Facebook’s Head of Advertising Says Purpose-Driven Marketing Won’t Slow Down

March 23, 2017  |  Media Week  |  No Comments

Facebook's head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond cute dogs in favor of more meaningful messaging. Speaking today at the Adobe Summit in Las Vegas, David Fischer, Facebook's vp of advertising and global operations, said he hopes...

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Ryan Gosling Says Social Media Is Still in Its ‘Bambi on Ice’ Phase

March 22, 2017  |  Media Week  |  No Comments

Ryan Gosling doesn't think people fully understand the emotional, connective power of social media. Speaking today at the Adobe Summit in Las Vegas, the Hollywood darling and sometimes star of internet memes talked on stage with Adobe chief marketing officer Ann Lewnes, explaining how his own uses of platforms like Twitter and Vine have led...

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Ryan Gosling Says Social Media Is Still in Its ‘Bambi on Ice’ Phase

March 22, 2017  |  Media Week  |  No Comments

Ryan Gosling doesn't think people fully understand the emotional, connective power of social media. Speaking today at the Adobe Summit in Las Vegas, the Hollywood darling and sometimes star of internet memes talked on stage with Adobe chief marketing officer Ann Lewnes, explaining how his own uses of platforms like Twitter and Vine have led...

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Why ‘Car Guys’ Are 4 Times More Valuable to Marketers Than Average Consumers

March 22, 2017  |  Media Week  |  No Comments

Superfans are a powerful target audience for brands and marketers--almost twice as valuable overall, to be exact. That's according to "The Power of the Enthusiast," a new study by The Enthusiast Network (TEN) and GfK, which examines the purchase behavior and influence of "enthusiasts" in the automotive, adventure sports/outdoor and home tech categories. Enthusiasts are...

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Influencer Marketing Is Becoming an Essential Business Strategy (Survey)

March 22, 2017  |  Media Week  |  No Comments

Influencer marketing is now an integral part of social marketing; it may even become an anchor for marketers trying to navigate around the scourge of ad blocking and bot fraud this year. However, while influencer marketing has proven to yield excellent return on investment, rising costs have some experts asking how much is too much...

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This Watch Ad Came to Life on a Bus Shelter to Reveal It Was Selling Something Better

March 22, 2017  |  Media Week  |  No Comments

Imagine you're waiting for the bus, and the guy in the watch ad next to you suddenly starts talking to you. A handful of straphangers in Israel recently enjoyed (if that's the word) such an experience, thanks to a campaign from Samsung and Leo Burnett Tel Aviv for the Gear S3 smartwatch. The billboard--actually a...

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Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation

March 22, 2017  |  Media Week  |  No Comments

Snapchat will make $770 million in ad revenue this year, according to eMarketer's updated forecast. That's $30 million less than it projected in the fall of 2016. But it still represents a 157 percent year-over-year revenue increase for Snap, the app's parent company that recently went public.

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New Magazine Will Alternate Between Hamptons, Aspen

March 22, 2017  |  Media Week  |  No Comments

Here's an intriguing business model. After issues tied to this coming Memorial Day, July 4 and Labor Day weekends, Hamptons Purist, a new magazine being launched by Modern Luxury vet Cristina Cuomo, will become something else entirely. The focus, per the seasons, will shift to Colorado chic and a flipside fourth issue titled Aspen Purist,...

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Film Review: ‘Dig Two Graves’

March 22, 2017  |  Variety  |  No Comments

This low-key thriller is likely to reward more discriminating horror fans—while triggering the usual “Borrrrrrring” whines from others—for its emphasis on character and mystery over action.

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Photos: Last Week’s Parties, Panels and More from SXSW to NYC

March 21, 2017  |  Media Week  |  No Comments

Former Vice President Joe Biden (third from left) and Jill Biden (second from right) pose for a photo with the Game of Thrones crew (l. to r., showrunner D.B. Weiss, actresses Sophie Turner and Maisie Williams, showrunner David Benioff) at SXSW. Mindy Best/Getty Images for SXSW (L. to r.) GE CMO Linda Boff, Twitter head...

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