Posts Tagged ‘advertising’

Engineering Social Change

Engineering Social Change

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Creating a lasting impression can be a daunting task to undertake. How a group or individual goes about bringing change and awareness for a pressing social issue starts from the bottom. GMMB's mission is to help solve the problems that society faces. We're lucky enough to have three engineers of social good join us at Do Good Better. Learn more about Joel R. Johnson, SVP Account Planning, Jeff Martin, SVP Creative Director, and Jennifer Krupey, SVP Strategist. Joel R. Johnson, SVP Account Planning Joel is a veteran brand planner whose award-winning strategies have helped some of the world’s best brands achieve deeper consumer

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Breaking Down Barriers and Building Opportunity

Breaking Down Barriers and Building Opportunity

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July 15, 2013  |  Blog, Do Good Better, speakers  |  No Comments

United Way of New York City has had a vision that it has carried for over 70 years - helping to break down barriers for low-income New Yorkers, while paving new opportunities for individuals and families. Solving the short-term needs of those looking to achieve a stable income, academic and educational success, and a healthy lifestyle is only a part of what the United Way works on day in and day out. The group also looks to find long-term solutions to improve the situations and lives and many that struggle to break free from poverty. Sheena Wright joined United Way of New

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Area Man Can’t Read Print Edition of Parody Newspaper

July 13, 2013  |  All Things Digital  |  No Comments

“It’s sad to hear but of course it makes sense. [The] Onion in print is a parody of daily newspapers and college students don’t read daily newspapers anymore. – Onion co-founder Tim Keck, responding to news that the paper he helped start when he was a student at the University of Wisconsin will shut down its print edition in Madison, Wis.

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Meet Andrew Essex, Co-Founder and Vice Chairman of Droga5

Meet Andrew Essex, Co-Founder and Vice Chairman of Droga5

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Since opening up shop in 2006, Droga5 has become a force within the advertising industry. The independent shop continues to be awarded for its captivating work, having been named Creativity's Agency of the Year in 2011, AdWeek's Agency of the Year in 2012, and as of recent, one of Fast Company's Most Innovative Companies in 2013. This doesn't happen alone. Good work comes from amazing teams. We are very lucky to have one such individual join us on July 31 at Do Good Better. Recently moving up from his post as CEO, Andrew Essex is currently Vice Chairman and a Co-Founder of

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Meet Jeremy Heimans, CEO and Co-Founder of Purpose

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Meet Jeremy Heimans, CEO and Co-Founder of Purpose, and one of our distinguished speakers set to take the stage at Do Good Better. A little more about Jeremy: Jeremy Heimans (@jeremyheimans) is co-founder and CEO of Purpose, a home for building 21st century movements and ventures that use the power of participation to change the world. Since its launch in 2009, Purpose has launched several major new organizations including All Out, a 1.5 million-strong LGBT rights group, built the world’s first open-source global activism platform, and advised institutions like the Bill and Melinda Gates Foundation, the ACLU and Google. Jeremy has been building

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When Good Isn't Enough

When Good Isn’t Enough

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July 2, 2013  |  Blog, Do Good Better, newsdesk  |  No Comments

Talk NYC has always been at the forefront in gathering the best minds and leaders in technology, advertising, marketing, and digital media. New York is an epicenter of creativity - new products and ideas are being thought up of in boardrooms, cubicles, lounges, on napkins at our favorite watering holes. One thing New York doesn't lack is the creative spirit. As great as an idea can be, it still is only an idea. Along with creativity comes execution. How something is brought from concept to market is equally, if not greater, than the idea itself. What New York has in its possession

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A Look Forward

A Look Forward

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July 1, 2013  |  Blog, newsdesk, People You Should Know  |  No Comments

Happy Monday Talk NYC readers! Before going any further, I'd like to say hello! My name is Arzi, and if you follow Talk NYC, you'll know that the latest news in technology, marketing, advertising and digital media can be found here. We're now past the halfway point in 2013, and everyday, the industries mentioned above continually grow and change. New innovation provides us with products that make life just a little bit easier, and the rates that we connect with others - whether online or offline, have never been greater. News can be spread at the push of a button, and can

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After Spat Over Apps and Privacy, Bitdefender and Airpush (Mostly) Hug It Out

