Posts Tagged ‘apple’

Anomaly Los Angeles Wins Diet Coke Creative Review

January 24, 2017  |  Media Week  |  No Comments

The Coca-Cola company has chosen Anomaly as its newest creative partner on the Diet Coke brand after a review. "Coca-Cola North America Marketing maintains a strong roster of agencies that help craft meaningful communication for our brands," a company spokesperson wrote. "Diet Coke has selected Anomaly L.A. for its latest brand creative assignment. We look forward to collaborating with the team to develop new work for Diet Coke." News of the review broke last October . Droga5 had formerly been agency of record on the brand for several years but parted ways with the client "several months" before Coca-Cola announced that it would be looking for a new creative partner. According to sources close to the matter, Anomaly and Ogilvy & Mather—which has long worked on international campaigns for Diet Coke—were among those competing for the business. The New York-based, MDC Partners-owned agency first announced plans to open a new Los Angeles office last summer after winning lead creative duties on Apple's Beats by Dre brand in May. The size and nature of the Diet Coke assignment are unclear at this time, and Coca-Cola representatives have not responded to requests for more information regarding the nature or timing of campaigns from Anomaly. According to the latest numbers from Kantar Media, the parent company spent approximately $45 million on paid media promoting Diet Coke in the U.S. in 2015 and $35 million during the first nine months of last year. At the very least, the company aims to boost consistently declining sales rates; last year, U.S. soda consumption fell to a 30-year low .

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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This Campaign for a Danish Electronics Brand Will Make You Rethink Your Perception of Sound

December 14, 2016  |  Media Week  |  No Comments

How much of what we hear do we truly understand? Try writing down every sound you've heard so far today. How many can you remember? What do you remember? A new video series by Danish electronics brand Bang & Olufsen sets out to reimagine the value of everyday sounds and the art they often encase. Each one-minute movie is in some sense an essay, an ode to the ear, a visual and auditory thesis of why things sound the way they do. Created with the agency Mass Appeal and creative studio Decon, the films feature a variety of artists, actors and athletes who talk about how they perceive sound in their everyday work and life. In one video, an actor talks about accents and where he does and does not come from, showing how our assumptions aren't always correct. In another, a person in the field of architectural acoustics talks about how certain technologies create sounds different than nature. "We focus most on sounds that carry a message," the character says. "But what about the sounds that seemingly have nothing to say? How do they affect us?" There are subtle references to B&O, such as when something syncs with an iPhone or when a women puts on a pair of headphones on a train. There's also the ending line of each film, where the person says, "Make beautiful music." In another, a "music healer" talks about how different sounds affect they way we think and feel: "The only difference between music and sound is the organization that goes into music. And our heart rate and our brain waves align themselves with that beat." The campaign is a first on a number of fronts for the brand: It's the first B&O branded content campaign, first U.S. focused campaign and also the first project that connects content to real-life events and performances

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Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive

November 23, 2016  |  Media Week  |  No Comments

Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping. According to an analysis of social conversations conducted by the Marketing Cloud social team at Salesforce , nearly 80 percent of all Black Friday conversation have been positive in nature in the 30 days leading up to it. Salesforce—which so far has tracked 934,000 mentions of Black Friday and Cyber Monday—said 78.6 percent of posts have been positive, with leading topics including deals, the season and online shopping. The volume of social conversation about Black Friday seems to keep growing, with 2016 up 30 percent over 2015. (Last year, overall volume was up 20 percent over 2014.) So who's doing all the shop talk? According to Salesforce, 56 percent of dialog is coming from women. Also notable is that the higher percentage of mentions isn't coming from social-savvy millennials—the largest group has been consumers between the ages of 25 and 34, with the 35- to 44- year-old demographic also contributing more than other groups

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Here’s How The CW Is Forging Its Own Digital Path, Without Hulu

October 3, 2016  |  Media Week  |  No Comments

This week, as The CW begins to debut its season premieres, viewers used to streaming those shows on Hulu will be in for a surprise. The network's five-year deal with the streaming service has lapsed, which means that for the first time, The CW's website and apps will have exclusive in-season streaming rights to its shows like Supergirl , which has migrated over from CBS, Jane the Virgin and The Flash . It's a brave new digital world for The CW, which created its CW Seed digital platform in 2013 in part so it would one day be prepared to go it alone without Hulu. Last week, the network rolled out its CW app on Roku, Apple TV, Xbox, Chromecast and Amazon Fire, and will be amping up marketing efforts to direct audiences to the new digital destinations. "When you know this is the only place you have to go, that makes a big difference, and it helps our business model," said network president Mark Pedowitz. While ABC, Fox and NBC, whose parent companies jointly own Hulu, were able to sell a big chunk of their ad inventory on the streaming service, The CW was not given the same access to Hulu ad revenue. (That did not change when Time Warner, which jointly owns The CW with CBS Corp., acquired a 10 percent stake in Hulu in August.) "We had none of it, and I'm sure a lot of advertisers went there to get our shows," said Rob Tuck, evp, national sales for The CW. "The advertisers had been looking for more from us because our inventory was somewhat constrained, and we now have been able to release it. We've got a lot more available to us, and clients definitely responded. Our digital growth this year was really significant." Sources close to Hulu counter that the company didn't want to pay more to renew its deal, and be required to take on the entire network's portfolio without in-season stacking rights to all episodes of a current season when only The Flash and Arrow were generating meaningful traffic on the site. In addition to being the only network to offer unauthenticated access via its apps ("our median age on digital is 23, and our viewer does not want to authenticate," explained Tuck), Pedowitz and Tuck have reduced The CW's digital ad load this season, from 12 minutes per hour, which mirrored the linear load, to seven-to-nine minutes per hour. "We're trying to figure out what is the right load so that viewers feel that they've had a great viewing experience," said Pedowitz. While The CW ended its partnership with one SVOD, it has enhanced its relationship with another. In July, the network signed a lucrative, multiyear deal with Netflix, giving that company exclusive streaming rights to full seasons of each CW series, beginning just eight days after its season finale. Under its previous CW deal, Netflix did not get streaming access until several months after a season had concluded

