Here’s a Supercut of the Most Hilarious Matthew McConaughey Lincoln Ad Parodies

October 30, 2014  |  Media Week  |  No Comments

They say imitation is the sincerest form of flattery. But when it comes to parodies of Matthew McConaughey's earnestly enigmatic Lincoln campaign, something tells me people are just making fun of the guy. At least, he's drawn the attention of several satirists who've turned in their own entertaining versions.

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Why Terry Bradshaw Doesn’t ‘Tweet or Twit’

October 29, 2014  |  Media Week  |  No Comments

Specs Who Terry Bradshaw Age 66 Claim to fame Co-host of Fox NFL Sunday ; former NFL quarterback and member of the Pro Football Hall of Fame Base Aubrey, Texas, and Love County, Okla. What’s the first information you consume in the morning? The first thing I do is gather all the sports information that I can get. I turn on the television set, go to Fox Sports 1, then I’ll go online and read The Dallas Morning News, and then I’ll read USA Today online. Are you on Twitter or any other social media? No. Absolutely not. I don’t tweet, twit or anything. I want nothing to do with it. I don’t have any desire to express my opinions on social media, and I certainly don’t have this idea that people are curious about what Terry Bradshaw is doing. I find that you can get yourself in quite a bit of trouble, too, if you’re too honest or not careful on there. Fox tried to get me to do it; I just said, nah. So no posting selfies for you. No, no selfies. I just found out what a selfie is! And I’m glad because I would have had to ask, “What is that?!” Do you have an iPhone or an iPad? I have an iPhone 4 which everyone laughs at because they say that it’s so outdated. And I do have an iPad, which is really important for me because I travel so much. I’ve always just thought of iPhones as a way for people to text me because they always say, “I can’t get you on the phone.” Well, I don’t keep a phone with me! My phone always stays charging on a windowsill.

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After #TGIT and #WCW, 12 New TV Hashtag Campaigns We’d Like to See

October 27, 2014  |  Media Week  |  No Comments

Thank God it's branded! For the first time since NBC's Must-See TV Thursday night lineup and ABC's TGIF comedies ruled the airwaves in the '90s, broadcast networks are once again successfully branding entire nights of programming. ABC revived the trend in July, aggressively using #TGIT (Thank God It's Thursday) to tout its all-Shonda-Rhimes-produced Thursday fall lineup: Grey's Anatomy, Scandal and How to Get Away With Murder. The night has been a massive success for the network, with all three shows ranking among the top 20 among adults ages 18 to 49 for the first four weeks of the season. NBC entered the fray a month later with "Woman Crush Wednesdays" (#WomanCrushWednesdays, or #WCW for short), inspired by the popular Wednesday hashtag in which Twitter and Instagram users post names and pictures of females they love. The network's campaign, featuring the female stars of Wednesday night dramas The Mysteries of Laura, Law & Order: SVU, and Chicago P.D., seemed a bit awkward—Debra Messing, Mariska Hargitay and Sophia Bush enjoying a "girls' night out" at a gun range. But it was effective. The lineup is NBC's most successful Wednesday night block in years. While #WomanCrushWednesdays seemed to be NBC's attempt to follow in ABC's footsteps, an NBC rep tells Adweek that the campaign was not created in response to #TGIT. Instead, the idea simply arose from the fact that the network had three Wednesday shows with strong female leads. Even if that's the case, networks can't resist cloning anything that's a hit on television, whether that's shows or campaigns. Given the success of both #TGIT and #WCW, they're all likely brainstorming hashtag-friendly campaigns in an effort to brand as many other nights of TV as possible. Here are 12 branding TV campaigns, many of them a spin on other popular hashtags, that we'd like to see: 1. #PTSD (Post-Traumatic Sports Delay), CBS Sundays This has caused The Good Wife fans to tear out their hair and hurl their remotes for years now. The CBS Sunday night lineup is supposed to go like this: 60 Minutes at 7 p.m. ET, Madam Secretary at 8 p.m., The Good Wife at 9 p.m., CSI at 10 p.m. But thanks to weekly NFL overruns in the fall and those of spring sports events like the Masters Tournament, the actual start times are always a mystery, and are never the same two Sundays in a row. Will the shows start 13 minutes late

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Time Slot Showdown of the Week: Monday, 8 p.m.

