Facebook Should Let Users Control News Feed

Facebook Should Let Users Control News Feed

April 3, 2014  |  Blog  |  No Comments

If Facebook wants to keep users happy, it might consider putting them in control of their news feed. At least that's what John Battelle suggests. He states that Facebook should stop guessing what users wants and start giving them control over what they see. He complain, "For reasons I can’t fathom, it doesn’t give me the chance to truly curate my feed, beyond some clunky lists and filters which, from what I can tell, are only good for blocking people or indicating preference for a particular feed (but not saying, for example, “show me everything from this source.”)" Do you agree? You

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How Social Networks Will Start Changing, and Why

How Social Networks Will Start Changing, and Why

April 2, 2014  |  Blog  |  No Comments

Now that most popular social networks have been around for years, you will start to see a pattern when it comes to the ways in which they change. Justin Smith's post on LinkedIn offers a few examples of what to expect. You might have heard that many people now gravitate toward smaller social networks, which means the larger ones will either lose users or change to accommodate the wishes of most people. So don't be surprised if more people than ever join groups on Facebook, for example, and stop paying so much attention to the news feed. In addition, developers will

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Should You Use Snapchat for Your Business?

Should You Use Snapchat for Your Business?

April 2, 2014  |  Blog  |  No Comments

If you're looking for a new way to engage with your audience, you might try using Snapchat. That's what the University of Michigan did, and according to a LinkedIn post, it appears to be going well so far. Of course, Snapchat might not be right for every brand. If you have an older audience, want long lasting proof of your social media efforts, and enjoy analytics, you might want to stick to other social media platforms. But if your audience is young and already likely using Snapchat, and if you're willing to experiment a bit with a newer app, Snapchat might

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A Look at Twitter's Plans to Improve

A Look at Twitter’s Plans to Improve

April 1, 2014  |  Blog  |  No Comments

Twitter's growth has slowed down a lot lately, and CEO Dick Costolo is on a mission to fix that. Quartz recently explained the problem and the plan to resolve it. Twitter is growing so slowly that Instagram's growth is poised to surge past it by the end of 2014. In addition, there are about three times as many dormant Twitter accounts as there are active ones. After conducting some surveys, it was discovered that what would bring most lapsed users back would be better filtering and sorting capabilities. Of course, that's just part of the plan to improve Twitter's growth. You can

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Why Small, Anonymous Social Networks Are Gaining a Following

Why Small, Anonymous Social Networks Are Gaining a Following

April 1, 2014  |  Blog  |  No Comments

Some fairly small social media sites are growing in popularity, while the larger options are losing steam. And according to LinkedIn Influencer Michael Fertik, the appeal of these growing sites lies mostly in their size. That might be because larger sites like Twitter and Facebook have huge audiences, which means when you say something embarrassing or controversial on them, tons of people see it. On smaller, even anonymous sites like Whisper and Secret, you don't have that problem. You can still connect with others without facing the consequences that come with screwing up on major social media sites. Also, "In the

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The Secret to Becoming More Productive Is Simple

The Secret to Becoming More Productive Is Simple

March 31, 2014  |  Blog  |  No Comments

According to Greg McKeown's recent LinkedIn post, we should stop turning to technology to get more things done. Instead, we should start trusting in paper, because that's what several successful people have been doing. For example, Sheryl Sandberg, Oprah Winfrey, and Richard Branson have all kept journals or to-do lists in simple spiral notebooks. So if you decide to keep a notebook, you can use it to write down your goals, ideas that come to mind, plans for meetings, inspiring quotes, and more. Do you ever put pen or pencil to paper in order to organize your life? You can get more

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How Top Companies Are Imitating Their Competitors

How Top Companies Are Imitating Their Competitors

March 31, 2014  |  Blog  |  No Comments

Apparently it's not good enough to be at the top. Now many of the most well-known companies want to be more like their competitors, according to Computerworld. For example, Twitter is known for being simple and allowing only short tweets. But now users can put four photos in one tweet and tag up to ten people per picture. This sounds more like Facebook than Twitter. Similarly, Facebook seems poised to become more like Google with the recent purchase of Oculus VR. Check out the full article at Computerworld to see how Google seems to want to be more like Amazon, while Amazon

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Out-of-Home Advertising Is More Interesting Than People Think

Out-of-Home Advertising Is More Interesting Than People Think

March 28, 2014  |  Blog  |  No Comments

You might not think billboards and other forms of out-of-home advertising are that amazing, but maybe that's because you haven't looked at the latest options. According to MediaBizBloggers.com, out-of-home advertising has come a long way. Everyone is used to commercials on the TV and radio, which is a form of advertising that shows up in the home. That's why out-of-home advertising may be coming back in a big way, since people are no longer used to this this type of ad grabbing attention. Not only are new billboards digital, allowing them to change the image frequently, but some out-of-home ad campaigns

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Improve Your Likability at Work

Improve Your Likability at Work

March 28, 2014  |  Blog  |  No Comments

Whether you're looking for a new job or just trying to succeed in your current position, you might want to pay attention to how likeable you are. That's because The Wall Street Journal recently reported that likability matters more than ever in the workplace. The main reason for this is the popularity of both social media and videoconferencing. Apparently, "People watching a speaker on a videoconference are more influenced by how much they like the speaker than by the quality of the speaker's arguments, according to a 2008 study in Management Science. The opposite is true when a speaker appears in

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Why Brands Shouldn't Be Upset About Facebook's Changes

Why Brands Shouldn’t Be Upset About Facebook’s Changes

March 27, 2014  |  Blog  |  No Comments

If you are one of the many business owners who has noticed decreased organic distribution on Facebook, you should check out a recent post by Digiday. The premise of the post is that business owners should not be complaining about the the new changes to Facebook, since in the past, it was easy for brands to purchase "likes" and post tons of low quality content every day. But just because you have a lot of content, likes, friends on Facebook does not mean you have good brand engagement. In fact, it is at about 1% right now, and "If brand content

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