Posts Tagged ‘amazon’

European Union Mulls 20% Content Quota for Netflix and Amazon Prime

May 19, 2016  |  Variety  |  No Comments

The European Commission, the European Union’s executive arm, is mulling a move to impose a 20% European content quota on video streaming sites like Netflix and Amazon Prime. More to follow.

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5 Products That Could Become as Popular as Adult Coloring Books

May 9, 2016  |  Media Week  |  No Comments

As consumers look for ways to relieve stress through creativity, adult coloring books have taken the nation by storm, populating Amazon's list of best-selling books and popping up in marketing efforts for Timberland and other brands. And no, it's not just a millennial obsession. "Although millennials are driving the growth, the handmade movement is a trend that touches all generations," noted NPD Group analyst Leen Nsouli. "We carry 150 coloring book titles now, and we've seen a great customer response—so great that we've pushed out into other surfaces that people can color on: T-shirts, playhouses and canvases," said Stephen Carlotti, evp of marketing at Michaels Craft Stores. "We see great opportunity going forward as long as we continue to innovate." But when the coloring book trend fades, what products could take its place? Here are five contenders, according to retailers. Craft kits Craft kits like Target's Hand Made Modern, which launched in 2015 and include instructions and materials to make hand-stitched photo frames, felt owls, wooden jewelry boxes and fabric flowers, have been a hit with consumers, said Amy Goetz, spokesperson for Target. "Crafting is a huge trend, and we know people gravitate toward activities that ignite their creativity." Added Megan Hartman, strategy director at Red Peak Branding: "To achieve the mass success that coloring books have, you have to have something that's quick and easy. Craft kits are creativity with a template." Personalized planners Sales of personalized planners at Michaels grew on the heels of the coloring book phenomenon, Carlotti said. "Coloring books and planners have a lot of similarities," he said. "People personalize planners. They'll add stickers and embellishments, but there's not a right or wrong way to do it, just like coloring." Painting nights and craft classes Crafting as a social activity, including painting nights and websites like CourseHorse, which offer a variety of crafting and art classes in New York, Los Angeles and Chicago, will continue to expand, according to NPD Group.

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How FX Bids for New Series Without the Big Budget of Netflix

March 22, 2016  |  Media Week  |  No Comments

As streaming services like Netflix, Amazon and Hulu snap up original series away from linear networks, as well as lure creators with big paydays and promises of creative autonomy, their competitors have had to alter their approaches to bidding for new projects. One of those is FX, which lost out on the bidding for Aziz Ansari's comedy Master of None and the upcoming drama The Crown. Both of those shows went to Netflix after the streaming service "overwhelmed us with shock and awe levels of money and commitment," FX CEO John Landgraf told reporters in January . He also used a "Moneyball" analogy when comparing FX to Netflix, explaining, "Basically, we're competing against payrolls, if you will, a la the Oakland A's and New York Yankees, that are three or four times ours." Because he can't match Netflix dollar for dollar, Landgraf has shifted the focus of his pitches, highlighting other attributes of the network when bidding for shows. Landgraf highlights his marketing team, which has been named PromaxBDA's In-House Marketing Team of the Year for five consecutive years. "I think the talent appreciates that," he told Adweek. Landgraf also emphasizes the personal touch and attention he can give FX's shows versus Netflix, which now has 100 series in the pipeline—55 for adults, 45 for children. "Our network is more of a bespoke organization than a factory. We're at about 18 shows, and that's the most that I can personally pay attention to," said Landgraf. While he could maybe do as many as 20, "I'm at the max in terms of being able to read scripts, watch rough cuts, have a thoughtful input and dialogue." And that's important, even when the network doesn't have much creative feedback in terms of notes for producers. Landgraf said that his deal with Louis CK for Louie specified that the network wasn't able to give him notes.

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Fuji TV Shows to Stream on Amazon

March 21, 2016  |  Variety  |  No Comments

Fuji TV will stream its upcoming "Kabaneri of the Iron Fortress" anime series on Amazon Prime Instant Video.

