Frustrated With Ads Appearing Next to Offensive Content, Havas Pulls U.K. Spending From Google and YouTube

March 17, 2017  |  Media Week  |  No Comments

Havas is pulling all spending from Google and YouTube in the United Kingdom, citing the desire to have more control of its inventory in hopes of keeping brands away from inappropriate or offensive content. According to a report in The Guardian, the French advertising giant's decision came after talks broke down related to Google's inability...

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Frustrated With Ads Appearing Next to Offensive Content, Havas Pulls U.K. Spending From Google and YouTube

March 17, 2017  |  Media Week  |  No Comments

Havas is pulling all spending from Google and YouTube in the United Kingdom, citing the desire to have more control of its inventory in hopes of keeping brands away from inappropriate or offensive content. According to a report in The Guardian, the French advertising giant's decision came after talks broke down related to Google's inability...

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A Journalist Who Ignored Fidel Castro’s Casino Trick

March 17, 2017  |  Media Week  |  No Comments

PR Newswire, in delivering today the news that former president David Steinberg passed away earlier this month at age 85 due to complications from surgery, includes a colorful detail involving Fidel Castro: Steinberg was the first American journalist Castro invited to see "La Habana Nueva." Eager for a positive review, Castro ordered casino croupiers to...

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Showtime Gives Twin Peaks Fans Exactly What They Want at SXSW

March 17, 2017  |  Media Week  |  No Comments

South by Southwest in Austin, Texas, continues to roll on as the festival switches over from Interactive to Music later in the week, and while some brands pack up their activations, others are just getting started. Showtime has decided to focus on SXSW Music attendees when it comes to promoting its new show, the highly...

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How the Founder of a Failed Education Startup Created the Hottest New Social Network for Teens

March 17, 2017  |  Media Week  |  No Comments

Like many young entrepreneurs in the tech field, Alex Zhu, the founder and CEO of Musical.ly, was looking for that one big idea that could change the world. He settled on an education app--it was a popular idea; he secured investors, built a team and launched a product. And it was a total failure. Turns...

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This Agency Creative’s Incredible Book Trailer Beat Stranger Things and Westworld at SXSW

March 17, 2017  |  Media Week  |  No Comments

The nominees for Excellence in Title Design at the SXSW Film Festival this year included lots of stunning trailers for well-known television shows--Stranger Things, Jessica Jones, The Crown, Westworld and Doctor Strange. But an advertising creative director beat them all, with a book trailer, to take the jury prize. Jared Young's trailer for his debut...

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This Crazy, Wonderful DIY Ad Revels Not in the Agony but the Ecstasy of Defeat

March 17, 2017  |  Media Week  |  No Comments

There's a weird pleasure that always comes from watching a new ad from German home improvement store Hornbach, and this time is no different. The delightfully titled "Regret Nothing. About the Grandeur in Failure" tells you (almost) everything you need to know, but an added element of unhinged insanity burrows under your skin over its...

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Wanderbrief, Letting Freelancers Trade Creative Talent for Travel Opportunities, Is Taking Off Globally

March 17, 2017  |  Media Week  |  No Comments

Over the past year, several companies and thousands of freelancers have signed on to a project aimed at helping both groups broaden their horizons, with marketers getting access to global talent while creatives get to travel the world. Wanderbrief is a creative network startup that lets writers, designers, videographers and photographers submit their portfolios to...

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iHeartMedia Expands Programmatic Advertising for Stations and Podcasts

March 16, 2017  |  Media Week  |  No Comments

Radio is "a tale of two cities," according to iHeartMedia chairman and CEO Bob Pittman. "There is the consumer side, and then there is what the advertising agency and community thinks of it, and the consumer loves it," Pittman said. "There has been no degradation of radio since I got in the business in 1970s...

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