the first nine months of last year. At the very least, the company aims to boost consistently declining sales rates; last year, U.S. soda consumption fell to a 30-year low .

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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This Campaign for a Danish Electronics Brand Will Make You Rethink Your Perception of Sound

December 14, 2016  |  Media Week  |  No Comments

How much of what we hear do we truly understand? Try writing down every sound you've heard so far today. How many can you remember? What do you remember? A new video series by Danish electronics brand Bang & Olufsen sets out to reimagine the value of everyday sounds and the art they often encase. Each one-minute movie is in some sense an essay, an ode to the ear, a visual and auditory thesis of why things sound the way they do. Created with the agency Mass Appeal and creative studio Decon, the films feature a variety of artists, actors and athletes who talk about how they perceive sound in their everyday work and life. In one video, an actor talks about accents and where he does and does not come from, showing how our assumptions aren't always correct. In another, a person in the field of architectural acoustics talks about how certain technologies create sounds different than nature. "We focus most on sounds that carry a message," the character says. "But what about the sounds that seemingly have nothing to say? How do they affect us?" There are subtle references to B&O, such as when something syncs with an iPhone or when a women puts on a pair of headphones on a train. There's also the ending line of each film, where the person says, "Make beautiful music." In another, a "music healer" talks about how different sounds affect they way we think and feel: "The only difference between music and sound is the organization that goes into music. And our heart rate and our brain waves align themselves with that beat." The campaign is a first on a number of fronts for the brand: It's the first B&O branded content campaign, first U.S. focused campaign and also the first project that connects content to real-life events and performances

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Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive

November 23, 2016  |  Media Week  |  No Comments

Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping. According to an analysis of social conversations conducted by the Marketing Cloud social team at Salesforce , nearly 80 percent of all Black Friday conversation have been positive in nature in the 30 days leading up to it. Salesforce—which so far has tracked 934,000 mentions of Black Friday and Cyber Monday—said 78.6 percent of posts have been positive, with leading topics including deals, the season and online shopping. The volume of social conversation about Black Friday seems to keep growing, with 2016 up 30 percent over 2015. (Last year, overall volume was up 20 percent over 2014.) So who's doing all the shop talk? According to Salesforce, 56 percent of dialog is coming from women. Also notable is that the higher percentage of mentions isn't coming from social-savvy millennials—the largest group has been consumers between the ages of 25 and 34, with the 35- to 44- year-old demographic also contributing more than other groups

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