Why CBS Is Replacing David Letterman With Reruns of The Mentalist

May 26, 2015  |  Media Week  |  No Comments

How do you follow an icon like David Letterman and his perfect Late Show finale last Wednesday? For CBS, the answer might seem surprising: Simon Baker. Do not adjust your television sets; CBS is indeed currently airing repeats of The Mentalist, starring Baker, in the 11:30 p.m. late-night time slot Letterman occupied since 1993. In fact, all summer, until The Late Show with Stephen Colbert debuts Sept. 8, the network will show repeats of a different CBS drama each week

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USA’s Playing House Stars Hilariously Explain TV Industry Acronyms

May 22, 2015  |  Media Week  |  No Comments

Acronyms were flying at the upfronts last week , which is why we brought you the guide to sorting out MVPD, SVOD and everything in between. NBCU Cable Entertainment had the same idea, only they tapped the eps, writers and stars of the USA comedy Playing House to give a more humorous take. In this video, which was played at the NBCU Cable Entertainment upfront, Lennon Parham and Jessica St. Clair break down the acronyms that dominate how TV is produced, sold and viewed.

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13.8 Million Watch David Letterman Finale

May 21, 2015  |  Media Week  |  No Comments

David Letterman's final Late Show was watched by 13.76 million viewers, making it the Late Show's largest audience since Feb. 25, 1994, on a night that saw CBS' coverage of the Lillehammer Olympics. The finale had his best delivery in the adults 25-54 and adults 18-49 demos since Dec. 1, 2005—the night of Oprah Winfrey's much-anticipated appearance. The final Letterman Late Show , which ran 80 minutes, also gave a boost to The Late Late Show with James Corden—it had its largest audience ever, despite starting 20 minutes late. As for how Letterman's final bow compares to previous late-night farewells: Johnny Carson's Tonight Show finale | May 22, 1992: 41.36 million Jay Leno's second Tonight Show finale | Feb. 26, 2014: 14.63 million Jay Leno's first Tonight Show finale | May 29, 2009: 11.9 million Conan O'Brien's Tonight Show finale | Jan. 22, 2010: 10.34 million The Letterman finale also gave a boost to several brands, according to Amobee Brand Intelligence analysis. Taco Bell saw digital consumption increase 103 percent in a day, while The Church of Scientology saw a consumption increase of 444 percent

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How CBS’ Supergirl Trailer Became a Viral Sensation

May 20, 2015  |  Media Week  |  No Comments

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie Hall, and then we put them away for a while," recalled Schweitzer, president of CBS Marketing Group. But as the networks began releasing their upfront trailers online in recent years, he said, "Now, it's shown in Carnegie Hall, and five minutes later, it's going around the world." Yet, not even an upfront vet like Schweitzer was prepared for the astounding global reaction to CBS' trailer for Supergirl, one of fall's most eagerly anticipated new shows, after it debuted at the network's May 13 upfront . His group consulted with The CW's marketing and press teams who offered guidance on launching a superhero project. "We were warned that this thing would go viral quickly," said Schweitzer, and that's just what happened. Within two days, more than 5 million people had viewed the trailer online. A week after its May 13 debut, that number has risen to more than 10 million. The 10 million figure eclipses the total views of all the other CBS, ABC, NBC and Fox upfront trailer combined. "It's unbelievable," said Schweitzer. "That's more than [the audience for] some of our shows." The last time CBS debuted a superhero series, 1990's The Flash, "there was no Internet," said Schweitzer

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Whether It’s Online or IRL, Bar Rescue’s Jon Taffer Is All About Authenticity

May 19, 2015  |  Media Week  |  No Comments

Specs Age 60 Claim to fame Host of Spike TV's Bar Rescue (new episodes begin Sunday, June 21); president of Nightclub & Bar Media Group and Taffer Media Base Las Vegas Twitter @jontaffer What's the first information you consume in the morning? I'm a news junkie to some degree, so I'll turn on a news channel like CNN pretty early in the morning, grab a cup of coffee and see what's going on in the world. Tell us about your social media habits. I use Facebook considerably. I use Twitter quite a bit for day-to-day communications but also as a promotional platform. We do #TafferTalks periodically during certain episode airings, and we'll often trend number one for a while. I just did my first-ever video on Meerkat . I'm very involved in all of my social media activities. I'm not an actor. I play myself, and I take that very seriously. It's really important to me that every communication I make represents myself. Lately, people have been posting funny photos of you online with the hashtag #TafferMeme . Was your team behind that? No, it just happened organically! [Laughs] There's also some fan art that happens on Fridays. Honestly, it's all very flattering

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Are These David Letterman’s 10 Best Top 10 Lists?

