Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

July 28, 2015  |  Media Week  |  No Comments

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself —the kind of guy who has cable instead of DirecTV. But now, the campaign is back, with NFL stars stepping into Lowe's shoes but with the setup otherwise basically intact. In one new spot, we get Eli Manning versus Bad Comedian Eli Manning. In another, it's Tony Romo against Arts & Craftsy Tony Romo. Tom Kuntz returns as the director, though Paramount Studios serves as the production company, rather than MJZ. The Rob Lowe campaign was discontinued following a ruling by the National Advertising Division of the Council of Better Business Bureaus that some of the claims in the ads (including those about customer satisfaction and quality) were not defensible. These new spots won't have that problem, as they focus on NFL Sunday Ticket, which DirecTV has exclusively. (You'll notice Manning and Romo's dissing of cable is exceedingly broad, too.) Manning is his typical mix of awkward and charming in his ad, while Romo mostly offers an amusing permagrin. They didn't skimp on the makeup in either spot, which carries a lot of the comedy as well. (Try to ignore the fact that both of these guys will generally be busy on Sundays, and not really in the market for NFL Sunday Ticket.) Somewhere, Extremely Jealous Rob Lowe is wishing he were still doing this campaign. Check out a pair of behind-the-scenes videos below. CREDITS Client: DirecTV, NFL Sunday Ticket Agency: Grey, New York —Spot: "Bad Comedian" Chief Creative Officer: Tor Myhren Group Creative Director: Steve Fogel Group Creative Director: Doug Fallon Copywriter: Steve Mcelligott Art Director: Jerome Marucci Account Team: Chris Ross, Beth Culley, John Baker, Danielle Weiner, Jake Wanamaker Agency Executive Producer: Andrew Chinich Agency Producer: Lindsay Myers Production Company: Paramount Studios Director: Tom Kuntz Producer: Emily Skinner Director of Photography: Jo Willems Editor: Gavin Cutler, Mackenzie Cutler Assistant Editor: Pamela Petruski VFX: Framestore, Christa Cox Producer Principal Talent: Eli Manning —Spot: "Arts & Craftsy" Chief Creative Officer: Tor Myhren Group Creative Director: Steve Fogel Group Creative Director: Doug Fallon Copywriter: Kim Nguyen Art Director: Marques Gartrell Account Team: Chris Ross, Beth Culley, John Baker, Danielle Weiner, Jake Wanamaker Agency Executive Producer: Andrew Chinich Agency Producer: Lindsay Myers Production Company: Paramount Studios Director: Tom Kuntz Producer: Emily Skinner Director of Photography: Jo Willems Editor: Gavin Cutler, Mackenzie Cutler Assistant Editor: Pamela Petruski VFX: Framestore, Christa Cox Producer Principal Talent: Tony Romo

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Ad of the Day: Cable Companies Are Playground Bullies in Hilarious Ads for Sling TV

July 24, 2015  |  Media Week  |  No Comments

Everyone knows cable companies can be total bullies, but pointing it out can still make for some pretty funny ads. SlingTV, the small-bundle Internet TV offering from Dish, is out with its first national ad campaign—from agency Camp + King and Prettybird directors Tim & Eric—casting "Old TV" as a bunch of mean-spirited kids extorting adults with playground tactics like wet willies. There's even a bratty service rep character that—given the slew of horror stories about, say, Comcast —doesn't really have to stretch the truth to evoke a striking sense of tragicomedy. She has a smug, hovering Bill Lumbergh wannabe of a supervisor—also pretty credible, and in a sense, a kind of nice, sympathetic nod to a certain class of worker bee. Maybe she's not really awful, she's just playing along to keep her job. The 60-second centerpiece is the most effective, though the 30-second spinoffs include some eyebrow-raising moments, like when a cable bully tries to "milk" money out of a defiant prospect (the deviants among you can probably guess how). There's also a question of whether the casting flirts with a sort of body shaming, reinforcing stereotypes by front-loading larger body types for the bullies. But it makes sure to feature skinny jerks, too. Regardless, while SlingTV doesn't require contracts, it does require a broadband connection, in case you were worried you wouldn't get to deal with a telecom company at all. CREDITS Client: SlingTV Agency: Camp + King Chief Creative Office/Partner: Roger Camp Chief Executive Officer/Partner: Jamie King Creative Director/Art Director: Rikesh Lal Creative Director/Copywriter: Jesse Dillow Creative Director/Copywriter: Paul Sincoff Art Director: Chris Nash Director of Content Production: David Verhoef Producer: DP Odishoo Brand Director: Dana Rabb Brand Manager: Nicole Nowak Director of Strategy: Shannon Williams Brand Strategist: Jose Higuera Production: Prettybird Director: Tim & Eric Executive Producer: Ali Brown Post Production/Editorial: No6 Editor: Kyle Brown Executive Producer: Crissy DeSimone Producer: Kendra Desai Post Production/Finishing: Misfit Online Artist: Steven McEuen Executive Producer: Jim Vaughan Assistant: Stu Barnes Music/Composer: SOUTH Mix: One Union Recording Engineers: Joaby Deal and Andy Greenberg

