This Is How Your Financial Data Is Being Used to Serve You Ads

July 10, 2014  |  Media Week  |  No Comments

Wait, who sees my credit card bill, again? We've done a lot of work

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Inside ESPN’s Social Media War Room During the Most Tweeted Sporting Event Ever

July 9, 2014  |  Media Week  |  No Comments

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely wrong, and I've in fact arrived amid the most tweeted single sports game—of any kind, ever. "Our banked Brazil content will probably not be seeing the light of day," Bryan McAleer, ESPN's associate manager of social media, says ruefully as soon as he's done shaking my hand and introducing himself. He's an energetic guy, upbeat and attentive, with long reddish hair and a thick beard. A few of the others sitting close by—clean-shaven, friendly guys with short hair—say hello, too. There is John Twomey, associate manager of social media, Tomas Ferraro, marketing coordinator, and Brendan Gillen, marketing manager. If any of them is a day over 28, it would be a surprise to me. McAleer, himself a senior director of sports marketing, is pacing back and forth between ends of the table, soliciting opinions and offering feedback

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Nielsen Exec: Don’t Expect to Be Impressed by Impact of Mobile TV Ratings

July 9, 2014  |  Media Week  |  No Comments

Nielsen Media Research has declared itself "open for business" in terms of tracking TV viewing on smartphones, tablets and other electronic gadgets. But don’t expect those numbers, which will be available for the first time with the new fall broadcast season, to be impressive, statistically speaking. "It will start small and build gradually," Cheryl Idell, Nielsen’s evp of U.S. media, said at the semi-annual Television Critics Association conference kickoff in Beverly Hills. “We won’t see dramatic changes in ratings with this data added in.” That may not be the big splash the advertising community has been hoping for. Claire Browne, vp, director of media research at ad agency RPA in Los Angeles, described Nielsen as "behind the curve" and "playing catch-up" on measuring mobile viewing, a project that’s been in the works for years. "They have to do this to remain relevant," she said. "Consumer behavior is running so far ahead of the research." Nielsen first announced the long-gestating service last fall, promising TV networks a better cross-platform gauge of total viewers so they can set their ad rates accordingly. Advertisers are also clamoring for the data so they can strike the best media buying deals and keep up with the on-the-go consumer who’s increasingly turning to mobile devices for entertainment.

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Kate Juergens Stepping Down as ABC Family’s Chief Creative

July 9, 2014  |  Media Week  |  No Comments

Kate Juergens is leaving her post as ABC Family’s chief creative officer and evp of original content, Variety reported . Juergens’ exit, which was announced by ABC Family president Tom Ascheim, comes as the Disney-owned network seeks to consolidate its business strategy, planning and development and scheduling and acquisitions under one leader, according to Deadline . Lynn Stephanian, formerly the svp of acquisitions and scheduling, will also exit as part of the restructuring. Juergens was instrumental in the development of much of ABC Family’s original programming, including the shows Switched at Birth, Pretty Little Liars, and The Secret Life of the American Teenager. She joined the network in 2004, and was former network president Michael Riley’s second-in-command until he left the company in September of 2013 . When Riley departed, Juergens was considered a top choice for his replacement, but the position ultimately went to Ascheim, formerly a gm at Nickelodeon and CEO of Newsweek, who joined the company in December . Juergens, who released her own memo, says that she has been considering leaving the company for “several months,” but decided to stay on through the pilot season. According to Deadline, the search for a new leader of the now-combined departments is underway.

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Discovery’s Fit & Health to Rebrand as Discovery Life

July 9, 2014  |  Media Week  |  No Comments

Discovery Communications has announced that it plans to transform its fitness-oriented network, Discovery Fit & Health, into Discovery Life, AP reports . The new network, which will focus on life events and family relationships, is set to launch Jan. 15 of next year. The move follows A+E Networks, which just this week relaunched its BIO channel as the lifestyle-centric FYI .

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You Could Get Paid to Watch Netflix

July 7, 2014  |  Media Week  |  No Comments

If you live in the U.K. or Ireland, you could get paid to watch Netflix for a living. The streaming service put up a job listing seeking a qualified candidate to help out with its recommendations system by watching movies and television shows, The Huffington Post reports . According to Netflix's offical job listing for a tagger, "applicants will be responsible for watching and analyzing films and TV programmes that will be streaming on Netflix in the future. The tagger will deconstruct the films and programmes and describe them using objective tags." The listing goes on to specify that the role will offer flexible hours and would be ideal for those with a background in film or film history, or those with filmmaking experience. Taggers are also among the first to see Netflix original series, such as House of Cards and Orange is the New Black . While there are currently around 40 Taggers worldwide, this is the first time Netflix is recruiting for the position in the U.K. and Ireland, reports The Independent . According to that publication, current taggers include "a mum who speaks fluent Hindi and has worked on several procedural crime shows, a French native and former keyboard player in Stereolab now living in New York who tags French-language content and a film director working on his third feature starring Tim Roth who lives in Mexico City and tags Spanish-language content." "We see ourselves as a match making service, which means that we get to know our members and how they interact with our service,"

