Posts Tagged ‘advertising’

Google Turns On Social Advertising, but Holds Back on Larger Personalization Play

October 11, 2013  |  All Things Digital  |  No Comments

Google will soon include users’ names and faces as endorsers in its advertising, it said today , via a terms of service change that will go into effect November 11. It’s the kind of advertising (your friend likes this brand, maybe you will too!) that has grown familiar to users of Facebook. But since this is Google, the ads draw from a smaller pool of active social networking users, yet have the potential to be displayed on Google’s much broader network of websites. The endorsements will come from people who have opted into Google+, which has 390 million monthly actives across Google. Google said it plans to add the names and photos of its users onto its ads, once they’ve indicated they like something by giving it +1’s, comments and follows on Google properties. Users can opt out of endorsements if they wish. The ads will only be shown to people who could see that information already, whether it’s friends, family or public. So it’s possible that even people who don’t use Google+ will see endorsements based on public content.

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Microsoft Denies Report of Ad Data Being Harvested From Xbox One’s Kinect

October 7, 2013  |  All Things Digital  |  No Comments

Asa Mathat / It’s still a month and a half away from launch , but Microsoft’s next-gen gaming console kicked up another messaging controversy over the weekend when Advertising Age reported that the Kinect camera, mandatorily bundled with the system, could be used to harvest marketing data about users. But Microsoft is flat-out denying that report, saying it was based on a misinterpretation of marketing and strategy VP Yusuf Mehdi’s onstage presentation at a marketing conference in Phoenix. The reporter did not interview Mehdi to confirm his interpretation of the speech, a company spokesperson said. The original report quoted Mehdi (pictured, top) as saying Microsoft’s strategy with the new console is to bridge offline and online worlds: “It’s early days, but we’re starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly.” However, the company said that line was in reference to content that can carry over from the Xbox One into platforms like the second-screen companion , SmartGlass. “For example, just as Xbox SmartGlass allows companion mobile experiences that are synchronous to what is being watched on TV, advertisers could create new experiences unifying their content across devices,” the company said in an emailed statement.

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How to Sell Songs on iTunes If You’re Not Miley Cyrus or Katy Perry

October 3, 2013  |  All Things Digital  |  No Comments

In the old days, a couple of years ago, the best way to sell digital music was to get your song featured in an Apple commercial . New option: Get your song featured in the series finale of really popular show. More than 10 million people watched the last episode of “Breaking Bad” Sunday night, which means more than 10 million people listened to “Baby Blue”, Badfinger’s 1971 hit. And, as reports suggested earlier this week, a bunch of people bought the song that very night. Nielsen SoundScan says more than 5,300 digital copies of the song were purchased Sunday night. For comparison’s sake, the song sold 200 copies in the previous week, and had never moved more than 1,000 copies in a week . But even a really popular TV show can only do so much, and a song that came out four decades ago is still no match for people who were born a couple decades ago. “Baby Blue” has indeed vaulted onto iTunes top sales chart, but it’s down at 27, well below multiple entries from Katy Perry and Miley Cyrus. Entertainment Weekly has a charming interview with Joey Mulland, Badfinger’s sole surviving member (who won’t see a big check from the sales, but presumably will sell more concert tickets in venues like Panama City, Fla.). The New Yorker’s Ben Greenman has a very smart piece about the way Very Important TV Shows use pop music these days.

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Lauren Zalaznick to Leave NBCUniversal

September 27, 2013  |  Media Week  |  No Comments

Lauren Zalaznick is leaving NBCUniversal after 12 years, following a reorganization in February that put the networks in her portfolio under the control of Bonnie Hammer . In a memo to NBCU staffers, CEO Steve Burke on Friday said Zalaznick will stay at NBCU “to transition her current portfolio;” upon completion of that phase she will consult with the company “on digital media content and technology marketplace trends.” Zalaznick’s time at NBCU was characterized by an ability to make the sometimes disparate parts of the company portfolio flex in unison, particularly in the advertising world. Under her watch, Bravo became the No. 1 cable network for clients looking to reach affluent viewers. Over the past few years, she and Hammer acquired ever-broader and less-logical fiefdoms—Zalaznick oversaw Bravo , Oxygen and Style , but Hammer had E!; Zalaznick added digital and Hispanic responsibilities to her portfolio while Hammer took charge of the smaller Comcast nets. When NBCU brass scaled back Zalaznick’s responsibilities, stripping her of the networks in favor of an evp position that would find her managing the company’s digital division, the writing was on the wall. Although NBCU at the time vehemently denied talk of her imminent departure, insiders characterized the shift as a demotion. In the eight months since the re-org, Zalaznick has continued to be a visible part of the NBCU apparatus. In March, she appeared at SXSW to talk up TV Everywhere, and just weeks ago it was announced that she would receive the

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VivaKi Study: 2/3 of Zeebox Use Happens During Commercials

September 25, 2013  |  Media Week  |  No Comments

It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within Starcom) and commissioned by VivaKi. Per the study, viewer attention to the TV screen dropped to 23.1 percent during the ad breaks for users who have their iPads or smartphones out.

