For Gotham’s Ben McKenzie, No Gadget Beats a Good Traffic App Or a Nice Scotch

November 10, 2014  |  Media Week  |  No Comments

Specs Who

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Microsoft’s Marketing Totally Backfired When CNN Used Its Devices as iPad Stands

November 5, 2014  |  Media Week  |  No Comments

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. The product placement thoroughly backfired, with the tablet relegated to a kickstand for its biggest rival. The journalists calling election results mostly tapped away on their personal iPads while the Surface Pro gadgets sat idly by, Gizmodo noted . The Surface Pro is a hybrid device that is part tablet, part laptop, but it has had a tough time gaining market share. Still, Microsoft said last month that sales doubled to $900 million for the quarter. The iPad raked in $5.3 billion during that same time. Microsoft has made some bold marketing moves with the Surface, so it's scratched and fought for every sale. The device is the official tablet on the sidelines of NFL games, thanks to a reported $400 million marketing deal. It's also the official tablet of the zombie apocalypse. And it's been blatantly product-placed in too many shows to count, with varying degrees of success. Here is just a sampling of the Surface Pro's TV cameos:

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Fast Chat: Lisa Kudrow Talks The Comeback’s Return to HBO

November 5, 2014  |  Media Week  |  No Comments

The Comeback is coming back! Nine years after canceling Lisa Kudrow’s brilliant comedy, HBO has revived it for a second season , returning Sunday, Nov. 9 at 10 p.m. ET. The ahead-of-its-time series followed faded sitcom star Valerie Cherish (Kudrow), who is so desperate to stay famous that she agrees to star in a reality series about her comeback attempt: appearing on a generic new network sitcom called Room and Bored. HBO canceled the show, but its fervent fanbase grew over the years, until the network, along with Comeback creators Michael Patrick King (who also worked on Sex and the City during its heyday) and Kudrow decided it was time to catch up again with Valerie 10 years later. In addition to her Comeback return, Kudrow has pulled off something equally unlikely: simultaneously starring in series for HBO and Showtime, where Web Therapy, based on her digital series about an online therapist, just kicked off Season 4. Its rare that the bitter rivals agree to share talent: after Liev Schreiber signed on to star in Showtime’s drama Ray Donovan, HBO forced him to go unbilled in last year’s Larry David original movie, Clear History, while HBO Sports came close to dropping Schreiber as its longtime narrator. Kudrow talked with Adweek about reviving The Comeback, how her guest-appearance on Scandal last season—playing a Congresswoman with a secret—helped make it happen and what might be next for the show after its eight-episode Season 2: Adweek: You’re now a part of this ongoing HBO/Showtime rivalry. Once Liev Schreiber got Ray Donovan, he couldn’t be credited for his HBO acting work. I just learned that! And he’s the voice for HBO. So how were you able to star on shows for both networks? Both shows are non-exclusive. Web Therapy is licensed as a ready-made. HBO, that’s up in the air. Depending on which guild, [The Comeback] is Season 2, but it could also be [considered] a limited series, miniseries, event series… So I don’t know. But they’re non-exclusive, so I can do both. You’ve said you never allowed yourself to believe that The Comeback could be revived, but were there things you saw over the years that you wished you could have addressed on the show

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Ex-Fox Chairman Lands a Top Job at Turner Running TNT and TBS

November 4, 2014  |  Media Week  |  No Comments

Kevin Reilly, the former chairman of Fox, has been out of a job since just after the upfronts in May. Now, he's landed one of the most interesting gigs in cable television—running TNT and TBS. The executive has been named chief content officer.

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Can Kid Chefs Help Fox Salvage What’s Left of the Fall?

November 4, 2014  |  Media Week  |  No Comments

Fox knew that its fall season was going to be awful—it’s now very clear why Kevin Reilly stepped down as Fox entertainment chairman just weeks after May upfronts—but the network can't have known it would be downright cataclysmic. Four out of its five new series have already tanked: the network finally canceled its $50 million reality series Utopia on Sunday after the show pulled a miniscule 0.5 18-49 rating, and newbies Gracepoint and Red Band Society aren’t fairing much better—production on Mulaney is reportedly shut down. So

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Are DirecTV Customers Going to Lose AMC in the Middle of The Walking Dead?

