Facebook Is Guiding Publishers Through the Rough Waters of Recent News Feed Changes

May 19, 2017  |  Media Week  |  No Comments

In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to ensure that their Facebook content stays afloat. Mosseri's...

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Nebraska-Based Indie Agency Bailey Lauerman Expands to Los Angeles

May 19, 2017  |  Media Week  |  No Comments

The West Coast ad agency scene just got a little more crowded. Bailey Lauerman, an independent agency based in Omaha, Nebraska, has opened its first expansion office in Los Angeles. Chantal Sagnes, who most recently served as director of business development at New York's co:collective, will lead the office as managing partner and group account...

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This Agency Turned Its Office Into a Crazy Airbnb That Got Jonathan Mildenhall’s Attention

May 19, 2017  |  Media Week  |  No Comments

An 80-person agency in Phoenix called OH Partners managed to pull off quite a stunt in the last 24 hours, all in the name of getting Airbnb CMO Jonathan Mildenhall's attention. Not only did the agency convert its office space into a "Spacious Phoenix penthouse suite" Airbnb listing--complete with one comfy bed fit for a...

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This Agency Turned Its Office Into a Crazy Airbnb That Got Jonathan Mildenhall’s Attention

May 19, 2017  |  Media Week  |  No Comments

An 80-person agency in Phoenix called OH Partners managed to pull off quite a stunt in the last 24 hours, all in the name of getting Airbnb CMO Jonathan Mildenhall's attention. Not only did the agency convert its office space into a "Spacious Phoenix penthouse suite" Airbnb listing--complete with one comfy bed fit for a...

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Susan Faludi Adds a Key Ingredient to Her 2016 Book: Photographs

May 19, 2017  |  Media Week  |  No Comments

Metropolitan Books The book In the Darkroom garnered much acclaim in 2016, but as some readers noted, there was something missing. Not so with the new paperback edition, released May 2. Author Susan Faludi, a Pulitzer prize-winning journalist, explains in an essay for New York Times photography blog Lens that she felt that the bulk...

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Facebook, Messenger and Instagram Notifications in One Place?

May 19, 2017  |  Media Week  |  No Comments

Last November, Facebook announced an integrated inbox for businesses, allowing them to see their notifications from their Facebook, Messenger and Instagram accounts in a single location. Now the social network appears to be testing the same concept for non-business users. Social media analyst Mari Smith shared the screenshot pictured above and below from earlier this...

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Beauty and the Beast: Perfect Match Launches on Mobile

May 19, 2017  |  Media Week  |  No Comments

Disney launched Beauty and the Beast: Perfect Match on iOS and Android. Developed by Hibernum, the match-three puzzle game is themed after the live-action version of Beauty and the Beast, which debuted in theaters in March. In Beauty and the Beast: Perfect Match, gamers can complete a variety of match-three levels to earn coins, which...

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If You’re Using ‘Fun Phrases’ in Your Stories, Instagram’s Got Stickers for You

May 19, 2017  |  Media Week  |  No Comments

Instagram introduced a new set of stickers for Instagram Stories Friday, focused on what it calls "fun phrases." The Facebook-owned photo- and video-sharing network said in a blog post: Today, we're rolling out a new sticker pack to help you add more context and creativity to your story. No matter what you're doing or how...

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Despite Claims of ‘Fake News,’ the New York Times and the Washington Post Keep Breaking Traffic Records

May 19, 2017  |  Media Week  |  No Comments

Earlier this week, in the middle of an already speedy news cycle, both the New York Times and the Washington Post broke their respective site traffic records. On Monday, the New York Times published a piece about a memo from former FBI Director James Comey that claimed President Trump asked Comey to shut down an...

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Instagram Is Already Getting Much Better Engagement for Brands and Celebrities Than Facebook

May 19, 2017  |  Media Week  |  No Comments

Facebook may have more than twice as many global users as Instagram, but little sister is now the belle of the ball in the eyes of many marketers. Per SocialBakers' research released today at the company's Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering...

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