Hulu Put One of Its Most Ambitious Marketing Pushes to Date Behind Its Adaptation of The Handmaid’s Tale

April 26, 2017  |  Media Week  |  No Comments

The first three episodes of Hulu's adaptation of Margaret Atwood's The Handmaid's Tale were finally released on the streaming platform today. The first look at the buzzy show came in February, when a trailer for the show served as Hulu's debut Super Bowl ad, kicking off the high-profile marketing plan for the show, which includes...

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How Samantha Bee’s ‘Celebration of the Free Press’ Alternative WHCD Programming Happened

April 26, 2017  |  Media Week  |  No Comments

Although one doesn't necessarily need a reason to interview Samantha Bee these days-she's been covered a lot, and deservedly so-but if you're looking for a reason, she does have her still-largely-secret night of counter-WHCD programming coming up this weekend. And she does divulge a few hints in an interview with Lena Dunham in The Hollywood...

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These Were Last Week’s 5 Biggest Spenders on New TV Ads

April 26, 2017  |  Media Week  |  No Comments

If you watched any television last week, chances are you saw new ads from LG, Walmart and Burger King. You may also have noticed some trailers for new Warner Bros. movies or gotten a certain Hyundai jingle stuck in your head. Advertisers spent nearly $871 million on broadcast placement for the week of April 17,...

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Stay for the Credits: How Bonus Scenes Became a Crucial Part of Movie Marketing

April 26, 2017  |  Media Week  |  No Comments

In the last week, a rumor that had been bouncing around the internet was confirmed when director James Gunn revealed that, yes, Guardians of the Galaxy Vol. 2 would have an epic five post-credits scenes. For those of us who feel like most movies could easily lop off 20 minutes or so without losing anything...

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Dorie Greenspan Gets a New York Times Magazine Column and It’s All About Dessert

April 26, 2017  |  Media Week  |  No Comments

Can we think about dessert for a moment? The New York Times Magazine sure thinks we can, and it has a new column devoted to the pursuit of the perfect cookie, or pie, or the many other combinations of flour, butter, sugar, et. al. that transform into the magical bite of happiness we all need...

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Spotify Has Songs for All Your Awkward Family Moments in Comical New Ads

April 26, 2017  |  Media Week  |  No Comments

Savage Garden's "Truly Madly Deeply" and Justin Bieber's "Love Yourself" are, respectively, the cause of, and solution to, some uncomfortable family situations in Spotify's amusing new ads, created in-house and rolling out in the U.K. to promote the service's family plan. Biscuit's Matt Devine directed the two spots, which certainly take the music streaming service...

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Twitter Adds 9 Million New Users in 3 Months, Surpassing Q1 Estimates

April 26, 2017  |  Media Week  |  No Comments

After several quarters of disappointing earnings, Twitter seems to be getting its wings back, adding 9 million more users in the first three months of the year for a new total of 328 million. In its first-quarter earnings announced today, the company reported revenue of $548 million--down 8 percent over the same period last year,...

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Nerf’s Billion-Dollar Toy Empire Surprisingly Started With a Foam-Rubber Rock

April 25, 2017  |  Media Week  |  No Comments

On a Monday morning in 1968, Reyn Guyer discovered one of the world's most famous toys by accident. Guyer, the inventor who'd come up with Twister, was in his conference room, testing a new caveman game with colleagues. The prototype included a bunch of foam-rubber rocks that, the men soon discovered, were more fun to...

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Playboy Magazine Interviews Ezra Klein

April 25, 2017  |  Media Week  |  No Comments

Photo by: Mark Davis Here's how Playboy magazine contributing writer David Hochman sums up the healthy state of Vox Media at the top of his interview with 32-year-old company co-founder Ezra Klein in the May/June issue of Playboy, hitting newsstands today: 'Vox's articles, how-tos, videos, podcasts and content collections (known as "card stacks") draw more...

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