National Geographic Channel Brings Back Explorer, Partners with GE and Gets Funny

April 15, 2015  |  Media Week  |  No Comments

Guests were greeted Wednesday by a puppy named Marley, who's up for adoption, as they entered the National Geographic Channel's upfront event at swanky M

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Dennis Quaid’s Viral Freak-Out Was Just a Funny or Die Stunt

April 15, 2015  |  Media Week  |  No Comments

Dennis Quaid hinted Tuesday that a viral video which appeared to show him having an on-set freak-out might have been a joke. Well, it turns out it was. The clip

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TV One Unveils a Spate of New Programming as It Continues to Grow

April 14, 2015  |  Media Week  |  No Comments

TV One introduced an ambitious slate of new programs and original movies Tuesday. "We're growing big, and we're growing fast," said a confident Brad Siegel, president of the 11-year-old, black-focused network available in about 57 million pay TV households. "And that's not going to change." TV One was up 26 percent in prime time during the first quarter of 2015, according to Nielsen Live +3 data. By contrast, competitors BET, Lifetime and Oxygen were all down—13 percent, 6 percent and 28 percent, respectively. "We go into the upfront in the strongest position that we've ever been in," Siegel said Tuesday morning at the network's upfront presentation.

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Crackle Taps Dennis Quaid, Bryan Cranston for New Shows

April 14, 2015  |  Media Week  |  No Comments

As the line between digital and linear programming blurs, Crackle doesn't want to be seen just as a brand's online ad option. It also doesn't want to be just another video site. "We have a giant garbage can called YouTube for all that user generated content," joked Crackle's No. 1 star Jerry Seinfeld at the Sony network's first Upfront presentation Tuesday in New York. Ditching the digital-centric NewFronts , Crackle presented a slate of original programming backed by guarantees of reliable measurement. "What it's really about is reaching new desirable audiences," Crackle's general manager and evp Eric Berger said. Berger emphasized that audiences can expect premium content whenever they load its channel. From the sixth season of Seinfeld's Comedians in Cars Getting Coffee, to Joe Dirt 2: Beautiful Loser -- the first digital sequel of a major motion picture -- six new shows were announced including: The Art of More, Crackle's first hour-long scripted drama starring Dennis Quaid -- fresh from his was-it-or-wasn't-it a meltdown? -- and Kate Bosworth launches later this year. Half-hour thriller Chosen which will be extended into an hour-long series. Coming this fall, SuperMansion, created by Seth Green and the team at Stoopid Buddy Studios, known for their work on Robot Chicken. Emmy-award winning actor Bryan Cranston will lend his voice to the project. "For ten years we've made TV with Turner, and now we're excited to do it for Crackle," Green said. To further reiterate that it's not just an online network, Crackle announced plans to revitalize its interface. With a new "always on" experience, powered by Adobe Primetime, scheduled content will start streaming as soon as the Crackle player launches, just like a TV show would be airing when a TV is turned on. Users can opt to restart the program, continue to watch what is airing, or browse through a channel guide to find something to their liking. There's the traditional pre-roll, post-roll and sponsorship opportunities. But unlike broadcast and cable networks that generally only offer spots on shows, Crackle lets advertisers create native content, giving brands access to its production studio. Programming will be measured by Nielsen's Total Audience measurement, which claims to be able to track viewers across screens. Crackle found a recent campaign with MillerCoors produced a 216 percent lift, with 100 percent viewability and 96 percent completion

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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Amy Schumer Unleashes a ‘Big Booty’ Anthem to Rule Them All

