Emmy Advertisers Branch Out

August 25, 2014  |  Media Week  |  No Comments

With the 66th Annual Emmy Awards airing tonight on NBC, advertisers are seeing the value in not just the air time, but in the social media opportunities that surround major live events such as this one. Part of the appeal is that most viewers watch these events on live television—instead of recording them on DVR boxes for later viewing—so they are more likely to actually see the commercials, rather than skip over them. And viewers of this type of event programming are usually engaged in talking about both the show—and the commercials—on Twitter and Facebook, reported The New York Times . One advertiser betting big on the event is Audi , who is the official automotive sponsor of the Television Academy for the fourth year in a row. According to Kantar Media, Audi was last year’s biggest Emmy advertiser, with a spend of $3.98 million, followed by Target at $3.48 million; Samsung at $2.99 million; Discover at $1.99 million; and Sony Pictures at $1.24 million. “Audi is thrilled to be returning as a sponsor,” said Loren Angelo, director of marketing, Audi of America, in a statement. “We look forward to honoring Hollywood’s brightest stars and introducing the all-new Audi Q3, demonstrating the brand’s devotion to style, technology and performance on television’s biggest night.” Audi started its campaign early, with a video featuring three past Emmy winners —Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus—in a humorous spot that helped generate pre-Emmy buzz. It also began airing its #OffScript series of videos featuring Emmy-nominee Fred Armisen highlighting the Audi Q3 and encouraging viewers to tune into the awards. “Audi knows the importance of event-driven premium video programming and connecting that with the content we created specifically for real-time social integrations on the day of the Emmy Awards drives very powerful viewer engagement,” said Sari Feinberg, svp of client solutions and advertising sales at NBCUniversal. “This partnership reflects our commitment to deliver a comprehensive creative experience so our advertisers can reach our diverse audiences across all platforms in a meaningful way.” L’Oreal Paris is another advertiser planning to take advantage of the opportunities around pre-and post-awards coverage on NBC and sister network E!. The svp for marketing of the L’Oreal Paris division of L’Oreal USA, Malena Higuera, noted that the company plans to have a “significant presence” across all of the platforms, including television spots, social media and digital platforms like YouTube. “We have been advertising around the Emmys for 10 years,” Higuera said

Read More

TV Gets Undressed

August 24, 2014  |  Media Week  |  No Comments

To say that this wedding is unconventional doesn’t quite capture the essence of the nuptials of reality show contestants Ashley and Alika. First off, the bride and groom met with the TV cameras rolling and decided to get hitched after just three months. Six other couples who are attending the wedding fell for each other under the same televised circumstances. A shaman presides over the ceremony, with backup from a chanting yogi and drum circle. Nowhere in sight can one find the usual trappings—no flower girl, no ring bearer, no tulle or tuxedos. Boutonnieres are also in short supply—though bug spray could come in handy. Some of the invited guests are more anxious than even the happy couple—who, even if they don’t get cold feet, may well experience sunburn. For you see, everybody here—the bride and groom, wedding party and guests—is butt naked. Even if you haven’t been tuning into VH1’s summer hit Dating Naked —which has attracted more than 1 million viewers per episode and plenty of social buzz to boot—you might want to cue the DVR for television’s first all-nude wedding, airing Sept. 18 at 9 p.m. To be sure, it’ll be a spectacle not to be missed. For the Viacom-owned basic cable channel, it was a no-brainer to film the union and televise it as an hour-long special, extending the series’ 10-episode run with what are likely to be big ratings.

Read More

TV’s Top 5 Naked Moments

August 24, 2014  |  Media Week  |  No Comments

So yes, there’s a trend of nude reality shows all over TV these days. But nudity on TV is nothing new, especially if your parents had a subscription to Skinemax anytime over the last 20 years. And even broadcast TV has gotten in the skin game. Here are our picks of the top 5 nudie moments on TV. Take that, National Geographic!

Read More

NFL Scores a Touchdown With Female Fans

August 24, 2014  |  Media Week  |  No Comments

Pop quiz: What was the most watched TV event among women in 2014? It wasn’t the Academy Awards. Or the Grammys. Or the season finale of The Real Housewives of Beverly Hills. It was Super Bowl XLVIII, watched by an average of 44.9 million women. Overall, they make up 46 percent of all NFL fans, and an average 63 percent of women 12 and older identify as fans. Despite those numbers, the concept of the “female fan” is still relatively new—at least as far as marketers are concerned. But over the past few years, there’s been a distinct change in the way those women are being spoken to by brands. Gone are the days of “ pink it and shrink it ”; now, women are being treated like the valuable untapped market that they are. “About five years ago, we did an inventory of all our offerings [for women],” said the NFL’s director of apparel Rhiannon Madden. “We had a growing female fanbase who were just as avid as the male fans, but we weren’t giving them the best outlet to express their fandom.” The NFL worked to create more sophisticated offerings for women, like vintage-inspired tees and apparel, more plus-size and juniors apparel, and a full line of women’s-size jerseys. Today, of the 200-plus New York Giants women’s T-shirts available on NFLShop.com , only about 10 are pink—and many of those support breast cancer awareness. Women’s media is also stepping up its game. Marie Claire has been one of the strongest supporters of female NFL fans . Last year, the magazine debuted a 16-page section titled “The Ultimate Fangirl’s Guide to Football,” copies of which were distributed in the style lounges of stadiums

