Posts Tagged ‘advertising’

Dish-Disney Carriage Deal Disables the Hopper

March 4, 2014  |  Media Week  |  No Comments

Six months after the expiration of their joint carriage deal, the Walt Disney Co. and Dish Network on have agreed to a long-term pact that will not only keep ABC, ESPN and other Mouse House channels up and running in the satellite company’s 14.1 million households, but includes concessions related to the ad-skipping “AutoHop” service. In a statement released Monday night, both parties indicated that the new deal “will result in dismissal of all pending litigation” between Dish and Disney. Per terms of the new pact, Dish will disable AutoHop functionality for ABC content within the C3 ratings window. In other words, the operator won’t actively promote the wrinkle that allows viewers to strip out all commercials in ABC shows during the first three days after a given premiere date. As C3 remains the currency against which ratings guarantees are made, this is a not-inconsiderable concession. It is believed that the language of the agreement allows for the flexibility to extend the freezing of AutoHop should a more advanced/extended metric (i.e., C7) be adopted. Meanwhile, in an acknowledgment of Dish’s compliance, Disney will drop any and all pending litigation against the company for its PrimeTime Anytime and AutoHop features. It is unclear how Disney’s decision will impact ongoing litigation by other broadcast networks . The deal also provides a structure for other advertising models as the market evolves, including dynamic ad insertion, advertising on mobile devices and extended advertising measurement periods. There are a lot of moving parts involved in the Disney-Dish agreement, but it’s worth noting that the new deal would seem to put to rest any speculation that Dish would seek to carve out a lower-priced ESPN-free tier. Dish chairman Charlie Ergen has speculated that operators would eventually choose to drop ESPN and save their customers the “onerous” cost of the industry’s highest carriage fee—$5.54 per sub per month, according to recent SNL Kagan estimates. “Time to shovel the dirt on this idea,” MoffettNathanson analyst Michael Nathanson wrote this morning in a note to investors. “For now, the sports-lite strategy will remain nothing more than a theoretical curiosity. It was never a realistic expectation that Disney might seriously entertain a contract provision allowing Dish, or anyone else, to pursue this strategy.” Lastly, the Disney-Dish accord includes a provision for the two companies to launch the first personalized over-the-top service to “broadband only” Dish homes. Dish will also carry the SEC Network , the University of Texas’ Longhorn Network and Disney Junior. SEC Net launches on Aug. 21.

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How Reddit Became the Internet Mordor For Brands

How Reddit Became the Internet Mordor For Brands

Mordor
March 3, 2014  |  Blog  |  No Comments

Talk NYC is continuing its new contributor series with Rohit Thawani, Digital Strategy Director, TBWA/Chiat/Day LA— I’m a Middle-earth fan. I wish I lived in Rivendell, and knew elves, and went on adventures with Gandalf as my guide. I loved reading about the Valar and Hurin and Fingolfin, the Numenorians and their deception by Sauron. I listen to the Prague Philharmonic’s rendition of the Lord of the Rings Soundtrack on a daily basis.

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Ed Castillo of TBWA Declares Writing as Dead

February 24, 2014  |  Blog  |  No Comments

Talk NYC is continuing its new contributor series with Ed Castillo, Chief Strategy Officer at TBWA/Chiat/Day NY Provocative title not withstanding—it is SXSW, after all—my talk is part empirical argument (are we reading less and less, or aren't we?) and part almost-trivial observation (it is outrageous to believe that combinations of 26 letters and a few punctuation symbols can exhaustively represent all meaning-based modes of human experience and expression). It's not difficult to show instances where words on a page or a screen—two-dimensional representations of meaning, to be sure—will be disadvantaged when compared with non-syntactic images, sounds and gestures. HOWEVER, my aim here

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Treating Social Platforms the Same Doesn't Follow Real Life Communication

Treating Social Platforms the Same Doesn’t Follow Real Life Communication

auto-posting
February 20, 2014  |  Blog  |  No Comments

It's Social Media Week in New York this week and the Talk NYC team has been going to some amazing talks by thought leaders and agencies around the city. Kelly Meyers from CODE AND THEORY gave a fantastic talk on internet subcultures and why cross-posting on them is never a good idea for brands.

