Why Terry Bradshaw Doesn’t ‘Tweet or Twit’

October 29, 2014  |  Media Week  |  No Comments

Specs Who Terry Bradshaw Age 66 Claim to fame Co-host of Fox NFL Sunday ; former NFL quarterback and member of the Pro Football Hall of Fame Base Aubrey, Texas, and Love County, Okla. What’s the first information you consume in the morning? The first thing I do is gather all the sports information that I can get. I turn on the television set, go to Fox Sports 1, then I’ll go online and read The Dallas Morning News, and then I’ll read USA Today online. Are you on Twitter or any other social media? No. Absolutely not. I don’t tweet, twit or anything. I want nothing to do with it. I don’t have any desire to express my opinions on social media, and I certainly don’t have this idea that people are curious about what Terry Bradshaw is doing. I find that you can get yourself in quite a bit of trouble, too, if you’re too honest or not careful on there. Fox tried to get me to do it; I just said, nah. So no posting selfies for you. No, no selfies. I just found out what a selfie is! And I’m glad because I would have had to ask, “What is that?!” Do you have an iPhone or an iPad? I have an iPhone 4 which everyone laughs at because they say that it’s so outdated. And I do have an iPad, which is really important for me because I travel so much. I’ve always just thought of iPhones as a way for people to text me because they always say, “I can’t get you on the phone.” Well, I don’t keep a phone with me! My phone always stays charging on a windowsill.

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Hailee Steinfeld Starring in Romance ‘Love at First Sight’

October 29, 2014  |  Variety  |  No Comments

Hailee Steinfeld will star in the indie romance “The Statistical Probabilty of Love at First Sight” with Dustin Lance Black directing. The Exchange will begin selling international rights next week at the American Film Market. CAA holds domestic sales rights. Black will direct from his own script and exec produce.  The film is based on... Read more

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Syndication Ratings: ‘Wendy Williams’ Hits Series High While Rookies Continue to Shine

October 28, 2014  |  Variety  |  No Comments

A month into its sixth season, “The Wendy Williams Show” hit a series high last week highlighting a syndication frame that also saw several new shows continue to perform well. “Williams,” distributed by Debmar-Mercury, rose 13% week to week to hit a 1.8 household rating for the first time (equating to about 2.33 million viewers),... Read more

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Universal, CW and Hulu Buy Into Yahoo’s Tumblr Autoplay Video Ads

October 28, 2014  |  Variety  |  No Comments

Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and Hulu. The video ads on Tumblr will show up in users’ feeds, muted by default and presented in a continuous loop — like Facebook’s autoplay ads. On Tumblr’s Android and iOS apps, the... Read more

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Rich Ross to Exit Shine America, Eyes Discovery Post (EXCLUSIVE)

October 28, 2014  |  Variety  |  No Comments

Rich Ross is poised to exit his post as CEO of Shine America and is expected to land at Discovery Communications in a top programming job. Ross’ move comes amid the restructuring of Shine Group operations following its merger with Apollo Global Management’s Endemol and Core Media Group entities. The new management picture at the... Read more

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‘Big Brother’ to Launch in China on Youku Platform (EXCLUSIVE)

October 28, 2014  |  Variety  |  No Comments

HONG KONG – Global hit reality TV show “Big Brother” is to launch in China from early 2015 following a deal between Endemol and Youku Tudou. The deal is the first time that the iconic format, which has been produced as 25 series in over 70 territories, has been sold to a video platform, rather... Read more

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‘Fazura’ set as E!’s First Malaysian Miniseries

October 28, 2014  |  Variety  |  No Comments

Celebrity and socialite Nur Fazura Sharifuddin gets her own show.

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Jon Feltheimer Sheds Little Light on Lionsgate-Alibaba Deal

October 28, 2014  |  Variety  |  No Comments

Lionsgate boss Jon Feltheimer says he is looking for the right partner in China, as markets talk of a stake sale to Chinese ecommerce giant.

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Regal Entertainment Sale: Get While the Getting is Good?

October 28, 2014  |  Variety  |  No Comments

For years, Regal Entertainment Group has been one of the theater industry’s biggest buyers. But on Monday, the world’s largest circuit announced that it was entertaining the idea of being a seller, signalling that the consolidation boom that Regal helped accelerate could potentially claim the company itself. Coming on the heels of Netflix’s recent move into... Read more

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After #TGIT and #WCW, 12 New TV Hashtag Campaigns We’d Like to See

October 27, 2014  |  Media Week  |  No Comments

Thank God it's branded! For the first time since NBC's Must-See TV Thursday night lineup and ABC's TGIF comedies ruled the airwaves in the '90s, broadcast networks are once again successfully branding entire nights of programming. ABC revived the trend in July, aggressively using #TGIT (Thank God It's Thursday) to tout its all-Shonda-Rhimes-produced Thursday fall lineup: Grey's Anatomy, Scandal and How to Get Away With Murder. The night has been a massive success for the network, with all three shows ranking among the top 20 among adults ages 18 to 49 for the first four weeks of the season. NBC entered the fray a month later with "Woman Crush Wednesdays" (#WomanCrushWednesdays, or #WCW for short), inspired by the popular Wednesday hashtag in which Twitter and Instagram users post names and pictures of females they love. The network's campaign, featuring the female stars of Wednesday night dramas The Mysteries of Laura, Law & Order: SVU, and Chicago P.D., seemed a bit awkward—Debra Messing, Mariska Hargitay and Sophia Bush enjoying a "girls' night out" at a gun range. But it was effective. The lineup is NBC's most successful Wednesday night block in years. While #WomanCrushWednesdays seemed to be NBC's attempt to follow in ABC's footsteps, an NBC rep tells Adweek that the campaign was not created in response to #TGIT. Instead, the idea simply arose from the fact that the network had three Wednesday shows with strong female leads. Even if that's the case, networks can't resist cloning anything that's a hit on television, whether that's shows or campaigns. Given the success of both #TGIT and #WCW, they're all likely brainstorming hashtag-friendly campaigns in an effort to brand as many other nights of TV as possible. Here are 12 branding TV campaigns, many of them a spin on other popular hashtags, that we'd like to see: 1. #PTSD (Post-Traumatic Sports Delay), CBS Sundays This has caused The Good Wife fans to tear out their hair and hurl their remotes for years now. The CBS Sunday night lineup is supposed to go like this: 60 Minutes at 7 p.m. ET, Madam Secretary at 8 p.m., The Good Wife at 9 p.m., CSI at 10 p.m. But thanks to weekly NFL overruns in the fall and those of spring sports events like the Masters Tournament, the actual start times are always a mystery, and are never the same two Sundays in a row. Will the shows start 13 minutes late

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