Posts Tagged ‘advertising’

Pinterest Promises Users It Won’t Mess Up the Site With Ads (Oh, and It’s Going to Do Ads)

September 19, 2013  |  All Things Digital  |  No Comments

Pinterest CEO Ben Silbermann today wrote a blog post justifying and explaining his company’s future and theoretical use of advertising, as a way of cushioning the blow for users of the site. What will Pinterest’s ads be like? Different and prettier and nicer. They’ll be called “promoted pins” (a la Twitter’s “promoted tweets”) and they’ll be ways for brands to pay to make their pins appear near the top of search results and category feeds. Silbermann told users that if they see such ads, it’s because Pinterest is going to start testing them for free, because it wants user feedback. A spokeswoman for the company said she doesn’t yet have images that show what the ads will look like, but that they should start appearing on the site in a few weeks. Silbermann wrote: I know some of you may be thinking, “Oh great…here come the banner ads.” But we’re determined to not let that happen. While we haven’t figured out all the details, I can say that promoted pins will be: —Tasteful. No flashy banners or pop-up ads. —Transparent. We’ll always let you know if someone paid for what you see, or where you see it. —Relevant. These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style. —Improved based on your feedback. Keep letting us know what you think, and we’ll keep working to make things better.

Read More

New AOL Networks CEO Bob Lord Talks About Where the Online Ad Market Is Headed (Video)

September 13, 2013  |  All Things Digital  |  No Comments

Lauren Goode/ATD AOL Networks CEO Bob Lord Earlier this week, Bob Lord, the new CEO of its AOL Networks, sat down at AllThingsD global HQ for a chat with me about his new job. A well-regarded industry veteran who was most recently global CEO of Razorfish and CEO of Publicis Groupe’s digital technologies division, he is now in charge of the suite of marketing and advertising services and technologies at the New York company. The job is largely centered on selling premium display, video and mobile network ads for the Web portal via its automated technology systems. As I noted when Lord was hired at the end of August , “AOL is hoping to use tech means to boost its business, but results have been harder to realize. While revenue rose in the recent quarter, profits declined. Lord is a good choice to help push AOL forward, with much ad tech experience over the years, especially at Razorfish.” Here he is talking about all that and more, including a book he recently co-authored, titled “Converge: Transforming Business at the Intersection of Marketing and Technology,” in a video interview: [ See post to watch video ]

Read More

Instagram Pictures Itself Making Money

September 9, 2013  |  All Things Digital  |  No Comments

MENLO PARK, Calif.—When Emily White joined Instagram from parent company Facebook Inc. FB +3.02% in March, her first order of business was to push Chief Executive Kevin Systrom into a room. “For the first two weeks, I locked him into a conference room and I said, ‘This is all about getting the mission on paper,’ ” Ms. White recalled. Two weeks later, Mr. Systrom had boiled down the app’s mission to one lofty, if perhaps hokey, phrase: “to capture and share the world’s moments.” It was a rallying principle that Instagram could now sell to its staff, its users and, just as important, future advertisers. As director of business operations, the 35-year-old Ms. White effectively is the new chief operating officer of Instagram, the point person charged with turning a billion-dollar acquisition that has never made a cent into a real business. Mr. Systrom, co-founder of Instagram, still makes the ultimate decisions, but it is Ms. White who is responsible for courting brand marketers and laying the foundation for advertising. Read the rest of this post on the original site »