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Warren Buffett’s Berkshire Hathaway Takes Stake in Apple Worth More Than $1 Billion

May 16, 2016  |  Variety  |  No Comments

Warren Buffett’s Berkshire Hathaway has revealed it has taken a stake in Apple valued at more than $1 billion. Berkshire Hathaway said in a regulatory filing Monday that it has held 9.81 million shares in the iPhone manufacturer since March 31. More to follow.

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State Farm Is Being Featured in Tonight’s Episode of Black-ish

March 16, 2016  |  Media Week  |  No Comments

Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards. Last season, ABC's hit comedy Modern Family produced an episode shot entirely with Apple products. But that integration—in an episode called "Connection Lost"—was not a paid placement. Tonight, another ABC sitcom incorporates a well-known brand into its storyline, but this time, it gets something in return. On Black-ish, advertising executive Dre Johnson (played by Anthony Anderson) persuades his client, State Farm Insurance, to sponsor his son's basketball team, the "State Farm Good Neighbors." The integration, created in partnership with Omnicom agency The Marketing Arm, fits with State Farm's already sizeable footprint in basketball—it's a brand partner of the NCAA, NBA and WNBA.

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Tastemade Serves Up $40 Million Funding Round

December 17, 2015  |  Media Week  |  No Comments

Tastemade has had quite the year. The company, known for its quirky short-form videos in the food, travel and lifestyle space, hit the 100 million monthly active viewer mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more than 5.7 million. This year, the company launched on Apple TV – the only food and travel channel on the platform – linked up with Facebook's Anthology and Suggested Videos, partnered with Spotify on the streaming music company's video service, and landed one of the 15 prized spots on Snapchat's Discover platform . As Tastemade, which was founded in 2012, heads into its fourth year, it will do so with deeper pockets. The video publisher announced this morning it has closed a $40 million Series D funding round led by Goldman Sachs, with participation from existing investors Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, and Tohokushinsha Film Corporation. With the extra cash in hand, Larry Fitzgibbon, one of Tastemade's co-founders, wants to continue Tastemade's momentum, especially when it comes to working with brands. "All of that work has culminated into us reaching the exact consumer we thought we would at a scale we thought we would as well," said Fitzgibbon. "We are truly becoming the brands for our categories for that audience." Fitzgibbon noted that they're seeing an increased appetite from advertisers who want to appeal to that young, millennial, mobile-first audience

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Q&A: Why the Founder of NY Comic Con Is Bringing YouTube Stars to Agencies’ Backyard

October 29, 2015  |  Media Week  |  No Comments

Look out New York, here comes GloZell, as well as Grace Helbig, Mamrie Hart, Joey Graceffa, iJustine and Connor Franta. The stars of social video will gather in the Big Apple this weekend for the first annual Stream Con . The three-day convention, from the people who brought Comic Con to New York, will kick off Friday at the Jacob Javits Center with an Industry Summit , followed by fan events and a "creator camp" throughout the weekend. Event producer Greg Topalian, president of LeftField Media, spoke with Adweek about the goals of Stream Con and the inspiration from its West Coast cousin. Adweek: Why did you decide to start up Stream Con? Topalian: I couldn't believe that New York City didn't have an event that was a 'con' really dedicated to the YouTube, Vine, Snapchat space. We knew the fan demand was there, but the piece that got really exciting was realizing the business behind it. The ad dollars are flowing towards digital. There are certainly plenty of conferences that talk about the digital revolution and social influencers. We felt like there was an opportunity to combine that type of content but also in a fan-friendly environment. Your events are very fan focused, so how do you tailor that experience towards the business audience? We had a lot of conversations with brands and agencies upfront to say: "What do you want? What do you actually want this to be?" What we heard over and over was, "We're not looking for the big philosophical overview. Get down in the weeds, give us case studies and introduce us to the talent." It was a lot of "We know this is big, we know this is moving, there is not a client on our roster that's not asking about this. Get us the details and connect us with the right people." There is already a major online video conference, VidCon, that takes place in Anaheim, Calif. each summer.

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Study: Game of Thrones Leading the Charge for HBO Now Viewers

April 13, 2015  |  Media Week  |  No Comments

Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence . The digital marketing and data analytics firm said HBO consumption has increased 85 percent since the network announced it would debut its

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