How to Avoid Negative Reviews on Yelp

How to Avoid Negative Reviews on Yelp

March 26, 2014  |  Blog  |  No Comments

Many businesses owners are worried about receiving the dreaded bad review on Yelp and other review sites. Brand.com has a few ideas on how to avoid them or at least defend against them. If you want to prevent the chance that unhappy customers will vent on Yelp, you need to make sure you have plenty of ways for them to give you their feedback. If they are quickly contacted by customer service personnel or other employees, they immediately have a chance to get their issue resolved rather than simply complain online. Once a customer leaves a bad review on Yelp, you

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Why Email Marketing Is Still Alive and Well

Why Email Marketing Is Still Alive and Well

March 25, 2014  |  Blog  |  No Comments

Despite the popularity of social media, you have probably noticed that email has not gone away or been replaced with new technology. And according to Jennifer Hudson Taylor's LinkedIn post, email marketing is still thriving today. One of the reasons is that on social media, messages come and go quickly, so audience members might easily miss what you post there if they're not always at the computer. It is a little harder to ignore messages sent directly to their email inbox. Plus, emails tend to feel more personalized and direct. And as Jennifer states, "A social media post is only limited

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Tips on Reusing Your Content

Tips on Reusing Your Content

March 25, 2014  |  Blog  |  No Comments

If you need new content for your site but lack the time it takes to create original posts, you can try reusing the content you already have. Kapost made a Slideshare presentation on how to reuse content, and it's worth checking out if you need to save some time. But before you get started, you need to come up with a game plan, beginning with appointing someone to oversee the process. You then need to perform a content audit, which determines where your content is and what theme it covers. Your next move should be figuring out which channels to use so

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Major Newspapers Are Getting Involved in Content Marketing

Major Newspapers Are Getting Involved in Content Marketing

March 24, 2014  |  Blog  |  No Comments

The newest entities to the content marketing field are major news publications, such as The Guardian and The New York Times. And according to The Guardian, brands should welcome such publications with open arms. That's because the news industry has a long history of putting its audience first. Newspapers ensure that readers are kept informed and even entertained, and this is not the norm in the content marketing field. And according to the article in The Guardian, this trend among newspapers "will encourage brands to adopt that same mentality: putting their audience first, rather than their commercial aims." You can find out more

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Twitter Remains Inaccessible to Many Users

Twitter Remains Inaccessible to Many Users

March 24, 2014  |  Blog  |  No Comments

As Twitter's 8th birthday celebration winds down, many are speculating on how it can be improved in the coming years. According to Quartz, something needs to change if Twitter expects to survive much longer. Some of the weaknesses of this social media site include the unfollow process, which takes several clicks and a lot more time than it should. In addition, Twitter constantly suggests the users it thinks you should follow. Plus, "Twitter has a problem that Facebook doesn’t—it doesn’t really own your “social graph,” that is, the identities of all your contacts." Check out the article at Quartz to find out

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“Secret” App Could Have a Positive Effect

March 21, 2014  |  Blog  |  No Comments

The next time you have something you want to share, but you're worried about being judged or ridiculed, try using the app Secret to share anonymously. According to an article at Medium, this application has the potential to boost the confidence of its users. When you sign up for this app, you will see the secrets of people in your network, which might include friends, coworkers, friends of friends, and so on. Secret does not currently have a ton of users, but it is growing in popularity. And with good reason, according to Medium's Adrian Phillips: "Secret has the potential to

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What It Takes To Be a Great Social Media Marketer

What It Takes To Be a Great Social Media Marketer

March 21, 2014  |  Blog  |  No Comments

If you're not a whiz at social media marketing, you're not alone. According to Mark Ogne, Chief Marketing Officer of NewzSocial, few people are actually great at marketing through social media. Apparently, a lot of people are proficient at traditional marketing, or maybe always seem to know which topics to bring up to the audience. Others know how to get that coveted social media visibility. But not many people have all of these skills, and combining all three is really what it takes to succeed at social media marketing. Do you agree with this assertion? Check out more at LinkedIn. Image credit: mkhmarketing

Getting a Job Through Social Media

Getting a Job Through Social Media

March 20, 2014  |  Blog  |  No Comments

If you are job hunting and can't seem to get off Facebook, Twitter, and other social media sites long enough to look at job boards, maybe you don't have to. CBS News suggests that you might be able to get a job through social media. Of course, Facebooking with your friends and updating Twitter with knock-knock jokes is not going to get the results you want. According to CBS News, if you want to catch the eye of employers through social media, you should be able to write well, devote time to your social media profiles, and show off your professional

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Is Anyone Ever Really Out of the Office?

Is Anyone Ever Really Out of the Office?

March 20, 2014  |  Blog  |  No Comments

You have probably sent an email before that has been met with an immediate response claiming "I'm out of the office right now." According to a LinkedIn article, a lot of people no longer believe such automatic replies. That's because pretty much everyone checks their email throughout the day. Even when you are working from home or taking a day off work or even in Hawaii on vacation, you probably look at your email at least once per day. Smartphones, tablets, laptops, and wi-fi everywhere we go makes sure of that. So maybe you should stop using this automatic reply that

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Amazon Prime's Price Hike Could Reveal a Problem

Amazon Prime’s Price Hike Could Reveal a Problem

March 19, 2014  |  Blog  |  No Comments

Lots of Amazon Prime members have recently complained about the imminent price hike. But as an article in The Atlantic explains, if Amazon actually loses a lot of customers over this, this could indicate that the company's customer base was never really that loyal to it. Currently, Prime costs $79 per year. It will soon cost $99, but many customers are threatening to leave over the price hike of $20 annually. If they were to actually leave, "It would show that the razor-thin-margin company, having successfully bought the trust of Wall Street, had failed to build a similarly strong allegiance with

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