US Airways Tweet Teaches 5 Social Media Lessons

US Airways Tweet Teaches 5 Social Media Lessons

April 17, 2014  |  Blog  |  No Comments

Whether the recent US Airways tweet left you  amused, disgusted, or a little of both, the good news is that there are some lessons you can learn from it. Once you're done laughing at the many Twitter reactions that have been floating around the Internet, take a look at LinkedIn's list of social media tips. The first lesson you can learn is that you should restrict access to your brand's social media account. Make sure only a handful of trusted employees can send out tweets or other types of messages. This can help you narrow down what happened in case a

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Why Context Matters

Why Context Matters

April 17, 2014  |  Blog  |  No Comments

Context is usually good. According to Hunter Walk, it's even better when used in "who to follow" suggestions on sites like Twitter. Apparently, Twitter's recommendations are not very good at persuading users to follow certain people, because they don't say why. Sites like YouTube and Netflix tend to say exactly why they're suggesting content. Hunter Walk further explained, "So I’m generally a fan of experimenting with additional context when it provides a look inside your algorithmic black box. I think it makes your product seem more human to its users and feels like your algorithms are working on behalf of the person

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Tips on Email Marketing

Tips on Email Marketing

April 16, 2014  |  Blog  |  No Comments

If you plan to market your business through email, you can benefit from some tips offered by a recent LinkedIn post. First, you should make sure it is easy for your customers to both subscribe and unsubscribe. You don't want them to miss out on your content when they want to read it, nor do you want them to be frustrated when they cannot stop receiving your emails. Next, you should make sure your content matches your branding. Your typical tone and any company colors or logos should be included in the email content. Planning an email marketing campaign and need to

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The Effects of Measuring the Wrong Metrics

The Effects of Measuring the Wrong Metrics

April 16, 2014  |  Blog  |  No Comments

Lots of content creators get paid based on how many page views they bring in. But according to a GigaOM post, this might not be the best idea. That's because the number of page views you have does not give you an idea of how many people actually read your content. In addition, writers end up getting rewarded for having headlines that stand out, even if they don't really describe the content or are even outrageous. This is why some popular sites have lots of clickbait, which can actually lead to a reduction in their traffic once readers figure out that

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Facebook Considers Adding Payment Service

Facebook Considers Adding Payment Service

April 15, 2014  |  Blog  |  No Comments

Facebook is joining the club of companies that want to get into the business of online payments. PandoDaily reported that Facebook's latest venture could be allowing users to store their money on the social networking site and then use it to pay for items online. Apple, Google, and Amazon have also all recently gotten into the online payments field. So it's not surprising that many think Facebook's latest move could help it stay relevant. In addition, some say adding the online payments feature can increase trust in the site while cashing in on the fact that many people are fed up

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LiketoKnow.It Lets You Shop While You Browse Instagram

LiketoKnow.It Lets You Shop While You Browse Instagram

April 15, 2014  |  Blog  |  No Comments

If you love both Instagram and online shopping, you'll want to check out LiketoKnow.it. As the Pinetop Group explains, it's a way to monetize the photos on Instagram. Basically, you create an account with LiketoKnow.it, which involves linking it to your Instagram account. From there, as you look at Instagram pictures and happen to see an item you like, "you’ll notice certain photos with the tag: Liketk.it. LiketoKnow.it will send you an email to the photo’s store if you like photos tagged with that particular tag." Are you interested in this kind of online shopping experience? Or maybe you want to monetize your

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Google Discourages Excessive Linking

Google Discourages Excessive Linking

April 14, 2014  |  Blog  |  No Comments

Up until recently, including links on your website was encouraged. But according to Search Engine Land, Google and even the government have started scrutinizing the practice of linking lately. The main concern is protecting creative thought, since some website owners have been excessively linking to sites that do not relate to their own content. This could make it seem as if they're endorsing works that don't belong to them, especially when they fail to give clear credit to the author of the content. That's why the US Copyright Office has gotten involved in the effort to reduce link usage. In addition,

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Effective Networking Requires You To Be Helpful

Effective Networking Requires You To Be Helpful

April 14, 2014  |  Blog  |  No Comments

If you want to begin networking a little more, you should start by asking people you meet how you can help them. A LinkedIn post has some other ideas on how you can connect with other people. One example mentioned in the article is to take pictures of speakers whose functions you attend. Then approach them after the presentation and ask if they want you to email the pictures to them. This can be greatly helpful for them, and of course it also gets you their contact information and a chance to stick in their memory as a good contact to

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Brands Use National Sibling Day to Engage with Audiences

Brands Use National Sibling Day to Engage with Audiences

April 11, 2014  |  Blog  |  No Comments

Did you post a picture on social media with your siblings for National Sibling Day yesterday? If you did, you're not alone. Not only did most of your friends probably do it, but some brands took part in it, too, according to LinkedIn. Just a few of the well-known companies and celebrities to take part were Entertainment Weekly, Jaguar USA, and Britney Spears. And more and more brands are taking advantage of little-known holidays like this one so they can engage with audiences. It might not be a bad idea! Did your favorite brand - or even your own company - take

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Learn New Content Tricks from Recent Statistics

Learn New Content Tricks from Recent Statistics

April 11, 2014  |  Blog  |  No Comments

Ten charts that were recently released just might cause you to take a second look at the content you are putting online. Contently gave a rundown of what those charts should indicate for content creators. One study found that few people look at native ads compared to regular content. Another study discovered that many people do not read the pages they click on, and they don't even always read the stories they share. And then there's this: "Triggering both the emotional and rational parts of the brain is the holy grail of content success." You can find out more about how to

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