FX Networks, MillerCoors in 3-Year Partnership Deal

April 23, 2014  |  Media Week  |  No Comments

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans , the comely commies will likely wash down the delicacy with the Champagne of Beers.

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Mad Men Wishes You a Happy Secretary’s Day. (Wait, Peggy and Joan Aren’t Secretaries!)

April 23, 2014  |  Media Week  |  No Comments

It's Secretary's Day—the more politically correct name is Administrative Professionals' Day. And Mad Men, its feet still set firmly in the '60s, is wishing you a very happy former (with a hashtag nod to the latter). In a curious move, the AMC show's Twitter account is celebrating the occasion with a photo featuring two former secretaries, Joan and Peggy. Why not use current secretaries Dawn and Shirley, both of whom had interesting arcs in this Sunday's episode? Did they pick our two female leads from Sterling Cooper & Partners deliberately to show that you too can move up the ranks from secretary (administrative professional) to account man (Joan) or copy chief (Peggy)? H/T: Gothamist's Jen Carlson.

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Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

April 22, 2014  |  Media Week  |  No Comments

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar . Speaking to investors during Comcast’s first quarter earnings call, NBCUniversal CEO Steve Burke said the Peacock’s ratings turnaround was unprecedented in the annals of modern television. “We’re going into the upfront with the best position we’ve had in over a decade, primarily driven by NBC,” Burke said. “Last year, NBC was 17 percent behind the leader, which was CBS ; this year, we’re estimating that we’ll finish in first, about 12 percent ahead of No. 2 [Fox]. So … it’s a 29 percent swing. Which, we’ve gone back to the beginning of people meters [and] we can’t find any network that’s swung that much in a year.” Through the first 30 weeks of the season, NBC is in first place with an average 18-49 rating of 2.8, up 17 percent from the year-ago period. Fox is in second with a 2.6, up 4 percent, while CBS is down 20 percent with a 2.4. Heading into the final month of the campaign, ABC will once again finish last among the Big Four, averaging a 2.1 in the demo (down 5 percent). Although it’s only two-tenths of a ratings point, NBC’s lead over Fox is probably insurmountable. That said, a blockbuster performance by Fox’s 24: Live Another Day , which premieres May 5, could make things interesting. While next season falls on a non-Olympic year, NBC will reap the benefit of hosting the Super Bowl in February. Manageable declines for Sunday Night Football and The Voice should allow NBC to raise its CPMs on its franchise properties, although pricing on its Thursday night comedies are likely to continue to lag. Burke said NBC’s growth spurt should serve it well in the upfront marketplace

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Businessweek Art Director Richard Turley Leaves for MTV

April 22, 2014  |  Media Week  |  No Comments

Richard Turley is set to make waves in the design world at a completely new port of call: MTV. The always-interesting , sometimes-controversial

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Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014  |  Media Week  |  No Comments

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the most difficult problems with online video ads is targeting the campaign to reflect viewer location. Eyeview focuses on these location-based techniques and deciphers not only where the person is, but local trends and the user's audience demographic. Last year, the companies had worked together on about 20 video advertising campaigns—including DaVinci’s Demons, Teen Wolf and Rectify—that included a call to action. These included tune-in requests specifying which channel you’d need to watch in your city. “People in New York see a totally different video that people in L.A. That hits a lot of the core challenges we have for tune-in,” Fiordalis explained. Now, Eyeview’s technology will only be used in conjunction with Media Storm's offerings as part of an end-to-end solution for publisher needs. Other optimizations can include the local time the channel is on and which theaters the movie is playing in. Clients that will benefit from this partnership include Starz , FX , CMT, Al Jazeera , Food Network and MTV . "Media Storm is a great partner not only because they’re a market leader with very top tier tune-in customers, but because our companies are both focused on leading 1-to-1 video and marketing,” said Tal Risenfeld, Eyeview's vp of sales. Fiordalis hopes that within a year, the online video targeting technology can be used in television ad campaigns. “We can use the same creative on television,” he said. “It’s going to move into that and serve across and optimize across all screens at once."

