Google Might Not Trust Links That Have Been Changed

Google Might Not Trust Links That Have Been Changed

July 7, 2014  |  Blog  |  No Comments

A former Google employee told Search Engine Land that Google's algorithms don't tend to trust links that have been changed one or more times. Basically, "if you changed the anchor text or URL path of the link, the value and trust of that link will be less than it was before you made any changes." Current Google reps have not commented on whether this is true or not, but it's worth considering anyway. You can read more on this at Search Engine Land.  Image credit: Wikimedia Commons

Why Google+ Has Not Had More Success

Why Google+ Has Not Had More Success

July 4, 2014  |  Blog  |  No Comments

If you've ever wondered why Google+ has not been as successful as Facebook, according to a LinkedIn post, the answer is apps. The article says, "By this we mean that Facebook from the beginning was a platform that allowed extensions of usage developed by third parties. It was (and is) a pretty good, powerful and flexible platform. With this, many developers had a new playground to try their ideas, all sort of ones were created. In turn, many game websites, geared their games into Facebook games, attracting people to use more the platform (Facebook) and so on and so forth." Do you

Read More
Little-Known Facts About Social Media

Little-Known Facts About Social Media

July 4, 2014  |  Blog  |  No Comments

You likely use social media often, but as Fast Company pointed out, there are probably a lot of things you never knew about it. For instance, your biggest fans on social media have the fewest followers. This means the "power users" are much less likely to mention you than those who don't have many followers. Another fun fact is that most marketers claim that written content is more popular among their followers than visuals. You can find out more facts about social media at Fast Company.  Image credit: RazorNylon

Changes Brought on by Social Media

Changes Brought on by Social Media

July 3, 2014  |  Blog  |  No Comments

If you're ever curious how social media has changed the idea of being social, The Daily Dot explored this topic recently. One of the most interesting observations was "Life online can resemble the echolocation used by bats. Messages are sent out, and retrieving no replies signals emptiness. On Facebook, Twitter, or Instagram (and so on) you can’t know how many people view any given post—the blankness from a post unseen or a post seen-but-unreplied looks the same. Metrics provide certainty." Do you agree with this? You can read more about how social media has changed our lives at The Daily Dot.  Image credit: Zizaza  

How to Take a Break from Social Media

How to Take a Break from Social Media

July 3, 2014  |  Blog  |  No Comments

If you are tired of social media and the problems it presents sometimes, you can always take a break. The New York Times advises the best way to do it. For example, you can deactivate your Facebook profile if you think you might want to come back eventually. But if you want to delete it, make sure you download your Facebook profile, first. Apparently, "Your profile includes not only your posts, photos, videos and other valuable digital trinkets, but also a detailed history of everything you have ever done on Facebook. You will see ads you have clicked, how you are being

Read More
The Importance of Hashtags

The Importance of Hashtags

July 2, 2014  |  Blog  |  No Comments

If you're not sure how to use hashtags, you can learn a few lessons from a recent LinkedIn post. If you're wondering why hashtags are even worth your time, the answer is that "a hashtag can serve as a powerful tool for brands as they allow marketing teams to easily target specific audiences through relevant keywords that users either search for and/or are interested in. Hashtags are also a great way to facilitate online conversations as well as discover new information related to particular industries and topics." Ready for some tips on how to start using hashtags? Then check out LinkedIn. Image credit:

Read More
Top Social Media Apps for Businesses

Top Social Media Apps for Businesses

July 2, 2014  |  Blog  |  No Comments

Business 2 Community recently discussed the best apps for helping small and medium businesses with social media marketing. Among them is Oktopost, which makes it easy to post content to many platforms and measure your ROI. When you need help with social media management across several sites, SproutSocial can help since it streamlines the process of posting on multiple social networks for your business. Check out 5 other apps for SMBs at Business 2 Community. Image credit: Yoel Ben-Avraham 

New Social Network Uses No Words, Just Emoji

New Social Network Uses No Words, Just Emoji

July 1, 2014  |  Blog  |  No Comments

Tired of using words on social networks? Then join Emojli, which Engadget explains is a social network comprised of just emoji. This means no words and no spam. Of course, there's no telling how useful this network will actually be, but it might be fun to try once it launches. About 10,000 people have already signed up for the network. Do you plan to join? You can find out more about it at Engadget. Image credit: Jenna Lennen

Twitter Shopping Could Be Coming

Twitter Shopping Could Be Coming

July 1, 2014  |  Blog  |  No Comments

According to Re/code, Twitter might be on the way to making it possible for you to buy stuff from a tweet. A shopping app called Fancy accidentally shared some tweets that featured its products and a "Buy now" button. That has led many to believe that we will eventually be able to make in-tweet purchases. Of course, neither Fancy nor Twitter has confirmed this. If Twitter shopping is indeed about to become a thing, are you excited? You can learn more about it at Re/code.  Image credit: Diabolus01

The Increase in Professional Social Networks

The Increase in Professional Social Networks

June 30, 2014  |  Blog  |  No Comments

TechCrunch recently pointed out that LinkedIn is no longer the only site for professional social networking. Now there are several choices for when you want to network with other professionals. For example, those in the healthcare field have Sermo, Doximity, and HealthTap for professional social networking. Then there's RallyPoint and Hirepurpose for those with military experience. Wondering if there's a social network for your field? Read the article at TechCrunch to find out. Image credit: 10ch