LinkedIn Says It Now Has 500 Million Users

April 24, 2017  |  Media Week  |  No Comments

More than 500 million people are now connected on LinkedIn's professional network. Today, the platform announced that half a billion people are now on the professional networking site--providing the latest set of numbers since it was acquired by Microsoft last year for $26.2 billion. The news comes as Microsoft debuts its updated sales software, which...

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NPR Ombudsman: Staff Diversity Numbers a ‘Disappointing Showing’

April 24, 2017  |  Media Week  |  No Comments

NPR ombudsman Elizabeth Jensen was blunt in her assessment of NPR's latest stats on staff diversity in the newsroom. "There's simply no way around it," she wrote. "If the goal is to increase diversity in the newsroom, last year's was a disappointing showing." As of Oct. 31, 2016, the newsroom staff of 350 was 75.4...

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Forbes Shows How Different Its Billionaires List Would Look If Top Earners Were Women

April 24, 2017  |  Media Week  |  No Comments

How much does equal pay matter, anyway? A lot, when you're making (often less than) 80 cents on the dollar--never mind pay that plateaus faster, coupled with a longer life expectancy than men. To put this point in harsh relief, Forbes Brazil's latest work, "Equal Pay Billionaires," imagines the female versions of notable business personalities...

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How Agencies Are Channeling Their Pre-election Passions Into Trump-Era Political Activism

April 24, 2017  |  Media Week  |  No Comments

Months before Pepsi's perfect storm of cultural controversy, 2016 laid waste to the myth that advertising is an inherently apolitical business. President Donald Trump inspires strong opinions like he attracts Twitter followers--and in the months leading up to last year's election, the American ad industry appeared to achieve a rare moment of consensus in opposition...

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What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success

April 24, 2017  |  Media Week  |  No Comments

Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands like Subway, Aeromexico and Food Network coming onboard.) However, while bots might seem like just...

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Infographic: What Consumers Really Think About VR

April 24, 2017  |  Media Week  |  No Comments

Virtual reality has been all the rage among the tech cognoscenti over the past few years, but the real test of VR's value is whether consumers will catch on. Looking to gauge the public's feelings about this emerging technology, research-based consultancy Magid surveyed two groups of 1,000 people ages 18-64 about VR, conducting one wave...

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In Fiery TV Spot, Democratic Congressional Candidate Clangs a Bullet Through Republican Opponent’s Pitch

April 22, 2017  |  Media Week  |  No Comments

The Montana congressional race between Democrat Rob Quist and Republican Greg Gianforte just got a little more colorful. In the spot above, Quist downgrades his opponent as a "millionaire from New Jersey" (the tag previously has been "billionaire") and takes a bullseye shot across some open space at a TV set displaying one of Gianforte's...

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Apple Talks Up Its Environmental Efforts in Charming Animated Stories for Earth Day

April 22, 2017  |  Media Week  |  No Comments

It took Apple a while to properly commit to manufacturing policies that help protect the environment, but in recent years it's made significant progress--and has been broadcasting that fact, particularly on Earth Day. For Earth Day 2017, the tech giant has rolled out four charming animated videos explaining some of its green initiatives, narrated by...

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Revisiting the Worst School Massacre in U.S. History

April 22, 2017  |  Media Week  |  No Comments

On the front page of several Michigan newspapers today: Washington Post enterprise reporter Theresa Vargas' look back at the worst school massacre in U.S. history. An event that took place 90 years ago this spring at the Bath Consolidated School north of East Lansing. The headline "World's Worst Demon" is a reference to how the...

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John Swansburg Joins The Atlantic

April 21, 2017  |  Media Week  |  No Comments

The Atlantic snags a new senior editor in John Swansburg, who joins the publication from Slate magazine, where he has been deputy editor, a promotion he received in 2014 at the publication where he has worked for the past decade. We should add an asterisk to that last sentence; Swansburg had briefly left Slate in...

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