May 19, 2015  |  Media Week  |  No Comments

As David Letterman prepares to deliver his final Top 10 list on his final show tomorrow night, we take a look back at 10 of his best ever. Letterman's very first list—things that almost rhyme with peas—was presented on NBC's Late Night on Sept. 18, 1985. When it's all said and done, Letterman will have presented 4,605 Top 10 lists on his two late-night programs (1,099 on NBC and 3,596 on CBS). Over the years, 11 different cities have been the fictional "home office" of the list. The first was Milwaukee, Wis.; the current home office is Wahoo, Neb. Drumroll, please: In December 2012, Mick Jagger delivered the top 10 things he's learned after 50 years in Rock 'N' Roll: From December 2009, here's Jim Carey: In 1994, the Beach Boys sang the numbers, while the list celebrated moments from Letterman's first year on CBS: On May 13, 1994, two years after he retired from the Tonight Show, Johnny Carson hand-delivered the Top 10 list as Letterman hosted a week of Late Shows from Los Angeles.

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Billboard Music Awards Gives ABC a Sunday Night Win

May 19, 2015  |  Media Week  |  No Comments

ABC won Sunday night with the 2015 Billboard Music Awards, the most-watched BBMAs in 14 years. The three-hour telecast averaged 11.1 million viewers, a 4 percent jump in viewers versus last year. The show also took the adults 18-40 demographic with a 3.7 rating / 12 share, its best in 12 years. On social media, Kendall and Kylie Jenner introducing their brother-in-law Kanye West as well as his performance were the most-tweeted moments, which might have been due to the boos the Jenner girls received, and the bleeps Kanye got. The Family Guy season finale on Fox was the highest-rated scripted show, with a 1.3 rating among adults ages 18 to 49. The BBMAs were also up against the series finale of Mad Men on AMC.

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Multicultural Talent Is Surging on TV and Winning Mainstream Audiences

May 18, 2015  |  Media Week  |  No Comments

Hardly anyone was more surprised than Dana Walden at the ratings surge Fox midseason entrant Empire enjoyed following its Jan. 7 debut. She expected a lift but not to the degree it did shoot up. But Walden, co-chairman and co-CEO of the Fox Television Group, wasn't alone—each week, the entire TV industry let out a gasp of surprise as Empire's young adult demos kept climbing to north of a 5, territory so few shows ever see. Flash-forward, and something else quite striking was going on at the Twentieth Century Fox Television studio. Two out of three freshman series it produced for this past season that featured multicultural talent were renewed

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David Lynch Returns to Showtime’s Twin Peaks Revival

May 16, 2015  |  Media Week  |  No Comments

Twin Peaks is whole again. A month after departing the project, David Lynch is back on board with Showtime's limited-series revival of his and Mark Frost's groundbreaking show, he and the network announced Friday night. "This damn fine cup of coffee from Mark and David tastes more delicious than ever. Totally worth the extra brewing time, and the cup is even bigger than we expected," said David Nevins, president of Showtime Networks. "David will direct the whole thing, which will total more than the originally announced nine hours.

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Will Last Year’s Shortfalls Continue in 2015?

May 15, 2015  |  Media Week  |  No Comments

With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged the decline at 6.1% to $18.125 billion overall, including a 4.7% drop by cable to $9.67 billion. The shortfalls marked the first retreat since 2009-10, when the market suffered from the lingering effects of the 2008 financial crisis. Where is the upfront headed this year? While agency executives say it's too soon to say, there are a number of key things to consider that will partly shape the Madison Avenue bazaar.

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