Are DirecTV Customers Going to Lose AMC in the Middle of The Walking Dead?

November 3, 2014  |  Media Week  |  No Comments

Ah, November: The Christmas decorations are going up, flights home are getting expensive, and networks are going to war with cable providers. It's always an uphill battle with satellite and terrestrial system operators given how terribly they rate in customer service in the first place, so DirecTV is trying to ease into things by informing viewers that they're in danger of losing The Walking Dead in the middle of the season. The satellite operator picked a novel way to do this: by running ads during The Walking Dead on Sunday evening. This went over great with viewers, obviously: If @DIRECTV takes off @AMC_TV then I'm canceling my contract with them!!! Wtf, they can't take off my fav show! I need the walking dead! — America Garcia ⚽ (@americarbd) November 3, 2014 It probably won't help matters for DirecTV, either, that Walking Dead is now outdoing Sunday Night Football in Live+SD (same day) demo viewers, this time for a second week running. On Sunday night, it pulled in

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Model Gigi Hadid Helps Her ‘Real Housewife’ Mom With Social Media

November 3, 2014  |  Media Week  |  No Comments

Specs Age 19 Claim to fame Model; face of Tom Ford; 2014 Sports Illustrated Swimsuit Issue rookie Base New York Twitter @GiGiHadid What's the first information you consume in the morning? I usually check my emails and texts, and then I scroll through Instagram to wake myself up. Who do you follow on Instagram? Ooh, let's see ... Funny enough, my ex-boyfriend Cody Simpson is a really good Instagrammer. His account is great. I like people that have a style to their Instagram, so I can recognize someone's pictures without even having to look at their name. My friend Steven Taylor is a photographer, and he has a great Instagram. I love On Abbot Kinney, which is a street-style Instagram by a photographer named Michael [Dumler]. And Vogue has a great Instagram. Vogue's September cover story was actually all about models who are dominating social media, especially Instagram. You have nearly 1 million followers on Instagram alone. Do you think it's important for models these days to have a social media presence? Yes, it's definitely one of the most important things in our industry right now. In the past, models were just a face, and we're blessed to have social media now because it's given models a voice. A lot of brands are looking at social media followings when they're making decisions about who they want representing their brand. They want models who understand how to market themselves. Your mom [Yolanda Foster of Bravo's The Real Housewives of Beverly Hills] also has a huge social media following. Does she watch out for you online

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As of Halloween, This Season’s TV Ratings Are So Low It’s Scary

October 31, 2014  |  Media Week  |  No Comments

It is the middle of the fall, when the leaves turn brown and die, as so do the sitcoms. This has been a notably bad year for new broadcast TV—multiple networks are watching all but one of their new series decompose rapidly while legacy shows hemorrhage viewers to the perpetual menaces of cable, video games, online content and *shudder* talking to family members . Below we've broken down where each network stands. Oh, and we're not going to do a full analysis of The CW, but both their new shows, Flash and Jane the Virgin, are A) fun and B) doing great. So hooray for them. Arrow is also getting some recognition for being good, so it'll be interesting to see if anything happens to that show's ratings as its enters mainstream (read: media) consciousness for the first time. Also, all the ratings below are live viewers in the 18-49 demographic.

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Here’s a Supercut of the Most Hilarious Matthew McConaughey Lincoln Ad Parodies

October 30, 2014  |  Media Week  |  No Comments

They say imitation is the sincerest form of flattery. But when it comes to parodies of Matthew McConaughey's earnestly enigmatic Lincoln campaign, something tells me people are just making fun of the guy. At least, he's drawn the attention of several satirists who've turned in their own entertaining versions.

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Why Terry Bradshaw Doesn’t ‘Tweet or Twit’

October 29, 2014  |  Media Week  |  No Comments

Specs Who Terry Bradshaw Age 66 Claim to fame Co-host of Fox NFL Sunday ; former NFL quarterback and member of the Pro Football Hall of Fame Base Aubrey, Texas, and Love County, Okla. What’s the first information you consume in the morning? The first thing I do is gather all the sports information that I can get. I turn on the television set, go to Fox Sports 1, then I’ll go online and read The Dallas Morning News, and then I’ll read USA Today online. Are you on Twitter or any other social media? No. Absolutely not. I don’t tweet, twit or anything. I want nothing to do with it. I don’t have any desire to express my opinions on social media, and I certainly don’t have this idea that people are curious about what Terry Bradshaw is doing. I find that you can get yourself in quite a bit of trouble, too, if you’re too honest or not careful on there. Fox tried to get me to do it; I just said, nah. So no posting selfies for you. No, no selfies. I just found out what a selfie is! And I’m glad because I would have had to ask, “What is that?!” Do you have an iPhone or an iPad? I have an iPhone 4 which everyone laughs at because they say that it’s so outdated. And I do have an iPad, which is really important for me because I travel so much. I’ve always just thought of iPhones as a way for people to text me because they always say, “I can’t get you on the phone.” Well, I don’t keep a phone with me! My phone always stays charging on a windowsill.

