Instagram Ads Could Add to Facebook's Riches

Instagram Ads Could Add to Facebook’s Riches

August 1, 2014  |  Blog  |  No Comments

According to Adweek, Instagram ads could be the next big thing for Facebook. Currently, the chance to advertise there is only available to select companies, but that could be changing soon. "The signs—particularly from the earnings news cycle of the last week—are everywhere that Instagram's social-mobile ads would be purchased by brands of all sizes. For instance, Facebook's second-quarter mobile ad sales were 34 percent greater than Q4 2013, and it will likely draw a whopping $6 billion from the marketing category this year." You can read more on this at Adweek. Image credit: Esther Vargas

Content Marketing Will Consist of Videos in the Future

Content Marketing Will Consist of Videos in the Future

July 31, 2014  |  Blog  |  No Comments

According to a LinkedIn post, in the future, content marketing will mainly consist of online videos. Essentially, "Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realize the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why." You can read more about this at LinkedIn. Image credit: KAdDigArt

BuzzFeed's New App Gets Serious

BuzzFeed’s New App Gets Serious

July 31, 2014  |  Blog  |  No Comments

You may be used to silly listicles and quizzes from BuzzFeed, but according to Advertising Age, its new app will focus on more serious stories. The article mentioned that "Most of BuzzFeed's traffic stems from highly shareable content like lists and quizzes, but it has made an effort to develop a news division, hiring Mr. Smith from Politico in 2011 to act as editor in chief. The company has since hired a number of top journalists, including Chris Hamby, a Pulitzer Prize-winning investigative journalist." Will you be using the new app? Learn more about it at Advertising Age.  Image credit: Chris Messina   

Medium Now Features Sponsored Content

Medium Now Features Sponsored Content

July 30, 2014  |  Blog  |  No Comments

Like so many other publishers, Medium is now featuring sponsored content, according to GigaOM. More specifically, the blog recently released a mini-magazine on design that happens to be sponsored by BMW. Not surprisingly, it will feature articles about BMW, written by Medium writers and overseen by BMW's ad agency. What do you think about this? Read more at GigaOM. Image credit: Maria Reyes-McDavis   

What Do Silicon Valley and Wall Street Have In Common?

What Do Silicon Valley and Wall Street Have In Common?

July 30, 2014  |  Blog  |  No Comments

The Atlantic recently explored whether Silicon Valley is the next Wall Street. In some ways, it is. As the article states, "Silicon Valley's most obvious parallel with Wall Street, after its economic muscle, is systemic arrogance that has become part of a newer public narrative." But at the same time, "Silicon Valley isn't in the same ballpark as Wall Street when it comes to systemic corruption and manipulation." You can read more about how the two are similar yet different at The Atlantic.  Image credit: Wikimedia Commons 

Can Dropbox and Box Compete with Amazon, Microsoft, and Google?

Can Dropbox and Box Compete with Amazon, Microsoft, and Google?

July 29, 2014  |  Blog  |  No Comments

As useful as Box and Dropbox are, both have to work on distinguishing themselves as more than simply storage companies. According to GigaOM, they just need to stay one step ahead of Google, Amazon, and Microsoft. The main problem with both storage companies is that "no matter how many features the two companies can possibly roll out, the three cloud giants remain looming in the background and working on their own tools and services designed to capture the enterprise market. At every point that Dropbox or Box comes up with a new feature that they can add to their products and say,

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What the Changes to Google Search Mean

What the Changes to Google Search Mean

July 28, 2014  |  Blog  |  No Comments

According to The Guardian, the updated search algorithms for Penguin, Panda, and Hummingbird make it more important than ever for content marketers to create original content rather than practicing keyword stuffing.  One of the many points in the article is that "Google now ranks websites based on the context of its content; if it's written by a reputable journalist or blogger then it ranks higher. Google's new algorithms also consider users' engagement with the content, the time people spend on a website and its organic links, rather than paid-for content." You can learn more about the changes at The Guardian.  Image credit: Mariomaster    

Reddit May Be Growing Up

Reddit May Be Growing Up

July 28, 2014  |  Blog  |  No Comments

If you've been on Reddit for a while, you can see that it hasn't really changed since getting its start nine years ago. But according to The New York Times, it might actually be time for a change. "The company is trying to jump-start its advertising business, as well as bolster some smaller moneymaking efforts. Its challenge is to figure out how to become a real business without changing the essential nature of the service and alienating its powerhouse constituency of 114 million intensely loyal monthly users." What do you think about the possibility of Reddit selling advertising? You can find out more

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Uber and Facebook Might Team Up

Uber and Facebook Might Team Up

July 25, 2014  |  Blog  |  No Comments

If you use both Uber and Facebook, you might be excited to learn that Mark Zuckerberg is considering integrating the two. According to Re/Code: "So, how does Uber fit in? In its most popular markets, customers use it weekly or even daily. Given that, the idea is that integrating a service with frequent usage will help propel Messenger’s use itself. In China, for example, users of WeChat can hail a taxi through the app via an integration with a taxi-ordering service called Didi Dache." You can learn more about this possibility at Re/Code.  Image credit: Ian Forrester 

The Importance of Brand Consistency

The Importance of Brand Consistency

July 24, 2014  |  Blog  |  No Comments

Brand consistency is important, and a recent LinkedIn post explained why. First, your brand can differentiate your business from competitors, making it easier for them to choose your products. It also increases customer recognition. In fact, if you're doing it right, "customers will be able to recognize your brand even when it’s broken apart: your jingle or catchy tagline by itself, your logo without the name of your business on it, or even just the colors of your brand." Learn more of the advantages of brand consistency at LinkedIn. Image credit: Wikipedia