October 27, 2014  |  Media Week  |  No Comments

After landing half of this fall's NFL's Thursday Night Football package, CBS wisely decided against leaving broadcast's top-rated series, The Big Bang Theory, on the sidelines until regular Thursday night programming resumed Oct. 30. Instead, it deployed Big Bang to Mondays, where it propped up a lineup that has been in flux since How I Met Your Mother signed off last spring. For the first five weeks of the TV season, Big Bang dominated its faceoff against two of the other highest-rated shows on TV, NBC's The Voice and ABC's Dancing With the Stars. Last Monday, Big Bang drew 16.02 million total viewers and a 4.6 rating in the 18-49 demo, far ahead of The Voice (11.9 million, 3.4 18-49) and older-skewing Dancing (12.58 million, 2.0 in 18-49). But with Big Bang returning to Thursdays this week, the Monday night cakewalk is over for CBS, starting tonight. Replacing the sitcom at 8 p.m. is the season premiere of 2 Broke Girls, which took over the time slot last April after How I Met Your Mother's finale and averaged 7.14 million viewers and a 2.2 in 18-49—less than half of what Big Bang pulled in this fall. And no, a guest appearance by Kim Kardashian won't do much to move the needle for 2 Broke Girls; this is going to be an ugly ratings drop for CBS. That will open the door for The Voice—boosted by the first appearance of "key adviser" Taylor Swift—to swoop in and take the time slot victory in both total viewers and 18-49. Dancing should end up a close second in total viewers, with 2 Broke Girls just edging out Fox's Gotham for third place. In 18-49, look for The Voice to win handily, with Gotham and 2 Broke Girls duking it out for second place and Dancing bring up the rear. The time slot: Monday 8 p.m.

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Why It Took So Long for ABC to Cancel Manhattan Love Story

October 27, 2014  |  Media Week  |  No Comments

As the fall TV season kicks off, the networks usually have itchy trigger fingers when it comes to killing off new shows that flop out of the gate. But not this season. It took more than a full month before fall's first cancelation: Manhattan Love Story. ABC killed the (alleged) comedy late Friday, Oct. 24 after four episodes had aired. It's the longest any network has gone into the season before canceling a new show since 2003, when Fox waited until Oct. 28 to axe Luis Guzman's sitcom, Luis, after five episodes. By this point last fall, four shows had already bitten the dust—ABC's Lucky 7, CBS's We Are Men and NBC's Welcome to the Game and Ironside—with a fifth (ABC's Back in the Game) just a week away from joining them. And over the past several years (see The Worst TV Debuts of The Century So Far ), networks usually made their first moves in late September or early October, after just two or three episodes had aired. How DVRs and On-Demand Changed the Rules This season, networks have been emphasizing the need to wait for delayed viewing ratings (live-plus-three and live-plus-seven) as viewers caught up with shows via DVR or VOD.

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TV’s Worst Prime-Time Debuts, From 2000 to Present

October 27, 2014  |  Media Week  |  No Comments

Canceled: Oct. 24, 2014 after four episodes Two unlikable New Yorkers (Analeigh Tipton and Jake McDorman) start a relationship, with voiceovers that reveal their innermost thoughts (spoiler: she like purses; he likes sex).

