Posts Tagged ‘advertising’

McCann and Leo Burnett Win Black Cubes at ADC Awards for ‘Field Trip to Mars’ and ‘Van Gogh Bnb’

May 9, 2017  |  Media Week  |  No Comments

McCann New York cleaned up at the ADC 96th Annual Awards gala in New York tonight, largely on the strength of its "Field Trip to Mars" campaign for Lockheed Martin, which won two ADC Gold Cubes in Advertising, six ADC Gold Cubes in Digital and the ADC Black Cube in Digital for best in discipline....

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Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1 (Report)

April 21, 2017  |  Media Week  |  No Comments

With the changes in consumer behavior and so many options for digital media, channels and devices, deciding where to allocate your advertising budget can be a challenge. A first-quarter-2017 report from 4C Insights examines the current state of social marketing, and highlights areas of major growth. 4C Insights looked at how more than 900 brands...

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Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

April 20, 2017  |  Media Week  |  No Comments

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive Advertising Bureau at their side--to establish common ad metrics? "I almost feel...

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Denver Post Advertising Ranks Pummeled by Mass Exodus, Lawsuit

April 16, 2017  |  Media Week  |  No Comments

Earlier this month, the Denver Post simultaneously lost three key employees from the advertising side: senior vice president of advertising Reid Wicoff, director of digital advertising operations Nicole Brennan and senior digital sales strategist David Staley. Even more dramatic is the alleged reason for their departure. According to a lawsuit filed Friday by the paper...

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Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything

April 10, 2017  |  Media Week  |  No Comments

Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, emails and social media posts. Most marketers understand the need to cut through the advertising clutter with more personalized, targeted messages in the right channels at...

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GQ Expands Food and Travel Coverage With Launch of Vertical ‘T&E’

April 3, 2017  |  Media Week  |  No Comments

The GQ.com home page previously encompassed Food and Travel tabs. But today, coverage of those topics enters a new digital era with the launch of dedicated vertical T&E (Travel & Eats). "Launching the T&E brand is a way of demonstrating to our readers as well as our advertising partners that the food and travel coverage...

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An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

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February 23, 2017  |  Blog  |  No Comments

Thank you to everyone who attended another amazing edition of ENGAGE: LA The Digital Networking Conference! The day featured illuminating panels, talks and fireside chats as well as networking breaks for attendees to speak to each other and to speakers. Speakers included influencers and executives from David & Goliath, Survios, KiK Interactive, Jukin Media and more. Thank you to Winston Binch, Oliver Smith, Audrey Wu, Todd Richmond, Alastair Green, Liz Snower, Jason Schragger, Sheila Marmon, Chris Hewish, Matt Silverman, Ivar Chan, Julia Sourikoff, Dan Altmann, David Angelo, Josh Entman, John Deschner, Ricardo Diaz and Sarah Fischer. We also want to extend a

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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ABC Will Create Original Series for Snapchat, Starting With a Bachelor-Themed Show

December 21, 2016  |  Media Week  |  No Comments

Yet another big media company is teaming up with Snapchat in a bid to reach millennials. This time, it's Disney-ABC Television Group, which is partnering with Snap Inc. to produce original series for the platform. The first show out out of the gate is Watch Party: The Bachelor, which debuts Tuesday, Jan. 3, the morning after The Bachelor's 21st season premiere on ABC. Watch Party will feature a rotating group of celebs, comedians, Bachelor superfans and past Bachelor and Bachelorette personalities as they watch and joke about the most recent Bachelor episode. The weekly Snapchat series, which will debut every Tuesday morning, will consist of 10 original episodes and one Live Story. Several other shows based on DATG properties will roll out on Snapchat in the coming months

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The 4 Largest Holding Companies Are Now Involved in Federal ‘Bid Rigging’ Probe

December 19, 2016  |  Media Week  |  No Comments

The federal government's investigation into allegations of antitrust practices at major ad agencies has expanded to include WPP, the world's largest holding company. WPP this morning released the following statement on its website: "WPP confirms that, similarly to Interpublic, Omnicom and Publicis, three of its subsidiaries have received subpoenas from the U.S. Department of Justice Antitrust Division concerning the Division's ongoing investigation of video production and post-production practices in the advertising industry. WPP and its subsidiaries are fully cooperating with the enquiries." That means all four of the largest holding companies by revenue have been subpoenaed by the federal government as its investigation into reports of "bid rigging" continues. Omnicom and Publicis confirmed on Friday that they had received subpoenas from the DOJ and that they planned to cooperate with the investigation. Interpublic Group made a similar statement the previous week, just days after news of the probe broke in The Wall Street Journal. A WPP spokesperson has not yet responded to requests for additional information, and the timing of the various subpoena requests is not currently clear.

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