Posts Tagged ‘amazon’

Today Only, Amazon Is Discounting Prime to $72 and Streaming Transparent for Free

January 24, 2015  |  Media Week  |  No Comments

Apparently on a charm offensive after winning two Golden Globes for its witty dramedy Transparent, Amazon is streaming the show for free today and offering a discount for new converts to its Prime service. Prime, a subscription bundle that includes video streaming, a music service, free delivery and other assorted benefits, is $72 for a year's subscription today. That's down from the usual rate of $99, for a savings of $27. (Already a subscriber? Kinja Deals recommends gifting yourself a subscription today and canceling auto-renew on your current Prime subscription. That'll reportedly activate the discounted subscription as soon as your current one ends.) Today's special rate comes out to $6 a month, beating out every competitor in the streaming video space. And it says one thing pretty clearly to the market: Amazon desperately wants to beef up its subscriber base. The tech giant is due Thursday for the corporate equivalent of a physical: its quarterly earnings report. That means a lot of transparency before Amazon's investors, to whom Amazon is basically under oath. And since you can't give too many "I'm not going to answer" answers before your share price drops, Amazon's leadership has to show return on investment. Luckily, they're in a good position to do that. Amazon spent $100 million on streaming content in a single quarter last year—some of that is undoubtedly acquisitions, some of it is probably marketing, but it's certainly a ton of money for a business that notoriously operates with extremely slim margins and spends its R&D money, um, fearlessly . But Prime has so many angles by which the company can win.

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‘Welcome to Fairfax,’ ‘Bosch’ Most Active Shoots in L.A. in 2014

January 13, 2015  |  Variety  |  No Comments

Pivot’s 10-episode documentary series “Welcome to Fairfax” was the most active production shoot in 2014 in Los Angeles, followed by Amazon’s police procedural “Bosch.” A Variety analysis prepared with assistance from permitting agency FilmL.A. showed that “Welcome to Fairfax” generated 514 permitted production days last year, followed by 379 for “Bosch.” The final season of... Read more

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Five Shows Premiering This Winter That You Need to See

January 8, 2015  |  Media Week  |  No Comments

Another new year, another bumper crop of slots on your DVR waiting to be filled with shows that haven't been canceled or started to smell funny after a few episodes. But where to look? We figured we'd look everywhere, so below, please check out our best bets for the first part of 2015 (yes, we cheated slightly—that new Amazon show premiered last month, but it's on demand and it's really good). Of course, you'd be unwise to count out broadcast entirely—there's a new cop show from no less than Vince Gilligan, and we liked the pilot a lot. And iZombie (which, oddly, still doesn't have a premiere date) is one of the best shows we've seen all season.

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5 Ways Television Changed Dramatically in 2014

December 17, 2014  |  Media Week  |  No Comments

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the measurement world. And popular genres like horror, with shows such as The Walking Dead, Game of Thrones and American Horror Story, aren't super friendly to adjacencies and product placement. Who wants to see consecutive bites taken out of a leg and a cheeseburger? (Game of Thrones, of course, isn't even ad-supported). So here are a few ways the industry is changing, and what it means for 2015. 1. Ratings went crazy. What happened? The measurement world's lack of visibility into the mobile and tablet spaces generated shrugs until fairly recently. It's become spectacularly—maybe horribly—easy to spy on computer users' surfing habits (no, "incognito mode" does not hide you from anybody except your mom). But your cell phone and your iPad are still difficult to track, mostly because in-browser viewing isn't the norm. Video apps like Hulu are much harder to track with cookies because you aren't in your browser. And that's where a huge, valuable chunk of viewing takes place. So Nielsen (which suffered a serious black eye at the beginning of the season by spilling coffee on the keyboard or something on a bunch of its Live+SD figures, resulting in some major corrections) is racing to make its gross ratings point tool, the one advertisers pay for in non-theoretical money, the standard across not just linear cable and broadcast, but new media, as well. It's not there yet, partly because there's still significant dispute over whether or not an ad delivered on a smartphone is worth the same amount of money as an ad delivered on a 50-inch plasma screen

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The 10 Best New TV Shows of the Year

December 14, 2014  |  Media Week  |  No Comments

At the end of every great TV series—The Sopranos, Breaking Bad, The Wire, 30 Rock—somebody usually jumps to declare the Golden Age of Television at an end, and somehow that prediction never manages to be right. There's a ton of great TV around these days, from off-kilter comedies like Brooklyn Nine-Nine to unexpected dramas like Masters of Sex. More so than ever in the history of TV, the onus is on creators to be surprising, to be impressive and, most of all, to hold our attention. A lot of this is a direct result of the stuff that (very reasonably) terrifies the people who run TV: the advent of streaming video on demand, the wars of attrition with cable providers, the mass exodus of young people to YouTube and gaming. All that stuff means that it's imperative for television content to be compelling enough to drag a potential viewer back from the new Uncharted game, or to motivate the writing of an angry letter when cable drops his or her favorite network. And that means that this was a hard list to write, because so much new TV in 2014 was so good.

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Netflix Streaming Eats Up 35% of Downstream Internet Bandwidth: Study

November 20, 2014  |  Variety  |  No Comments

Netflix’s video-streaming service continues to be the most bandwidth-hungry application on the Internet, now accounting for a whopping 34.9% of all downstream traffic during peak periods on North American broadband networks, according to a new study. The No. 1 subscription-video service outstripped all other services in terms of bandwidth consumption, as measured over a one-month period... Read more

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Box Office Mojo Returns After One-Day Absence

October 12, 2014  |  Variety  |  No Comments

Without explanation, the Box Office Mojo site has returned following an absence of slightly more than a day. The site vanished on Friday afternoon with the site redirecting users to parent’s IMDb. It returned early Saturday evening but without any explanation on IMDB, Box Office Mojo or on Box Office Mojo’s official Twitter and... Read more

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Amazon Studios Wants Big Comedies, Ready to Pay $4 Million for Pilots: Sources

October 8, 2014  |  Variety  |  No Comments

Amazon Studios, its appetite whetted for half-hour comedies, is now looking to fund a big-budget, high-profile laffer to anchor its next wave of original series — and rival Netflix for attention-grabbing properties. The studio has indicated pilot budgets for its next comedies will be between $2 million and $4 million, but that it would be willing... Read more

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Alibaba’s IPO May Be Biggest In History

September 15, 2014  |  Variety  |  No Comments

Analysts are divided over Chinese e-commerce giant, but with shares priced at $60-66 each, it measures up against Internet rivals.

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Amazon’s ‘Transparent’ Season 1 to Debut Late September, ‘Bosch’ Premiering Early 2015

July 12, 2014  |  Variety  |  No Comments

Amazon’s new original drama “Transparent” will debut on Amazon Prime in late September, creator Jill Soloway announced Saturday at the Television Critics Assn. summer press tour. All ten episodes of the series will premiere at once through Amazon Prime Instant Video, in the so-called “binge” model popularized by Netflix. Decisions have not yet been made on... Read more

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