10 Social Media Marketing Benefits

10 Social Media Marketing Benefits

August 11, 2014  |  Blog  |  No Comments

Social media marketing is crucial for business, but not everyone has used this tool yet. If you haven't, let Forbes educate you on why you should start. The main benefits include increased brand recognition, more brand loyalty, and higher conversion rates. Maybe that's why 97% of marketers already use social media for business. You can find out 7 more benefits at Forbes. Image credit: Wikimedia Commons

People Trust Wikipedia More Than the News

People Trust Wikipedia More Than the News

August 11, 2014  |  Blog  |  No Comments

Motherboard reported that many people trust Wikipedia more than they trust the news. "The British public trusts Wikipedia more than they do the country's newsrooms,according to a new poll by research firm Yougov. Sixty-four percent of respondents said they trusted Wikipedia pages to tell the truth “a great deal,” or “a fair amount”—more than can be said for journalists at the Times or the Guardian, and also slightly above BBC News." Find out why this might be at Motherboard. Image credit: Wikipedia 

Why 900 Writers Are Mad at Amazon

Why 900 Writers Are Mad at Amazon

August 8, 2014  |  Blog  |  No Comments

According to The New York Times, 900 writers are fighting back against Amazon's decision to discourage people from buying books by a particular publisher. The reason Amazon made this decision is because the publisher, Hatchette, won't give the major site a better price on e-books. "Amazon does not want to be seen as hostile to content creators, one of the four groups it says on its investor relations web page it is expressly set up to serve. But it also has to price their creations cheaply enough to draw hordes of consumers, while at the same time making enough of a profit to

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Is Ecommerce a Good Thing for Twitter?

Is Ecommerce a Good Thing for Twitter?

August 7, 2014  |  Blog  |  No Comments

Are you excited about Twitter's venture into ecommerce? ReadWrite claims it might be a mistake. That's because "We visit Twitter to read news and find out what’s trending in the world; we go on Facebook to share photos of our best friend’s birthday. For most people, items on our shopping lists aren’t as much of an impulse buy as, say, points in Kim Kardashian’s mobile app." What do you think about Twitter offering the buy button? Read more about it at ReadWrite. Image credit: Spencer E Holtaway 

How the Bing Ads Interface Has Changed

How the Bing Ads Interface Has Changed

August 7, 2014  |  Blog  |  No Comments

If you use Bing, you might have noticed the new Bing Ads interface. Search Engine Land recently reported on what to expect from it. "The new interface design is cleaner with fewer competing colors and a bigger report canvas. The focus of the new design is to make data visualization and help customers be more efficient..." You can read more about Bing's changes at Search Engine Land.  Image credit: Chris Messina 

Foursquare App Doesn't Have To Be On to Track Users

Foursquare App Doesn’t Have To Be On to Track Users

August 6, 2014  |  Blog  |  No Comments

If you use Foursquare or plan on using it in the future, you might want to know a tidbit that The Wall Street Journal recently reported: the app can track you even when it's closed. "Starting today, users who download or update the Foursquare app will automatically let the company track their GPS coordinates any time their phone is powered on. Foursquare previously required users to give the app permission to turn on location-tracking. Now users must change a setting within the app to opt out." Learn more about this at The Wall Street Journal.  Image credit: GW Fotografia 

More Than Half of App Users Opt Out of Push Notifications

More Than Half of App Users Opt Out of Push Notifications

August 6, 2014  |  Blog  |  No Comments

App developers should know the stats about push notifications. Namely, according to Andrew Chen's blog, up to 60% of app users opt out of them. Apps in certain industries fare better than others when it comes to these notifications: "The industries with the highest average opt-in rates, specifically Ride Sharing, Food & Beverage (60%) and Financial Services (55%), are those with inherently time sensitive value propositions; users intuitively understand that push notifications will play an important role in the functionality of the app." You can learn more about this issue at Andrew Chen's blog. Image credit: Qrator App

Google News Debuts Publisher Center

Google News Debuts Publisher Center

August 5, 2014  |  Blog  |  No Comments

Google News has some good news for U.S. publishers. According to TechCrunch, they can now use the Google News Publisher Center to manage their content. "Starting today, they can specifically label different sections of their site (Politics, Technology, Travel, etc.) from the Publisher Center’s web interface, which will make it easier for Google to classify their articles for Google News. They can also use this new tool to alert Google of new sections they add to their site for special occasions like elections or major sporting events." You can learn more about this change at TechCrunch. Image credit: Wikimedia Commons 

Leak's Awkward Publicity Stunt

Leak’s Awkward Publicity Stunt

August 5, 2014  |  Blog  |  No Comments

There are lots of anonymity apps these days, but only one of them has been caught pulling a cheap PR stunt recently: Leak. PandoDaily reported: "Over the past week or so, my coworkers and colleagues in tech reporting have been receiving messages from Leak. It lets you send anonymous emails and also aggregates the “best” Leaks, whatever that means, into a weekly email." Apparently, the message the author received didn't exactly make sense and definitely didn't seem legit, because it wasn't. Find out what the message said and who admitted to sending it at PandoDaily. Image credit: Rafe Blandford     

Graphics Show Which Companies Own All the Major Brands

Graphics Show Which Companies Own All the Major Brands

August 4, 2014  |  Blog  |  No Comments

Sploid recently made a post revealing which corporations own which big brands. As you might guess, it turns out a small number of companies own a huge number of brands. For example, when it comes to the grocery store, "Mondelez, Kraft, Coca-Cola, Nestlé, Pepsico, P&G, Johnson&Johnson, Mars, Danone, General Mills, Kellogg's, and Unilever own everything." You can check out the graphics and learn more about this at Sploid. Image credit: Wikipedia