How to Increase Company Social Media Mentions

How to Increase Company Social Media Mentions

June 24, 2014  |  Blog  |  No Comments

If you're in search of social media mentions for your company, an Entrepreneur article can help. One of the first tips to consider is that the most popular days for social media mentions is Thursday, which means you should focus on other, less crowded days. Posting content on the weekends might help with this since there are so few company mentions on Saturdays and Sundays, so you'd have less competition. Get 3 more tips for increasing social media mentions at Entrepreneur. Image credit: Rosaura Ochoa 

Native Advertising, The New York Times, and Orange Is the New Black

Native Advertising, The New York Times, and Orange Is the New Black

June 23, 2014  |  Blog  |  No Comments

Have you heard about the partnership between The New York Times and Netflix's Orange Is the New Black? According to Shane O Leary, it could be considered revolutionary. That's because the native ad is far more complex than you're used to seeing: "Complete with video, audio, infographics and lots of quotes and data visualisation, this piece, a journalistic feat by any measure, may appeal to a large segment of the reading population, not just those familiarised with the series." Check out Shane O Leary to find out more about this ad and native advertising in general. Image credit: LeaBeaudoin 

How the Publishing Industry Is Changing

How the Publishing Industry Is Changing

June 23, 2014  |  Blog  |  No Comments

If you're worried about the publishing industry, don't worry. It's not going anywhere. It is, however, evolving, according to The Next Web. For example, some people assume our attention spans are too short to digest anything other than the short content you can find on Twitter. But really, most people still read long form content that grabs their interest. Basically, "instead of technology supplanting long-form content, consumers’ social feeds are like sample platters that offer a taste of something enticing, perhaps a short blast about a reader’s favorite surfer or a new product." You can find out more about how the publishing

Read More
Tips on Marketing to Women Via Social Media

Tips on Marketing to Women Via Social Media

June 20, 2014  |  Blog  |  No Comments

Women have a few preferences when it comes to social media marketing. A recent LinkedIn post pointed out a few of them. First, remember to use attractive visuals, which is easy on social media because you can just post product photos. You should also remember that the schedules of women are all different. A stay at home mom will be online at a different time than a working woman, so keep this in mind as you determine your social media marketing schedule. You can get more tips on this at LinkedIn. Image credit: Wikimedia Commons

What Are the Most Popular Social Networks Among Teens?

What Are the Most Popular Social Networks Among Teens?

June 20, 2014  |  Blog  |  No Comments

Wondering what the most popular social networks are among young people? The Atlantic reports that text messaging is the most important one, even though it's technically not what springs to mind when you think of a social network. Coming in second is Facebook, followed pretty closely by YouTube and Instagram. In particular, YouTube wins the prize for having the most widespread usage, while Instagram has the most engaged users and Facebook has the mostly daily users. As far as streaming music apps go, Pandora is much more popular among teens than Spotify or Beats. You can learn more about these stats at The Atlantic.  Image credit:

Read More
Learn Some Stats About Online Shopping Habits

Learn Some Stats About Online Shopping Habits

June 19, 2014  |  Blog  |  No Comments

Whether you own a retail business or are just interested in online shopping behavior, a recent Social Media Today post is worth reading. Apparently, about 167 million people shop online using their smartphone, and on average, each one spends about $1800 annually. That's not the only statistic you should get to know: "Fifty-one percent of online shoppers would consider social media sites as credible sources for information about a product or service they are interested in. When it comes to location services, 33% of smart phone users have shared their location with a retail company, whereas 62% of those who don’t have location-based

Read More
Estée Lauder Shows Off Product Pictures on Social Media

Estée Lauder Shows Off Product Pictures on Social Media

June 19, 2014  |  Blog  |  No Comments

Estée Lauder is one of the latest brands to see the benefit of social networks like Instagram, Facebook, Twitter, and Pinterest. According to The Wall Street Journal, it recently began putting glossy, appealing photos of its products on such social media sites. The new marketing move is focused on making the brand look young and fun, and so far, it's working. "Estée Lauder's world-wide follower count has surpassed 8.5 million, including 5 million Facebook fans world-wide and more than 3 million followers on other platforms, including China's Weibo. It is on pace with some of its rivals, including Lancôme, from L'Oreal USA,

Read More
What's Replaced the Page View as a Measurement Tool?

What’s Replaced the Page View as a Measurement Tool?

June 17, 2014  |  Blog  |  No Comments

According to PBS - as well as many marketing professionals - the page view is no longer the best way to measure how much attention content is getting online. Apparently, "The problem with the standard measurements, such as page views or the number of clicks on an ad, is that not only can they be gamed, but even if they’re accurate they may not be getting at what advertisers and publishers really want — people actually paying attention." So what's the best way to measure the amount of exposure content is getting? Find out how a few companies handle the issue at

Read More
Find Out What Makes Hukkster the Tinder of Shopping

Find Out What Makes Hukkster the Tinder of Shopping

June 17, 2014  |  Blog  |  No Comments

If you find Tinder fun to use and you like shopping, check out Hukkster. According to Fashion Times, it's like the Tinder of shopping. More specifically, "This app has a new feature, called Hukk or Not, that allows users to browse and swipe a diverse array of items from more than 300 stores, including Anthropologie and Shopbop, in a clean, gallery-like display. With one swipe the user can add an item to a wishlist or discard it. Once an item is "Hukked" and saved, you can select your preferred size and color. Notifications via email or text will pop up the moment the product gets marked down." Check out more

Read More
A Search Engine for Apps Is In the Works

A Search Engine for Apps Is In the Works

June 16, 2014  |  Blog  |  No Comments

Have you ever wanted to search inside an app? Well according to MIT Technology Review, one company might make that possible. It's called Quixey, and it's now dedicating time and funding to figuring out a way to create an app search engine. Essentially, "Quixey’s goal is to add a search box to your phone that can take in queries such as “Best Thai restaurants in San Francisco” or “taxi home” and produce a list of results that take you, with a single tap, to the relevant screen or function inside an app." Would you use such a search engine? Find out more

Read More