Do Good Better Tackles Future of Impact Marketing

Do Good Better Tackles Future of Impact Marketing

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July 22, 2013  |  Blog, Do Good Better, newsdesk  |  No Comments

Thought Leaders of Social Good Share Innovative Initiatives Used By Brands and Media to Evolve and Expand Social Innovation New York, NY- (July 22, 2013) – TALK NYC has announced Do Good Better: Innovation in Impact Marketing, a conference bringing New York’s best and brightest in technology, marketing, advertising, and digital media, all in one location on Wednesday, July 31, at the Crosby Street Hotel. Our distinguished thought leaders will engage with each other and with guests to explore how creativity and business can help to create new, effective, and impactful measures to further tackle solving our world’s most pressing social

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When Good Isn't Enough

When Good Isn’t Enough

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July 2, 2013  |  Blog, Do Good Better, newsdesk  |  No Comments

Talk NYC has always been at the forefront in gathering the best minds and leaders in technology, advertising, marketing, and digital media. New York is an epicenter of creativity - new products and ideas are being thought up of in boardrooms, cubicles, lounges, on napkins at our favorite watering holes. One thing New York doesn't lack is the creative spirit. As great as an idea can be, it still is only an idea. Along with creativity comes execution. How something is brought from concept to market is equally, if not greater, than the idea itself. What New York has in its possession

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A Look Forward

A Look Forward

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July 1, 2013  |  Blog, newsdesk, People You Should Know  |  No Comments

Happy Monday Talk NYC readers! Before going any further, I'd like to say hello! My name is Arzi, and if you follow Talk NYC, you'll know that the latest news in technology, marketing, advertising and digital media can be found here. We're now past the halfway point in 2013, and everyday, the industries mentioned above continually grow and change. New innovation provides us with products that make life just a little bit easier, and the rates that we connect with others - whether online or offline, have never been greater. News can be spread at the push of a button, and can

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Erin Clift, VP Global Sales Development at Spotify

Erin Clift

As Vice President of Global Sales Development, Erin Clift is responsible for revenue expansion and strategy, brand partnerships, agency programs, and industry marketing.  She and her team develop creative solutions for brands and evangelize the Spotify platform as an innovative way to connect marketers to their consumers. Erin came to Spotify from AOL, where she was in charge of Branded Experiences and Partnerships.  In her role, she oversaw relationships with top talent and production companies including Heidi Klum, Queen Latifah, Jennifer Lopez, The Ellen DeGeneres Show, Marlo Thomas, BermanBraun, Vuguru, and

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Story Again

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November 21, 2010  |  newsdesk  |  No Comments

In the digital age, our unpaid intellectual contributions to cyberspace put us all in the business of lead generation. We are ultimately casting our insights and ideas as fishermen cast their baited lines into a dark and deep sea. We are fishing for opportunities, unsure of exactly what we might catch, but cautiously optimistic nonetheless. The new system that’s arising looks something like this: free work filters out on the web, garners favorable exposure, which in turn leads to some form of (delayed) financial reward. This is both frustrating and exciting. It means that there is no defined path to success,

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News Story

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November 21, 2010  |  newsdesk  |  No Comments

In the digital age, our unpaid intellectual contributions to cyberspace put us all in the business of lead generation. We are ultimately casting our insights and ideas as fishermen cast their baited lines into a dark and deep sea. We are fishing for opportunities, unsure of exactly what we might catch, but cautiously optimistic nonetheless. The new system that’s arising looks something like this: free work filters out on the web, garners favorable exposure, which in turn leads to some form of (delayed) financial reward. This is both frustrating and exciting. It means that there is no defined path to success,

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Story 1

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November 21, 2010  |  newsdesk  |  No Comments

The desire to make the world and the objects that surround us stronger, faster, more convenient and more beautiful serves as constant inspiration for today’s creative problem solvers. But sometimes, as with single-use packaging or the more complicated case of CFL lightbulbs, the innovative solutions we arrive at create other problems, or even predicaments, that become evident only in hindsight. While the side effects of our creations can’t always be anticipated, we can strive to minimize any negative impact by embedding the right practices into our creative process. Namely, by filtering our potential projects through a series of qualifiers to distinguish

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