November 3, 2014  |  Media Week  |  No Comments

Ah, November: The Christmas decorations are going up, flights home are getting expensive, and networks are going to war with cable providers. It's always an uphill battle with satellite and terrestrial system operators given how terribly they rate in customer service in the first place, so DirecTV is trying to ease into things by informing viewers that they're in danger of losing The Walking Dead in the middle of the season. The satellite operator picked a novel way to do this: by running ads during The Walking Dead on Sunday evening. This went over great with viewers, obviously: If @DIRECTV takes off @AMC_TV then I'm canceling my contract with them!!! Wtf, they can't take off my fav show! I need the walking dead! — America Garcia ⚽ (@americarbd) November 3, 2014 It probably won't help matters for DirecTV, either, that Walking Dead is now outdoing Sunday Night Football in Live+SD (same day) demo viewers, this time for a second week running. On Sunday night, it pulled in

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Model Gigi Hadid Helps Her ‘Real Housewife’ Mom With Social Media

November 3, 2014  |  Media Week  |  No Comments

Specs Age 19 Claim to fame Model; face of Tom Ford; 2014 Sports Illustrated Swimsuit Issue rookie Base New York Twitter @GiGiHadid What's the first information you consume in the morning? I usually check my emails and texts, and then I scroll through Instagram to wake myself up. Who do you follow on Instagram? Ooh, let's see ... Funny enough, my ex-boyfriend Cody Simpson is a really good Instagrammer. His account is great. I like people that have a style to their Instagram, so I can recognize someone's pictures without even having to look at their name. My friend Steven Taylor is a photographer, and he has a great Instagram. I love On Abbot Kinney, which is a street-style Instagram by a photographer named Michael [Dumler]. And Vogue has a great Instagram. Vogue's September cover story was actually all about models who are dominating social media, especially Instagram. You have nearly 1 million followers on Instagram alone. Do you think it's important for models these days to have a social media presence? Yes, it's definitely one of the most important things in our industry right now. In the past, models were just a face, and we're blessed to have social media now because it's given models a voice. A lot of brands are looking at social media followings when they're making decisions about who they want representing their brand. They want models who understand how to market themselves. Your mom [Yolanda Foster of Bravo's The Real Housewives of Beverly Hills] also has a huge social media following. Does she watch out for you online

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As of Halloween, This Season’s TV Ratings Are So Low It’s Scary

October 31, 2014  |  Media Week  |  No Comments

It is the middle of the fall, when the leaves turn brown and die, as so do the sitcoms. This has been a notably bad year for new broadcast TV—multiple networks are watching all but one of their new series decompose rapidly while legacy shows hemorrhage viewers to the perpetual menaces of cable, video games, online content and *shudder* talking to family members . Below we've broken down where each network stands. Oh, and we're not going to do a full analysis of The CW, but both their new shows, Flash and Jane the Virgin, are A) fun and B) doing great. So hooray for them. Arrow is also getting some recognition for being good, so it'll be interesting to see if anything happens to that show's ratings as its enters mainstream (read: media) consciousness for the first time. Also, all the ratings below are live viewers in the 18-49 demographic.

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Here’s a Supercut of the Most Hilarious Matthew McConaughey Lincoln Ad Parodies

October 30, 2014  |  Media Week  |  No Comments

They say imitation is the sincerest form of flattery. But when it comes to parodies of Matthew McConaughey's earnestly enigmatic Lincoln campaign, something tells me people are just making fun of the guy. At least, he's drawn the attention of several satirists who've turned in their own entertaining versions.

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Why Terry Bradshaw Doesn’t ‘Tweet or Twit’

October 29, 2014  |  Media Week  |  No Comments

Specs Who Terry Bradshaw Age 66 Claim to fame Co-host of Fox NFL Sunday ; former NFL quarterback and member of the Pro Football Hall of Fame Base Aubrey, Texas, and Love County, Okla. What’s the first information you consume in the morning? The first thing I do is gather all the sports information that I can get. I turn on the television set, go to Fox Sports 1, then I’ll go online and read The Dallas Morning News, and then I’ll read USA Today online. Are you on Twitter or any other social media? No. Absolutely not. I don’t tweet, twit or anything. I want nothing to do with it. I don’t have any desire to express my opinions on social media, and I certainly don’t have this idea that people are curious about what Terry Bradshaw is doing. I find that you can get yourself in quite a bit of trouble, too, if you’re too honest or not careful on there. Fox tried to get me to do it; I just said, nah. So no posting selfies for you. No, no selfies. I just found out what a selfie is! And I’m glad because I would have had to ask, “What is that?!” Do you have an iPhone or an iPad? I have an iPhone 4 which everyone laughs at because they say that it’s so outdated. And I do have an iPad, which is really important for me because I travel so much. I’ve always just thought of iPhones as a way for people to text me because they always say, “I can’t get you on the phone.” Well, I don’t keep a phone with me! My phone always stays charging on a windowsill.

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