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Upfronts TV Preview: Sci-fi and Fantasy [Video]

April 22, 2014  |  Media Week  |  No Comments

Is there a new Walking Dead on the way, a new American Horror Story, maybe? Our cable guy has been screening the trailers in time for this week's upfront presentations.

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The 2014 Upfront Preview

April 22, 2014  |  Media Week  |  No Comments

Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a) set in the advertising world and b) is the most self-reflexive show on television, the prospect of using Mad Men as a lens through which to observe the broadcast TV marketplace is too alluring to pass up. In a sense, each of the Big Four networks has a near-perfect analogue in one of the beautiful losers at Cooper Sterling Draper Dead Guy Harry Hamlin Whatever. CBS is clearly Roger Sterling. Les Moonves ’ silver fox flagship is bold, cocksure and is so damned good at doing its job that it almost makes the business of broadcast look easy. A fine-tuned revenue machine—its unparalleled retransmission consent numbers and homegrown output leaves it less exposed to the vicissitudes of the ad market than its rivals—CBS is something of an impenetrable fortress. But a chest X-ray and a full cardio workup might suggest that the aging network is one highball-and-tobacco binge away from catastrophic collapse. Although it probably would rather be Peggy Olson, ABC is Joan Harris. Unapologetically feminine, assertive and absolutely devastating when in its comfort zone, the network boasts some of the very few must-watch series on the broadcast dial. Unfortunately, when men aren’t leering at Joan like a horny wolf in a Tex Avery cartoon, they dismiss her altogether. (Perhaps if she wore a football helmet around the home office the boys would take her more seriously.) And while she always appears composed and unruffled—the picture of self-possession—under the surface she’s paddling furiously like a swan on Dexedrine. (It’s a hard-knock life when you’re on track to finish last in the ratings race for the third year running.) Fox is Pete Campbell. Youngish but starting to age faster than he really should be, the glib smarmball has embraced the ephemera of Southern California after making a hash of things back East. But while many of the attributes he once relied on have all but disintegrated (looking at you, American Idol and New Girl), Pete wavers between archly gaming the system and total system collapse. Like his implacably receding hairline, his mojo is really starting to wear thin. Although he’s got a string of successes under his needlepoint belt, the account exec is going to have to make some big moves in L.A. if he’s going to get back to his A game. Which leaves NBC. No. 1 with a bullet, the Peacock’s spirit animal is none other than Don Draper

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Does Anyone Watch Broadcast TV Anymore? The Adweek People’s Poll [Video]

April 22, 2014  |  Media Week  |  No Comments

Are regular people (well, New Yorkers) still held to broadcast and cable TV schedules? The only people who will be surprised might be the programmers still working in broadcast and cable TV.

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Salem Scares Up Big Numbers for WGN America

April 21, 2014  |  Media Week  |  No Comments

The series premiere of WGN America’s first original scripted series, Salem , scared up some big numbers Sunday night, averaging 1.5 million viewers and a 0.5 rating among adults 18-49. Per Nielsen, the 10 p.m. debut effectively septupled WGNA’s first quarter prime time average (218,000 total viewers), while improving on the network’s typical demo performance by a factor of six. In the period spanning Dec. 20, 2013 to March 30, 2014, WGNA averaged just 106,000 members of the dollar demo per night; last night’s premiere of Salem drew 647,000 adults 18-49. When three successive encore presentations of Salem were rolled into the actual 10 p.m. premiere numbers, WGNA came away with 2.3 million viewers and 886,000 Adults 18-49, good for a 0.7 rating.

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F@¢K Yeah! HBO Renews Veep, Silicon Valley

April 21, 2014  |  Media Week  |  No Comments

HBO has picked up its merrily profane Beltway comedy, Veep, for a fourth season, while locking in the newbie Mike Judge strip, Silicon Valley, for a second run.

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