How the Bing Ads Interface Has Changed

How the Bing Ads Interface Has Changed

August 7, 2014  |  Blog  |  No Comments

If you use Bing, you might have noticed the new Bing Ads interface. Search Engine Land recently reported on what to expect from it. "The new interface design is cleaner with fewer competing colors and a bigger report canvas. The focus of the new design is to make data visualization and help customers be more efficient..." You can read more about Bing's changes at Search Engine Land.  Image credit: Chris Messina 

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Foursquare App Doesn't Have To Be On to Track Users

Foursquare App Doesn’t Have To Be On to Track Users

August 6, 2014  |  Blog  |  No Comments

If you use Foursquare or plan on using it in the future, you might want to know a tidbit that The Wall Street Journal recently reported: the app can track you even when it's closed. "Starting today, users who download or update the Foursquare app will automatically let the company track their GPS coordinates any time their phone is powered on. Foursquare previously required users to give the app permission to turn on location-tracking. Now users must change a setting within the app to opt out." Learn more about this at The Wall Street Journal.  Image credit: GW Fotografia 

More Than Half of App Users Opt Out of Push Notifications

More Than Half of App Users Opt Out of Push Notifications

August 6, 2014  |  Blog  |  No Comments

App developers should know the stats about push notifications. Namely, according to Andrew Chen's blog, up to 60% of app users opt out of them. Apps in certain industries fare better than others when it comes to these notifications: "The industries with the highest average opt-in rates, specifically Ride Sharing, Food & Beverage (60%) and Financial Services (55%), are those with inherently time sensitive value propositions; users intuitively understand that push notifications will play an important role in the functionality of the app." You can learn more about this issue at Andrew Chen's blog. Image credit: Qrator App

Google News Debuts Publisher Center

Google News Debuts Publisher Center

August 5, 2014  |  Blog  |  No Comments

Google News has some good news for U.S. publishers. According to TechCrunch, they can now use the Google News Publisher Center to manage their content. "Starting today, they can specifically label different sections of their site (Politics, Technology, Travel, etc.) from the Publisher Center’s web interface, which will make it easier for Google to classify their articles for Google News. They can also use this new tool to alert Google of new sections they add to their site for special occasions like elections or major sporting events." You can learn more about this change at TechCrunch. Image credit: Wikimedia Commons 

Leak's Awkward Publicity Stunt

Leak’s Awkward Publicity Stunt

August 5, 2014  |  Blog  |  No Comments

There are lots of anonymity apps these days, but only one of them has been caught pulling a cheap PR stunt recently: Leak. PandoDaily reported: "Over the past week or so, my coworkers and colleagues in tech reporting have been receiving messages from Leak. It lets you send anonymous emails and also aggregates the “best” Leaks, whatever that means, into a weekly email." Apparently, the message the author received didn't exactly make sense and definitely didn't seem legit, because it wasn't. Find out what the message said and who admitted to sending it at PandoDaily. Image credit: Rafe Blandford     

Graphics Show Which Companies Own All the Major Brands

Graphics Show Which Companies Own All the Major Brands

August 4, 2014  |  Blog  |  No Comments

Sploid recently made a post revealing which corporations own which big brands. As you might guess, it turns out a small number of companies own a huge number of brands. For example, when it comes to the grocery store, "Mondelez, Kraft, Coca-Cola, Nestlé, Pepsico, P&G, Johnson&Johnson, Mars, Danone, General Mills, Kellogg's, and Unilever own everything." You can check out the graphics and learn more about this at Sploid. Image credit: Wikipedia 

Learn About 5 New Social Networks

Learn About 5 New Social Networks

August 1, 2014  |  Blog  |  No Comments

New social media platforms are always appearing, and some even get to stick around long enough to become popular. Entrepreneur recently wrote about 5 new networks worth checking out. Sulia is just one: "Sulia’s content is segmented by topic to make it easy for users to connect with the networks they want. Members can choose from various channels, such as politics, arts and entertainment, sports or business." Sharebloc is another one, which "has been compared to LinkedIn for its desired customer base but it takes more of a content-driven approach. Users are encouraged to submit their own articles and share interesting content

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Instagram Ads Could Add to Facebook's Riches

Instagram Ads Could Add to Facebook’s Riches

August 1, 2014  |  Blog  |  No Comments

According to Adweek, Instagram ads could be the next big thing for Facebook. Currently, the chance to advertise there is only available to select companies, but that could be changing soon. "The signs—particularly from the earnings news cycle of the last week—are everywhere that Instagram's social-mobile ads would be purchased by brands of all sizes. For instance, Facebook's second-quarter mobile ad sales were 34 percent greater than Q4 2013, and it will likely draw a whopping $6 billion from the marketing category this year." You can read more on this at Adweek. Image credit: Esther Vargas

Content Marketing Will Consist of Videos in the Future

Content Marketing Will Consist of Videos in the Future

July 31, 2014  |  Blog  |  No Comments

According to a LinkedIn post, in the future, content marketing will mainly consist of online videos. Essentially, "Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realize the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why." You can read more about this at LinkedIn. Image credit: KAdDigArt

BuzzFeed's New App Gets Serious

BuzzFeed’s New App Gets Serious

July 31, 2014  |  Blog  |  No Comments

You may be used to silly listicles and quizzes from BuzzFeed, but according to Advertising Age, its new app will focus on more serious stories. The article mentioned that "Most of BuzzFeed's traffic stems from highly shareable content like lists and quizzes, but it has made an effort to develop a news division, hiring Mr. Smith from Politico in 2011 to act as editor in chief. The company has since hired a number of top journalists, including Chris Hamby, a Pulitzer Prize-winning investigative journalist." Will you be using the new app? Learn more about it at Advertising Age.  Image credit: Chris Messina