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Wait for Spring and Network with Talk NYC at The Ainsworth

Wait for Spring and Network with Talk NYC at The Ainsworth

Network with media and advertising professionals in New York on February 25th
February 15, 2014  |  Blog  |  No Comments

Who's tired of winter? The team at Talk NYC has similar feelings, and as we prepare for ENGAGE: The Digital Storytelling Conference in April, we are getting a case of cabin fever. If you are in the New York area, stop hibernating and come mingle with Talk NYC at The Ainsworth on February 25, 2014. You'll learn more about ENGAGE 2014 and meet other thought leaders and up-and-comers in the media and digital space! Plus, the first hour of this much-needed happy hour is open bar! ENGAGE: The Digital Storytelling Conference is coming up this April, and with speakers from Huge, 60 Minutes, Refinery29 and

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Mobile Apps Still Feel Risky, But Don’t Let That Stop You

Mobile Apps Still Feel Risky, But Don’t Let That Stop You

mobile-phones
February 10, 2014  |  Blog  |  No Comments

Talk NYC is continuing its new contributor series with Vaino Leskinen, Head of Mobile, TBWA's Digital Arts Network LA — 2013 was the year of mobile and 2014 will be one as well. Flurry, a mobile analytics vendor, claims that Americans spend an average of 2 hours and 38 minutes per day on smartphones and tablets. Moreover, Business Insider says mobile accounts for 20% of ecommerce traffic and 11% of ecommerce sales. Mobile has arrived and a huge chunk of the action is in applications.

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Take the Subway in New York? Then you Know Lucas

Take the Subway in New York? Then you Know Lucas

Screen shot 2014-02-08 at 9.07.49 AM
February 9, 2014  |  Blog  |  No Comments

Few subway ads have created the uproar that Venmo, a new money exchange app, has in the past few months since rolling out their all-encompassing "Lucas uses Venmo" campaign. If you take the subway, you know what we mean. Besides the wonderfully horrible Dr. Zizmor ads that all New Yorkers have come to love and look for, we can't remember a campaign that has been as polarizing as this one from Venmo.

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Want to Sell Something? Know Thy Audience...

Want to Sell Something? Know Thy Audience…

A group of young adults drinking alcohol from a jug, ca. 1900
February 8, 2014  |  Blog  |  No Comments

In a seemingly innocuous tale about how Irish whisky has had the comeback of spirits comebacks, Esquire lets its readers in on a very important tip for anyone trying to market a brand, product or event: if you want the world to buy what you're selling, you have to know how to talk to your audience.

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Storytelling Needs to Evolve With the Times

Storytelling Needs to Evolve With the Times

Screen shot 2014-02-08 at 8.07.27 AM
February 8, 2014  |  Blog  |  No Comments

Do you create content on a daily basis? Then you need to watch this talk from 99u and Gary Vaynerchuk, because there are some hard truths being shared for anyone using social media as a marketing tool.

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Adult Swim Adds a Primetime Hour

February 4, 2014  |  Media Week  |  No Comments

Cartoon Network is losing the 8 p.m. hour to Adult Swim, the edgy sister network that shares its space on the dial. Adult Swim has been one of Turner's most significant success stories in recent years, with consistently high ratings among its hard-to-reach target demo, while Cartoon has struggled against competitors Nickelodeon and Disney. For 2013, Adult Swim finished the year in first place among adults 18-34 in total day and came in only second to TBS in primetime, despite not actually airing during the 8 p.m. hour. That's set to change starting March 31, when Adult Swim takes over the 8 o'clock hour and Cartoon Network starts making more inroads online. Additionally, Boomerang, the company's smaller, higher-tier classic-cartoon network (basically, where you go if you want to see Bugs Bunny) will become ad-supported as of this upfront season and be marketed internationally as well.

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