Posts Tagged ‘advertising’

Publicis, Omnicom Close to Merger Deal

July 27, 2013  |  All Things Digital  |  No Comments

Omnicom Group Inc. and Publicis Groupe SA, the world’s second- and third-biggest advertising companies, respectively, are near a deal to merge, people familiar with the situation said, creating what would be a $30 billion behemoth. If a deal is completed, it would be billed as a merger of equals. The two companies each have a market capitalization of about $16 billion. Omnicom Chief Executive John Wren and Publicis CEO Maurice Levy are expected to be co-CEOs of the combined company, the people said. An announcement could come as early as Sunday, the people said. Read the rest of this post on the original site

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Why Wall Street Should Care About Marketing Data

July 26, 2013  |  All Things Digital  |  No Comments

Image copyright leungchopan Today’s CMOs are making major investments to reach their target audiences across dozens of touchpoints — on their own websites, through search, display advertising and email, and increasingly on social channels and mobile devices. The problem is, most of the technology platforms marketers are using to accomplish this don’t talk to each other. What’s more, many of the groups within the organization running these programs are just as siloed. This means that the things marketers learn about customers in one channel often don’t translate into sound strategy decisions for other channels. I’ll give you an example. Today, if someone clicks on a display ad, reaches a landing page and fills out a form, the CRM or marketing automation system can capture that lead and track that it came from display advertising. What marketers can’t yet do is take advantage of the information exchange in the opposite direction. What if they could use the rich information stored in the CRM system — such as how far along a prospect is in the sales pipeline — to make the display ad creative and messaging more relevant? Marketing executives know they need to get their systems and people to talk to each other. In fact, a new study by Accenture Interactive, “ Turbulence for the CMO ,” reveals that 70 percent of top CMOs think they have five years to fundamentally overhaul their companies’ corporate marketing operating model to achieve competitive success. Big marketing technology companies know this too, and it is why companies like Salesforce, Oracle and Google are duking it out to own the customer data and CRM system. They want to be at the center of the value created by unlocking this marketing data and getting at an integrated view of a prospect or customer. Think about how powerful it would be to serve up personalized Web content based on the ads someone has previously been exposed to, events they’ve attended, or when they’ve most recently engaged with a sales rep, or, to easily target email or display ads to just those people who engaged with a social campaign.

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The Five Best Brand Activations We’ve Seen at Comic-Con

July 19, 2013  |  Media Week  |  No Comments

There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat for its Assassin's Creed franchise that fired cannons over the water outside the San Diego Convention Center yesterday, briefly resulting in worries that a bomb had gone off.) So, here are the five best gimmicks we've seen so far—gags that go beyond inflatables and exclusive footage. Some simply go for size—like Cartoon Network's several-stories-tall Teen Titans, pictured above—but some are truly inventive. Check out all five here.

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Microsoft Celebrates $900 Million Surface RT Write-Down With Ironic Advertisement

July 19, 2013  |  All Things Digital  |  No Comments

“I don’t think anybody has done a product that is the product that I see customers wanting. Not Apple. Not Google. Not Amazon. Nobody has a product that lets you work and play that can be your tablet and your PC. Not at any price point. This is a first-class tablet that people can enjoy and appreciate. It’s a PC; it’s a tablet. It’s for play; it’s for work. It’s got a great price. That product doesn’t exist today.” – Microsoft CEO Steve Ballmer, October 2012 Yesterday, Microsoft announced a $900 million write-down to reflect unsold inventory of Surface RT , the tablet the company says consumers really want, but just never seem to buy. Today, it’s touting the laggard device as best-of-breed in a new advertisement slagging Apple’s iPad — a device that dominates the tablet market in which Microsoft is now hopelessly floundering. Yet another move to clear out Surface RT inventory in the face of lackluster demand for the tablet. But also an indication that Microsoft’s leadership remains committed to Surface RT, despite a failure so impressively well realized. As Brian Hall, the general manager of Surface marketing, told ZDnet’s Mary Jo Foley , the device just needs a little more word-of-mouth buzz to help it succeed. Said Hall, “We know we need a lot of Surface users to start the flywheel of people recommending it.”

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Digitally Delivering Social Good

Digitally Delivering Social Good

Participant Pictures Executive Headshots

Participant Media is the company behind a few notable films that have been released in the past few years, including An Inconvenient Truth, Waiting For Superman, Food Inc, Good Night & Good Luck, Charlie Wilson’s War, Contagion, The Help, and others. TakePart.com serves as Participant Media's digital arm, and is a leading source for delivering the most important issues that shape our lives through socially relevant news, features, opinion, entertainment and information. It is now one of the largest cause-oriented communities online, and much of its success in promoting social good through the internet is due to another guest that will be joining Do Good Better: Innovation in

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Putting Community First

Putting Community First

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When the day winds down to a close, 1600 Panera Bread bakery-cafes are prepping to send out one last shipment out. This delivery is a special one, and is just one effort that Panera Bread has when giving back to the community that it serves. More so, the strategic partnership Linn Parish developed with Feeding America ensures that all unsold bread and baked goods are donated to local area hunger relief agencies and charities. Panera Bread's efforts to be a sustainable responsible business push the importance of families and individuals wellbeing within the community, and the "Day-End Dough-Nation" program and partnership

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Engineering Social Change

Engineering Social Change

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Creating a lasting impression can be a daunting task to undertake. How a group or individual goes about bringing change and awareness for a pressing social issue starts from the bottom. GMMB's mission is to help solve the problems that society faces. We're lucky enough to have three engineers of social good join us at Do Good Better. Learn more about Joel R. Johnson, SVP Account Planning, Jeff Martin, SVP Creative Director, and Jennifer Krupey, SVP Strategist. Joel R. Johnson, SVP Account Planning Joel is a veteran brand planner whose award-winning strategies have helped some of the world’s best brands achieve deeper consumer

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Breaking Down Barriers and Building Opportunity

Breaking Down Barriers and Building Opportunity

SheenaWright
July 15, 2013  |  Blog, Do Good Better, speakers  |  No Comments

United Way of New York City has had a vision that it has carried for over 70 years - helping to break down barriers for low-income New Yorkers, while paving new opportunities for individuals and families. Solving the short-term needs of those looking to achieve a stable income, academic and educational success, and a healthy lifestyle is only a part of what the United Way works on day in and day out. The group also looks to find long-term solutions to improve the situations and lives and many that struggle to break free from poverty. Sheena Wright joined United Way of New

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Area Man Can’t Read Print Edition of Parody Newspaper

July 13, 2013  |  All Things Digital  |  No Comments

“It’s sad to hear but of course it makes sense. [The] Onion in print is a parody of daily newspapers and college students don’t read daily newspapers anymore. – Onion co-founder Tim Keck, responding to news that the paper he helped start when he was a student at the University of Wisconsin will shut down its print edition in Madison, Wis.

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Meet Andrew Essex, Co-Founder and Vice Chairman of Droga5

Meet Andrew Essex, Co-Founder and Vice Chairman of Droga5

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Since opening up shop in 2006, Droga5 has become a force within the advertising industry. The independent shop continues to be awarded for its captivating work, having been named Creativity's Agency of the Year in 2011, AdWeek's Agency of the Year in 2012, and as of recent, one of Fast Company's Most Innovative Companies in 2013. This doesn't happen alone. Good work comes from amazing teams. We are very lucky to have one such individual join us on July 31 at Do Good Better. Recently moving up from his post as CEO, Andrew Essex is currently Vice Chairman and a Co-Founder of

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