Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands

March 24, 2017  |  Media Week  |  No Comments

At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company's platform for artificial intelligence that competes with IBM's Watson and Salesforce's Einstein. The updates, which include an expanded partnership with Microsoft to pull the Microsoft's CRM data into Adobe's cloud, could help marketers improve spending...

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Amid an Advertiser Exodus, Even YouTube’s Own Ads Are Running on Vile Content

March 24, 2017  |  Media Week  |  No Comments

To cap off a week of companies like AT&T, Verizon and Johnson & Johnson pulling their ad dollars from YouTube due to placement around offensive videos on the platform, it was shown today that not even YouTube's own brand is safe from the problem. On Friday afternoon, Wall Street Journal reporter Jack Nicas tweeted a...

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Listeners Get to Give the Green Light on Podcast Pickups in Panoply’s Pilot Project

March 24, 2017  |  Media Week  |  No Comments

"We make a lot of pilots, as any podcasting shop does," says Panoply chief content officer Andy Bowers, "and often, the public never gets to hear them." An experiment launched by Panoply yesterday lifts the veil a bit on the process, allowing its podcast listeners to play the part of studio execs determining the long-term...

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AMI Cuts Staff at Us Weekly

March 24, 2017  |  Media Week  |  No Comments

Less than 10 days after announcing it had purchased Us Weekly from Wenner Media in a deal reported to be around $100 million, American Media has begun cutting staff from the publication, reports WWD's Kara Bloomgarden-Smoke and the New York Post's Keith J. Kelly. In a particularly bleak spin, Bloomgarden-Smoke reports that editor in chief...

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Anomaly Completes Leadership Team in L.A. With Hires of Executive Creative Directors From BBH London

March 24, 2017  |  Media Week  |  No Comments

Anomaly has completed the leadership team for the Los Angeles office it opened midway though 2016 with the hiring of partners and executive creative directors Paco Conde and Beto Fernandez, who will officially start in their new roles in May. Conde and Fernandez round out a team that includes managing director Jiah Choi and chief...

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As YouTube Faces Criticism Over Ad Placement, TV Networks Vow Not to Repeat Its Mistakes

March 23, 2017  |  Media Week  |  No Comments

Television networks are increasingly betting on a future filled with programmatic advertising, and while Google continues to face criticism over where it displays brands' ads on YouTube, some TV execs say it could remind marketers to seek safe inventory. It's been less than a week since YouTube started facing mounting criticism over brands' ads appearing...

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President Trump in a Truck + Postponed ACA Repeal Vote = Instant Meme

March 23, 2017  |  Media Week  |  No Comments

Two things were happening at roughly the same time today. The first was the news that the House of Representatives decided to delay the vote to repeal the Affordable Care Act because Republicans have not been able to get enough votes in support of its replacement, the American Health Care Act. The second was a...

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President Trump in a Truck + Postponed ACA Repeal Vote = Instant Meme

March 23, 2017  |  Media Week  |  No Comments

Two things were happening at roughly the same time today. The first was the news that the House of Representatives decided to delay the vote to repeal the Affordable Care Act because Republicans have not been able to get enough votes in support of its replacement, the American Health Care Act. The second was a...

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Why State Farm Is Partnering With Musicians Like DJ Khaled to Host Intimate Sessions Across the U.S.

March 23, 2017  |  Media Week  |  No Comments

State Farm is hoping to show off its charitable (and hip) side with a new 15-minute film, created in partnership with agency Translation. The film focuses on State Farm's longstanding Neighborhood Sessions series, where artists from Usher to DJ Khaled host events in cities across the country to thank "neighbors" for volunteering with local charities....

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The Senate Voted to Strike Down an Internet Privacy Rule

March 23, 2017  |  Media Week  |  No Comments

The Senate voted today to strike down a rule created by the Federal Communications Commission under the Obama era that regulated the conditions under which telecommunications carriers could share information about customers and laid out a protocol for companies to disclose information about data breaches. The rule, published on Dec. 02, 2016, during the final...

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