Beyonce Is the Queen of Commercials in This Supercut of Her Best Ads [Video]

October 9, 2014  |  Media Week  |  No Comments

Who runs the world? Women. Or rather one woman: Beyonc

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We Interviewed the Guy Who Made the Creepy Credits Sequence for ‘American Horror Story: Freak Show’

October 9, 2014  |  Media Week  |  No Comments

Who loves clowns? Anyone? Anyone? Well, the guys at American Horror Story: Freak Show, which premiered last night, are super into them, as evidenced by the amazing mostly-stop-motion opening sequence from last night's show. And Kyle Cooper, director of the Los Angeles company Prologue, told us where the clowns came from, who inspired the three-legged woman and why the deformed balloon animals didn't make the final cut. Prologue has done all four opening sequences for the show (see the videos below), and he knows quite a bit about hooking the viewer in a minute with suggestive surrealism. He doesn't know what's giggling under your bed, though.

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Noisy Chiefs Fans Top Nielsen’s TV Twitter Ratings

October 8, 2014  |  Media Week  |  No Comments

The Kansas City Chiefs’ sacking of the New England Patriots on Monday night football last week came up trumps for ESPN on the Nielsen Twitter ratings. The Chiefs dominated the Patriots on both sides of the ball and racked up 779,000 tweets, reaching 6.88 million twitter accounts on the way to a 41-14 win. Patriots quarterback Tom Brady had a mediocre night, completing 14 of 23 passes for 159 yards. At 37 years old, Brady’s poor performance led to speculation that his best days are behind him and his weak offensive line had its share of armchair critics. Chief fans, however, were more interested in commenting on Twitter about the noise level at Arrowhead Stadium, which won back its title as the country’s loudest outdoor venue when the noise reached 142.2 decibels during the game. Great job #ChiefsKingdom for once again making Arrowhead the loudest stadium in the world! Awesome to be a part of that and getting the win! — Cairo Santos (@cairosantos19) Sept. 30, 2014 Arrowhead Stadium was historically loud during the #Chiefs victory over the #Patriots . WATCH: http://t.co/XsDL5DrBIN pic.twitter.com/9W0b7ChXbB — Kansas City Chiefs (@KCChiefs) Sept. 30, 2014 142.2!! #ChiefsKingdom showed up tonight…worlds loudest stadium…right here in KC where it belongs! — Chase Daniel (@ChaseDaniel) Sept. 30, 2014 The Patriots claimed the No. 2 spot on the Nielsen Twitter ratings when the team reversed its Kansas City misfortunes and thrashed the Cincinnati Bengals 43-17 on NBC. The Pats were happy to be home, their defense shined and Brady surpassed 50,000 yards in career passing to earn the game ball and praise on Twitter. 50,000 yards?

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For New Promos, Disney DX Turns to Street Artists and Art Toy Designers

October 6, 2014  |  Media Week  |  No Comments

Disney's ad-supported kids' network, Disney XD, is doing something particularly interesting this fall: putting up promos designed by some fairly cutting-edge artists from several different walks of life, including Tristan Eaton. Eaton designs art toys for Pretty in Plastic and Kidrobot alongside guys like Matt Groening and is a street artist whose work adorns the sides of buildings all over the world and has brands like Versace in his portfolio. Here he is in Paris:

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For New Promos, Disney XD Turns to Street Artists and Art Toy Designers

October 6, 2014  |  Media Week  |  No Comments

Disney's ad-supported kids' network, Disney XD, is doing something particularly interesting this fall: putting up promos designed by some fairly cutting-edge artists from several different walks of life, including Tristan Eaton. Eaton designs art toys for Pretty in Plastic and Kidrobot alongside guys like Matt Groening and is a street artist whose work adorns the sides of buildings all over the world and has brands like Versace in his portfolio. Here he is in Paris:

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5 Other Times Twin Peaks Came Back