April 14, 2015  |  Media Week  |  No Comments

Comedy Central's Inside Amy Schumer is back for another season on April 21, but instead of a boring promo, she made a satirical music video offering an important cultural perspective on booty anthems, with the help of Method Man and Amber Rose. If you don't know the childhood rhyme about bodily fluids—"Milk, milk, lemonade, round the corner fudge is made," where kids dance about the playground gleefully pointing to the relevant body parts—then I'm sorry. You missed an important part of American culture. But your sad excuse for a childhood aside, we can all appreciate Amy bringing back this delightfully crass little jingle for a booty anthem that's almost good enough to actually make it to the charts. I think Schumer or Method Man or Rose or somebody realized it was a little too good, though, about halfway through, when you really get an urge to shake your rump along. So they decided that if you didn't get that this is humor, they would start chanting, "This is where my poop comes out." It is this transcendent moment, my friends, where this promo becomes a viral piece in the making that you know you are going to send to all your friends. In fact, the video probably doesn't need all the star power it's got, which also includes Amber Tamblyn (from Two and a Half Men) and Jemima Kirke (from Girls). Tegardless of how many rump-shaking celebrities you witness in this three-minute masterpiece, your main takeaway will be an unending refrain of "This is where my poop comes out," stuck in your head for the rest of the day. You're welcome.

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‘Queen of Instagram’ Gayle King Spills Her TV Guilty Pleasures

April 13, 2015  |  Media Week  |  No Comments

Specs Who Gayle King Age 60 Claim to fame Co-host of CBS This Morning (weekdays at 7 a.m.) and editor at large of O, The Oprah Magazine (currently celebrating its 15th anniversary) Base New York Twitter @GayleKing What's the first information you consume in the morning? I get up at 3:30, so I just start looking at everything. I check with CBS News, then CNN, MSNBC, local news. And there are these cool things called newspapers [laughs]. They're good, too. BuzzFeed called you the 'Queen of Instagram.' How did you go about achieving that? I don't know how I became the Queen of Instagram! There are a lot of people who use it a lot more than I do, but I find, especially when I'm traveling, it's a great way to tell a story. I don't mind making fun of myself or making fun of other people in a good-natured way, so everybody is always in on the joke. The other day, I split my dress when I was getting out of the car, so my butt was hanging out and I posted it on Instagram . People said, "Weren't you embarrassed when you put that up?" No, but my daughter was. You posted recently that you're a "sucker for infomercials." What's the last thing you bought off TV? There was something called the Personal Pedi. I think that having nice, soft feet is a good attribute, and it's something that is escaping me at the moment, so when I saw this infomercial, I ordered that little gadget! I am a sucker. I've ordered the most redonkulous things after getting caught up in an infomercial. What's your favorite app? I like Shazam. Just the other day, at the end of the new Fast & Furious movie, I went, "What is this song?" So I pulled out my handy-dandy Shazam app and held it up while the credits were going to find out

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Ice-T and Coco Are Getting a Daytime Talk Show

April 13, 2015  |  Media Week  |  No Comments

Actor Ice-T and wife Coco Austin are bringing their act to daytime TV. Ice & Coco will get a three-week test run this summer on several FOX-owned stations. Telepictures, which is producing the show, says the couple "brings a fresh perspective to the daily talk show format with their unique interview style and enthusiasm for joining in the conversation." "It's a fun show with our own style of hip, married humor and honesty," the couple said in a release. Ice and Coco may be best known for their reality show "Ice Loves Coco," which ran for three seasons on E! "We see this as another attempt to do something different—big personalities, new to the day part," said Frank Cicha, svp of programming for FOX Television Stations. "Ice-T helped change popular culture. We're trying to do the same thing for daytime." Ice & Coco premieres Monday, Aug. 3, in New York and Los Angeles, with more stations and timeslots expected to be announced soon.

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A Day After Their Season Premieres, HBO Renews Veep and Silicon Valley

April 13, 2015  |  Media Week  |  No Comments

The day after the season premieres of Veep and Silicon Valley, HBO announced it's renewing the two Sunday night comedies for 2016. "Veep and Silicon Valley are terrific series, and I'm immensely proud that they will return to HBO next year," said Michael Lombardo, HBO programming chief. Silcon Valley returned Sunday night for its 10-episode second season with fictional startup Pied Piper in search of venture capital funding. Veep's return featured now President Selina Meyer—played by Emmy-winner Julia Louis-Dreyfus—fumbling her way through an address to Congress. While the cast of Veep will be back for Season 5, creator Armando Iannucci will not, reports The Hollywood Reporter. HBO's other Sunday night staples, Game of Thrones and Last Week Tonight with John Oliver, already got the green light for next season.

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