Why Amazon Bought Twitch

Why Amazon Bought Twitch

August 26, 2014  |  Blog  |  No Comments

If you're wondering why Amazon bought Twitch, Re/Code recently explained it. Basically, it comes down to a "video audience that’s deeply engaged, and a media company that’s making money in an unconventional way." More people watch video games than you might think. In fact, Twitch has about 55 million monthly users, and in 2013 alone, more than half of those people watched Twitch for about 20 hours per week. Have you used Twitch to watch video games? You can learn more about it at Re/Code.  Image credit: Wikipedia 

Expect New Algorithms to Change Your Twitter Feed

Expect New Algorithms to Change Your Twitter Feed

August 25, 2014  |  Blog  |  No Comments

If you have noticed that your Twitter mobile app has been filled with tweets from people you don't know, you have Facebook to blame for that. According to The Daily Dot, Twitter is now trying out the same algorithm as Facebook and Tumblr to change your timeline. The problem is that most Twitter users want to create their own feeds with content that they deem relevant, not what someone else assumes they will like. And "This is why users choose whom to follow, selectively turn off retweets from some of the people they follow (because who likes being inundated with hundreds of

Read More
Going Viral Takes Hard Work and Some Luck

Going Viral Takes Hard Work and Some Luck

August 25, 2014  |  Blog  |  No Comments

Trying to go viral with your content? As you have probably noticed by now, it's hard work and it's not all within your control. Wired recently published an article by a writer whose story finally went viral after several rejections. Her advice is: "The point being, don’t ever let rejections faze you. Rejections are wrong. You have to keep going. I just keep reminding myself of the formula for Internet success is: belief in yourself, someone in power giving you a chance, and audience participation." You can read more about her story at Wired. Image credit: Ron Mader

Your Posts to Secret Are Not Anonymous to Hackers

Your Posts to Secret Are Not Anonymous to Hackers

August 22, 2014  |  Blog  |  No Comments

If you use the Secret app, you might want to know that your posts are not so secret after all. As Wired recently reported, hackers can look up your secrets simply using your email address. In fact, Secret has a program in place to find those hacks so they can fix them. And since "Secret instituted a bug bounty in February, the company has closed 42 security holes identified by 38 white hat hackers." That at least means Secret is trying its best to fix any issues with the program. You can learn more about the Secret bugs at Wired. Image credit: HMFarmForever

Mobile Sites Outperform Apps for Ecommerce

Mobile Sites Outperform Apps for Ecommerce

August 21, 2014  |  Blog  |  No Comments

There's an app for everything these days. But according to Re/Code, maybe there shouldn't be. After all, people are more likely to buy from mobile websites than apps. More shoppers than ever before use mobile sites to buy things online, despite the prevalence of mobile apps. And the people who do buy using apps are likely mostly shopping on the Amazon application, leaving little hope for the many smaller apps that sell items. Are you surprised at these findings? Find out more at Re/Code.  Image credit: Oyvind Solstad 

Should You Self Publish on LinkedIn or Medium?

Should You Self Publish on LinkedIn or Medium?

August 20, 2014  |  Blog  |  No Comments

If you're wondering whether you should self publish blogs on Medium or LinkedIn, a recent Medium post can fill you in. The author compares the two sites when it comes to celebrity affiliations (which LinkedIn wins), ease of use (which Medium wins), pretty posts (another vote for Medium), and reach (LinkedIn wins this one). To find out the overall winner and see more details about self-publishing on Medium and LinkedIn, check out the post on Medium. Image credit: Wikimedia Commons 

Is the Ice Bucket Challenge the Best Way to Help a Charity?

Is the Ice Bucket Challenge the Best Way to Help a Charity?

August 20, 2014  |  Blog  |  No Comments

Surely you've seen multiple videos of the ice bucket challenge for ALS, and maybe you've even done it yourself. But according to Vox, viral memes should not be pushing people to donate to a cause. The article reasons that "Sometimes our decisions about donating don't even seem to be driven by values or potential impact — but by celebrities and the entertainment value of the fundraising campaigns they endorse. Look no further than the ALS Ice Bucket Challenge." And though the challenge has worked well to raise money for the cause, there are other ways to decide which charity to give

Read More
Nextdoor Is the Next Big Social Network for Neighbors

Nextdoor Is the Next Big Social Network for Neighbors

August 19, 2014  |  Blog  |  No Comments

There's a newly popular social network in town - possibly even your own town - and it's pretty exclusive. In fact, you have to show proof of address to be accepted, according to The Verge. The network we're talking about is called Nextdoor, and this is how it works: "People post messages, but they are seen only by others in the immediate area, and there is no share or retweet button to proliferate messages across the network. It feels more like a modern update on a message board or web forum than a social network. But it has struck a chord

Read More
The Increasing Popularity of Visual Content

The Increasing Popularity of Visual Content

August 18, 2014  |  Blog  |  No Comments

If you haven't noticed, visual content is extremely popular, especially on social media. According to Percolate, 1.8 billion pictures are shared every day. "Social networks have adopted the trend of visual content and evolved their interfaces so images have a more prominent role. Twitter now shows photos and videos inline with tweets, Facebook redesigned their newsfeed and profile pages to make images and videos larger, and Buzzfeed relies on GIFs and images to bring their stories to life. There are also social networks like Instagram, Tumblr, Vine, Flickr, Snapchat, and Pinterest, where the shared content is almost completely visual." You can learn

Read More
The Science Behind Facebook Ads Is Coming to Twitter

The Science Behind Facebook Ads Is Coming to Twitter

August 18, 2014  |  Blog  |  No Comments

PandoDaily reported that the company, called Leadsift, that has helped make Facebook advertising so successful is coming to Twitter. As far as the company's product goes, "It’s called the Audience Intent Miner, and it combs through millions of tweets in an attempt to determine the same kind of demographic information users willingly give Facebook. For example, if a user tweets all day about One Direction, Leadsift can make some reasonable assumptions about that person’s age, gender, and purchasing power to help advertisers launch paid campaigns on Twitter." To learn more about this company and how it will affect Twitter ads, check out PandoDaily. Image credit:

Read More