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After #TGIT and #WCW, 12 New TV Hashtag Campaigns We’d Like to See

October 27, 2014  |  Media Week  |  No Comments

Thank God it's branded! For the first time since NBC's Must-See TV Thursday night lineup and ABC's TGIF comedies ruled the airwaves in the '90s, broadcast networks are once again successfully branding entire nights of programming. ABC revived the trend in July, aggressively using #TGIT (Thank God It's Thursday) to tout its all-Shonda-Rhimes-produced Thursday fall lineup: Grey's Anatomy, Scandal and How to Get Away With Murder. The night has been a massive success for the network, with all three shows ranking among the top 20 among adults ages 18 to 49 for the first four weeks of the season. NBC entered the fray a month later with "Woman Crush Wednesdays" (#WomanCrushWednesdays, or #WCW for short), inspired by the popular Wednesday hashtag in which Twitter and Instagram users post names and pictures of females they love. The network's campaign, featuring the female stars of Wednesday night dramas The Mysteries of Laura, Law & Order: SVU, and Chicago P.D., seemed a bit awkward—Debra Messing, Mariska Hargitay and Sophia Bush enjoying a "girls' night out" at a gun range. But it was effective. The lineup is NBC's most successful Wednesday night block in years. While #WomanCrushWednesdays seemed to be NBC's attempt to follow in ABC's footsteps, an NBC rep tells Adweek that the campaign was not created in response to #TGIT. Instead, the idea simply arose from the fact that the network had three Wednesday shows with strong female leads. Even if that's the case, networks can't resist cloning anything that's a hit on television, whether that's shows or campaigns. Given the success of both #TGIT and #WCW, they're all likely brainstorming hashtag-friendly campaigns in an effort to brand as many other nights of TV as possible. Here are 12 branding TV campaigns, many of them a spin on other popular hashtags, that we'd like to see: 1. #PTSD (Post-Traumatic Sports Delay), CBS Sundays This has caused The Good Wife fans to tear out their hair and hurl their remotes for years now. The CBS Sunday night lineup is supposed to go like this: 60 Minutes at 7 p.m. ET, Madam Secretary at 8 p.m., The Good Wife at 9 p.m., CSI at 10 p.m. But thanks to weekly NFL overruns in the fall and those of spring sports events like the Masters Tournament, the actual start times are always a mystery, and are never the same two Sundays in a row. Will the shows start 13 minutes late

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Time Slot Showdown of the Week: Monday, 8 p.m.

October 27, 2014  |  Media Week  |  No Comments

After landing half of this fall's NFL's Thursday Night Football package, CBS wisely decided against leaving broadcast's top-rated series, The Big Bang Theory, on the sidelines until regular Thursday night programming resumed Oct. 30. Instead, it deployed Big Bang to Mondays, where it propped up a lineup that has been in flux since How I Met Your Mother signed off last spring. For the first five weeks of the TV season, Big Bang dominated its faceoff against two of the other highest-rated shows on TV, NBC's The Voice and ABC's Dancing With the Stars. Last Monday, Big Bang drew 16.02 million total viewers and a 4.6 rating in the 18-49 demo, far ahead of The Voice (11.9 million, 3.4 18-49) and older-skewing Dancing (12.58 million, 2.0 in 18-49). But with Big Bang returning to Thursdays this week, the Monday night cakewalk is over for CBS, starting tonight. Replacing the sitcom at 8 p.m. is the season premiere of 2 Broke Girls, which took over the time slot last April after How I Met Your Mother's finale and averaged 7.14 million viewers and a 2.2 in 18-49—less than half of what Big Bang pulled in this fall. And no, a guest appearance by Kim Kardashian won't do much to move the needle for 2 Broke Girls; this is going to be an ugly ratings drop for CBS. That will open the door for The Voice—boosted by the first appearance of "key adviser" Taylor Swift—to swoop in and take the time slot victory in both total viewers and 18-49. Dancing should end up a close second in total viewers, with 2 Broke Girls just edging out Fox's Gotham for third place. In 18-49, look for The Voice to win handily, with Gotham and 2 Broke Girls duking it out for second place and Dancing bring up the rear. The time slot: Monday 8 p.m.

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Why It Took So Long for ABC to Cancel Manhattan Love Story

October 27, 2014  |  Media Week  |  No Comments

As the fall TV season kicks off, the networks usually have itchy trigger fingers when it comes to killing off new shows that flop out of the gate. But not this season. It took more than a full month before fall's first cancelation: Manhattan Love Story. ABC killed the (alleged) comedy late Friday, Oct. 24 after four episodes had aired. It's the longest any network has gone into the season before canceling a new show since 2003, when Fox waited until Oct. 28 to axe Luis Guzman's sitcom, Luis, after five episodes. By this point last fall, four shows had already bitten the dust—ABC's Lucky 7, CBS's We Are Men and NBC's Welcome to the Game and Ironside—with a fifth (ABC's Back in the Game) just a week away from joining them. And over the past several years (see The Worst TV Debuts of The Century So Far ), networks usually made their first moves in late September or early October, after just two or three episodes had aired. How DVRs and On-Demand Changed the Rules This season, networks have been emphasizing the need to wait for delayed viewing ratings (live-plus-three and live-plus-seven) as viewers caught up with shows via DVR or VOD.

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TV’s Worst Prime-Time Debuts, From 2000 to Present

October 27, 2014  |  Media Week  |  No Comments

Canceled: Oct. 24, 2014 after four episodes Two unlikable New Yorkers (Analeigh Tipton and Jake McDorman) start a relationship, with voiceovers that reveal their innermost thoughts (spoiler: she like purses; he likes sex).

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Moving at the Speed of the Screen

October 27, 2014  |  Media Week  |  No Comments

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television. Illustration: Gonçalo Viana Today's plethora of screens, devices and platforms has created huge choice, audience fragments, binge viewing, d

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