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Want to Improve Your Business Revenue? Buy More TV Ads

July 22, 2015  |  Media Week  |  No Comments

There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment (based on Nielsen-measured national cable and broadcast media) and key financial indicators. It focused on 100 large parent companies with significant media spending in nine advertising categories: automotive, CPG, entertainment, financial, pharma, restaurants, retail, travel and telco. Sixty of those companies increased their TV spending between 2011 and 2014, while the other 40 spent less. "2011 is really the point when we get out of the down economy, so we really didn't want to compare anything against hard-core recession years," said Jason Wiese, vp, strategic insights, VAB. "And we liked the spread of four years, because we really thought that would take out any sort of yearly anomaly that might have happened for certain companies." The findings: Almost all of the companies that increased their TV spending over the four years also saw substantial growth in revenue, stock price and earnings per share. Meanwhile, the companies whose TV spending decreased underperformed the averages of the 100 companies. Those increasing their spending (by an average of 40 percent) on TV—including Apple, Coca-Cola, Marriott, Comcast and United Airlines—saw a 26 percent increase in revenue over the same period

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To Rebrand for Generation Xers, TV Land Ditches Nostalgia

July 20, 2015  |  Media Week  |  No Comments

Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like Hot in Cleveland that felt as familiar (and dated) as those syndicated shows. But as the landscape has changed, its core demo of viewers in their 30s and 40s has developed a far more cultured TV palate. "With all of the options now, to go back in time and look at programming from years ago, you can't survive on being a library offering anymore," said Chris Geraci, president of national broadcast, OMD. "That's not going to work going forward." So the network stopped looking back and started looking ahead this year, with a rebrand to win back the Generation X audiences who crave edgier, serialized fare. "We needed to evolve.

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How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

July 20, 2015  |  Media Week  |  No Comments

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more prolific. The actress and writer—and cover star of Adweek's Creative 100 —voices the character Disgust in Inside Out, Disney/Pixar's summer blockbuster that is already the year's fourth highest grossing film, raking in $300 million and counting. Her critically acclaimed TV comedy The Mindy Project, which she created, writes and stars in, was snapped up by Hulu in May, shortly after Fox passed on it. It will return for Season 4 in September, right around the Sept. 15 release of her second book, Why Not Me? Besides Nationwide, the alum of NBC's The Office also starred in a high-profile American Express campaign this year that celebrated her status as an "unlikely leading lady." Before diving into production on Season 4, Kaling talked with Adweek about the creative challenges of juggling so many projects and the family tragedy that drives her. Adweek: When Fox didn't pick up The Mindy Project, were you certain you'd find another home? Kaling: I have always been an optimist. I refuse to create things under the assumption of failure. So I thought that the best thing for the story creatively was to end last season on a cliffhanger, and it's a fun way to get people back.

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NBA Basketball Is Coming to Saturday Nights on ABC

July 16, 2015  |  Media Week  |  No Comments

ABC is opening up another night of NBA action, adding Saturday night games for next season. The eight-game slate will tip off Jan. 23, 2016 and run twice a month through the rest of the season, with games starting at 8:30 p.m. ABC is coming off its most-watched NBA Finals since it began airing the NBA in the 2002-03 season, with nearly 20 million viewers watching the Golden State Warriors capture their first title in 40 years, defeating the Cleveland Cavaliers in six games. Under its current rights deal with the NBA – which expires after next season – ABC was scheduled for 16 games. Instead of airing doubleheaders on Sundays, ABC will now air one on Saturday nights and one on Sunday afternoons. Per usual, ABC's NBA slate begins with its Christmas Day doubleheader. "We expect to establish this series as a big-game destination for NBA fans, along the lines of what we've accomplished in college football with Saturday Night Football on ABC," said ESPN president John Skipper. ABC and ESPN will now combine to televise NBA games four days per week: Wednesday, Friday, Saturday, Sunday.