Read More

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form

August 24, 2014  |  Media Week  |  No Comments

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in the sense that I’d been an avid Hulu user on my own—they called me in respect to some recommendations from the field. The opportunity came to me and I jumped on it immediately, and I’ve been very impressed with Mike [ Hopkins, Hulu’s new CEO ]. You’ve worked at some great places that have huge presences digitally, like HBO and Netflix. How have you seen the market change? I think the biggest thing I’ve seen is that it’s not considered “Internet TV” anymore. It’s really just entertainment you consume in a particular manner. Internet television is what we called it two years ago—everybody expected things to be Internet quality, but I had the opportunity to work on House of Cards and it was similar to what happened with HBO. And things snowballed. It took an example to show the public that something delivered through the Internet could be of high quality. It was amazing to be at HBO in those days, too, when the Sopranos and Sex and the City began. I’ve been lucky to land at two great places and now a third. How do you get the kind of reach on digital that TV enjoys? We have incredible content now that we maybe haven’t talked about as loudly as we should. Looking back at House of Cards, it was an incredibly well-produced show, it was a serialized drama, it was unlike short-form Web content.

Read More

A Look Back at the Mythbusters Explosions That Moved Us

August 23, 2014  |  Media Week  |  No Comments

Kari Byron, Tory Belleci and Grant Imahara won't be back on Mythbusters next year, their counterparts Jamie Hyneman and Adam Savage abruptly told viewers by way of a video released on the website today, which included no statement from any of the three performers who won't be returning. The video feels a little weird, honestly, but the show is "going in a different direction" (it sure is!) next year. Byron's Twitter feed is particularly terse: After a decade of the Mythbusters, we are no longer with the show. Thank you to all the fans who have supported us. — Kari Byron (@KariByron) August 22, 2014 A source says that Discovery is still talking to the three about future work (let's face it, Mythbusters is old), but it's important to celebrate the past. So let's pour one out for the M7 team, and in doing so, let's remember some of the most interesting things they've blown up over the years.

Read More

Showtime Renews Masters of Sex, Ray Donovan

August 22, 2014  |  Media Week  |  No Comments

Showtime announced today that Masters of Sex and Ray Donovan will both be renewed for a third season, with twelve episodes slated for each series, according to The Hollywood Reporter . Production on the new episodes will reportedly begin early next year. The announcement comes just several days before the Emmy Awards, for which Ray Donovan co-star Jon Voigt received a nomination for best supporting actor and Masters of Sex received five nominations. Actress Allison Janney already won the Emmy award for her guest role on Masters of Sex. Lizzy Caplan received a nomination for lead actress for her role on the show, and the show was also nominated for guest actor (Beau Bridges), main title design and art direction for a period series, miniseries or movie. The critically acclaimed period drama was also nominated for four Critics Choice Television Awards and two Golden Globes this year. "Both Ray Donovan and Masters of Sex are quintessentially Showtime: bold, provocative, premium television with production values at the top of the food chain,"said Showtime Networks President David Nevins told The Hollywood Reporter. "These acclaimed shows are filled with complex and interesting characters and settings that will no doubt give audiences compelling television to invest in for seasons to come."

Read More

The Parents Television Council Is Already Upset About What Nicki Minaj Will Do on Sunday

August 20, 2014  |  Media Week  |  No Comments

Really, you wonder if the Parents Television Council is secretly letting MTV write their press releases. Nicki Minaj's butt-heavy video for her new single Anaconda (why, yes, it does sample Sir Mix-A-Lot) dropped today, and the hip-hop artist's outfits and dance moves already have the PTC outraged about the VMAs, despite the fact that the broadcast is several days away. "Given the explicit video," said a statement from the group, which included a helpful link to a site hosting the video, "the Parents Television Council said that if her performance at the VMAs is anything like her new video, then the show must be rated TV-MA." The VMAs will probably be rated TV-14, as usual. MTV had no comment. The rating of the VMAs is a particular bee in the PTC's collective bonnet this year: earlier this week Tim Winter issued a statement demanding that MTV "commit publicly" to a statement authored by the PTC saying they wouldn't show "explicit sexual content," apparently as defined in relationship to Miley Cyrus's much-discussed twerking performance last year, in addition to agreeing not to violate its own standards, as the PTC claims it did in '13. So why is the PTC getting bent out of shape over this? Well, partly because the organization has logged something of a precipitous decline in donations over the last few years (the most recent form 990 available has the organization bringing in $2.7 million in total for the year 2012, with a little more than $2.5 million coming from donations. As recently as 2008, the organization was seeing

Read More

What Did TV CEOs Tell Investors About the Weak Ad Market?

August 20, 2014  |  Media Week  |  No Comments

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when they were in the hot seat at the end of the summer. Here are some of the reasons the market was down... and some of the spin. (If you'd like to check out the calls yourself, they've been helpfully compiled

Read More

What Did TV CEOs Tell Investors About the Weak Ad Market?

August 20, 2014  |  Media Week  |  No Comments

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when they were in the hot seat at the end of the summer. Here are some of the reasons the market was down... and some of the spin. (If you'd like to check out the calls yourself, they've been helpfully compiled

Read More