3 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and created experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

Read More

4 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

Read More

4 Warnings for Those Trying to Make the Next Jinx or Serial

March 16, 2015  |  Media Week  |  No Comments

This weekend, HBO won one of those queasy victories available only to true-crime documentarians and war-crime prosecutors at The Hague. The subject of the network's multi-part documentary series The Jinx: The Life and Deaths of Robert Durst, a wealthy guy who (at least as far as the show is concerned) pretty obviously murdered some people, was arrested shortly before the finale showed him

Read More

Take a Tour of HBO’s Pretty Awesome SXSWesteros Game of Thrones Activation [Video]

March 14, 2015  |  Media Week  |  No Comments

Austin is swarming with interesting and weird activations at this year's South by Southwest. And HBO's Game of Thrones experience, cleverly named "SXSWesteros," is a particular standout.

Read More

The Walking Dead Spin-off Will Share Only 6 Seconds With the Original

March 14, 2015  |  Media Week  |  No Comments

The upcoming Walking Dead spin-off on AMC will barely reference the original show. But fear not, zombie lovers. It will be a lot like the current show in one crucial way. As executive producer David Alpert puts it, it will be "really f—ked up." Alpert—who helped bring the original show and the sequel to AMC—spoke here in Austin on Friday night at a dinner hosted by ad agency Mullen and The Daily Beast. In a conversation with Beast editor in chief John Avlon, Alpert said the producers didn't want the typical type of spin-off. "We didn't want to do the traditional thing where you take Joey from Friends and create Joey," he said

Read More

Now You Can Put Your Own Photos in Don Draper’s Amazing Carousel Pitch

March 13, 2015  |  Media Week  |  No Comments

It is the greatest advertising moment from TV's greatest advertising show, and now you can be a part of it. To help promote Man Men's upcoming final episodes, AMC has launched a Mad Men Carousel app on Facebook. The app pulls random photos from your Facebook galleries and drops them into Don Draper's pitch for the Kodak Carousel from Season 1's finale. It's a truncated version of the original scene, which you can watch below, but it's still a great way of reminding us how potent and touching Mad Men could be at its best. Depending on your results, you might find the video generated by the app to be hilariously off (as when it included the time I ate a hamburger between two Krispy Kreme doughnuts) or tear-jerkingly perfect (as when it showed my daughter's birth as the first slide on my first time using the app). So go give it a shot and see which of your memories get recaptured for the Carousel.

Read More

Yoga Is Replacing Coffee Chats and Happy Hours as the SXSW Meetup of Choice

March 12, 2015  |  Media Week  |  No Comments

Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga. "Yoga asks the right questions," YouTube yoga guru Adriene Mishler explained via email. '"What do you need?'" and "'How are we going to nurture that?'" Whether you need a pick me up, a spiritual connect, to burn some steam, to stretch, to strengthen, to laugh, to dance, to be still – yoga has your back."' Mishler will be leading a South by Southwest Stretch at Practice Yoga Austin this Sunday on behalf of her a multi-channel network, Kin Community. But it definitely won't be the only branded opportunity for bridge poses and downward-facing dogs.

Read More

Girlfriends’ Guide to Divorce Star Talks About Her Show’s Controversial Ads

March 11, 2015  |  Media Week  |  No Comments

Specs Who Lisa Edelstein Age 48 Claim to fame Stars as Abby on the Bravo series Girlfriends' Guide to Divorce Base Los Angeles Twitter @LisaEdelstein What's the first information you consume in the morning? I journal as soon as I wake up, so I suppose the first information I consume is from my own brain. Tell us about your social media habits. My go-to platforms would be Facebook and Twitter. I'm on Instagram, too, but it's all public, so I feel quite limited as to what I'm willing to post. Even when things are set to private they can still, somehow, end up in the public sphere. For me, all these platforms are for business, to talk about what I'm doing and with whom. I also use them to talk about issues that are important to me, but I even do that within limits

Read More

GSN Expands Its Slate of Original Series With 2 New Programs

March 10, 2015  |  Media Week  |  No Comments

In game show terms, GSN is feeling like a returning champion. Viewership is up, the average age of viewers is down, and the network's experiment with original series is paying off. "GSN has grown for three years straight, and 2014 was our biggest year ever," said David Goldhill, chief executive of the network, a partnership between DirecTV and Sony Pictures Television. In February, the network had its highest-rated month ever among women ages 25 to 54, and GSN original series reported a social engagement rate of more than 6 percent. "Something is definitely happening," Ben Glieb, host of GSN's Idiotest, told Adweek. "The network's attitude is so inventive." GSN, created as a home for classic 1970s game shows, has doubled the number of original hours over the last two seasons, with two new shows joining its lineup this year. Lie Detectors challenges members of the studio audience to decide if comedians' outrageous anecdotes are true. And in Steampunk'd, a design competition, contestants have to turn everyday objects into works of art in the "growing subculture" of steampunk, which combines modern and Victorian design.

Read More

Broadcasters Are Going Movie-Crazy During Pilot Season

March 10, 2015  |  Media Week  |  No Comments

Pilot season this year boasts five nonclassic movies being refurbished as contenders for primetime placement on broadcast this season (not counting script deals for Big, Marley & Me, The Money Pit and The Illusionist), so we asked the same question you're probably asking: why the rush to pay homage to a collection of cinematic treasures with a mean score on Metacritic of 51 out of 100? We got some interesting answers. "When a company already owns the rights to existing IP, they would almost always rather recreate/rehash that than gamble on original content," explained Jeremy Fox, writer and former head of development at Annapurna Pictures. A TV producer concurs: "The new landscape of Netflix and summer series and direct-to-series orders makes the usual pilot gambles less appetizing. When people would complain about the budgets, I used to say, 'You're supposed to be losing millions of dollars so that you get a hit!' I think there's less profligate spending now." Below, check out some of this season's film-to-TV transitions.

Read More