Release of The Daily Finally Happens

The Daily
February 8, 2011  |  Blog, Uncategorized  |  No Comments

Even though there are doubts as to whether consumers will pay for content online, Rupert Murdoch is reportedly spending $30 million to launch the first iPad "newspaper", "The Daily".  With a free, two-week trial and a $.99 weekly subscription cost, many other publishers will be watching "The Daily" to determine if they should follow suit with tablet newspapers.  Click here for 7 interesting facts about "The Daily's" launch. http://www.thewrap.com/media/column-post/seven-things-you-need-know-about-daily-rupert-murdoch-launches-it-24377

Can Social Media Change the Film Marketing Game? Kevin Smith Thinks So

KevinSmith
January 31, 2011  |  Blog, Uncategorized  |  No Comments

Has social media reached a point where a filmmaker can successfully release a movie without using the traditional distribution channels? That's one of the questions that filmmaker Kevin Smith will attempt to answer with the release of Red State, his latest film. Made for $4 million, Smith did not want to go the traditional route of auctioning the film to a studio that would, in turn, pump tens of millions of dollars into advertising the film, thus making it harder for the film to turn a profit. So instead Smith announced at Sundance that he plans on

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November 11, 2010  |  Uncategorized  |  No Comments

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November 4, 2010  |  Uncategorized  |  No Comments

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