Read More

College Football Is Kicking Off With an Unprecedented PSA Blitz

August 19, 2013  |  Media Week  |  No Comments

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all. But when pro football Hall of Famer Lem Barney said this summer that America may very well “alleviate football altogether” in the next 10 to 20 years because of its increasing violence, it woke up sports commentators like a whiff of smelling salts. Neurological health is at the heart of why the Big Ten, Big 12 and Pac 12 conferences are set to kick off football season with an unprecedented public service announcement blitz, a campaign involving more than 50 PSAs focused on player safety. The 30-second spots promote establishing safe tackling and blocking techniques in youth-league athletes to protect players from head injuries and other bodily harm throughout their football days. The conferences, along with the National Football League, have teamed up with nonprofit USA Football’s “ Heads Up ” initiative on the project. “This is a national health issue,” said Jim Delany, Big Ten commissioner. “We are trying to take the right, prudent steps to make the game safer. That means the rules committee, the game officials, the coaches, the schools and the television networks all have to collaborate.” ESPN, Fox and networks carrying the Big Ten, Pac 12 and Big 12 games have slotted inventory for the PSAs. Every coach across the three conferences will appear in the commercials, which will run through the Thanksgiving holiday. Appealing to younger players, the Big 12 has produced a separate, special effects-heavy PSA focused on football-related health and directing viewers to a dedicated website. “We opted to go with the style that kids are seeing in cinema and games today,” said Ken Maxwell, who devised the spot as creative director at agency LDWW. “You see the player and virtually go into his brain.” Besides the flurry of PSAs, college football is adding stricter rules that could lead to player ejections for hits that no doubt would have been highlight-reel material in the past. Social media chatter indicates that such changes are already unpopular with fans. Big Ten, Big 12 and Pac 12 reps dismissed the notion that the PSAs are, in part, designed to convince fans to accept the new rules. Bob Dorfman, a sports marketing analyst and creative director at Baker Street Advertising , didn’t totally buy that—particularly in regard to the Big 12 spot

Read More

Mobile Ad Firm Millennial Buys Jumptap

August 14, 2013  |  All Things Digital  |  No Comments

Millennial Media Inc. struck a deal to buy rival mobile advertising service Jumptap Inc. in an deal valued at about $225 million, bulking up its market share against larger and more diversified rivals. The deal lets Millennial combine its database of more than 450 million mobile-device profiles with information gleaned from Jumptap, which boasts more than 100 million unique user profiles. Jumptap says its database includes information about users of mobile devices, including location, as well as desktop computers. Where it has both, it says it is able to let advertisers target the same consumers as they move between those different screens.

Read More

Nielsen Blesses Twitter’s Tale with a New Study: Tweets Really Can Boost Ratings

August 6, 2013  |  All Things Digital  |  No Comments

All that Twittering about TV? It really does boost TV ratings. So says Nielsen, in new study that Twitter executives, among others, will be delighted to see. It’s the first research which conclusively states that an increase in Twitter commentary about a TV show can increase viewership of that same show, as it airs live. That’s a very big deal for Twitter, because it will be seen as validation for a pitch Twitter has been making to TV networks and advertisers for a couple years: Work with us, and we’ll help you get more eyeballs on the stuff you put on TV . And that pitch is more important than ever, as Twitter starts to get very serious about ad money, and an impending IPO.

Read More

YouTube Wants to Hear Your Complaints, So It Can Parody Them

August 3, 2013  |  All Things Digital  |  No Comments

YouTube attracts a billion people a month. And that means that it also generates a lot of complaints, too — some of them from people who put videos on YouTube . The world’s biggest video site is making some moves to appease its partners . But it’s also self-aware enough to know that this will only go so far. Hence this video, starring lots of YouTube talent, which the company debuted Thursday night at VidCon, a YouTube industry conference/fan convention. It comes from the folks at Barely Political, the production group owned by Next New Networks, the video startup YouTube bought a couple years ago. And it went over very well in the room: Thanks to Storyful’s David Clinch for flagging this one for me

Read More

Discovery CEO Zaslav Declares OWN Cash-Flow Positive

July 30, 2013  |  Media Week  |  No Comments

Discovery Communications missed the mark on its fourth-quarter earnings report today, off from analyst predictions by 8 cents (at an opening price of 82 cents a share), and missing predictions for revenue by $10 million.

Read More

Madison Avenue Merger: Omnicom, Publicis Combination To Reshape Industry

July 28, 2013  |  Variety  |  No Comments

Two of the world’s biggest advertising companies said Sunday they would merge, in a maneuver likely to affect big-spending marketers like PepsiCo and Coca-Cola as well as media companies like CBS, News Corp. and Walt Disney who count on ad dollars to help fill their corporate coffers. The two companies, Omnicom Group of New York... Read more

Read More

Publicis, Omnicom Close to Merger Deal

July 27, 2013  |  All Things Digital  |  No Comments

Omnicom Group Inc. and Publicis Groupe SA, the world’s second- and third-biggest advertising companies, respectively, are near a deal to merge, people familiar with the situation said, creating what would be a $30 billion behemoth. If a deal is completed, it would be billed as a merger of equals. The two companies each have a market capitalization of about $16 billion. Omnicom Chief Executive John Wren and Publicis CEO Maurice Levy are expected to be co-CEOs of the combined company, the people said. An announcement could come as early as Sunday, the people said. Read the rest of this post on the original site

Read More