Multicultural TV’s Success Isn’t About Whites Getting Less, It’s About Everyone Getting More

March 27, 2015  |  Media Week  |  No Comments

After the success of multicultural shows like Fox's Empire, CW's Jane the Virgin and ABC's Fresh Off the Boat, Deadline reported this week that some white actors and their agents are feeling victimized by the TV industry's growing interest in diverse casting. But you know who doesn't mind this trend? Advertisers.

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Mulder and Scully Are Returning for The X-Files Miniseries

March 24, 2015  |  Media Week  |  No Comments

Special agents Fox Mulder and Dana Scully are back! Actors David Duchovny and Gillian Anderson have agreed to reprise their iconic roles for an upcoming six-episode reboot of The X-Files on Fox. "I think of it as a 13-year commercial break," series creator and executive producer Chris Carter said in a release on the show's newly updated website ,

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Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

March 24, 2015  |  Media Week  |  No Comments

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn

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Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

March 24, 2015  |  Media Week  |  No Comments

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn

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How Are TV Networks Just Like Kimmy Schmidt?

March 24, 2015  |  Media Week  |  No Comments

The television networks are kind of like the main character in Tina Fey's new sitcom

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These Shows Have Global Appeal

March 23, 2015  |  Media Week  |  No Comments

Jane the Virgin, the CW hit, owes its success to many—not the least of which is its star (and Adweek cover girl) Gina Rodriguez, who took home a Golden Globe Award for Best Actress in a Comedy this past January for her leading role on the dramedy. But it all started with the Venezuelan telenovela Juana la Virgen, on which Jane the Virgin is based. From All in the Family to American Idol, American TV has a long history of series based on hits in other countries. Here, some other current TV and streaming series with offshore origins. Love Lust or Run

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For Gina Rodriguez, a Golden Globe Is Just the Beginning

March 23, 2015  |  Media Week  |  No Comments

Even before her headline-making Golden Globe win in January, there were already signs Gina Rodriguez was going to be a big star. At its annual screenings for the global TV market in Los Angeles last year, executives with CBS Studios International noted the personal touch Rodriguez had with some 1,500 programmers from around the world. More importantly, the buyers were entertained by Rodriguez's CW series, Jane the Virgin—for which she won the Globe for Best Actress in a Comedy Series, beating out the likes of Julia Louis-Dreyfus and Lena Dunham. Networks in some 170 markets have bought the series so far, and it is expected to pick up more heat at the MIPTV event in Cannes, France, next month. In the opinion of Armando Nu

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Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views

March 20, 2015  |  Media Week  |  No Comments

Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been "tough luck." But now it's possible ... in Kansas City. Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could. This is a big deal: TV measurement has been changing rapidly in the past few years, but the traditional gross ratings point, which relies on a panel of Nielsen viewers small enough to create problems for networks without multimillion-viewer bases, is still the industry standard. Relatively few households have Nielsen boxes; every household with Google Fiber, obviously, has a Google Fiber box. And that box can put the ad in whenever it's timely, and tell the client about it. "Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (sports, news, etc.), or viewing history," the company explains in a blog post set to go live this afternoon. "Like digital ads, advertisers will only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV. We're excited to see how this test progresses, and we're looking forward to hearing from local businesses and viewers along the way." Viewers can opt out of being shown ads based on their viewing history, the company says

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No, Will Ferrell Isn’t Little Debbie’s New Spokesman, but the Brand Appreciates the Offer

March 19, 2015  |  Media Week  |  No Comments

Last night Will Ferrell boasted a new job—Little Debbie's spokesperson—during a weird yet charming segment on the Tonight Show with Jimmy Fallon. As it turns out, the brand was just as surprised as anyone else to learn about their supposed new hire.

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Web TV Players Turn Up the Heat on Cable Providers

March 18, 2015  |  Media Week  |  No Comments

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and the 400 lb. gorilla of cable networks, ESPN, and at $30 a month, live. Its slogan? "Take back TV." Monday, news that Apple is planning a similar creation leaked to The Wall Street Journal—indeed, the service is set to include every broadcaster except NBC (and thus none of NBC's sister networks, either) and several cable channels, and to run between $30 and $40 a month. A few days earlier, Sony announced that its own TV service, revealed at last year's CES, was literally ready for primetime—it, too, will have broadcast networks (only ABC was still holding out) and several cable players involved, including Viacom, which owns all-important Nickelodeon. Sony's similar Vue service went live today

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