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To Keep Children Engaged During Prime Time, PBS Will Launch a 24/7 Kids Network

February 23, 2016  |  Media Week  |  No Comments

Viewers might have wondered if PBS was rethinking its commitment to children's programming after it allowed HBO to snap up Sesame Street last summer. But today the network announced a big play to keep kids watching its shows around the clock. Later this year, the network will launch a free, 24-hour network for children's programming called PBS Kids. This will let children watch during prime time and other hours when PBS doesn't air kid-centric content. The channel will be available as a digital subchannel on PBS stations nationwide (joining other PBS digital subchannels like Create and World). The network will also stream it online at pbskids.org and via the PBS Kids Video app, which is available on iOS and Android devices, as well as Roku, Apple TV, Amazon Fire TV, Chromecast, Android TV and Xbox One. The livestream will join the on-demand full episodes and clips that are currently available on the app and online. PBS will continue to air its PBS Kids programming blocks on the primary network during the morning and afternoon. "Parents know that PBS Kids makes a difference in their children's lives, which is why so many have said they would value having access to our content throughout the day. Television continues to be the most widely used platform for children's educational content, especially among low-income families," said Paula Kerger, PBS president and CEO, in a statement.

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Togetherness Co-Creator Jay Duplass on How His Transparent Character Helped His Style

February 18, 2016  |  Media Week  |  No Comments

Specs Age 42 Claim to fame Co-creator and co-executive producer of HBO's Togetherness (returns Feb. 21); co-star on Amazon Prime's Transparent Base Los Angeles Twitter @jayduplass Adweek: What's the first information you consume in the morning? Jay Duplass: I read theSkimm in the morning, which is, I think, targeted toward millennials because they explain things that are really obvious sometimes. Like the Berlin Wall coming down. But it's a very tidy, sort of four-minute rendition of the news. I read that so I know what's going on in the world because once I enter the Duplass Brothers cave, I usually don't come up for air until the next morning. What are your go-to social media platforms? I only do Twitter, and I joined because people told me it was important for business purposes. But it's pretty fun, and people are really funny on there. And so I've actually gotten to enjoy it. I do get a little bit addicted at times. Who do you follow? My No. 1 favorite is Andy Richter . I think he's just the funniest person on Twitter, and he's also not afraid to be political or shitty or tear someone a new asshole in his tweets. And what I also enjoy about it is the differential from his persona on the Conan show because he's clearly kind of a dark dude, which you don't get when you watch Conan. Do you listen to any podcasts? Yeah.

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Old New Yorker Stories Are Being Turned Them Into Compelling Short Films for Amazon Prime

February 16, 2016  |  Media Week  |  No Comments

How did David Remnick feel when he saw Burkhard Bilger's 2014 story, "The Ride of Their Lives" , about young Texas bull riders, turned into a film? "In a way, it was more emotional," said Remnick, who has served as editor for The New Yorker since 1998. "The film shows kids getting thrown from bulls and getting hurt pretty bad, and their dads are often pretty aggressive with them," said Remnick. This is what happens when the "cool, light tone" of a print piece is turned into a striking short film. Which is exactly the point of the new series The New Yorker Presents, available today on Amazon Prime. Each 30-minute episode consists of a variety of documentaries, scripted narrative films, comedy shorts, poetry, animation, and, yes, those illustrious New Yorker cartoons. The series is executive produced by Oscar and Emmy-winning filmmaker Alex Gibney, and his Jigsaw Productions. Kahane Cooperman, a longtime veteran of The Daily Show, serves as showrunner. After a lunchtime screening, Gibney talked about how his team decided on a "roster" of stories that would make for good films

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YouTube Debuts First Original Content but Won’t Say How Many Subscribed to Service

February 10, 2016  |  Media Week  |  No Comments

YouTube Red launched last October , but the paid version of the popular video platform is getting its close-up today, debuting its first four original shows. As with any new subscription service in its early days, YouTube would not share specifics on subscriber numbers. Though, one of its most influential creators, Hank Green, ran an informal Twitter poll Monday to gauge how many people were actually paying $10 a month for ad-free content and YouTube's music service—and the numbers weren't promising. Are you a paying YouTube Red user? — Hank Green (@hankgreen) February 8, 2016 Green followed up that tweet with one today showing how Red is affecting the bottom line of existing channels: If you would like to check to see how YouTube Red is affecting your channel earnings, I have created a spreadsheet: https://t.co/eUuUUxQ4OZ — Hank Green (@hankgreen) February 10, 2016 Unlike bigger subscription services like Netflix, Hulu and Amazon, YouTube isn't banking on how many subscribers it can sign up.

