Recent Facebook Experiment Should Convince You to Learn How Algorithms Work

Recent Facebook Experiment Should Convince You to Learn How Algorithms Work

June 30, 2014  |  Blog  |  No Comments

According to The Next Web, Facebook's recent experiment involving the emotions of users of social media shows that we need to stay aware of how algorithms work. Otherwise, we'll find ourselves easily manipulated like so many Facebook users recently were. Of course, "Being algorithm-savvy amounts to little more than knowing that any app or website could be trying to manipulate you in undesirable ways through what it selects to show you versus what you expect it to show you, but at least that’s a start." How did you feel when Facebook officials admitted that they had been doing an experiment without letting users know? You

Read More
Get 100 Ideas on What to Post to Social Networks

Get 100 Ideas on What to Post to Social Networks

June 27, 2014  |  Blog  |  No Comments

If you're not sure what to post on social networks, Forbes recently released a list of plenty of ideas. Posting quotes that relate to your business is one tactic you can take. You can also create polls and questions for people to answer, infographics for readers to marvel at, and behind-the-scenes pictures of your business. You can get about 90 more ideas for your social media updates at Forbes. Image credit: Wikimedia Commons 

Tips on Visual Branding through Social Media

Tips on Visual Branding through Social Media

June 27, 2014  |  Blog  |  No Comments

You can easily use social media as a branding tool for your company. The Next Web offers 5 tips to help you get started. For example, try to keep branding consistent across all social media platforms, which is often as simple as sticking with the same color and logo. In addition, you should keep your profile or cover picture simple and consistent across all platforms when possible. This makes it easy for readers to immediately find your company's profile on each platform. Get more tips at The Next Web.  Image credit: Kathleen Donovan 

How Sephora Became a Digital Brand

How Sephora Became a Digital Brand

June 26, 2014  |  Blog  |  No Comments

These days, it's important for retailers to work hard on the digital marketing aspect of the business in order to increase sales. According to the Harvard Business Review, Sephora is one brand that has done just that. Sephora's chief marketing officer and chief digital officer told the website that the well-known cosmetics retailer worked hard to make digital just as important as the products in its brick and mortar stores. In fact, Sephora has merged its traditional marketing and digital marketing teams so they work together, which could be the key to improving online sales.  You can read the full interview at the Harvard

Read More
Learn About Facebook's Plan to Compete with Twitter's News Feed

Learn About Facebook’s Plan to Compete with Twitter’s News Feed

June 26, 2014  |  Blog  |  No Comments

Twitter might be the go-to place for discussions on current events, but Facebook  has a larger audience. That's why, according to TechCrunch, Facebook plans to take on Twitter's news stream. Facebook is currently building up its Public Content Solutions team while also recruiting startups that understand how real-time discussions on the news work. Soon, NBC's The Today Show will use a giant touchscreen in its studio to show Facebook's trending topics, and that's just one of its new partnerships. The point is to show people that Facebook is the place to go to discuss current events. Do you think Facebook will succeed at overtaking

Read More
Why Use Images in Social Media Updates?

Why Use Images in Social Media Updates?

June 25, 2014  |  Blog  |  No Comments

When you use social media, be sure to include pictures on your posts. According to Social Media Today, they're pretty important. One of the main reasons is that "images have a strong emotional factor, and emotions have a powerful pull on us. The right picture can bring out strong emotions in us of compassion, joy, disgust, or even hate, a fact long known by sociologists, psychiatrists, marketers and politicians alike." You can find out the other reasons to include images in social media updates at Social Media Today.  Image credit: WebTreatsETC

Twitter Is Trying to Change the Retweet Process

Twitter Is Trying to Change the Retweet Process

June 25, 2014  |  Blog  |  No Comments

TechCrunch recently shared the news that Twitter is changing how users can retweet. Basically, "Twitter is experimenting with a new feature called “retweet with comment” that would better allow users to participate in a conversation, while also providing context and commentary that can otherwise get lost when using the standard Twitter 'retweet' function or 'quoted tweets.'" Are you happy about this change or do you like the current way of retweeting? You can read more about it at TechCrunch. Image credit: Frederik Hermann 

Social Media Benefits Businesses of All Sizes and Types

Social Media Benefits Businesses of All Sizes and Types

June 24, 2014  |  Blog  |  No Comments

Some business owners assume social media can't help them because of their small size or unique industry. But according to Forbes, pretty much every type of business can benefit from social media, including retirement homes and dental offices. Even a company that doesn't have  a website could benefit from engaging customers through Twitter and other social networks. Essentially, "Regardless of your niche or industry, your customers or clients are on social media: it’s just up to you to figure out which platforms they’re using, and how best to reach them." If you want to learn more, check out Forbes. Image credit: Wikimedia Commons 

How to Increase Company Social Media Mentions

How to Increase Company Social Media Mentions

June 24, 2014  |  Blog  |  No Comments

If you're in search of social media mentions for your company, an Entrepreneur article can help. One of the first tips to consider is that the most popular days for social media mentions is Thursday, which means you should focus on other, less crowded days. Posting content on the weekends might help with this since there are so few company mentions on Saturdays and Sundays, so you'd have less competition. Get 3 more tips for increasing social media mentions at Entrepreneur. Image credit: Rosaura Ochoa 

Native Advertising, The New York Times, and Orange Is the New Black

Native Advertising, The New York Times, and Orange Is the New Black

June 23, 2014  |  Blog  |  No Comments

Have you heard about the partnership between The New York Times and Netflix's Orange Is the New Black? According to Shane O Leary, it could be considered revolutionary. That's because the native ad is far more complex than you're used to seeing: "Complete with video, audio, infographics and lots of quotes and data visualisation, this piece, a journalistic feat by any measure, may appeal to a large segment of the reading population, not just those familiarised with the series." Check out Shane O Leary to find out more about this ad and native advertising in general. Image credit: LeaBeaudoin