This Week’s Must-Haves: A Robotic Assistant That Gets to Know Your Family

August 23, 2016  |  Media Week  |  No Comments

This week, the Adweek staff is highlighting a robotic family assistant, a hoverboard that won't spontaneously combust, Oakley's Olympian-worthy sunglasses and more. Take a look!

Read More

Why This ‘Fear the Walking Dead’ Star Didn’t Watch the Original Show

August 23, 2016  |  Media Week  |  No Comments

Specs Age 46 Claim to fame Stars as Victor Strand on AMC's Fear the Walking Dead (Sundays, 9 p.m.); appears in the upcoming film The Birth of a Nation (Oct. 7); directs Barbecue at the Geffen Playhouse in L.A. (Sept. 6 to Oct. 16) Base Los Angeles Twitter @colmandomingo Adweek: What's the first information you consume in the morning? Colman Domingo: I hate to say it—I reach for my phone and go on Twitter. And CNN.com, especially because we're in the middle of this heated political season

Read More

Viceland Suffers From Low Ratings Despite Its Young Audience

August 23, 2016  |  Media Week  |  No Comments

When Viceland launched in February, the network struck an agreement with Nielsen to keep its ratings private for six months. Shortly before that window is set to lapse, the first look at those Nielsen ratings are out, revealing that while the audience is a lot younger than that of the channel it replaced, H2, it's also a lot smaller. Viceland's average 18-49 prime-time audience in July was just 45,000, less than half of the 92,000 that H2 averaged in the demo last July, according to Nielsen ratings obtained by The Wall Street Journal . The deal that Viceland, a partnership between Vice and A+E Networks, struck with Nielsen is a common arrangement for many new networks as they try to get their bearings in the first months after launching. Nielsen will still not be publicly releasing Viceland's ratings for at least another week as part of that deal. While Viceland's audience is much smaller than H2's, it's also younger. The median viewer age dropped 17 years between July 2015 and July 2016, from 57 to 40. And Nielsen data found that the average 18-49 prime-time audience for the network's July premieres was up significantly, from 59,000 for H2 to 102,000 for Viceland. Depsite the premiere spin, those 18-49 ratings seem disappointing, especially given the buzz around Viceland. However, A+E Networks president and CEO Nancy Dubuc said she is taking a long-term view. "You have to look at what is the promise of H2 10 years from now, versus what is the promise of Viceland 10 years from now," Dubuc told the Journal. Viceland looked to shake up TV advertising by running more native ads that look like editorial and reducing ad load. The network's programming has just eight minutes of national ad time per hour and two minutes of local time. Shortly after the network launched, execs were already trying to downplay linear ratings expectations. Guy Slattery, general manager for Viceland, told Adweek in March that Viceland content is available on the website, app and VOD in addition to the linear networks, but Nielsen's numbers only reflect its linear ratings. "It's an important metric, but it only captures one piece of the multiplatform approach that we have," Slattery said. "So we didn't want to make it all about that. The headlines tend to go to Nielsen ratings, and we don't feel they're going to capture the viewing of this network, particularly among the demo that we're going after

Read More

IAB Expands Its International Reach With New Dmexco Partnership

August 22, 2016  |  Media Week  |  No Comments

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences. As part of its role as Dmexco's official international partner, the IAB will send its execs to speak at the conference held in Cologne, Germany on Sept. 14 and 15. Last year's Dmexco conference brought more than 43,0000 attendees, and keynote speakers for this year include Twitter CEO Jack Dorsey, Mondelez's CMO Dana Anderson and AOL chairman/CEO Tim Armstrong. "The U.S. digital economy is not just the largest but also the most important market for business and innovations, and it has been strongly anchored at Dmexco for many years now," said Dmexco organizers Christian Muche and Frank Schneider in a joint statement. "Dmexco will provide IAB and its members with inspiring knowledge sharing and unique potential for making good business deals. In return, Dmexco will benefit from the extensive expertise of IAB and its high-caliber speakers at the conference." The two trade organizations have partnered in the past. At this year's Mobile World Congress in Barcelona, the companies created a day-long event dubbed "Turning mobile into mobility" that was sponsored by Facebook, Google and Nasdaq.