October 6, 2014  |  Media Week  |  No Comments

Your Monday afternoon comes with some good news ... and some damn good cherry pie. David Lynch's seminal television series Twin Peaks is returning to television in early 2016 on Showtime in limited series format. Lynch will direct all nine episodes, and he and series co-creator Mark Frost will write them. It's a return to his roots for Lynch, who in the last few years has done pretty much anything except make another movie; the director shot 2006's Inland Empire entirely on videotape. The announcement of the Showtime project came this morning, and there's a fun, creepy promo to go with it. Mind you, this isn't the first we've seen of the characters in the series since the show's departure from the airwaves in 1991 when it didn't so much get canceled as melt. The show's mark on culture has been indelible, and there have been no shortage of eager directors, brands and even movie distributors offering Lynch the opportunity to bring the characters back. And here are five: Twin Peaks: Fire Walk With Me—1992 Twin Peaks: Fire Walk With Me follows Laura Palmer through her last seven days alive and brings back the show's bizarre, hugely influential aesthetic in all its backward-talking, non-sequitur-spouting glory. It also makes it a little clearer what exactly happened to Kyle McLachlan's character at the end of the show, which is a lot to recommend it; just maybe not enough to make it a successful feature film. The movie premiered at the Cannes Film Festival in 1992 where it was booed. It also didn't do very well domestically at the box office. Total gross was $4.8 million—and its competition was Pet Semetary Two and Honeymoon in Vegas—probably because you had to watch the show to know what on earth was going on. Still, if you had watched the show, you learned a lot you'd always wondered about. Georgia Coffee Ads—1993 In 1993, post-Peaks and post-Fire Walk With Me, Lynch returned to advertising briefly to make a series of Japanese coffee ads for Georgia coffee. They riff on the show's imagery and surrealism, star MacLachlan and pay tribute to the ads' viewership, who are also the only people in the world who seem to have liked Fire Walk With Me when it came out (the movie did disproportionately well in Japan). The Log Lady Explains—1993 When Bravo bought the off-network rights to rerun Twin Peaks in 1993, Lynch figured things needed a little more thorough explanation.

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What Do Millennials Really Want?

October 6, 2014  |  Media Week  |  No Comments

What do

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Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books

October 6, 2014  |  Media Week  |  No Comments

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow ; author of the children’s book The Rhino Who Swallowed a Storm (available Oct. 7) Base Los Angeles Twitter @levarburton What’s the first information you consume in the morning? My email, followed by my Twitter feed, followed by the Today show. Twitter is where I get the majority of my news. What other social platforms are you on? I have a Facebook account which enables me to keep up with friends and family, but I’m much more of a voyeur there. I don’t do a whole lot of posting. It really just gives me an opportunity to stay current with what the family’s doing. I was an early adopter on Twitter, and it’s like a relationship. You have to invest in it, you know

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Primetime Broadcast Ratings Tumble, Even During Premiere Week

October 2, 2014  |  Media Week  |  No Comments

Broadcast networks should start putting up a sign: "Watch for falling ratings." Fragmentation—the process of viewers diffusing across cable channels that cater to specific interests, as opposed to being forced to watch All in the Family en masse because it's the only thing on—has been happening for a long time, and the drop-off from DVR happened several years ago. That means there's no real excuse for the continued bleeding on broadcast TV. But there are a few factors to consider, including A) a big chunk of viewers can't get broadcast without cable subscriptions, and cable subs are falling, and B) content is either targeting people who are aging out of what ad salespeople consider the Dollar Demo (18- to 49-year-olds), or for young people joining the demo who simply don't like it. This is not a "There's Nothing Good on Broadcast" article. There's lots of good material on broadcast, including new stuff such as The Flash, Gracepoint, Stalker, Constantine and Black-ish. But when a show hits, which is not often, it hits softer than it did even last year. It is a "Ratings Are Falling Overall" article, even if individual actors—CBS, to get specific—are seeing bumps over last year's performance. So here are the across-the-board averages in the 18 to 49 demo for Premiere Week: NBC—3.0 vs. a 3.1 in 2013 CBS—2.4 vs. a 2.2 in 2013 ABC—2.2 vs.

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Larry King Has Done Over 60,000 Interviews, but This Is the One He Really Wants

October 2, 2014  |  Media Week  |  No Comments

Larry King's career stretches back nearly six decades, ranging from his early days as a radio broadcaster in Florida to 25 years at the helm of Larry King Live on CNN. He interviewed a staggering 60,000 people before retiring in 2010. But that retirement would be short lived.

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