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Moving at the Speed of the Screen

October 27, 2014  |  Media Week  |  No Comments

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television. Illustration: Gonçalo Viana Today's plethora of screens, devices and platforms has created huge choice, audience fragments, binge viewing, d

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Terry Bradshaw

October 27, 2014  |  Media Week  |  No Comments

Specs Who Terry Bradshaw Age 66 Claim to fame Co-host of Fox NFL Sunday ; former NFL quarterback and member of the Pro Football Hall of Fame Base Aubrey, Texas, and Love County, Okla. What’s the first information you consume in the morning? The first thing I do is gather all the sports information that I can get. I turn on the television set, go to Fox Sports 1, then I’ll go online and read The Dallas Morning News, and then I’ll read USA Today online. Are you on Twitter or any other social media? No. Absolutely not. I don’t tweet, twit or anything. I want nothing to do with it.

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Taylor Kitsch on True Detective, Call of Duty, and Living Out of His Car in L.A.

October 27, 2014  |  Media Week  |  No Comments

Taylor Kitsch is someone you'll be seeing a lot of, and soon. From his first role—a minor part in Samuel L. Jackson surprise hit Snakes on a Plane—to his breakout part on NBC's high school football drama Friday Night Lights as running back Tim Riggins, Kitsch has taken some huge and unusual risks (and look, even if John Carter didn't pan out the way Disney hoped it would, it's still a pretty good movie). He's been rumored around a major role in the next season of HBO's True Detective for months, and he's starring in a cool new trailer for 72andSunny's Call of Duty: Advanced Warfare campaign directed by none other than Berg himself. Adweek: How are you doing? I’m really good. I mean—just to come here and hang out, I love it. I see a lot of old buddies from when I was studying and all that stuff. So, saw the Rangers game on Sunday. I love New York City, so any time I can come and hang out. You’ve got True Detective coming up? [Nodding] Mm-hmm. (For the record from sources involved in the negotiations: the deal is close, but not complete.) It’s a great show. Yeah, I’m really excited. I’ve just been prepping

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Why Did It Take So Long to Cancel Manhattan Love Story?

October 27, 2014  |  Media Week  |  No Comments

As the fall TV season kicks off, the networks usually have itchy trigger fingers when it comes to killing off their new shows that flop out of the gate. But not this season: it took more than a full month before fall's first cancellation: Manhattan Love Story. ABC pulled the plug on the (alleged) comedy late Friday, Oct. 24, after four episodes had aired. It's the longest the networks have gone into the season without canceling a new show since 2003, when Fox waited until Oct. 28 to axe the Luis Guzman sitcom Luis, which lasted five episodes. By this same point last fall, four shows had already bitten the dust — ABC's Lucky 7, CBS's We Are Men and NBC's Welcome to the Game and Ironside — with a fifth (ABC's Back in the Game) just a week away from joining them. And over the past several years (see The Worst TV Shows of The Century, So Far ), networks usually made their first moves in late September or early October, after just two or three episodes had aired. How DVRs and On-Demand Changed The Rules This season, networks have been emphasizing the need to wait for delayed viewing ratings (live-plus-three and live-plus-seven) as viewers caught up with shows via DVR or VOD. "The growing truth is that picking winners today isn't as simple as looking at the overnight ratings," CBS Entertainment chairman Nina Tassler said this summer. And unlike last year, when the networks paid that idea lip service but still quickly moved to cancel several low-rated shows, they've actually been practicing what they preach. That's because those delayed viewing bumps can be considerable. How to Get Away With Murder doubled its already hefty series premiere rating in adults 18-49, from 3.8 to 7.5, after two weeks of DVR, VOD and online viewing. And the wait-and-see approach has helped buoy Fox's Red Band Society, which saw a 82 percent increase in live-plus-seven ratings in 18-49 for its second episode, from 1.1 to 2.0; the following week jumped 73 percent, from 1.1 to 1.9. Bigger Bets and Slower Cancelations Manhattan Love Story — airing at 8:30 p.m. ET Tuesday, one of TV's worst time slots —received only a 15 percent lift in live-plus-seven, the lowest for a scripted series this fall. And its final episode last Tuesday fell to an unsustainable 0.7 rating in 18-49, with just 2.62 million total viewers

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