Dutch Telecom Altice Has Reportedly Bought Formidable Ad-Tech Player Teads for $322 Million

March 21, 2017  |  Media Week  |  No Comments

Telecom giants continue to gobble up ad-tech players. The latest of such acquisitions is Teads, a video advertising provider that has sold to Dutch telecom Altice for $322 million, according to a Business Insider on Monday night. It's the kind of data-based, mobile-minded marriage that's become a trend in recent years, as telecoms look to...

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Has Agency Work-Life Balance Reached a Crisis Point?

March 20, 2017  |  Media Week  |  No Comments

"All work, no life." That's how one associate creative director described the tumultuous state of his career to recruiter and 20-year industry veteran Christie Cordes. The former WPP talent scout said she's noticed a significant uptick in complaints about overtime hours. Global consultancy R3's founder Greg Paull agreed, writing, "In our on-site financial audits, we're...

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As Soda Sales Suffer, Beverage Marketers Are Shifting to a New Stream of Income: Water

March 20, 2017  |  Media Week  |  No Comments

Edna Mitchell is an 88-year-old volunteer ambulance driver from Liberty, Maine. She's also the star of a lighthearted new branding campaign that Nestl? will roll out this week for Poland Spring--one of the company's six regional bottled water brands--touting a new tagline, "Greatness springs from here," from creative agency FCB in New York. The Northeastern...

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Pinterest to Marketers: Get Your Mother’s Day Campaigns in Gear

March 20, 2017  |  Media Week  |  No Comments

Some 33 million Pinterest users have saved approximately 252 million Pins related to Mother's Day, which falls on May 14 this year. Creative strategy lead, West Brad Spychalski said in a blog post that about 70 percent of U.S. moms are active on Pinterest, spending an average of 124 minutes per month on the social...

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Joanne Lipman Is Named Editor in Chief of USA Today

March 20, 2017  |  Media Week  |  No Comments

When former USA Today editor in chief David Callaway left the publication in June 2016 to serve as CEO of TheStreet, it was USA Today chief content officer Joanne Lipman who announced the news to staff while noting that Patty Michalski, then managing editor for digital, would serve as interim editor in chief as the...

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1800 Tequila and Chance the Rapper Offer a Complex Portrait of the Modern Man

March 20, 2017  |  Media Week  |  No Comments

Today's man is an amalgam of competing influences. Far from the one-dimensional stock characters of yore, he aspires to exhibit both "traditional" masculinity and the affectations of a man of wealth and taste. 1800 Tequila's new rebranding campaign from CP+B Los Angeles reconciles these disparate influences into one portrait of a modern man by combining...

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This Pop Singer’s New Music Video Is Actually a Powerful Message About Domestic Violence

March 20, 2017  |  Media Week  |  No Comments

Let's talk about flowers. Flowers are living things that, to thrive, generally require a few nice things--fertile soil, sunshine, water, a friendly community of bees or other pollinators to move things along. Not all flowers are attractive and lovely, though. The corpse flower, for example, smells like rotting flesh, the better to attract its own...

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New Study Says Sitcoms Give TV Advertisers the Best Return on Their Investment

March 20, 2017  |  Media Week  |  No Comments

Advertisers looking for the biggest return on their investment should take a closer look at purchasing inventory on sitcoms, according to new research from CBS and Nielsen Catalina. That comes from an ongoing study about the impact of context on advertising effectiveness. David Poltrack, chief research officer for CBS Corp. and president of CBS Vision,...

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Infographic: Who Is the Millennial Female Micro Influencer?

March 20, 2017  |  Media Week  |  No Comments

From Ariana to Zendaya, we're all familiar with the names of Instagram's top millennial female influencers. But the social platform is also home to a huge number of of "micro influencers," or users who might command just a few thousand followers yet whose style and brand affiliations are closely followed--and emulated--by their dedicated fans. To...

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Brands Are Digging Into GIF Data to Understand Consumer Behavior

March 20, 2017  |  Media Week  |  No Comments

GIFs are more than just popular, looping clips on social media. As brands work to inject themselves into messaging applications and bots, marketers are also starting to dissect viral, silly GIFs to better understand how people use them as a form of communication. While busily working to build buzzy content, marketers are cranking out dozens...

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