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Broadcast TV Is Still Outpacing Netflix’s Top Shows by Millions of Viewers Per Episode

January 21, 2016  |  Media Week  |  No Comments

Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek. Multiplatform measurement firm Symphony Advanced Media—whose data was recently used by NBC as evidence the network was staying well ahead of Netflix—has released a new round of viewership stats showing the biggest shows in streaming still don't measure up to broadcast's top series. Symphony's VideoPulse measurement tool looked at the average 18- to 49-year-old audience per episode within the first 35 days of broadcast, and includes DVR, on-demand and streaming data in addition to live viewing. While some of this data was shared by NBCU ratings guru Alan Wurtzel last week , the data released today offers a more complete picture of the 18-49 audience last fall per episode on Netflix, Hulu, Amazon and Crackle's original series. Here's how many people watched each episode of top streaming shows over a 35-day period this past fall, according to Symphony: Marvel's Jessica Jones (Netflix): 4.81 million* Master of None (Netflix): 3.92 million Narcos (Netflix): 3.21 million** The Man in the High Castle (Amazon): 2.12 million* Wet Hot American Summer: First Day of Camp (Netflix): 832,000** Transparent (Amazon): 653,000*** Orange is the New Black (Netflix): 644,000** Hemlock Grove (Netflix): 597,000 Dinotrux (Netflix): 534,000** Casual (Hulu, ongoing series): 491,000 The Hotwives of Las Vegas (Hulu, ongoing series): 336,000 Longmire (Netflix): 139,000 The Art of More (Crackle): 80,000* Bojack Horseman (Netflix): 64,000** Project Mc2 (Netflix): 42,000** * These titles were released later in fall, so the measurement reflects between 31 and 35 days of viewing. ** These titles were released before Sept. 1, when Symphony's measurement began, so the data reflects viewing between Sept. 1 and Oct. 6. *** Measurement only includes 21 days of episode 1 (released Nov. 30), and 10 days for the other nine episodes (released on Dec. 11). Symphony's data shows the continued resilience of Netflix's summer hits like Wet Hot American Summer and Orange is the New Black, which outrated "new" Hulu programming, even though they premiered months earlier. Narcos premiered Aug. 28, just a few days before VideoPulse's measurement began

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From Reducing Ad Loads to Declaring War on Netflix, Here’s How the TV Industry Is Gearing Up for 2016

January 20, 2016  |  Media Week  |  No Comments

The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their plans for midseason and beyond. (You can find all of Adweek's TCA coverage here .) In addition to trotting out the new shows they hope will connect with audiences, the networks also addressed the industry's larger issues—chiefly, how to stay relevant in a dramatically-shifting landscape—and how to solve them. Here are the five biggest takeaways from the TCA winter press tour, and the most significant ways the industry will change this year: 1. Reducing ad loads to entice and keep viewers. "TV is the best advertising delivery mechanism ever invented. It's unparalleled for building brands and moving consumers, but we have overstuffed the bird" and diluted the effectiveness of ads, said Kevin Reilly, president of TNT and TBS, and chief creative officer of Turner Entertainment. That's why as part of his dramatic overhaul of TNT and TBS, Reilly is going to reduce the ad load on TNT's three new dramas this year by more than half , which will add eight to 10 minutes of program time per hour. (Turner is pursuing a similar strategy for truTV .) Fewer, more effective ads are essential to "create a better viewing experience," Reilly said. And if networks want to keep audiences from flocking to Netflix, reducing their "overstuffed" ad load is a solid first step. 2. The best way to make a series premiere stand out: Drop the ads. Sensing a trend here? Sometimes reducing ads isn't enough: Some networks are eliminating them altogether in order to make a splash of their series premieres. Syfy led the charge with The Magicians debut last month , and at least one other network is following suit. WGN America will premiere its next two series—Outsiders on Jan. 26, and Underground on March 9—without ads. "In today's competitive landscape, we felt it was important for viewers to get as pure and as uninterrupted an introduction to these worlds as possible," said Matt Cherniss, president and GM for WGN America and Tribune Studios. 3. Even more TV is on the way—for at least one more year. A record 412 scripted series aired last year , along with an additional 750 unscripted series.

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