Posts Tagged ‘apple’

Study: Game of Thrones Leading the Charge for HBO Now Viewers

April 13, 2015  |  Media Week  |  No Comments

Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence . The digital marketing and data analytics firm said HBO consumption has increased 85 percent since the network announced it would debut its

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Why Streaming Service Crackle Ditched the NewFronts for the Upfronts

April 9, 2015  |  Media Week  |  No Comments

Xbox, Kindle Fire, Roku, Smart TV—no matter what device you have, you can find Crackle on it. Each month, 18 million users in the U.S. access the Sony-owned, advertiser-supported streaming network to watch a selection of movies and TV shows, as well as a growing number of original series, including Jerry Seinfeld's Comedians in Cars Getting Coffee. But Crackle still has a bit of an identity crisis as it looks to make a name for itself among the likes of Netflix and Amazon. After an erroneous New York Post report in December indicated that Sony—at the time under siege from hackers and seeking alternative distribution for its controversial comedy The Interview—would be releasing the film for free on Crackle, most people said, "What's Crackle?" (In the end, Crackle landed rights to the film next year in the first ad-supported window.) Crackle's general manager and evp Eric Berger, who's also general manager of digital for Sony Pictures Television, is trying to change that. He's taking big swings like commissioning Joe Dirt 2: Beautiful Loser—the first digital sequel to a movie—and pushing original series like the drama Cleaners, starring David Arquette and Gina Gershon, and the thriller Chosen, starring Chad Michael Murray and Rose McGowan. And in his loudest statement yet, he's moved Crackle out of the NewFronts and into the upfronts for the first time this year: on April 14, it will become the first streaming network to present at the upfronts. On the eve of Crackle's first upfront, Berger talked about his bold move, what really happened with The Interview and meeting the challenge of raising Crackle's profile.

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Netflix Spoofs Apple Watch with ‘Netflix Watch’ Parody Video

April 8, 2015  |  Variety  |  No Comments

In a late April Fool’s stunt, Netflix has posted a dead-on parody of the Apple Watch — with a fake announcement of a wrist-bound video device that would let subs stream videos anytime, anyplace. “It’s the vast world of Netflix, right on your wrist!” exclaims the narrator. “Because life is too short to waste precious time not watching Netflix.”... Read more

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Canal Plus Bites Into ‘Hard Apple’ With James Gray

April 8, 2015  |  Variety  |  No Comments

Looking to explore different genre and worlds, French pay TV giant Canal Plus is joining forces with American filmmaker James Gray to foray into “Hard Apple,” an adult-skewing animated series. Gray, whose latest movie, the Marion-Cotillard starrer “The Immigrant” opened in competition at Cannes, will serve as executive producer and will supervise all creative aspects of the series, including the writing.... Read more

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Roku Adds Voice Search, Enhances ‘Unbiased’ Movie and TV Search Tools

April 6, 2015  |  Variety  |  No Comments

Roku has revamped its trademark Internet-video devices, adding voice search to its top-tier Roku 3 model and expanding its ability to search for movies and TV shows across multiple streaming services. With the upgrades, Roku aims to keep an edge on rivals including Apple TV, Google Chromecast and Amazon Fire TV. Roku took a dig at its bigger competitors with... Read more

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CNN Launches on Apple TV

March 25, 2015  |  Variety  |  No Comments

Turner Broadcasting’s CNN has made its Internet network service, CNNgo, available on Apple TV set-tops. CNNgo — which requires a subscription to a participating pay-TV partner — provides access to the news cabler’s live TV feed and on-demand shows. Those include CNN originals “Anthony Bourdain Parts Unknown,” “Finding Jesus,” Mike Rowe’s “Somebody’s Gotta Do It,” “Morgan Spurlock:... Read more

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Web TV Players Turn Up the Heat on Cable Providers

March 18, 2015  |  Media Week  |  No Comments

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and the 400 lb. gorilla of cable networks, ESPN, and at $30 a month, live. Its slogan? "Take back TV." Monday, news that Apple is planning a similar creation leaked to The Wall Street Journal—indeed, the service is set to include every broadcaster except NBC (and thus none of NBC's sister networks, either) and several cable channels, and to run between $30 and $40 a month. A few days earlier, Sony announced that its own TV service, revealed at last year's CES, was literally ready for primetime—it, too, will have broadcast networks (only ABC was still holding out) and several cable players involved, including Viacom, which owns all-important Nickelodeon. Sony's similar Vue service went live today

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CBS Gets Into the Big Data Game

March 17, 2015  |  Media Week  |  No Comments

CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled), but traditional TV is where it's at, as far as the television company is concerned. Today, the company unveiled a new product designed to demonstrate TV's reach power to CBS clients, which it's calling "Campaign Performance Audit," or CPA. In a world full of official-sounding initials, CPA stands out for its amalgamation of third-party metrics into a single data set; CPA's info pulls together numbers from Nielsen units including Catalina Solutions, Buyer Insights, MotorStats, MRI Fusion, Brand Effects and Cambridge Media Demand Landscape. There's also some proprietary data on ad effectiveness done out of CBS's studio complex Television City, but the message here is pretty clear: CBS is in the traditional TV biz to stay. "Research shows that network television is the most powerful medium in building both brand awareness and equity for marketers," the network's chief research officer David Poltrack said in the company's statement to press. CBS's more-for-us attitude could reap dividends if its competitors choose to focus on digital properties in the coming months, which seems to be the direction the wind is blowing. As services like Apple TV, Sling and Sony's upcoming Vue service roll out and gain traction, plenty of players are casting about for sexier options than old-fashioned television. CBS is contending that TV is still the most efficient. The TV ad market is experiencing some trouble, efficient or not: the Standard Media Index reported today that ad spending had declined 4 percent last month when compared to the same time last year. Some of this was simply falloff across all networks reflected in the absence of the Sochi Olympics from the airwaves, the report said, but auto was down 21 percent and financial services was off by 18 percent. Telco, of course, was up.

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SXSW Film Review: ‘Steve Jobs: The Man in the Machine’

March 15, 2015  |  Variety  |  No Comments

Hot on the heels of his riveting Scientology takedown “Going Clear,” the ever-prolific Alex Gibney calls the much farther-reaching cult of Apple into question with “Steve Jobs: The Man in the Machine,” a coolly absorbing, deeply unflattering portrait of the late Silicon Valley entrepreneur that expands, not altogether convincingly, into a meditation on our collective over-reliance... Read more

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At Launch, HBO’s New Streaming Service Will Only Be Available on Apple Devices

March 9, 2015  |  Media Week  |  No Comments

Apple TV is going to be the only way to watch HBO's cord-cutter-friendly streaming service, at least when the service launches. HBO Now will debut at the beginning of April, according to network CEO Richard Plepler, who spoke at Apple's press conference this morning in Palo Alto, and will play exclusively on Apple hardware. "All you need to get HBO Now is a broadband connection and an Apple device," Plepler told the audience. "We couldn't be prouder that Apple is our exclusive partner at launch." The service will debut for "$14.99 a month in early April," Plepler said. "If you subscribe in April you will get the first month free and have it in time for the premiere of our global phenomenon, Game of Thrones." (The show returns April 17.) Immediately after Plepler left the stage, Apple CEO Tim Cook returned to announce that the Apple TV was being marked down from $99 to $69, which is a good deal compared to competitor devices like the Roku 3 and Amazon Fire TV (both retailing at $99) but still a bit pricier than slimmer options like the Google Chromecast ($35) and Amazon Fire TV Stick ($39).

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