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The ESPY Awards Tripled Viewership in Its Broadcast Debut

July 16, 2015  |  Media Week  |  No Comments

The ESPY Awards made a strong debut in its move to broadcast television last night, as the three-hour telecast drew 7.7 million viewers, according to overnight numbers from Nielsen. The viewership was more than triple last year's 2.2 million when the awards show aired on namesake network ESPN. Caitlyn Jenner, the 1976 Olympic gold medalist, then known as Bruce and who recently transitioned from male to female, was the recipient of the Arthur Ashe Courage Award. Jenner personally thanked "my buddy" Diane Sawyer, whose sit-down interview with Jenner in April drew a whopping 17 million viewers on ABC. "You can only tell your story the first time once, and you did it so authentically and so gracefully," Jenner said to Sawyer, who was in the crowd. "I'm so proud to have you as a friend." Other highlights from the program included noted Boston Red Sox superfan Ben Affleck presenting New York Yankee legend Derek Jeter with the Icon Award and Cincinnati Bengals' Devon Still accepting the Jimmy V Perseverance Award for himself and his five-year-old daughter, Leah Still, who has been battling cancer. The night also included many advertisers ABC viewers might not be accustomed to, including Draft Kings, a Nike spot more fitting for ESPN, and UFC fighter Ronda Rousey pitching for Metro PCS .

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TLC Cancels ’19 Kids and Counting’

July 16, 2015  |  Media Week  |  No Comments

TLC has canceled one of its most successful reality shows nearly two months after it was revealed one of the stars of the show had molested several underage girls. Josh Duggar, one of 19 children of an Arkansas family documented by TLC since 2008, admitted to molesting five underage girls in 2002 and 2003, including four of his sisters, when he was a teenager. "After thoughtful consideration, TLC and the Duggar family have decided to not move forward with 19 Kids and Counting. The show will no longer appear on the air," TLC said in a statement. The network is partnering with advocacy groups to "raise awareness and educate parents and families about the issue." It will also produce a one-hour documentary featuring Jill and Jessa Duggar who were victims of Josh Duggar. The commercial-free documentary will air later this summer. "TLC has been especially concerned for the victims in this situation, including the Duggar family, and it is our hope that this effort will help those in need learn where to turn for information and help." Duggar parents Jim Bob and Michelle sat down for an interview with Fox News Channel's Megyn Kelly in early June saying what happened was "not rape" because Josh's victims "didn't know or understand" what was happening to them. Their responses seemed to downplay the seriousness of the abuse, leaving TLC in a unpredictable position. As the story broke, TLC went ahead airing a 19 Kids and Counting marathon on the night of May 21, but shelved the show the following day.

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How the Creator of Jersey Shore Ended Up Working for CNBC

July 15, 2015  |  Media Week  |  No Comments

If Mark Burnett is the king of reality TV , then SallyAnn Salsano is certainly its queen. Salsano, a former Howard Stern Show intern, has produced dozens of reality shows for her company, 495 Productions, including MTV's mega-hit Jersey Shore and its various offshoots. She's worked on series for HGTV (Design Star), Oxygen (Dance Your Ass Off), TLC (Wedding Island), VH1 (Tool Academy), TV Guide (Nail Files), Spike (Repo Games) and Syfy (Fangasm), and she's spent the last year as showrunner of the syndicated daytime talk show The Real. Salsano's latest reality creation is Blue Collar Millionaires, which premieres Wednesday night at 10 p.m. on a seemingly unlikely network for her: CNBC. Blue Collar Millionaires, which she described as "Dirty Jobs meets MTV Cribs," spotlights entrepreneurs who made money by getting their hands dirty in professions like pest control, hazmat services and waste management

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Which Celebrities, Movies and TV Shows Won Comic-Con on Twitter?

July 13, 2015  |  Media Week  |  No Comments

Jennifer Lawrence doesn't tweet. But her fans sure do. "The idea of Twitter is so unthinkable to me," the star told the BBC last fall. Still, people using the hashtag #SDCC at this year's Comic-Con made the star and her newest film, Mockingjay Part 2, the last in the Hunger Games saga, the most-Tweeted-about celebrity and movie, respectively. A trio of Warner Bros. and DC Comics films finished in the top 5: Batman v Superman (No. 2), Suicide Squad (No. 4) and Justice League (No. 5), which isn't coming out until 2017. The upcoming Star Wars film nabbed the No. 3 spot. The CW had three of the most tweeted-about TV shows with Arrow (No

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