The New York Times Hit Record Subscription Levels Thanks to a Simple Idea and the President’s Tweets

June 23, 2017  |  Media Week  |  No Comments

CANNES, France--When Donald Trump tweets, subscriptions go up. Colleen Leddy, head of communications strategy at Droga5, and her team knew that to be true. So when the agency began working on the first major branding campaign for The New York Times in a few years and first TV spot for the brand since 2010, it...

Read More

Publicis CEO Promises to Cut Through ‘the Noise’ Over His Cannes Surprise With an Open Twitter Q&A

June 23, 2017  |  Media Week  |  No Comments

Much to the chagrin of Publicis Groupe CEO and chairman Arthur Sadoun, a lot of the conversation at this year's Cannes Lions festival concerns Marcel, the AI-powered platform/robot/running joke Sadoun cast as the solution to his holding company's operational challenges. While some are hailing his decision to sit out all awards and trade shows for...

Read More

Royal Caribbean Built Waterproof Snapchat Spectacles for Underwater Exploring, and We Tried Them Out

June 22, 2017  |  Media Week  |  No Comments

With the exception of professional deep-sea divers and filmmakers, underwater scenery has largely remained unexplored territory on social media. But that could change with an unusual invention from Royal Caribbean, which plans to strap waterproof cameras on cruisegoers' faces to help them get enviable vacation pics. This week, the company is debuting a scuba mask...

Read More

These Publishers’ Interactive Content Helped Make Sense of the U.K. Election

June 22, 2017  |  Media Week  |  No Comments

The recent U.K. general election that saw Prime Minister Theresa May secure a minority government was wrought with a myriad of issues each party was forced to tackle. While this provided ample talking points for each candidate, it meant that publishers needed to relay each party's stance to readers in an approachable, fresh manner. And...

Read More

This New LinkedIn Tool Makes It Easier to Know Who Is Searching for Your Profile

June 22, 2017  |  Media Week  |  No Comments

LinkedIn users have a new tool to analyze how their profiles are being searched and who is doing the searching. Charu Jangid, who works on product management for the professional network, introduced its new Search Appearances feature in a blog post, saying that it will begin rolling out to users this week: You can now...

Read More

Gillette’s Deeply Touching Film About a Son Helping His Elderly Father Shave Takes Home Cannes Gold

June 22, 2017  |  Media Week  |  No Comments

When seeking creative awards show honors, there's nothing quite like mining the bond between parents and their children. A new ad by Gillette and Grey New York, which debuted before this year's Cannes Lions festival, has proven that maxim with the touching tale of Kristian Rex, a New Jersey man tasked with caring for his...

Read More

Facebook Is Testing an Optional Profile Picture Guard in India

June 22, 2017  |  Media Week  |  No Comments

Users in India spoke, and Facebook listened: The social network is testing tools in India to give users more control over how their profile pictures can be downloaded and shared. FacebookProfilePictureGuardEnglish from SocialTimes on Vimeo. Facebook teamed up with safety organizations in the country--including the Centre for Social Research, Learning Links Foundation, Breakthrough and Youth...

Read More

LinkedIn Users: Professional Networking Is Important, But …

June 22, 2017  |  Media Week  |  No Comments

A recent survey by LinkedIn found that its members' attitudes toward professional networking and their actions don't always mesh. LinkedIn surveyed 15,905 members across 17 countries from Feb. 6 through March 18, and it found that: 80 percent of respondents believe professional networking is important to career success. 70 percent of those hired in 2016...

Read More

Fearless Girl’s Creators Tell All About Their Famous Statue, Including Her Biggest Secret

June 22, 2017  |  Media Week  |  No Comments

CANNES, France--Tali Gumbiner and Lizzie Wilson, the young creative team at McCann New York who made Fearless Girl, are at Cannes Lions for the first time. And as expected, it's been a bit of a crazy week for them. Their State Street Global Advisors statue, easily the most breakthrough pop-culture icon to emerge from advertising...

Read More

Slate’s Jessica Winter Is Joining The New Yorker as Executive Editor for the Website

June 21, 2017  |  Media Week  |  No Comments

New Yorker editor David Remnick and newyorker.com editor Michael Luo announced three new additions to its digital team, including a new newyorker.com executive editor to replace the departing Vera Titunik, who will leave the publication next month for a new role as features editor at Wired. Taking over the executive editor role will be Jessica...

Read More