ben garnero vitaminwater® glaceau® Over the past two years, Ben has lead all vitaminwater related music efforts from a brand perspective. In an effort to re-establish the brand’s credibility with multicultural millenials, Ben has managed a cross-functional team to define how content, media and passion points all come to life in a competitive content environment. Through vitaminwater uncapped, the brand has been able to connect the off and on-line consumer experiences with meaningful consumer connections, valuable content partnerships, and integrated campaign wiring. Ben previously spent 3 years with The Coca-Cola Company and glacéau working in an experiential/field marketing role. Tasked to create meaningful connectionsRead More
As head of GreenLight Music, Bruce focuses on music strategy, partnerships and licensing opportunities for global brands while supporting Corbis Entertainment's other business offerings. Plus GreenLight Music's licensing site, the music industry's first online sync licensing solution for popular music with the support of all four major music labels. Bruce has an extensive background in music marketing with previous tenure at Warner Music and Live Nation and extensive experience in music and entertainment branding leading the entertainment teams at both MSL/Publicis Groupe and Tracy Locke.
John McCarus, SVP, Brand Content, Digitas As Senior Vice President, Group Director of Brand Content for Digitas, John works across multiple Digitas client businesses to source and create brand content solutions across all channels. Digitas’ brand content unit has created, produced and distributed original digital programming for high profile brands including GM, MillerCoors, American Express, Sprint, and more. The practice includes content strategy development, community design and activation and innovative brand content publishing solutions that deliver content of value to consumers and customers. John is a founding board member of the International Academy of Web Television (IAWTV), a member of “The DigitalRead More
L. Camille Hackney Senior Vice President of Brand Partnerships and Commercial Licensing Atlantic Records Camille Hackney is currently the Senior Vice President of Brand Partnerships and Commercial Licensing at the Atlantic Records Group, a division of Warner Music Group – a publicly traded company (NYSE: WMG) headquartered in New York City. In her position, she is responsible for cultivating strategic partnerships for the company and Atlantic’s diverse roster of top-notch artists with the goal of marrying musical talent with prominent brands to create impactful campaigns and promotions. She has worked with companies including Coca-Cola, Kraft, J&J, Verizon Wireless, Pepsi, Microsoft, Nokia, Heineken,Read More
Jon Mitchell VP US Adsales, Spotify As VP US Adsales, Jon oversees all elements of the ad business in the US from building the team, developing the strategy and working closely with our clients and partners. He looks at how Spotify plays a role for brands when they want to connect with music, large audiences and technology. From the Spotify side, he is also spearheading the surge in online audio and how this marketplace will become increasingly important for marketers. He has been at Spotify for over 4 years and as the founding member of Spotify UK, he built the adRead More