Olympic Roundup: U.S. Reaches 1,000th Summer Olympics Gold

August 14, 2016  |  Media Week  |  No Comments

Saturday Michael Phelps finished his last competition at the Summer Olympics in Rio—and his career—with a gold medal, and Simone Manuel gave the U.S. its 1,000th Summer Olympic gold medal. The U.S. is still on top in the medals race. Here's what marketers need to know about the last 24 hours of the Olympics: American Women's Medley Relay Wins 1,000th Summer Olympic Gold Medal for U.S. Simone Manuel won the gold medal for a 4x100-meter medley relay Saturday after taking a silver medal in the 50-meter freestyle. The gold medal marked the United States' 1000th Summer Olympic gold. (NBC Olympics) Here's the total medal leaderboard as it stood going into Sunday, according to NBC Olympics: United States: 60 China: 41 Great Britain: 30 Japan: 24 Ruussia: 23 Michael Phelps Helps U.S. to 4x100-Meter Medley Relay Win in Final Rio Race In the last Olympics competition of his career—the 4x100-meter medley relay—Michael Phelps won the gold, giving him 23 career gold medals. "It turned out pretty cool. It's just a perfect way to finish," he said. (ESPN) Jamaica's Elaine Thompson Is the Fastest Woman in the World Elaine Thompson of Jamaica became the unofficial fastest woman in the world Saturday after winning the women's 100 meters

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Locarno Film Review: ‘Godless’

August 14, 2016  |  Variety  |  No Comments

The film refuses to let up in its depiction of Bulgaria’s corrupt post-Communist society, yet its lack of nuance works against any profound statement.

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Olympic Roundup: Michael Phelps ‘Not Coming Back in 4 Years’

August 13, 2016  |  Media Week  |  No Comments

Friday Michael Phelps put an end to any speculation that he will return to the Olympic games in four years, and Katie Ledecky smashed her own world record for the 800-meter freestyle. The U.S. remained on top of the medal count (now 50) again on Friday. Here's what marketers need to know about the last 24 hours of the Olympics: Michael Phelps on Olympic Future: 'I Am Not Coming Back in Four Years' Ryan Lochte speculated that competitor Michael Phelps will be returning to the pool at the Olympic games in four years. However, Phelps himself confirmed that he is in fact retiring. (USA Today) Here's the total medal leaderboard as it stood going into Saturday, according to NBC Olympics: Leaderboard United States: 50 China: 37 Japan: 24 Great Britain: 22 Russia: 22 Ledecky Defends 800-Meter Free Title, Crushes Her Own World Record Michael Phelps isn't the only swimmer who made news at the Olympics on Friday

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Locarno Film Review: ‘Scarred Hearts’

August 13, 2016  |  Variety  |  No Comments

A hospitalized young man in a partial body cast spends years striving to hold on to some quality of life in Radu Jude’s 1930s-set distancing drama.

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‘Rogue One’ New Trailer Premieres During Olympics (Watch)

August 12, 2016  |  Variety  |  No Comments

Disney dropped a new trailer for the Star Wars spinoff film “Rogue One” during Thursday night’s Olympics coverage on NBC. Watch the trailer above. Starring Felicity Jones, “Rogue One: A Star Wars Story” opens in theaters December 16, 2016.

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Stephen Colbert Will Host a Live Election-Night Comedy Special for Showtime—Probably

August 11, 2016  |  Media Week  |  No Comments

Stephen Colbert's resurgence this political season will continue on election night, Nov. 8, as the comedian hosts a live comedy special for Showtime. We think. David Nevins, president and CEO of Showtime Networks, made the "half announcement" today at the Television Critics Association's summer press tour. "I think it's going to happen," Nevins said. "Stephen wants to do it. I want to do it. The studio wants to do it.

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NBC Gets Its Lowest Olympics Ratings Since Saturday, but Men’s Basketball Boosts NBCSN

August 11, 2016  |  Media Week  |  No Comments

Wednesday night's Rio Olympics action featured a victory for U.S. beach volleyball stars Kerri Walsh Jennings and April Ross, another gold medal for legendary Japanese gymnast Kohei Uchimura, and a gold in the 200-meter freestyle relay for Katie Ledecky and the U.S. women. But the action Wednesday couldn't match Tuesday night's heroics, and early Nielsen ratings reflect that. The network delivered a 17.4 overnight rating (down 21 percent from the previous night) and an 8.9 prime-time rating in the 18-49 demo, which was down 11 percent from Tuesday night. They were the lowest figures since NBC Olympics' Saturday evening coverage. (Average total viewer figures will be released later this afternoon.) It was a positive evening for NBCSN, however. The U.S. men's basketball win over Australia and Brazil's defeat of Denmark in men's soccer gave the network a an Olympics-best 1.41 overnight rating. Salt Lake City (24.4) was once again the top local market for NBC Olympics evening coverage, followed by Denver (22.3), Indianapolis (20.0), St. Louis (19.4) and Columbus (19.2).

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Olympic Roundup: Carmelo Anthony Shatters a U.S. Record

August 11, 2016  |  Media Week  |  No Comments

Team USA once again had a great night in Rio, staying on top in the medal count (now 32). Here are the most important stories for marketers to know about the last 24 hours of the Olympics: Medal Count: Team USA Still Leads in Both Golds and Overall On Wednesday, Kristin Armstrong won the gold in the women's cycling time trial, and Daryl Homer earned a silver medal in fencing. Also, the United States' Sam Dorman and Mike Hixon brought in a silver medal for the men's synchronized 3-meter springboard event. But the United States' success didn't end there. (SB Nation) Here's the leaderboard as it stood going into Thursday: United States: 32 China: 23 Japan: 18 Russia: 15 Great Britain: 12 Carmelo Anthony Becomes Leading Basketball Olympic Scorer in U.S. History During the first quarter of the United States' game Wednesday, Carmelo Anthony became the country's all-time leading scorer, with 276 points. He ended the game with 31 points, making his total 293. (NBC Olympics) Katie Ledecky Adds Third Gold as U.S. Wins 4x200 Freestyle Relay Americans beat Australia by just 0.90 seconds Wednesday in the 4x200-meter freestyle, giving Katie Ledecky another gold medal - her third at the Rio Olympics. The U.S. was trailing during the first three legs of the race, but then Ledecky entered the pool. (ESPN) Why Do Olympic Pools Keep Turning Green?

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USA Swimming’s CMO Talks #PhelpsFace, Katie Ledecky and Lilly King

August 10, 2016  |  Media Week  |  No Comments

The U.S. swim team has been on fire in Rio, thanks in part to gold medal winning moments from Michael Phelps, Katie Ledecky and Lilly King. Moments like these make USA Swimming CMO Matt Farrell's job easier, he admits. "I think anyone could be chief marketer of USA Swimming during the Michael Phelps era," he laughs. "We're always thinking about how to ride the Olympic wave. If I sit next to somebody on a plane and tell them I work for USA Swimming, the first question they ask me is, 'What do you do the other three years [between the Olympics]?'" USA Swimming actually takes Olympic moments and uses them to stoke membership on swim teams throughout the year.

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This Week’s Must-Haves: Instagram’s Favorite Pool Toy Gets an Artsy Upgrade

August 9, 2016  |  Media Week  |  No Comments

This week, the Adweek staff is highlighting fun summer accessories including a giant swan float, patio umbrella and watermelon keg kit. Take a look!

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