Posts Tagged ‘advertising’

Chase’s CMO Says YouTube Isn’t Taking the Right Steps to Control Brand Safety

June 20, 2017  |  Media Week  |  No Comments

CANNES, France--Even as YouTube's ad boycott starts to thaw, JPMorgan Chase's CMO doesn't believe the platform is taking enough steps to combat brand safety. During a Cannes panel with Knotch, a company that counts Chase and GE as clients and works with marketers to understand data and how effective their advertising is, Kristin Lemkau, JPMorgan...

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37 Women Who Are Disrupting the Status Quo and Championing Gender Diversity in Advertising and Tech

June 5, 2017  |  Media Week  |  No Comments

It should come as a shock to no one that there is a serious lack of gender diversity in C-suites across the country. Currently, just over 4 percent of Fortune 500 companies are led by a female CEO, while only 19 percent of their senior management positions are held by women. In the advertising industry,...

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McCann and Leo Burnett Win Black Cubes at ADC Awards for ‘Field Trip to Mars’ and ‘Van Gogh Bnb’

May 9, 2017  |  Media Week  |  No Comments

McCann New York cleaned up at the ADC 96th Annual Awards gala in New York tonight, largely on the strength of its "Field Trip to Mars" campaign for Lockheed Martin, which won two ADC Gold Cubes in Advertising, six ADC Gold Cubes in Digital and the ADC Black Cube in Digital for best in discipline....

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Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1 (Report)

April 21, 2017  |  Media Week  |  No Comments

With the changes in consumer behavior and so many options for digital media, channels and devices, deciding where to allocate your advertising budget can be a challenge. A first-quarter-2017 report from 4C Insights examines the current state of social marketing, and highlights areas of major growth. 4C Insights looked at how more than 900 brands...

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Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

April 20, 2017  |  Media Week  |  No Comments

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive Advertising Bureau at their side--to establish common ad metrics? "I almost feel...

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Denver Post Advertising Ranks Pummeled by Mass Exodus, Lawsuit

April 16, 2017  |  Media Week  |  No Comments

Earlier this month, the Denver Post simultaneously lost three key employees from the advertising side: senior vice president of advertising Reid Wicoff, director of digital advertising operations Nicole Brennan and senior digital sales strategist David Staley. Even more dramatic is the alleged reason for their departure. According to a lawsuit filed Friday by the paper...

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Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything

April 10, 2017  |  Media Week  |  No Comments

Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, emails and social media posts. Most marketers understand the need to cut through the advertising clutter with more personalized, targeted messages in the right channels at...

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GQ Expands Food and Travel Coverage With Launch of Vertical ‘T&E’

April 3, 2017  |  Media Week  |  No Comments

The GQ.com home page previously encompassed Food and Travel tabs. But today, coverage of those topics enters a new digital era with the launch of dedicated vertical T&E (Travel & Eats). "Launching the T&E brand is a way of demonstrating to our readers as well as our advertising partners that the food and travel coverage...

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An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

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February 23, 2017  |  Blog  |  No Comments

Thank you to everyone who attended another amazing edition of ENGAGE: LA The Digital Networking Conference! The day featured illuminating panels, talks and fireside chats as well as networking breaks for attendees to speak to each other and to speakers. Speakers included influencers and executives from David & Goliath, Survios, KiK Interactive, Jukin Media and more. Thank you to Winston Binch, Oliver Smith, Audrey Wu, Todd Richmond, Alastair Green, Liz Snower, Jason Schragger, Sheila Marmon, Chris Hewish, Matt Silverman, Ivar Chan, Julia Sourikoff, Dan Altmann, David Angelo, Josh Entman, John Deschner, Ricardo Diaz and Sarah Fischer. We also want to extend a

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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