MTV Brings Back House of Style as Multiplatform Native Ad

August 8, 2014  |  Media Week  |  No Comments

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever -sponsored relaunch of the series online and on-air. "We're looking at it as a way to marry franchises with partners, taking advantage of the editorial clout that House of Style has and the timelessness that House of Style has," Rachel Baumgarten, svp of integrated marketing for Viacom Velocity Music Group, explained. The eight-episode Web series, which is hosted by rapper Iggy Azalea and special correspondent singer Rita Ora this season, kicked off on Thursday on MTV.com. The classic show will also have a presence in this year's Video Music Awards through special House of Style commentary segments mixed in throughout the Aug. 24 broadcast. A 30-minute TV special on the best looks from the VMAs will follow on Aug. 26. Azalea and Ora will also be performing at this year's music awards. Interspersed throughout this season will be product integrations for Unilever's Caress, Degree Women and TRESemm

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Missing Mad Men? Here’s Christina Hendricks Trying to Work in a Modern Office

August 7, 2014  |  Media Week  |  No Comments

The final half of the seventh and final season of Mad Men won't premiere until next spring (although filming has wrapped—and according to Elizabeth Moss, there was a lot of crying going on as the cast shot the finale). For now, Mad Men fans have to snack on whatever measly morsels they can get—like Jon Hamm goofing around on Fallon, or Christina Hendricks trying to navigate a modern office in the Funny or Die video below. And good old Joan, she's still the sharpest person in the room even when she can't find the phone.

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The Deal Is Off Between Fox and Time Warner

August 5, 2014  |  Media Week  |  No Comments

That was abrupt: 21st Century Fox today withdrew its long-discussed bid to acquire a controlling interest in Time Warner Entertainment, a megamerger that would have made the resulting entity so big even noted takeover artist John Malone said the deal

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See How Slow Your Internet Connection Is by State

August 5, 2014  |  Media Week  |  No Comments

Alas, Alaska. Also Arkansas. It's a terrible time to be living in the deep South or outside the Lower 48 if you're a web developer. At least that's what Tom Heppard over at BroadView Networks is demonstrating with this handy map. With this picture (click to see a bigger version), you can see exactly what's going on in your state. You can also take a look at a text ranking, best to worst, here .

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Hyundai Will Air an 11-Minute Sci-Fi Short Film During the Ad Breaks of TNT’s Legends Premiere

August 4, 2014  |  Media Week  |  No Comments

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends , it's sort of mandatory. So Hyundai and TNT turned to New Form, the ad shop run by movie idea guys Brian Grazer and Ron Howard, to create an energetic three-part story that will air over a combined total of 11 minutes during the limited commercial slots of Wednesday's Legends pilot. TNT

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John Oliver Quotes the IAB in Blistering Takedown of Native Ads

August 4, 2014  |  Media Week  |  No Comments

John Oliver's half-hour comedy news show on HBO has one really amazing regular feature: rather than a lengthy interview or a musical guest, Oliver goes on a hilarious, impeccably researched 12-minutes-and-change rant about a particular hobby horse. Past victims have included FIFA, the U.S. prison system and net neutrality. This week, he lit into native advertising as deceptive and antithetical to the idea of journalism, and used an IAB report to do it. Oliver quotes this July 22 press release in his monologue, noting that the IAB found that of respondents exposed to native ads, “less than half … [recognized] … that the material was advertising.”

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WWE Will Cut 7% of Its Workforce

August 1, 2014  |  Media Week  |  No Comments

World Wrestling Entertainment will slash 7 percent of its workforce after reporting operating at a loss in the second quarter due to the costs of ramping up its online-subscription service. WWE reported a net loss of $14.5 million, compared to a net profit of $5.2 million last year. "The staff cuts, and other cost-cutting moves, would help boost operating income before depreciation and amortization by $30 million in 2015," WWE said, adding that the cuts would effect around 50-60 staffers across all business units. WWE launched their WWE Network in February, making WWE the first entertainment company with a cable presence to offer a stand-alone online subscription service . Yesterday, WWE reported 33,000 WWE Network subscribers since April for a total of 700,000 subscribers—still 300,000 short of its year-end goal of one million. According to The Wall Street Journal , the company "noted that 1.3 million to 1.4 million subscribers would put it past a break-even point offsetting difficulties in pay-per-view." To increase interest in the service, WWE will add new payment options (the service was originally only available as a six-month subscription), including a commitment-free $19.99 monthly plan. "For us the payment options are one way to continue learning, to see how people approach it," George Barrios, WWE's chief strategy and financial officer, told The Wall Street Journal. "The fact that we've gone from 0 to 700,000 paying subscribers, I feel really proud."

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WWE Will Cut 7% of Its Workforce

August 1, 2014  |  Media Week  |  No Comments

World Wrestling Entertainment will slash 7 percent of its workforce after reporting operating at a loss in the second quarter due to the costs of ramping up its online-subscription service. WWE reported a net loss of $14.5 million, compared to a net profit of $5.2 million last year. "The staff cuts, and other cost-cutting moves, would help boost operating income before depreciation and amortization by $30 million in 2015," WWE said, adding that the cuts would effect around 50-60 staffers across all business units. WWE launched their WWE Network in February, making WWE the first entertainment company with a cable presence to offer a stand-alone online subscription service . Yesterday, WWE reported 33,000 WWE Network subscribers since April for a total of 700,000 subscribers—still 300,000 short of its year-end goal of one million. According to The Wall Street Journal , the company "noted that 1.3 million to 1.4 million subscribers would put it past a break-even point offsetting difficulties in pay-per-view." To increase interest in the service, WWE will add new payment options (the service was originally only available as a six-month subscription), including a commitment-free $19.99 monthly plan. "For us the payment options are one way to continue learning, to see how people approach it," George Barrios, WWE's chief strategy and financial officer, told The Wall Street Journal. "The fact that we've gone from 0 to 700,000 paying subscribers, I feel really proud."

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NFL Spot on Sunday Is for the Fans

August 1, 2014  |  Media Week  |  No Comments

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share stories of why they love the game, according to chief marketing officer Mark Waller. Waller, named the league’s first CMO in 2009, gave Adweek a preview of this season’s “Together We Make Football” campaign by the NFL and NBC that kicks off Sunday night. A new 30-second spot starring fans who won free trips to Super Bowl XLVIII last season will air during NBC’s broadcast of the Hall of Fame game. Among them: Lee Krost, a 75-year-old QB still “lighting up” his flag football league; and Heidi Gilbert, who was inspired to pull herself out of depression after learning of Tom Brady’s underdog journey from 6th round draft pick to Super Bowl MVP. Still in the wings are 30 new commercials/promos created by NFL Films that will run across NBC and NFL

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Holy Shark, Syfy Builds a Franchise Without Traditional Ads

July 31, 2014  |  Media Week  |  No Comments

Turns out your best marketing tool is word-of-mouth, especially if the mouth in question is filled with rows and rows of gigantic, serrated teeth.

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