BET Announces 7 New Shows and Looks Beyond TV for Growth

April 24, 2015  |  Media Week  |  No Comments

Singer Tyrese was dubbed the "Mayor" of the BET upfront presentation Thursday night at New York's Jazz at Lincoln Center. His constituents included Brandy, Kelly Rowland, Mack Wilds, Whoopi Goldberg and Queen Latifah. The night was full of surprises, including veteran rapper MC Lyte's elaborate "freestyle" about the Viacom network's ratings success, and boxers Andre Ward and Paul Smith came on stage to promote BET's first boxing event—part of a Roc Nation sponsorship; and a performer dubbed "Nelson Nielsen" interrupted the presentation to explain how he's the only black man in America with a Nielsen box. "We are the trendsetters; we are the influencers," said BET president of ad sales media Louis Carr. "We believe that black consumers experience our content—our sites, everything that we do—in a much different way than they do any other media company because of the relationship that they have with us." The network that delivers more African-American viewers than any other is adding seven new programs: Chasing Destiny: Kelly Rowland searches for the next Destiny's Child. About the Business: A docu-series following a group of friends in urban Hollywood. Criminals at Work: A docu-crime series about crimes committed in the workplace. Zoe Moon: Brandy plays a single mother in this sitcom. The Label: A docu-series about the rise and fall of classic record labels. DeSean Jackson: Home team: A series about the women who run the NFL star's life. Punk'd: A reboot of the prank show tailored for a BET audience. "We've got a slate of programing coming up that's going to engage our audience," BET president of programming Stephen G

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The ESPYs, Growing Beyond Die-Hard Sports Fans, Will Air on ABC This Year

April 23, 2015  |  Media Week  |  No Comments

The 2015 ESPYs will not be airing on their longtime TV home of ESPN, but on sister network ABC. The ESPYs, with lead sponsor Capital One, will air live on ABC at 8 p.m. ET, Wednesday, July 15. Moving to ABC gives the awards—which recognize major sports achievements of the last year—a broader audience that is not uniquely sports-centric. The ESPYs have transcended the sports world in recent years, attracting celebrities from TV, film and music. The event is now held at Nokia Theater L.A. Live. The move also puts the awards show in front of a larger potential audience. Subscription-based ESPN is in about 95 million U.S. homes, while free over-the-air ABC can be found in approximately 113 million U.S. homes. "We can't think of a better way to celebrate the show than to offer it a larger landscape for more people to participate in the celebration," said Robert Mills, svp of alternative series, specials and late night programming for ABC. The Walt Disney Company owns ABC and has an 80 percent stake in ESPN. (Hearst owns the other 20 percent.) Two pre-award shows, SportsCenter at The ESPYs and The ESPYs Countdown Show, will still air on ESPN.

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How Mike Rowe went from the Opera to Dirty Jobs

April 23, 2015  |  Media Week  |  No Comments

Mike Rowe got his first big break in TV because of a bar bet and a pencil. Rowe, the longtime host of Discovery Channel's Dirty Jobs, who now presides over CNN's Somebody's Gotta Do it, told AdweekTV the key to landing the job of your dreams isn't by doing something you love, but by doing something you're good at. "Learn to love it later," he says.

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Check Out These Photos From the 2015 MTV Upfront

April 22, 2015  |  Media Week  |  No Comments

New York's Beacon Theater hosted the 2015 MTV upfront presentation for advertisers. The Viacom network unveiled eight new shows with another 85 in development.

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MTV Wants To Make Millennials Scream

April 22, 2015  |  Media Week  |  No Comments

If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday night. Featuring its top hosts and a concert by pop singer Jessie J, the network showcased what it would have to offer through the lens of the youth themselves. "All these MCNs (multi-channel networks) saying TV is dead, they are in our offices begging to be on MTV," Girl Code host Nessa said on stage. The network introduced eight new series, renewed 10 others — and announced a whopping 85 more shows in development. Returning shows include: Girl Code Teen Wolf Catfish: The TV Show Teen Mom 2 Awkward MTV president Stephen Friedman explained his slate of shows express millennials' "unbridled optimism" despite the fact that their "big dreams are harder to achieve." "It means layered and ironic entertainment," Friedman said. "The virtue they value above all others is hustle." Among the new shows: America's Best Dance Crew All Stars: Road to the VMAs which will focus on dance teams as they take on VMA-themed challenges. Middle of the Night Show: A late night talk show developed with College Humor, in which host Brian Murphy arrives unannounced in a random celebrity's bedroom and convinces the star to be the show's co-host on the spot. Scream: The TV Series, based on the hit 90s horror series by Wes Craven, debuting June 30. MTV has updated the iconic slasher films for modern times, complete with references to connected homes and extremely rapid text messaging. (Sadly, Ghostface has gotten a makeover. The new mask is still spooky, but we have to admit we're a little nostalgic for the vintage look.) If you needed further proof the 90s are back, MTV will also air Follow The Rules, a reality TV show about rapper Ja Rule. Despite the fact many of MTVs key demographic is too young to have experienced hits like "I'm Real" and "Put It On Me" while they were on the charts, MTV proudly touted the half-hour documentary series as a way for fans to keep tabs with the entertainer as he raises his family of teens and college-aged kids. Echoing previous moves to include more online influencers in its programming, MTV will also be adding Todrick, a reality TV series debuting Aug. 31 about YouTube star Todrick Hall—who has amassed more than 180 million views on the platform—as he creates dance and music videos. It is also developing a scripted comedy series around Vine star Logan Paul, who has more than 7 million followers on the app and 20 million Vine views. The series will chronicle Paul's early days as an social media star. Throughout the event, MTV prided itself on being able to connect marketers with the young demographic they covet.

