The Business: Media, Entertainment, Marketing & Tech Highlights

What the Lucky/BeachMint Merger Means

What the Lucky/BeachMint Merger Means

11/24/2014 • The Situation: BeachMint and The Lucky Group have been struggling to keep loyal customers, pushing sales way down.  The Solution: Both groups are merging with each other to

Why New Transmedia Book

Why New Transmedia Book “Find Me I’m Yours” Deserves the Hype

11/20/2014 • The Situation: You're looking for a new source of entertainment and are fascinated by the concept of transmedia.  The Solution: Read a new book called Find Me I’m

How to Use Simplist with Your Social Networks

How to Use Simplist with Your Social Networks

11/19/2014 • The Situation: You’ve got plenty of contacts that can help your company or cause, but they’re spread across multiple networks. The Solution: Simplist, a streamlined new app that

Amazon Studios Involves Viewers in Content Development Process

Amazon Studios Involves Viewers in Content Development Process

11/18/2014 • The Situation: You want a say in the shows that will premiere on TV this season. The Solution: Amazon Studios now allows viewers to vote on pilots before

How Electronic Arts Plans to Continue Impressing Gamers

How Electronic Arts Plans to Continue Impressing Gamers

11/12/2014 • Electronic Arts is one of the most well-known companies involved in interactive gaming, and it strives to remain on top. CEO Andrew Wilson has a

Feature-Length Films Could Be on the Horizon for BuzzFeed Motion Pictures

Feature-Length Films Could Be on the Horizon for BuzzFeed Motion Pictures

11/11/2014 • If you haven’t noticed already, BuzzFeed is no longer just about fun lists and silly quizzes. The popular site has been movin' on up, as

What to Expect from Social Media During the Holidays

What to Expect from Social Media During the Holidays

11/10/2014 • While social media is normally all about engagement, this holiday season it will focus more on social commerce. According to VentureBeat, instead of likes and

How to Get the Attention of Your Customers

How to Get the Attention of Your Customers

11/06/2014 • A recent LinkedIn post discussed how to get customers to actually pay attention to your marketing efforts. The article explained that people filter out 95% of

Coca-Cola's Plan to Recover from Slump

Coca-Cola’s Plan to Recover from Slump

11/04/2014 • Coca-Cola's stock hasn't been doing very well lately, so it's no wonder the company is eager to make some changes. Sure, those changes will cost