June 28, 2013  |  All Things Digital  |  No Comments

Sergey Nivens / Shutterstock.com You have a lot of personal information on your phone, and widespread mobile Internet access has given rise to a security industry that tries to warn against privacy-invading software via installable apps. So, it was with great interest that I opened a recent email from one of those mobile security companies, Bitdefender, with the subject line “New Android app tells which apps spy on you.” After some back and forth, I acquired a list of Google Play games that one of Bitdefender’s apps, Clueful, claimed were “high risk.” What did “high risk” mean? To Clueful, apps put users at risk when they leak information like email addresses or phone numbers, and insert advertisements into the push notification bar or Android home screen. And all five of the games it red-flagged had one thing in common: The ad network Airpush. As you might expect, Airpush had a thing or two to say about that. Several Airpush and Bitdefender execs talked earlier this week, and (sorry, drama fans) appear to be on happy, even cooperative, terms after the fact. Airpush’s marketing VP, Cameron Peebles, said their discussions were “so productive that we are going to continue to work together” on public awareness campaigns about ads and privacy. So, what happened? According to sources at both companies, an older version of Airpush’s SDK did not include the option to opt out of a feature that would pass users’ email addresses and phone numbers to an advertiser’s landing page when they tapped on an ad. Clueful saw this behavior and reported it as “leaking” that info, but Airpush insisted the info was never stored on its servers. It only left the device when users chose to submit a registration form to the advertisers. In any case, that feature was only used by “less than half a percent” of advertisers, Airpush CEO Asher Delug said. Although some apps with the old SDK — the ones Clueful caught — are still in the wild, the email/phone-sending feature has also been “deprovisioned on the advertiser side,” Delug added. On Bitdefender’s side, the fact that Airpush’s newer SDKs provide the choice of opting in or opting out of any data collection seems to have satisfied its security team. With dozens of other ad networks out there, Chief Security Researcher Catalin Cosoi said, Bitdefender will be focusing more on how much choice consumers are given about data collection. Cosoi said the fact that all five of the high-risk apps were on the Airpush network was a coincidence. That said, Clueful will continue to label some Airpush-using apps as “high risk” if they use that old SDK or if they tap into some of the still-currently-offered Airpush advertising features. Ads that appear in push notifications or the home screen are still a problem, as far as Bitdefender is concerned. Delug said those sorts of ads are still okay because it’s possible for users to permanently opt out of them, and they are popular among Airpush’s clients.

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Square Poaches Facebook Ad Product Director Gokul Rajaram to Lead Product Engineering

June 27, 2013  |  All Things Digital  |  No Comments

Square has hired Gokul Rajaram, Facebook’s director of ad products, as its product engineering lead, the company announced today. Rajaram will oversee software development for the company’s point-of-sale system, Square Register, among other products. “I’ve been fortunate to work for two mission-driven, world-changing companies, and Square’s vision and passion for helping businesses grow is inspiring,” he said in a statement. “I’m thrilled to join the team and help build amazing products that drive economic growth and empower local businesses around the world.” At Facebook, Rajaram was a core part of the advertising team, charged with developing new ad products and overseeing projects such as the integration of Atlas Solutions, which was purchased from Microsoft . He was the co-founder of Chai Labs, which was acquired by Facebook in 2010. Rajaram also previously worked at Google, where he was dubbed the “godfather” of AdSense. The last few months have seen Square both lose and restock its executive ranks. In January, COO Keith Rabois departed after allegations of personal misconduct, which he denied publicly. The company also lost its head of international, Alyssa Cutright , as well as its partnerships lead, before he even officially started working. But the company has also made some strong recent hires, including high-powered ex-Googler Francoise Brougher as its business lead .

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Technology: The New Don Draper of Advertising

June 23, 2013  |  All Things Digital  |  No Comments

On a terrace at the Martinez Palace by the famous Croisette in Cannes, Heineken’s Jeremy Brook is recovering from one of the many big parties at the 60th Cannes Lions Advertising Festival. Brook, head of digital and media innovation at the Dutch beer group, pulls out his phone and shows off a video of hundreds of people dancing with flashing Heineken beer bottles in their hands: The Heineken Ignite. Heineken calls it “the world’s first interactive beer bottle.” Read the rest of this post on the original site »

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