Want to Improve Your Business Revenue? Buy More TV Ads

July 22, 2015  |  Media Week  |  No Comments

There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment (based on Nielsen-measured national cable and broadcast media) and key financial indicators. It focused on 100 large parent companies with significant media spending in nine advertising categories: automotive, CPG, entertainment, financial, pharma, restaurants, retail, travel and telco. Sixty of those companies increased their TV spending between 2011 and 2014, while the other 40 spent less. "2011 is really the point when we get out of the down economy, so we really didn't want to compare anything against hard-core recession years," said Jason Wiese, vp, strategic insights, VAB. "And we liked the spread of four years, because we really thought that would take out any sort of yearly anomaly that might have happened for certain companies." The findings: Almost all of the companies that increased their TV spending over the four years also saw substantial growth in revenue, stock price and earnings per share. Meanwhile, the companies whose TV spending decreased underperformed the averages of the 100 companies. Those increasing their spending (by an average of 40 percent) on TV—including Apple, Coca-Cola, Marriott, Comcast and United Airlines—saw a 26 percent increase in revenue over the same period

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China Releasing Calendar to Remain Crowded

July 22, 2015  |  Variety  |  No Comments

“Terminator: Genisys” to open in August, “Minions” and Alibaba's “Mission: Impossible Rogue Nation,” will release in September.

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Duncan Pescod To Replace Michael Lynch at West Kowloon Cultural District

July 21, 2015  |  Variety  |  No Comments

High profile Australian arts administrator Michael Lynch is to be replaced by senior civil servant Duncan Pescod as CEO of the West Kowloon Cultural District, the arts mega project in Hong Kong.

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Cate Blanchett to Direct TV Series ‘Stateless’

July 21, 2015  |  Variety  |  No Comments

Cate Blanchett is to develop and direct an Australian series, “Stateless,” her first move into high end TV.

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China Box Office Records Smashed by ‘Monster Hunt’ and ‘Pancake Man’

July 21, 2015  |  Variety  |  No Comments

Multiple records tumbled at the Chinese box office where local films grossed some $180 million over the weekend.

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To Rebrand for Generation Xers, TV Land Ditches Nostalgia

July 20, 2015  |  Media Week  |  No Comments

Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like Hot in Cleveland that felt as familiar (and dated) as those syndicated shows. But as the landscape has changed, its core demo of viewers in their 30s and 40s has developed a far more cultured TV palate. "With all of the options now, to go back in time and look at programming from years ago, you can't survive on being a library offering anymore," said Chris Geraci, president of national broadcast, OMD. "That's not going to work going forward." So the network stopped looking back and started looking ahead this year, with a rebrand to win back the Generation X audiences who crave edgier, serialized fare. "We needed to evolve.

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Japan TV Networks to Launch TVer Online Video Platform

July 20, 2015  |  Variety  |  No Comments

Japan’s five top commercial TV networks will jointly launch a service to stream their new shows on the Internet, starting in October.

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Korea Box Office: ‘Inside Out’ Becomes Pixar’s Biggest Hit

July 20, 2015  |  Variety  |  No Comments

“Inside Out” climbed to top position in the Korean box office with a week-on-week rise of 41%.

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SoftBank Puts Video Site DramaFever up for Sale Again, say Reports

July 20, 2015  |  Variety  |  No Comments

DramaFever, the online vide site known for its Korean dramas, is up for sale a year after it was acquired by SoftBank, according to reports.

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How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

July 20, 2015  |  Media Week  |  No Comments

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more prolific. The actress and writer—and cover star of Adweek's Creative 100 —voices the character Disgust in Inside Out, Disney/Pixar's summer blockbuster that is already the year's fourth highest grossing film, raking in $300 million and counting. Her critically acclaimed TV comedy The Mindy Project, which she created, writes and stars in, was snapped up by Hulu in May, shortly after Fox passed on it. It will return for Season 4 in September, right around the Sept. 15 release of her second book, Why Not Me? Besides Nationwide, the alum of NBC's The Office also starred in a high-profile American Express campaign this year that celebrated her status as an "unlikely leading lady." Before diving into production on Season 4, Kaling talked with Adweek about the creative challenges of juggling so many projects and the family tragedy that drives her. Adweek: When Fox didn't pick up The Mindy Project, were you certain you'd find another home? Kaling: I have always been an optimist. I refuse to create things under the assumption of failure. So I thought that the best thing for the story creatively was to end last season on a cliffhanger, and it's a fun way to get people back.

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