Tips on Improving Email and Website Content

Tips on Improving Email and Website Content

July 11, 2014  |  Blog  |  No Comments

Whether you're writing website content or frequently write emails for your business, LinkedIn has some hints to help improve the results. Just one of the tips is to use anchor text for any links you put in the email or website; you know how unappealing it can be to look at a long link or even text that simply says "click here." Similarly, you should make sure your site content and emails contain a few helpful links, either to your company's website or another site that will help readers. You can get more email and website writing tips at LinkedIn. Image credit: stuartpilbrow

Should Businesses Worry About Tweeting the Wrong Thing?

Should Businesses Worry About Tweeting the Wrong Thing?

July 11, 2014  |  Blog  |  No Comments

Many businesses are afraid of the ability for one tweet to destroy their reputation. But Reuters pointed out that being super restrictive about tweets and retweets is not always the way to go. The article explained that "obviously you don’t want your reporters touting stocks on their Twitter feeds. You don’t want them libeling people. You don’t want them spewing racist bilge. But neither do you want to sew them into social media straitjackets that deter all expression. Such uniform and restrictive gag orders don’t expunge opinion from newsrooms, they only suppress it, and encourage journalists to find other oblique ways

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How People Feel About Sponsored Content

How People Feel About Sponsored Content

July 10, 2014  |  Blog  |  No Comments

According to Contently, surveys claim that most people don't trust sponsored content. However, many people not only still read it, but also don't quite understand what it is. Apparently, "While a plurality (48 percent) of respondents believe that “Sponsored Content” means that an advertiser paid for the article to be created and had influence on the article’s content, more than half (52 percent) thought it meant something different." You can learn more about the statistics surrounding sponsored content at Contently. Image credit: FreeFoto.com

How to Make Social Media More Cost Effective for Business

How to Make Social Media More Cost Effective for Business

July 9, 2014  |  Blog  |  No Comments

According to iMedia Connection, social media is not always the most cost effective way to get new business, because a lot of people are in passive mode as they browse. However, there are some ways to make it work: "If you want to use social media as part of your marketing strategy, it is imperative you do so from a place of offering prospective customers value -- producing content that is of interest to your target audience and being a thought leader in your industry. When you do that, you receive the deserved attention from your target audience -- not to mention

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3 iPhone Apps You Can Get for Free Today

3 iPhone Apps You Can Get for Free Today

July 9, 2014  |  Blog  |  No Comments

If you like getting paid apps for free, you'll want to check out BGR's short list of apps that are free for now. For example, Pocket Lists helps you manage your to-do lists, grocery lists, and any other lists you need to make. Oldify 2 lets you see how you will look in the future, while ReplayCam makes it easy to add slow-motion replays to your videos. Check out more about these apps at BGR. Image credit: cupcakekitten20

How Social Media Helps Journalists

How Social Media Helps Journalists

July 8, 2014  |  Blog  |  No Comments

Journalists are finding that the use of social media makes their articles more relevant to readers, according to Polis. Social media helps with both reporting and investigating the news. In addition, "In terms of reporting the news, Marshall said that although the numbers of followers and shares on a post matter, it is the engagement with the people that is the real goal for journalists in social media." You can find out more about how social media helps journalists at Polis. Image credit: Student Reporter 

Publishing Myths Debunked

Publishing Myths Debunked

July 8, 2014  |  Blog  |  No Comments

There are many myths floating around about the modern era of publishing, and Litragger seeks to explain the truth behind them. For example, though many people assume Netflix and Spotify are great publishing role models, the article states that they're just okay, not as great as some we've had in the past. In addition, longform journalism might not be the backbone of digital innovation, after all, since it has a shelf life that's just as short as many other types of journalism. If you want to read more about the myths of the publishing industry, check out Litragger. Image credit: Jisc

Startup Aims to Track Employees in the Office

Startup Aims to Track Employees in the Office

July 7, 2014  |  Blog  |  No Comments

A startup called Robin can help business owners keep track of where employees are. The Daily Dot described how Robin would work, which is basically as a way to automatically check employees in and show where they are within the office. Not only can this technology increase accountability and cut down on extra long breaks, but also "Robin can be used to keep track of room availability, to see who’s using conference rooms or common spaces to conduct meetings. Users may also use a calendar to book rooms for future use." What do you think of this? Learn more at The Daily

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Google Might Not Trust Links That Have Been Changed

Google Might Not Trust Links That Have Been Changed

July 7, 2014  |  Blog  |  No Comments

A former Google employee told Search Engine Land that Google's algorithms don't tend to trust links that have been changed one or more times. Basically, "if you changed the anchor text or URL path of the link, the value and trust of that link will be less than it was before you made any changes." Current Google reps have not commented on whether this is true or not, but it's worth considering anyway. You can read more on this at Search Engine Land.  Image credit: Wikimedia Commons

Why Google+ Has Not Had More Success

Why Google+ Has Not Had More Success

July 4, 2014  |  Blog  |  No Comments

If you've ever wondered why Google+ has not been as successful as Facebook, according to a LinkedIn post, the answer is apps. The article says, "By this we mean that Facebook from the beginning was a platform that allowed extensions of usage developed by third parties. It was (and is) a pretty good, powerful and flexible platform. With this, many developers had a new playground to try their ideas, all sort of ones were created. In turn, many game websites, geared their games into Facebook games, attracting people to use more the platform (Facebook) and so on and so forth." Do you

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