Real Simple Adds 3 In the Midst of a Brand Refresh

May 25, 2017  |  Media Week  |  No Comments

Real Simple has a new look and new staff members to go along with an ongoing brand makeover that continues with a new look and new features in its June issue. Two of the new hires, Jerry Leu and Katie Holdefehr, both come from Apartment Therapy. Leu, who joins as video director, arrives after a...

Read More

Amazon’s Physical Stores May Be Causing Hype, but the Digital Payoff Could Be the Real Story

May 25, 2017  |  Media Week  |  No Comments

A few hours after vacationer Sariah Lutkin landed in New York City on Wednesday from Cologne, Germany, she saw a sign about the new Amazon store in Gotham's Columbus Circle area. There's no such storefront for the ecommerce giant in Europe, so Lutkin, an Amazon.com customer, decided to check out the mall-based location that opened...

Read More

Facebook Audience Network Advertisers Can Now Go Full-Width

May 25, 2017  |  Media Week  |  No Comments

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network's standard 300-pixel-by-250-pixel ads, leading to a 34 percent jump in monetization. Full-width ads are...

Read More

Facebook Audience Network Advertisers Can Now Go Full-Width

May 25, 2017  |  Media Week  |  No Comments

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network's standard 300-pixel-by-250-pixel ads, leading to a 34 percent jump in monetization. Full-width ads are...

Read More

Facebook Audience Network Advertisers Can Now Go Full-Width

May 25, 2017  |  Media Week  |  No Comments

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network's standard 300-pixel-by-250-pixel ads, leading to a 34 percent jump in monetization. Full-width ads are...

Read More

Ads on Instagram Stories Are Now Available With Objectives Besides Reach

May 25, 2017  |  Media Week  |  No Comments

Instagram launched immersive, full-screen ads on Instagram Stories in January, making them available to all advertisers in March. On Thursday, the Facebook-owned photo- and video-sharing network said in a blog post that it is moving beyond the original objective that the ad units launched with--reach--and adding four new objectives: video views, traffic, conversions and mobile...

Read More

CNN Launches a Tech-Focused Site

May 25, 2017  |  Media Week  |  No Comments

CNN announced the launch of CNN Tech today, moving its tech coverage from vertical to standalone status achieved by other CNN sites likes CNN Politics, CNNMoney and CNN Style Sam Grobart will helm the site as its executive editor, a role he took on in March when he joined CNN from Bloomberg, where he had...

Read More

Publishers Creating Facebook Instant Articles Can Now Simultaneously Work on Google AMP (Apple News Soon)

May 25, 2017  |  Media Week  |  No Comments

The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an extension to its open-source SDK for Instant Articles will enable publishers to...

Read More

How to Get a Job at One of LinkedIn’s Top Companies for 2017

May 25, 2017  |  Media Week  |  No Comments

LinkedIn revealed its second annual Top Companies list last week, listing the companies where its users really want to work, and Thursday, it shared tips on how they can make those dreams come true. The professional network divided its advice by job type, high-growth companies and employee longevity at companies, and it shared the following...

Read More

Cannes Film Review: Robert Pattinson in ‘Good Time’

May 25, 2017  |  Variety  |  No Comments

Those already acquainted with the young oeuvre of Benny and Josh Safdie — the multitasking fraternal auteur duo with a joint eye to the social fringes of New York City — may see the title of their third narrative feature as a kind of perverse in-joke.

Read More