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Pinterest Promises Users It Won’t Mess Up the Site With Ads (Oh, and It’s Going to Do Ads)

September 19, 2013  |  All Things Digital  |  No Comments

Pinterest CEO Ben Silbermann today wrote a blog post justifying and explaining his company’s future and theoretical use of advertising, as a way of cushioning the blow for users of the site. What will Pinterest’s ads be like? Different and prettier and nicer. They’ll be called “promoted pins” (a la Twitter’s “promoted tweets”) and they’ll be ways for brands to pay to make their pins appear near the top of search results and category feeds. Silbermann told users that if they see such ads, it’s because Pinterest is going to start testing them for free, because it wants user feedback. A spokeswoman for the company said she doesn’t yet have images that show what the ads will look like, but that they should start appearing on the site in a few weeks. Silbermann wrote: I know some of you may be thinking, “Oh great…here come the banner ads.” But we’re determined to not let that happen. While we haven’t figured out all the details, I can say that promoted pins will be: —Tasteful. No flashy banners or pop-up ads. —Transparent. We’ll always let you know if someone paid for what you see, or where you see it. —Relevant. These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style. —Improved based on your feedback. Keep letting us know what you think, and we’ll keep working to make things better.

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New AOL Networks CEO Bob Lord Talks About Where the Online Ad Market Is Headed (Video)

September 13, 2013  |  All Things Digital  |  No Comments

Lauren Goode/ATD AOL Networks CEO Bob Lord Earlier this week, Bob Lord, the new CEO of its AOL Networks, sat down at AllThingsD global HQ for a chat with me about his new job. A well-regarded industry veteran who was most recently global CEO of Razorfish and CEO of Publicis Groupe’s digital technologies division, he is now in charge of the suite of marketing and advertising services and technologies at the New York company. The job is largely centered on selling premium display, video and mobile network ads for the Web portal via its automated technology systems. As I noted when Lord was hired at the end of August , “AOL is hoping to use tech means to boost its business, but results have been harder to realize. While revenue rose in the recent quarter, profits declined. Lord is a good choice to help push AOL forward, with much ad tech experience over the years, especially at Razorfish.” Here he is talking about all that and more, including a book he recently co-authored, titled “Converge: Transforming Business at the Intersection of Marketing and Technology,” in a video interview: [ See post to watch video ]

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Instagram Pictures Itself Making Money

September 9, 2013  |  All Things Digital  |  No Comments

MENLO PARK, Calif.—When Emily White joined Instagram from parent company Facebook Inc. FB +3.02% in March, her first order of business was to push Chief Executive Kevin Systrom into a room. “For the first two weeks, I locked him into a conference room and I said, ‘This is all about getting the mission on paper,’ ” Ms. White recalled. Two weeks later, Mr. Systrom had boiled down the app’s mission to one lofty, if perhaps hokey, phrase: “to capture and share the world’s moments.” It was a rallying principle that Instagram could now sell to its staff, its users and, just as important, future advertisers. As director of business operations, the 35-year-old Ms. White effectively is the new chief operating officer of Instagram, the point person charged with turning a billion-dollar acquisition that has never made a cent into a real business. Mr. Systrom, co-founder of Instagram, still makes the ultimate decisions, but it is Ms. White who is responsible for courting brand marketers and laying the foundation for advertising. Read the rest of this post on the original site »

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College Football Is Kicking Off With an Unprecedented PSA Blitz

August 19, 2013  |  Media Week  |  No Comments

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all. But when pro football Hall of Famer Lem Barney said this summer that America may very well “alleviate football altogether” in the next 10 to 20 years because of its increasing violence, it woke up sports commentators like a whiff of smelling salts. Neurological health is at the heart of why the Big Ten, Big 12 and Pac 12 conferences are set to kick off football season with an unprecedented public service announcement blitz, a campaign involving more than 50 PSAs focused on player safety. The 30-second spots promote establishing safe tackling and blocking techniques in youth-league athletes to protect players from head injuries and other bodily harm throughout their football days. The conferences, along with the National Football League, have teamed up with nonprofit USA Football’s “ Heads Up ” initiative on the project. “This is a national health issue,” said Jim Delany, Big Ten commissioner. “We are trying to take the right, prudent steps to make the game safer. That means the rules committee, the game officials, the coaches, the schools and the television networks all have to collaborate.” ESPN, Fox and networks carrying the Big Ten, Pac 12 and Big 12 games have slotted inventory for the PSAs. Every coach across the three conferences will appear in the commercials, which will run through the Thanksgiving holiday. Appealing to younger players, the Big 12 has produced a separate, special effects-heavy PSA focused on football-related health and directing viewers to a dedicated website. “We opted to go with the style that kids are seeing in cinema and games today,” said Ken Maxwell, who devised the spot as creative director at agency LDWW. “You see the player and virtually go into his brain.” Besides the flurry of PSAs, college football is adding stricter rules that could lead to player ejections for hits that no doubt would have been highlight-reel material in the past. Social media chatter indicates that such changes are already unpopular with fans. Big Ten, Big 12 and Pac 12 reps dismissed the notion that the PSAs are, in part, designed to convince fans to accept the new rules. Bob Dorfman, a sports marketing analyst and creative director at Baker Street Advertising , didn’t totally buy that—particularly in regard to the Big 12 spot

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Mobile Ad Firm Millennial Buys Jumptap

August 14, 2013  |  All Things Digital  |  No Comments

Millennial Media Inc. struck a deal to buy rival mobile advertising service Jumptap Inc. in an deal valued at about $225 million, bulking up its market share against larger and more diversified rivals. The deal lets Millennial combine its database of more than 450 million mobile-device profiles with information gleaned from Jumptap, which boasts more than 100 million unique user profiles. Jumptap says its database includes information about users of mobile devices, including location, as well as desktop computers. Where it has both, it says it is able to let advertisers target the same consumers as they move between those different screens.

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