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Millennial Women Are not Cutting the Cord

July 7, 2014  |  Media Week  |  No Comments

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought. In fact, TV's share of viewing hours grew from 84 to 88 percent in the fourth quarter of 2013 (data in the study was sourced from the Nielsen Cross-Platform Report), from 129 total hours out of

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Max Greenfield Is Glad Fox Forced Him to Use Twitter

July 3, 2014  |  Media Week  |  No Comments

Specs Who Max Greenfield Age 33 Accomplishments Stars as Schmidt in Fox’s New Girl ; appears in They Came Together, in theaters and on-demand now Base Los Angeles What’s the first information you consume in the morning? Sunlight, maybe, or my daughter kicking me in the head. Aside from that, I’ll get on my phone and go on Twitter. Who do you follow on Twitter? There’s so many good people on Twitter. As far as the people who most consistently make me laugh … Billy Eichner is so funny on there. George Wallace is really great. And Gary Janetti, Megan Amram, Rob Delaney . Do you ever have to live-tweet New Girl episodes? Yeah, we do that quite a bit. I joined Twitter because Fox was like, “This is something you have to do,” and then actually had a lot of fun with it.

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Does America Now Like Soccer? Yesterday’s Ratings Hint at it

July 2, 2014  |  Media Week  |  No Comments

Yes, that's it for the U.S. in the World Cup, but we went out with a bang: ESPN boasted its second-highest rating ever for a soccer match with a whopping 9.6 rating (people are all watching this during the middle of the day, so from your boss, shame on you, and, from the networks, thank you). Univision generated a 1.8 (representing 2.4 million viewers). The latter's streaming video didn't crack under the strain of its mammoth viewership (ESPN had a brief outage during the Germany Algeria match two days ago, but that still reached 1.7 million concurrent viewers) with a new high watermark of 1.8 million. It helps Univision's streaming numbers in particular that its digital service is free and unauthenticated ( until midnight , at least). The contest has been a major moment for U.S. soccer fandom, which in recent years hasn't exactly been an area of major focus and concern for marketers. But the 2014 contests have been a huge attention-getter for brands including sponsors like Visa, Coke, Adidas and Sony; and other johnny-come-latelies capitalizing on whatever meme they can attach to their brand at the time of a given game (check out our handy compendium of waffle jokes from yesterday, for example). Ruling the rapid-response promo roost, however, has been ESPN, which started off with an over-the-top Kiefer Sutherland paean to America (never mind that Sutherland is Canadian) and came out yesterday with this gem: The Americans lost, but still: USA! USA! USA! Strictly in terms of TV and digital viewership, of course.

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Univision Streaming Video Stops Being Free on Friday

July 2, 2014  |  Media Week  |  No Comments

It's going to be harder to watch the World Cup on Univision at your desk come Friday. And if you have Comcast, you're out of luck completely. Univision, which had the most-viewed telecast in its history yesterday, is switching over from a free streaming service (which it's been providing for the entirety of the World Cup so far) to an authenticated version of the same, requiring viewers to log in using credentials from their cable provider. It's a move likely to please cable operators and infuriate subscribers, many of whom are enjoying the matches in Spanish whether or not they speak the language because of easy access to the stream. ESPN, being a cable network, required authentication from the get-go. Univision spokeswoman Monica Talan described the free stream as "an open trial period for group matches and the round of 16." "The objective was to encourage sampling of the Univision Deportes app, build an audience, then educate that audience on the benefits of TV Everywhere via a robust marketing/education campaign," Talan said. "Starting on July 4th, users will need to sign in with their pay TV credentials. Users will be taken through a step-by-step process on how to do this." That education program seems to have been absorbed pretty dramatically by the viewing public—people love the stream—but on Friday, futbol fans may be learning a different lesson entirely. Talan also confirmed something you might notice if you're perusing the logos of participating cable companies at the bottom of the page announcing the change: "The livestream will not be available to Comcast subscribers at this time." Comcast owns Telemundo, Univision's largest competitor (though Univision is still much larger), and the broadcaster of the 2018 (and subsequent) World Cup matches. The network has enjoyed incredible ratings from the matches thus far. The France-Nigeria game (which took place in the middle of the working day) pulled in some 931,000 demo viewers, and the Germany-Algeria match managed 1.3 million (which also aired before quitting time). Since much of the viewership is taking place in bars, conference rooms and yes, in little video windows you can hide from your boss as she walks by your desk, those stats are impressive indeed

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