Chet Fenster, Managing Partner MEC Chet has led MEC’s Content discipline (formerly MEC Entertainment), which specializes in entertainment strategy and original content creation, to the forefront of branded content since its launch in 2006. Working across languages, genres, and platforms, he and his team guide the development of creative and effective branded entertainment and content partnerships to deliver genuinely integrated solutions for the agency’s clients. Anchored in the fundamental belief that advertisers need to think more like programmers, Chet has helped clients such as AT&T, Citi, Macy’s, and IKEA use content, pop culture, and social media forge deeper connections with consumers. Through thisRead More
EVP, Director of Planning, Wunderman Nelson Freitas is a matchmaker for the brand and the consumer. For nearly two decades, he’s done it for a diverse range of Fortune 500 brands, such as Procter & Gamble, Adidas, Coca-Cola and Roche, through strategies that have achieved results. By listening intently to the marketplace, Nelson builds strategic frameworks for brands that make them stand out today—and tomorrow. At Wunderman New York, Nelson pairs his skills with our creative and analytic teams to deliver campaigns that spur action and lead to loyalty. Together, they look to build exciting opportunities for the consumer to connect to theRead More
Ross Hoffman, Director of Brand Strategy As the Director of Twitter's Brand Strategy team in the US, Ross focuses on the identification and execution of strategic partnerships and creative solutions with the world's top marketers. Prior to Twitter, Ross held business development positions at Google/YouTube, acquiring content and overseeing YouTube's live streaming strategy. He began his career in the William Morris Agency mailroom, ultimately joining their corporate consulting department, advising Fortune 500 companies on their branded entertainment and marketing strategies. A native Philadelphian, Ross received a B.S. in Marketing from the University of Maryland Robert H. Smith School of Business, and currently residesRead More
Diaz Nesamoney Founder, Jivox Diaz Nesamoney founder of Jivox has had two prior successful ventures. Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos Corporation. Celequest introduced the market's first BI appliance, a disruptive innovation that led to its acquisition by Cognos. He was previously co-founder, President and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999 with a market capitalization of over a billion dollars. Informatica pioneered data integration software as a categoryRead More
Avi Savar, Big Fuel Chairman, Founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands. Since 2004, Big Fuel has helped brands navigate the world of social media and branded content. Today, Big Fuel is the largest pure-play social media agency globally -- with over 100 employees and clients that include Burger King, AFLAC, Best Buy T-Mobile, Starwood, Microsoft, Clorox, Children's Place, Budweiser, among others. In June 2011, Avi led Big Fuel to a successful acquisition by French media giant Publicis Groupe, giving Big Fuel a global footprint and making it the mostRead More
Michael Lebowitz is Founder and CEO of Big Spaceship, the globally-recognized innovation agency that creates connected experiences, products and services. Since launching Big Spaceship in 2000, he has defined the strategy and vision for Big Spaceship, while working closely with the agency’s clients, including Absolut, BMW, Chobani, Crayola, Fiji Water, Finish Line, Google, Mondelez, HP, ONE, Unilever, UNREAL and YouTube. At Big Spaceship, Michael has assembled “a crack team of digital inventors,” according to Fast Company’s “Most Innovative Companies” list, and has led the company to be named among the Advertising Age and Crain’s New York Business Best Places to WorkRead More
Amy Choyne has 15+ years marketing executive leadership and global marketing experience. She currently holds the title of SVP/CMO Kenneth Cole Productions where she oversees all marketing, advertising, visual display, social media; cause marketing, public relations, customer insights and data analysis. Prior to that Ms Choyne served as Global Executive Director of Marketing for Anthropologie, a division of URBN Inc., from 2010 to 2102. Ms. Choyne also served as Vice President of Marketing at Barneys New York from 2006 to 2010. An expert in consumer brand management and brand-building across all channels, Amy has also held senior marketing positions withinRead More
Jeff builds brand identities for a wide range of clients, interweaving digital and traditional advertising in thought-provoking, cross-platform campaigns. He has been named on Adweek’s Creative All-Star team, and his work has garnered a number of photography and graphic design awards.