Twitter Enters the Octagon With SB Nation’s The MMA Hour

June 21, 2017  |  Media Week  |  No Comments

Vox Media announced Wednesday that weekly live show The MMA Hour from SB Nation will begin livestreaming on Twitter June 26. Mixed martial arts journalist Ariel Helwani hosts The MMA Hour, which airs live Mondays at 1 p.m. ET and features results, previews of upcoming bouts, breaking news, analysis and interviews. Livestreams of The MMA...

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Why This Simple Beaded Bracelet Won a Grand Prix for Good at Cannes

June 21, 2017  |  Media Week  |  No Comments

CANNES, France--Alongside Afghanistan's Ministry of Health, McCann Health and McCann Worldgroup Partner scooped up the Cannes Lions Health Grand Prix for Good this year. Their campaign, "The Immunity Charm," also won the most awards ever at Lions Health--four gold Lions, four silvers and one bronze. "This important award represents how powerful creative solutions to public...

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The Story of the Brilliant, Incendiary Trump Ad That Has Cannes Buzzing

June 21, 2017  |  Media Week  |  No Comments

CANNES, France--It's one of the most memorable images of this Cannes Lions festival. A stack of Der Tagesspiegel newspapers, with a cover photo of Donald Trump repeated more than a dozen times, elongating his face and giving the illusion of a very, very big mouth. "Will he bully his way into the White House?" asks...

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Vinnie Jones Drops the F-Bomb, Dances Around the House for a German Mattress Brand

June 21, 2017  |  Media Week  |  No Comments

This time around, Muun's pitchman keeps his pants on. As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Ku?nster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, "German Softness." For its latest campaign, "Choose Your Comfort," the...

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What’s Next for Louise Delage, Instagram’s Most Fascinating Fraud

June 21, 2017  |  Media Week  |  No Comments

CANNES, France--Last summer, for an organization called Addict Aide, Paris agency BETC invented a character named Louise Delage. The fictional woman appeared on Instagram and cleaned up on followers in a handful of weeks. (She still has over 110,000 as of this writing.) Her life was glamorous and beautiful, and people ate it up. But...

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Mark Zuckerberg Just Slid Four Spots to No. 10 on Glassdoor’s List of Highest-Rated CEOs

June 21, 2017  |  Media Week  |  No Comments

The good news for Facebook co-founder and CEO Mark Zuckerberg: His approval rating of 98 percent in Glassdoor's list of Highest-Rated CEOs for 2017 was up 1 percent from last year. The bad news: Zuckerberg slipped six spots, coming in at No. 10 in 2017, down from No. 4 in 2016. Zuckerberg was the fifth-rated...

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MillerCoors Is Bringing Back Clear Malt Beverage Zima for a Limited Time

June 20, 2017  |  Media Week  |  No Comments

It's back, and it's as clear as ever. MillerCoors is temporarily bringing back Zima, Coors' '90s transparent malt beverage that was part of the first wave of alcopop brands and the decade's clear craze--which also gave the world Crystal Pepsi, Tab Clear and Miller's Clear Beer. Coors first introduced its "citrus malternative" in 1993, and...

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NBA Draft Talk Is Already Heating Up Twitter

June 20, 2017  |  Media Week  |  No Comments

The 2017 National Basketball Association Draft is set for Thursday night, but the trade of the No. 1 pick and other rumors got Twitter going early. Twitter said in an email to Social Pro Daily that 442,000 tweets related to the 2017 NBA Draft have been sent since last Friday, and the three top spikes...

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Chase’s CMO Says YouTube Isn’t Taking the Right Steps to Control Brand Safety

June 20, 2017  |  Media Week  |  No Comments

CANNES, France--Even as YouTube's ad boycott starts to thaw, JPMorgan Chase's CMO doesn't believe the platform is taking enough steps to combat brand safety. During a Cannes panel with Knotch, a company that counts Chase and GE as clients and works with marketers to understand data and how effective their advertising is, Kristin Lemkau, JPMorgan...

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How YouTube Is Making Sure LGBTQ Creators’ Videos Aren’t Excluded From Restricted Mode

June 20, 2017  |  Media Week  |  No Comments

YouTube CEO Susan Wojcicki provided an update on the Google-owned video site's efforts to ensure that videos from LGBTQ creators are available in its Restricted Mode. Restricted Mode is a setting that has been available since 2010, and it enables public institutions such as libraries and schools to prevent users from viewing mature content. Wojcicki...

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