The 2016 Graduate’s Guide to Marketing and Media

April 20, 2016  |  Media Week  |  No Comments

Graduation season is nearly here, which means a flood of young talent is about to wash over the marketing and media industries. If you're a grad ready to enter the work force, how can you make yourself stand out from the rest? And more importantly, how can you ensure you'll end up with a job you truly love? To help graduates get their careers started on the right foot, Adweek and our sibling site Mediabistro have put together a guide packed with advice, ideas, tips, tricks and cautionary tales. Browse all the articles, videos and resources in this year's Graduate's Guide below. Adweek's Advice for 2016 Graduates: 9 Tips for Landing Your First Job at an Advertising Agency > Quiz: Which Marketing or Media Job Is Right for You? > Hunting for a Job?

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Put Away the Selfie Stick and Live Like a Local, Urges Airbnb’s New Campaign

April 19, 2016  |  Media Week  |  No Comments

Travelers today, especially those using Airbnb to find lodging around the world, don't want to navigate throngs of other tourists for a glimpse of Times Square or Fisherman's Wharf. According to data from Airbnb, 86 percent of its users pick the platform because they want to live more like a local. That insight of living rather than visiting inspired the brand's latest and largest marketing campaign, "Live There." "Don't go to Paris. Don't tour Paris, and please don't do Paris," the ad's narrator advises over footage of selfie sticks and packed tour boats. Instead, the ad advises, "Live in Paris." The work, from agency TBWAChiatDay is aimed at younger travelers, or at least those young in spirit. It's focused not just on the millennial generation, but also on those who want to eat at local restaurants, meet local artists and avoid tourist traps. According to Airbnb, 52 percent of these younger-minded U.S. travelers find crowds at major tourist attractions to be more stressful than doing a tax return, while 47 percent don't like to be labeled as tourists when they go to a new place. With that in mind, Airbnb CMO Jonathan Mildenhall said he wanted the brand's latest work to push back against the modern tourism industry and capture the idea that people shouldn't simply go to a new place, they should live there, even if only for one night

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Michael Strahan Is Leaving Live to Work Full Time at Good Morning America

April 19, 2016  |  Media Week  |  No Comments

Michael Strahan is leaving Live with Kelly and Michael, but viewers will still be able to spend their mornings with him. After four years co-hosting Live with Kelly Ripa, the former NFL star is departing to work full time at Good Morning America starting in September. He joined GMA two years ago, working twice a week, before heading over to Live. Strahan, who retired from the NFL in 2008, will continue co-hosting Fox NFL Sunday during the football season. "Over the past two years on GMA, Michael's proven to be a tireless and versatile broadcaster with an incredible ability to connect with people, from veterans and all kinds of newsmakers to a host of modern American cultural icons," said ABC News president James Goldston in a statement. "He is a great modern thinker and leader, and with our brilliant team in front of and behind the cameras, he will help us drive forward into a very exciting future." "I look forward to continuing to work with the incredible team at GMA. It is an exciting opportunity to be able to bring unique stories and voices to the audience," said Strahan in a statement. "My time with Live with Kelly and Michael has been transformative, and my departure will be bittersweet." Live is the No. 2 syndicated daytime show behind Dr. Phil but is tied for first among women ages 25 to 54 and leads all daytime shows in households with a 2.9 rating. GMA hopes Strahan's presence will help reverse its ratings slide. In 2012, the morning show overtook Today in total viewers after a 16-year streak, but Today recently reclaimed the lead in the 25-54 demographic, the key morning show demo. Strahan's departure leaves behind a hosting vacancy at Live. The show is expected to conduct on-air tryouts this fall to find a replacement, just as it did when Strahan took over for Regis Philbin and Ripa replaced Kathie Lee Gifford in 2001.

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Tribeca Film Review: ‘Elvis & Nixon’

April 19, 2016  |  Variety  |  No Comments

The King of Rock and Roll requests an audience with the President of the United States in “Elvis & Nixon,” and the resulting interaction could hardly be weirder.

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Naomi Watts to Star in Netflix Drama Series ‘Gypsy’

April 18, 2016  |  Variety  |  No Comments

Naomi Watts has signed on to star in Netflix’s psychological drama series “Gypsy,” from Working Title, Universal Television and writer Lisa Rubin. More to come

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Cannes: Critics’ Week Announces 2016 Lineup

April 18, 2016  |  Variety  |  No Comments

There are no American features to be found in Critics’ Week at this year’s Cannes Film Festival, as the parallel section once again privileges French productions.

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Italy’s Giuseppe Tornatore to Shoot Movie for China’s Alibaba Pictures

April 17, 2016  |  Variety  |  No Comments

“Cinema Paradiso” director Giuseppe Tornatore has struck a deal to make a movie with China’s Alibaba Pictures Group.

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China is the New Hollywood, Says James Schamus

April 17, 2016  |  Variety  |  No Comments

Leading U.S. producer James Schamus says that the Chinese film industry is becoming more sophisticated and stronger, and that "Hollywood has no secret sauce."

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Tribeca Film Review: ‘Solitary’

April 17, 2016  |  Variety  |  No Comments

There’s little hope, but considerable insight, found in “Solitary,” Kristi Jacobson’s documentary about Wise County, Virginia’s Red Onion State Prison, a supermax facility where convicts are holed up for 23 hours a day.

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Tribeca Film Review: ‘Youth in Oregon’

April 17, 2016  |  Variety  |  No Comments

A torturous saga about a man dying of an incurable heart condition who sets out on a cross-country journey to Oregon, where killing oneself is legal.

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