Gerardo Garcia, Global Group Design Director, Coca-Cola

August 8, 2013  |  TMA13  |  No Comments

Gerardo is responsible for Digital Platforms in the Global Marketing & Commercial Leadership Business Services Center at The Coca-Cola Company. He is charged with advancing digital enablers to create high impact and value for the world’s most loved and valuable brands. Previous to his current role, Gerardo was responsible with advancing the Company's ability to use the power of Design – thinking and doing – to drive innovation and sustainable growth for its business. His career experience includes leading brand, product and experience design with numerous Fortune 500 companies. When Gerardo is not working on ideas at the intersection of technology and design

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Lauren Drell, Branded Content Editor, Mashable

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August 1, 2013  |  TMA13  |  No Comments

Lauren Drell is the Branded Content Editor at Mashable, where she manages advertiser-supported content campaigns and writes and edits custom content. Lauren holds a B.A. from the University of Pennsylvania and an M.S.J. from Northwestern University’s Medill School of Journalism. She is a member of and Brick Society, and her personal interests include Instagramming @FranklinPup, grading NYC's cupcakes and spotting typos for Spelchekt.

Adam Berger, Creative Strategist at Facebook

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March 20, 2013  |  Engage, TMA13  |  No Comments

Adam is a passionate brand marketer, who brings this background to his Creative Strategist role at Facebook. Most notably, he co-developed and executed Facebook Publishing Garage, a intensive three-day client/agency work session that transforms the way brands leverage News Feed to drive business objectives. He has also worked on client projects for Coca-Cola, Pepsi, Heineken, Diageo, Capital One, Citibank, and more. Prior to Facebook  Adam spent 5 years in brand management at Unilever, working across the men's personal care portfolio. Most recently he championed Degree Men's move into social content production with and multiple Bear Grylls webisodes. Prior to that

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