Adweek Honors Its Rising Brand Stars

April 18, 2017  |  Media Week  |  No Comments

Rising Brand Star Julieta McCurry of Delta Air Lines and Adweek.com managing editor David Griner. Dan Hollister A group of attendees pose in front of the graffiti wall at Huge's Atlanta office, where the event was held. Dan Hollister Huge's global executive experience director Derek Fridman with his wife Emily. Dan Hollister From left, Felix...

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Staying Small Helps This Startup Agency Snag Partnerships With Athletes, Celebs and Influencers

April 18, 2017  |  Media Week  |  No Comments

Much like John Malkovich, the star of the Super Bowl ad they made for Squarespace, John McKelvey and Hannes Ciatti--eponymous leaders of New York startup agency JohnXHannes--are multifaceted makers. The Australia-bred ex-Droga5 pair launched their shop, which they call a "creative collective," in early 2016. They're committed to keeping the core team small--it's just the...

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Staying Small Helps This Startup Agency Snag Partnerships With Athletes, Celebs and Influencers

April 18, 2017  |  Media Week  |  No Comments

Much like John Malkovich, the star of the Super Bowl ad they made for Squarespace, John McKelvey and Hannes Ciatti--eponymous leaders of New York startup agency JohnXHannes--are multifaceted makers. The Australia-bred ex-Droga5 pair launched their shop, which they call a "creative collective," in early 2016. They're committed to keeping the core team small--it's just the...

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How One Entrepreneur, Nostalgic for the Sweatshirts of His Youth, Created the ‘Greatest Hoodie Ever Made’

April 18, 2017  |  Media Week  |  No Comments

The way that Bayard Winthrop tells it, the idea for the world's best hoodie started because he was pissed off. It was 2011 and Winthrop, a finance guy from New York, had found himself running a fashion accessories company in San Francisco. Sensitive to changing trends in retail (especially the resurgent interest in high-quality, domestically...

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LinkedIn Gave Users a Preview of Upcoming Changes to Its Privacy Policy, User Agreement

April 18, 2017  |  Media Week  |  No Comments

LinkedIn announced that it is updating its privacy policy and user agreement June 7, and vice president of legal, intellectual property, product and privacy Sara Harrington provided a preview of the changes in a blog post. Harrington said that despite its acquisition by Microsoft--which was announced last June and officially closed last December--LinkedIn operates under...

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Forget Burger King’s Google Home Gag. Here’s the Real Way to Win Voice

April 18, 2017  |  Media Week  |  No Comments

Maybe it's spring fever? Mercury in retrograde? Whatever the case, Punxsutawney Phil couldn't have forecasted the self-serving brand decisions we encountered this April. But in a technological sense, the latest misstep was distinctive. A Burger King ad targeting Google Homes across the country--triggering devices to spew burger facts from Wikipedia--marked the first time a brand...

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Snapchat’s Lenses Just Got a Lot More Robust

April 18, 2017  |  Media Week  |  No Comments

Snapchat has moved beyond users' faces with its launch Tuesday of World Lenses, which enable users to add augmented reality-enhanced 3-D "experiences" to any part of images captured via their cameras. The new World Lenses function as if they were actual real-world objects. For example, if users walk toward them, they increase in size. The...

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Brands Can Now Target Spotify Playlist Ads Based on the Time of Day

April 18, 2017  |  Media Week  |  No Comments

Spotify is letting more brands sponsor advertising-free music. After slowly rolling out its "branded moments" ad unit over the past year, which allows marketers to run video ads within the music-streaming site's most popular playlists to unlock 30 minutes of commercial-less listening, marketers are starting to fine-tune their campaigns and target them by time of...

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After Booting Its Lumberjack for a Woman in Flannel, Brawny Lands on Ellen

April 17, 2017  |  Media Week  |  No Comments

Barrel-chested hunks have long been the workhorses of the branding realm. Some--Mr. Clean, the Marlboro Man--were born on the drawing boards of postwar Madison Avenue. But as recently as 2010, with "The Man Your Man Could Smell Like," Old Spice proved that pecs and biceps never quite go out of fashion. That is, until they...

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How Iceland Is Managing Its Sudden Tourism Boom

April 17, 2017  |  Media Week  |  No Comments

If your Instagram feed is giving you the impression that all of your friends are going to Iceland, you're probably not wrong. Global travelers are flocking to see its Northern Lights, waterfalls and other natural wonders in ever-increasing numbers: from 490,000 in 2010 to 1.8 million in 2016, with 2.3 million visitors expected this year,...

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