Read More

This Bottle Cap Could Save Billions of Gallons of Water

August 22, 2016  |  Media Week  |  No Comments

With California suffering its worst water shortage in perhaps 1,000 years, VCU Brandcenter students devised a novel plan to curtail waste from standard kitchen and bathroom taps and spread the word about conservation. "With 'Cap the Tap,' we're proposing a solution that makes it accessible, actionable and achievable to conserve," says Yelena Sophia, who served as an art director on the project and now works at TBWAMedia Arts Lab. "PSAs are inspiring and helpful in keeping conservation top of mind, but offering a solution that allows everyone to participate in water conservation and see the impact of their actions" makes a stronger statement and has an immediate impact on people's lives. Sophia and her team proposed a specially designed cap for Dasani water bottles and an accompanying social media campaign. Once consumers finished their bottled water, the caps could be attached to taps in homes and businesses. They'd increase water pressure in the faucets and reduce the average flow from 2.2 to 1.5 gallons per minute, cutting water waste by 33 percent. With the average American household drawing up to 27 gallons of water from faucets each day, that could mean a savings of 9 gallons per day—or 3,285 gallons a year. The team saw the fusion of public service and personal action on a minimal scale as attractive for consumers. "Every advertisement you have ever seen asks you to take some sort of action," Sophia says. "Sometimes that message is asking you to buy a product, to change your mind or simply believe in something. We wanted to make sure we not only convinced people to care, but also proposed an easy way to get involved." From a brand perspective, Dasani—or, indeed, any marketer offering the special bottle caps—would get a healthy PR boost for being a good corporate citizen, with a steady flow of curiosity product sales and sampling as the capper. Still, Sophia believes smart brands should see the long-term value of the project beyond short-term headlines and ROI, commenting: "It's about doing what's right." DASANI - Cap the Tap from Yelena Sophia on Vimeo . This story first appeared in the August 22, 2016 issue of Adweek magazine. Click here to subscribe.

Read More

Locarno Film Review: ‘Mister Universo’

August 20, 2016  |  Variety  |  No Comments

The reality of fantasy is the playfully paradoxical focus of "Mister Universo," the third feature from filmmakers Rainer Frimmel and Tizza Covi to gently scrutinize the lives of circus performers beyond the big top.

Read More

Film Review: ‘Call of Heroes’

August 20, 2016  |  Variety  |  No Comments

With echoes of classic Westerns and old-school Hong Kong kung-fu films, this period samurai action film boasts sinewy martial arts.

Read More

NBC’s Olympics Ratings Rebounded a Bit Thursday Night

August 19, 2016  |  Media Week  |  No Comments

It was an inspiring night in Olympics competition Thursday, with Team USA's Ashton Eaton taking home the gold in the men's decathlon and Usain Bolt flying to a third consecutive gold medal in the 200 meters. But NBC's Olympics coverage was a bit slower out of the blocks, averaging 21.7 million viewers, a slight rebound from Wednesday night. Still, Thursday was one of the lowest-rated nights of the Rio Games so far. On the upside, NBC's Olympics coverage continues to outpace the broadcast competition, beating broadcast rivals CBS, Fox and ABC combined. Thursday night marked the 115th consecutive night that an NBC Summer Olympics presentation has topped prime time. According to NBC, the network's Summer Games have won 131 of 132 nights since the dawn of People Meters. NBC's prime-time rating of 7.0 among 18- to 49-year-olds was about three times the combined rating of the other broadcast networks.

Read More

Drama’s in the Details for Emmy-Nominated Series

August 18, 2016  |  Variety  |  No Comments

"Game of Thrones," "Mr. Robot," "Better Call Saul," "The Americans" and "Homeland" craft detailed worlds for fans.

Read More