The Voice Inks Three-Season Sponsorship With Nissan

September 18, 2014  |  Media Week  |  No Comments

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams

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Arnold Schwarzenegger’s Best Commercials Ever! [Video]

September 18, 2014  |  Media Week  |  No Comments

You may know him as the seven-time Mr. Olympia winner from when you were a gawky half-pint. Or the Hollywood action hero you wanted to be. Or you could've been one of the more than 38 million U.S. citizens he governated for a decade. In any case, everyone knows Arnold Schwarzenegger. Which has made him perfect for advertising around the world. Schwarzenegger, now 67, is clearly no stranger to the camera. And he's appeared in countless peculiar ads—many of which you may not have seen, because like other

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CBS’s New Fall Shows, Ranked from Best to Worst

September 18, 2014  |  Media Week  |  No Comments

Today in our week-long roundup of new shows on broadcast, we're looking at CBS, the place to go for young people committing crimes. There are networks that, faced with changing times and a media landscape diversifying both by viewer type and by medium, radically change their programming approach in an effort to stake out new territory before their competitors are inevitably pushed into it. CBS is not one of those networks. It's the most conservative in its programming strategy, and with good reason: Stalwarts like The Big Bang Theory, the NCIS and CSI franchises, and The Good Wife provided several consecutive years of growth, and Big Bang in particular tops the charts year after year. More than any other network, CBS unapologetically does capital-T Television along classic lines: one-and-done mysteries, sitcoms with laugh tracks, and dramas about politics. Oddly, CBS chose to save for midseason its best-written and -acted series, buddy cop dramedy Battle Creek, but don't worry, there are no fewer than three cop shows in the five full-season series CBS will premiere in the next few weeks. Of the networks we're looking at, CBS is the most drama-heavy: four of the five are hour-long, big-budget, slick-looking series, and while nothing here is wildly innovative, you can kick the tires on any one of these guys and the muffler won't fall off the back of the car. As with my roundups of ABC and Fox , I'm only able to review the screeners provided by the network, and those are the pilots. Series frequently evolve pretty radically, but when you're writing about the ad industry like we are, those first episodes are vitally important, because there's enough on the dial that if a viewer doesn't like episode one, there's no reason for him or her to come back for episode two.

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Bryan Cranston Acts Out Baseball’s Greatest Moments in Fantastic Ad For the Postseason

September 17, 2014  |  Media Week  |  No Comments

As the Baltimore Orioles became the first Major League Baseball team to clinch a division last night, baseball fans, fairweather and hardcore alike, are gearing up for the most exciting time of year—the postseason.

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The New Shows on Fox, Rated From Best to Worst

September 17, 2014  |  Media Week  |  No Comments

Continuing our week-long rundown of broadcast TV's latest and greatest offerings, we now look to Fox. And Fox is in some trouble. The network lost a huge chunk of its audience last season due primarily to aging product (looking at you, American Idol), and then the powers that be gave programming head Kevin Reilly the heave-ho before the ad sales division had a chance to shift all the inventory in their new slate. That's kind of a shame, because it's a slate with some serious cojones, even if nothing is a total slam dunk. There are five new fall series on Fox, one of which (Utopia) has already begun life— ish —with three nontraditional dramas and a traditional sitcom getting ready to go in the next few weeks. It's worth noting my analysis below (as with my take on ABC's lineup ) is based on each series' pilot, and shows often change in their later episodes.

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ABC’s New Fall Shows, From Best to Worst

September 16, 2014  |  Media Week  |  No Comments

Between now and Friday, we'll

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Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter

September 16, 2014  |  Media Week  |  No Comments

Specs Who Maria Bartiromo Claim to fame:

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French Resistance Crumbles in Netflix Debut

September 15, 2014  |  Media Week  |  No Comments

Netflix broke through some heavy French telecom resistance today as it debuted its video-on-demand service in six more European countries. One of France’s major telecom companies, Bouygues, announced that it would integrate Netflix in its TV set-top boxes starting in November, according to the Nasdaq news. Bouyges' move is just the news Netflix wants to hear because its video-on-demand service counts on reliable broadband pipelines, and the set-top boxes are how French TV viewers access their programming. France’s largest telecom company, Orange SA, has also signaled it would consider offering Netflix if the service is successful, according to the Nasdaq report. This last-minute breakthrough comes amid reports last week that European countries didn’t have the bandwidth to handle Netflix, an assertion flatly denied by a company spokesperson. Just to be safe, Netflix is increasing its server capacity in Paris. The pieces appear to be coming together from a technical standpoint, but when it comes to content, there is ample French pushback

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4 Things Marketers Should Know About This Season of Dancing with the Stars

September 15, 2014  |  Media Week  |  No Comments

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing with the Stars features a new judge (former pro dancer turned actress Julianne Hough), a large crop of new pros, and of course, a brand new cast. As marketers tune in this season, here are four things to keep top of mind throughout this cycle. • Contestants to Watch At first glance, season 19's most interesting name seems to be Bethany Mota, a YouTube star with a massive millennial fan base. She may not be a household name now, but her star has risen quickly as one of the faces of YouTube's national ad campaign, and she recently landed the cover of Seventeen magazine. DWTS will help boost her profile from computer screen to mainstream. We expect beauty, young fashion and technology brands to be playing close attention to her

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MasterChef Finalist Explains the Crossover Between Cooking and Advertising

September 14, 2014  |  Media Week  |  No Comments

When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working on Johnson & Johnson brands like Listerine and Band-Aid. Their response: blank stares all around. “No one knows what that means,” they told her. That’s why she is referred to as simply “advertising executive” on the show, something that gives her agency colleagues a good laugh. It likely wasn’t her day job but rather her sophisticated spin on Southern comfort food that won over j udges Gordon Ramsay , Joe Bastianich and Graham Elliot, who advanced Cauvel to the finals. A self-taught cook who hails from Georgia and who now lives in Brooklyn, N.Y., Cauvel is the odds-on favorite to win the contest Monday night, along with a $250,000 cash prize and a cookbook deal. Speaking to Adweek before the show’s airing, she couldn’t spill the proverbial beans. Instead, she talked about cooking as great storytelling, advertising as assembling ingredients and eating as the ultimate high. How did you become a proficient home cook? No one cooked in my family, so I don’t have those stories about watching my grandmother simmer gravy all day. I grew up eating Kraft Mac & Cheese. But about 10 years ago, I got addicted to the Food Network and then magazines and cookbooks. I started trying things that came out pretty good. I realized I had a knack for it and that I was never happier than when I was experimenting in the kitchen. Why did you decide to audition for MasterChef and what did you cook? My husband and I had obsessively watched Season 4, and I thought it would be really cool to try to get on the show. I’ve been on plenty of commercial shoots, behind the camera, and found it stimulating and exciting. I Googled and happened to find an open casting call, and then I knew I had to perfect a dish

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