What to Expect from Social Media During the Holidays

What to Expect from Social Media During the Holidays

November 10, 2014  |  Blog  |  No Comments

While social media is normally all about engagement, this holiday season it will focus more on social commerce. According to VentureBeat, instead of likes and shares, brands will be trying to get more sales through social media. That should be easier than ever with the new "buy" buttons that both Twitter and Facebook will release soon. Another finding is that "Despite the evolving landscape of social media, 92 percent of the marketers surveyed say they will allocate the majority of their social media holiday budgets to Facebook. With its frequency of use and slightly older demographic, Facebook remains the leader in

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How to Get the Attention of Your Customers

How to Get the Attention of Your Customers

November 6, 2014  |  Blog  |  No Comments

A recent LinkedIn post discussed how to get customers to actually pay attention to your marketing efforts. The article explained that people filter out 95% of the information they see. "Brands don’t reach that 5% “sweet spot” through increasing their marketing budgets, turning up the volume or finding an even more cutting-edge celebrity to endorse their products. Brands get there by putting the customer in the story. Like those old print photos or posts on Facebook, we’re only willing to pay for the stuff with us in it." Check out more about how to grab the attention of your customer at LinkedIn. Image credit: Wikimedia 

Coca-Cola's Plan to Recover from Slump

Coca-Cola’s Plan to Recover from Slump

November 4, 2014  |  Blog  |  No Comments

Coca-Cola's stock hasn't been doing very well lately, so it's no wonder the company is eager to make some changes. Sure, those changes will cost about $2.5 million to put into place, but the results the beverage company hopes to achieve will make the investment worthwhile. Coca-Cola's problems mainly stem from health advocates spreading the news that carbonated beverages are not good to consume, leading to fewer people drinking soda lately. That's why the company decided to shake things up with a new drink called Coke Life, which is touted as having less sugar and fewer calories than traditional Coke. Plus,

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New Software Streamlines Food Ordering Process for Restaurants

New Software Streamlines Food Ordering Process for Restaurants

October 31, 2014  |  Blog  |  No Comments

This month, Sourcery, which is a new software for the restaurant industry, launched. This startup was previously in private beta and recently raised $2.5 million through seed funding. Sourcery is a software program that makes it easy for restaurants to manage the food ordering process. They can order food and pay for it all without having to deal with paperwork and phone calls. In addition, restaurant owners and managers can use Sourcery to find new food suppliers since it features a handy supplier directory. Clearly, this software can simplify things for both restaurants and food suppliers. After all, many restaurants still use

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How Warby Parker Branched Out from the Internet to Brick-and-Mortar Retail Stores

How Warby Parker Branched Out from the Internet to Brick-and-Mortar Retail Stores

October 27, 2014  |  Blog  |  No Comments

Since 2010, Warby Parker  has been selling stylish glasses online. But in the last few years, this brand has opened a few brick-and-mortar stores, with the first one being in the SoHo neighborhood of New York City. The owners of Warby Parker knew their first retail location – which is surrounded by other popular stores like Ralph Lauren and the Apple Store – would be successful before they even signed the lease on the building. That's because shortly after the website launched, co-founders Neil Blumenthal and David Gilboa had customers asking to come to their apartment to try on glasses. They soon

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Gap's Styld.by Site Makes Online Shopping a Social Event

Gap’s Styld.by Site Makes Online Shopping a Social Event

October 21, 2014  |  Blog  |  No Comments

A few years ago, Gap officials realized they had a problem: millennials no longer seemed interested in this brand, which meant Gap had to somehow get their attention again. More specifically, the brand had to appeal to the social side of millennials, and that's how the Styld.by concept was born. Gap executives decided to relinquish control of their traditional catalog, instead allowing fashion bloggers to take over. Gap chose to partner with the following popular fashion blogs: FabSugar, Refinery29, WhoWhatWear, Rue, MOG, and Lookbook. The brand then left it up to each of the blogs to create inspired outfits using a mixture of Gap

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What Does the Success of D-Wave Mean for You?

What Does the Success of D-Wave Mean for You?

October 20, 2014  |  Blog  |  No Comments

D-Wave Systems revealed the first quantum computer in 2007, and since then it's been on a roll, getting funding and publicity for continued research in quantum computing. Of course, this might not mean much to you if you're not sure what quantum computing even is! Essentially, it involves using the laws of quantum mechanics in order to process information. Here's what else you need to know: The typical computer uses bits to encode zeros and ones. The quantum computer uses quantum bits (qubits) instead, which encode zeros and ones into two different quantum states. The result is that quantum computers can complete calculations much

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Look What Happened When Surge Fans Reached Out to Coca-Cola Online

Look What Happened When Surge Fans Reached Out to Coca-Cola Online

October 16, 2014  |  Blog  |  No Comments

Remember Surge, a citrus soda that was discontinued in 2002? Well, it's back, and it's all because Coca-Cola actually paid attention to a Facebook movement to bring back Surge. More specifically, a group of Surge fans who missed their favorite soda made a Facebook page and accompanying video in an attempt to get other Surge aficionados excited about the campaign. They eventually saved up enough money for a billboard near Coke's headquarters in support of bringing back Surge, and then made daily phone calls to Coca-Cola to plead for their favorite soda. Just when Surge's 128,000 fans were beginning to feel like

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New Creative Workspace in DUMBO Offers Guidance from Entrepreneurs

New Creative Workspace in DUMBO Offers Guidance from Entrepreneurs

October 15, 2014  |  Blog  |  No Comments

Need some inspiration or even just a great space to get some work done? Then visit the Made in New York Media Center by IFP. Located in DUMBO, Brooklyn, this lab features 20,000 square feet of space where creative types and techies alike can convene and be productive. Much of this center is open to the public, including a 78-seat screening room, café, education center, and media arts gallery. In these areas, you'll find workshops, exhibitions, networking events, and screenings. If you want even more from the center, become a member! You'll get access to the incubator space, which offers plenty of

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The Secret to BuzzFeed's Success

The Secret to BuzzFeed’s Success

October 8, 2014  |  Blog  |  No Comments

If you've ever visited BuzzFeed - and you probably have - you can thank Google. That's because only after Google inadvertently penalized the site did it begin focusing on social over search, according to Marketing Land. And as you have likely noticed, this decision has paid off. BuzzFeed's CEO Jonah Peretti claims that the site "gets 75% of its 150 million unique visitors per month through social media. And as for Google and SEO, it’s something he said that BuzzFeed doesn’t really think about." You can learn more about BuzzFeed's start from Marketing Land.  Image credit: The Ivy Coach