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Comedian Rob Corddry Says Working at The Daily Show Sucked the Fun Out of News

April 21, 2015  |  Media Week  |  No Comments

Specs Age 44 Claim to fame Creator and star of the Emmy-winning Adult Swim series Childrens Hospital (Fridays at midnight); star of the upcoming HBO show Ballers (premieres June 21 at 10 p.m.) Base Los Angeles Twitter @robcorddry What kind of TV do you watch? To be honest with you, I don't consume a lot. I haven't watched live news in eight years, ever since The Daily Show. I will read Digg on the toilet while I'm doing my morning constitutional. I'll flip through The New York Times over breakfast. Mostly I just let headlines wash over me. People think they're consuming information, but I really think it's mostly just mind-numbing. Did working at The Daily Show [as a correspondent from 2002 to 2006] just suck all the enjoyment out of the news? It absolutely does. Your job is not to make fun of the news so much as it is to make fun of the ways in which the news is delivered. And 24-hour news stations in general created an epidemic where news is created, rather than reported. Deflate-gate, or whatever they were calling it, was non-news that overpowered anything even remotely important. Bias aside, it became more disgusting the longer it was around. That's just pervasive. How specifically do you think that constant grind hurts the news? As far as I know, good, proper analysis of an event cannot happen within minutes. Breaking news is not what they think it means. Twitter has become a popular place for both newsgathering and for comedians to try to workshop jokes. Is that appealing to you?

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TV Land Renews Younger and Comedy Central Brings Back Inside Amy Schumer

April 21, 2015  |  Media Week  |  No Comments

TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing world. TV Land says Season 1 of the show, which concludes June 9, has reached 20 million viewers across multiple platforms including TV Land, TVLand.com, Nick at Nite, Hulu and video on demand. "We couldn't be more excited that audiences are discovering Younger and falling in love with our fabulous cast," said Star in a statement. "I can't wait to have everyone back in New York to shoot Season 2." Another Viacom network, Comedy Central, is renewing Inside Amy Schumer for a fourth season. The third season of the provocative sketch comedy show premieres tonight at 10:30 p.m. ET, with guest star Amber Tamblyn and—with the help of Method Man and Amber Rose—the premiere of Milk, Milk, Lemonade , an ode to the female anatomy and booty videos.

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Dannon’s Oikos Helped to Revive Full House, but Won’t Be Around to Enjoy It

April 21, 2015  |  Media Week  |  No Comments

More than a year before John Stamos lit a nostalgic bonfire with his announcement of a Full House revival, Oikos Greek yogurt had the same idea. The Dannon brand's 2014 Super Bowl ad reunited spokesman Stamos with his former castmates, Bob Saget and Dave Coulier, and in the process sparked an explosion of buzz among several generations of fans. (The show remains a syndicated hit with today's youth.) So will the brand be basking in the glow of the retro reunion it arguably helped bring into reality? Probably not. A spokesman for parent brand Dannon says its contract with Stamos expired at the end of last year and there are currently no plans to revive it. "John is no longer in our Oikos advertising," said Michael Neuwirth, senior director of public relations for Dannon.

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Why Univision Is One to Watch at the Upfront

April 20, 2015  |  Media Week  |  No Comments

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that we do. What's interesting, and speaks to the duality of our audience, is that they'll engage with our programming in Spanish, but when they go on Twitter, they comment in English. On Facebook, it's more of a mix. And I think there is a lot of runway to get our viewers excited about with our short video formats on Vice and Instagram. Your most important hire for 2015? It will be a head of local marketing. We started as [one] station in San Antonio 60 years ago, and we now have over 128 local radio and TV stations around the country to reach our audience. Add to that the incredible way we serve our local communities through our empowerment platform Univision Contigo —we have the ability to serve every Latino in this country in a powerful, intimate way. What is the industry buzzword that you are most tired of? The one I am over in a big way is all things "selfie." I don't own a selfie stick, and I never will. How will Univision be positioned in the fast-approaching upfront? I am working very closely with our sales leaders Keith Turner and Steve Mandala and the way that we are positioning ourselves around what makes us unique. Again, we have an audience that watches live every night, we have a very high rate of unduplicated viewing, and that in every single program offering we will have a digital and social component because we know our audience overindexes in digital and is highly engaged. We also spend a lot of time speaking about the beauty of our brand in that we're not just a network, but part of the journey of Hispanics in this country. What do your millennial viewers want from the network? Our millennial audiences seem to gravitate to aspiration stories and ultimately they're looking for great content. And because they can find that on Univision and find it in Spanish in a sincere and authentic way, we have a large and loyal millennial audience. They are also focused on community and when they see Univision in their local markets it resonates with them and that builds equity for our shows, novellas and the company. What's the most important statistic about your audience that brand marketers should know, but don't

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Academy of Country Music Awards Pulls In Most Viewers Since 1998

April 20, 2015  |  Media Week  |  No Comments

The 50th Academy of Country Music Awards on CBS last night was the most-watched since 1998. The super-sized special, which aired from 8-11:30 p.m., was watched by 15.77 million viewers, up 10 percent from the 2014 ACMs and making it the No. 1 show of the night on broadcast TV. In the younger demos, the awards drew a 3.6 rating and 11 share among adults 18-49 (up 6 percent from 2014) and a 2.6 rating and 9 share among adults 18-34 (up 4 percent). This was the fist year the ACMs extended to 11:30 p.m. Compared to last year's 8-11 p.m. broadcast, this year's show had 13 percent more total viewers. CBS' ratings beat NBC's, ABC's and FOX's combined. The ceremony was broadcast live from AT&T Stadium in Arlington, Texas. The ACMs were also the No. 1 social broadcast of the day, according to Nielsen Social data.

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