How Top Companies Are Imitating Their Competitors

How Top Companies Are Imitating Their Competitors

March 31, 2014  |  Blog  |  No Comments

Apparently it's not good enough to be at the top. Now many of the most well-known companies want to be more like their competitors, according to Computerworld. For example, Twitter is known for being simple and allowing only short tweets. But now users can put four photos in one tweet and tag up to ten people per picture. This sounds more like Facebook than Twitter. Similarly, Facebook seems poised to become more like Google with the recent purchase of Oculus VR. Check out the full article at Computerworld to see how Google seems to want to be more like Amazon, while Amazon

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Out-of-Home Advertising Is More Interesting Than People Think

Out-of-Home Advertising Is More Interesting Than People Think

March 28, 2014  |  Blog  |  No Comments

You might not think billboards and other forms of out-of-home advertising are that amazing, but maybe that's because you haven't looked at the latest options. According to MediaBizBloggers.com, out-of-home advertising has come a long way. Everyone is used to commercials on the TV and radio, which is a form of advertising that shows up in the home. That's why out-of-home advertising may be coming back in a big way, since people are no longer used to this this type of ad grabbing attention. Not only are new billboards digital, allowing them to change the image frequently, but some out-of-home ad campaigns

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Improve Your Likability at Work

Improve Your Likability at Work

March 28, 2014  |  Blog  |  No Comments

Whether you're looking for a new job or just trying to succeed in your current position, you might want to pay attention to how likeable you are. That's because The Wall Street Journal recently reported that likability matters more than ever in the workplace. The main reason for this is the popularity of both social media and videoconferencing. Apparently, "People watching a speaker on a videoconference are more influenced by how much they like the speaker than by the quality of the speaker's arguments, according to a 2008 study in Management Science. The opposite is true when a speaker appears in

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Why Brands Shouldn't Be Upset About Facebook's Changes

Why Brands Shouldn’t Be Upset About Facebook’s Changes

March 27, 2014  |  Blog  |  No Comments

If you are one of the many business owners who has noticed decreased organic distribution on Facebook, you should check out a recent post by Digiday. The premise of the post is that business owners should not be complaining about the the new changes to Facebook, since in the past, it was easy for brands to purchase "likes" and post tons of low quality content every day. But just because you have a lot of content, likes, friends on Facebook does not mean you have good brand engagement. In fact, it is at about 1% right now, and "If brand content

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The New York Times Rolls Out 2 New Products

The New York Times Rolls Out 2 New Products

March 27, 2014  |  Blog  |  No Comments

This week, GigaOM reported on a few new offerings by The New York Times. Namely, two new subscription products. According to GigaOM's Mathew Ingram, one of the products is "a stripped-down version of its content called NYT Now, an iOS app that provides a custom-curated selection of the day’s news." The other is "a premium version called NYT Premier, which offers exclusive content such as e-books and special crosswords for $585 a year." In other words, the paper is apparently not making enough profit from its paywall, so it needs to figure out ways to sell the same content a few

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Tips on Improving PR

Tips on Improving PR

March 26, 2014  |  Blog  |  No Comments

Need to improve your public relations skills? Check out a recent post at Fast Company about a PR tip that could help you. Caryn Marooney is the head of Tech Communications at Facebook, so she likely knows a thing or two about PR. Apparently, her secret weapon for developing a message that people will remember is called RIBS, or: Relevant Inevitable Believable Simple You can read the whole story at Fast Company to learn more about how each of these concepts can add to your PR strategy. Image credit: Angel Xavier Viera-Vargas

How to Avoid Negative Reviews on Yelp

How to Avoid Negative Reviews on Yelp

March 26, 2014  |  Blog  |  No Comments

Many businesses owners are worried about receiving the dreaded bad review on Yelp and other review sites. Brand.com has a few ideas on how to avoid them or at least defend against them. If you want to prevent the chance that unhappy customers will vent on Yelp, you need to make sure you have plenty of ways for them to give you their feedback. If they are quickly contacted by customer service personnel or other employees, they immediately have a chance to get their issue resolved rather than simply complain online. Once a customer leaves a bad review on Yelp, you

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Why Email Marketing Is Still Alive and Well

Why Email Marketing Is Still Alive and Well

March 25, 2014  |  Blog  |  No Comments

Despite the popularity of social media, you have probably noticed that email has not gone away or been replaced with new technology. And according to Jennifer Hudson Taylor's LinkedIn post, email marketing is still thriving today. One of the reasons is that on social media, messages come and go quickly, so audience members might easily miss what you post there if they're not always at the computer. It is a little harder to ignore messages sent directly to their email inbox. Plus, emails tend to feel more personalized and direct. And as Jennifer states, "A social media post is only limited

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Tips on Reusing Your Content

Tips on Reusing Your Content

March 25, 2014  |  Blog  |  No Comments

If you need new content for your site but lack the time it takes to create original posts, you can try reusing the content you already have. Kapost made a Slideshare presentation on how to reuse content, and it's worth checking out if you need to save some time. But before you get started, you need to come up with a game plan, beginning with appointing someone to oversee the process. You then need to perform a content audit, which determines where your content is and what theme it covers. Your next move should be figuring out which channels to use so

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Major Newspapers Are Getting Involved in Content Marketing

Major Newspapers Are Getting Involved in Content Marketing

March 24, 2014  |  Blog  |  No Comments

The newest entities to the content marketing field are major news publications, such as The Guardian and The New York Times. And according to The Guardian, brands should welcome such publications with open arms. That's because the news industry has a long history of putting its audience first. Newspapers ensure that readers are kept informed and even entertained, and this is not the norm in the content marketing field. And according to the article in The Guardian, this trend among newspapers "will encourage brands to adopt that same mentality: putting their audience first, rather than their commercial aims." You can find out more

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