Scripps Launches TV Everywhere, Complete With Targeted Advertising

September 1, 2015  |  Media Week  |  No Comments

Another TV company is diving into TV Everywhere, with Scripps Networks Interactive now offering livestreaming of HGTV, Travel Channel, Food Network, DIY Network and Cooking Channel. TV Everywhere platform provider Anvato is powering the livestreaming—and dynamic ad insertion, or DAI—on each network's website, along with the iOS and Android apps for HGTV, Food Network and Travel Channel The livestreaming was soft launched in June, said Matt Smith, chief evangelist at Anvato. Scripps' embrace of all things TV Everywhere, including DAI—in which linear ads are replaced by advertisements targeted specifically at the nonlinear audience—shows how much has shifted in the TV Everywhere universe since networks first started experimenting with livestreaming. "The last couple years, you've had brands big and small say, 'Okay, we're going to stream. Let's get it done and we'll figure out how to make money later,'" Smith said. "Scripps looked at this and said, 'This isn't just about extending the brand

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Orange Is the New Black Star Pablo Schreiber on the Perils of Live-Tweeting

August 31, 2015  |  Media Week  |  No Comments

Specs Age 37 Claim to fame Emmy Award nominee for his role as George "Pornstache" Mendez on Netflix's Orange Is the New Black ; star of HBO's The Brink; appears in the Michael Bay film 13 Hours: The Secret Soldiers of Benghazi (in theaters Jan. 15) Base New York Twitter @schreiber_pablo Adweek: What's the first information you consume in the morning? Pablo Schreiber: The first information I consume in the morning is no information. I think it's really important to reset the brain in the morning. We get bombarded so much in our daily lives, so the first thing I do when I wake up is meditate.

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President Obama Will Test His Survival Skills on a Reality TV Show

August 31, 2015  |  Media Week  |  No Comments

It won't be just White House press corps cameras covering President Barack Obama during his trip to Alaska this week. NBC announced the commander in chief will trek through the Alaskan wilderness with survival expert Bear Grylls for a special edition of his show Running Wild. Obama will meet with Grylls while visiting Alaska to observe the effects of climate change. The president will then get a crash course in survival techniques from Grylls. The visit will be taped and aired on NBC later this year. Now in its second season, Running Wild follows Grylls as he takes America's biggest celebrities on one-on-one adventures that test their survival skills. With a strong lead-in from American Ninja Warrior, Running Wild has consistently won its 10 p.m. ET time slot among viewers ages 18 to 49 this summer. This is just the latest example of the White House tapping alternative media to get its message out. In June, Obama appeared on Marc Maron's popular WTF podcast. And in January, the White House and Google assembled a digital media day , inviting several YouTube stars to Washington to interview the president, with some hilarious results.

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Here’s How Brands Can Make a Splash on The Late Show With Stephen Colbert

August 31, 2015  |  Media Week  |  No Comments

CBS is just a week away from the launch of The Late Show with Stephen Colbert, which it hopes will shake up the late-night landscape in more ways than one. Colbert's Sept. 8 debut includes George Clooney and Jeb Bush, but two of his other premiere-week guests are drawing the most attention from advertisers and marketers: SpaceX and Tesla Motors CEO Elon Musk on Sept. 9 and Uber CEO Travis Kalanick on Sept. 10. "It really is innovative.

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Time Puts Branded and Editorial Content Creation Under One Roof

August 28, 2015  |  Media Week  |  No Comments

On Thursday, Time Inc. unveiled The Foundry , a content and creative collective comprising Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, including The Drive , a new automotive site set to launch in September. The Foundry will be headed by Mark Ford, evp of global advertising sales. The new division will eventually be set up in Time's new office at Industry City in Brooklyn. Adweek spoke with Chris Hercik, vp of Time Inc.'s Native Studio, about putting the company's Innovation Studio and Content Solutions groups under one roof and how Time's in-house studio will stand out from those of other publishers. Adweek: Why launch The Foundry?

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MTV Is Making Periscopes for Taco Bell During This Weekend’s VMAs

August 28, 2015  |  Media Week  |  No Comments

Viacom-owned MTV has a TV problem. Its core demo of teens and young adults are watching less TV than ever before, which is why the network has cooked up an elaborate social game for Sunday's Video Music Awards. The goal is to steer the bulk of the chatter about the Miley Cyrus-hosted show onto platforms like Twitter and Snapchat where millennials already are. "Whatever platform they're viewing it on, we're going to capture them with content that's associated with the sponsor and with the VMAs," said Jeff Lucas, head of sales at Viacom. Twenty-four brands have signed on to sponsor what MTV calls the "millennial Super Bowl." Eight of those marketers—including Taco Bell, CoverGirl, Verizon, Pepsi and Trojan—are working with Twitter's Amplify program to trigger real-time tweets, ads and, for the first time, branded Periscopes, into the chatter about the show. It's the most number of advertisers a single Twitter Amplify event has ever had, up from three advertisers involved in 2014's VMAs. "This is Viacom's third consecutive VMAs run through Twitter Amplify," said Glenn Brown, Twitter's head of content and partnerships. "As always, we anticipate it will be among the top most talked about events of the year." On Periscope, MTV will push out a livestream from a Taco Bell-sponsored pre-show concert Saturday night. The teams will film backstage interviews and question-and-answer sessions with bands like Walk the Moon

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The Players Tribune Will Launch Its First-Ever Branded Series Next Week

August 27, 2015  |  Media Week  |  No Comments

The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded sports site's first branded series and will be sponsored by Powerade. In fact, From Somewhere was inspired by Powerade's "Just a Kid" campaign, featuring Chicago Bulls star Derrick Rose. The first episodes of From Somewhere will feature four athletes—Boston Red Sox slugger David Ortiz, women's pro basketball player Diana Taurasi, Seattle Seahawks safety Earl Thomas and Spanish soccer star David Villa— telling their stories. The series debuts Sept. 2 with WNBA star Taurasi in her hometown of Chino, Calif. A new episode arrives each of the following three Wednesdays.

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Here’s 5 Reasons Why Your Office Should Play Fantasy Football

August 27, 2015  |  Media Week  |  No Comments

The NFL season kicks off Sept. 10 when the Pittsburgh Steelers visit the New England Patriots. In the meantime, millions of fantasy football players will draft, tweak and agonize over their respective squads. According to the Fantasy Sports Trade Association, nearly 57 million people have played fantasy sports this year, up from 27 million players in 2009. We caught up with ESPN senior fantasy analyst Matthew Berry, who shared five reasons every office should have a fantasy football league. Did you know people who play fantasy sports enjoy work more than those who don't, for instance? Check out the benefits in the video above, and share it with your boss and coworkers. (That is, if they enjoy things like having fun and communication.)

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Fear the Walking Dead Premiere Devours Record Cable Audience

August 24, 2015  |  Media Week  |  No Comments

AMC's attempt to franchise its hugely profitable Walking Dead series appears to have paid off. Sunday's premiere of Fear the Walking Dead, the prequel/spinoff of cable's top-ranked series, drew 10.1 million viewers to stand as the top cable premiere of all time. The 90-minute episode also drew 6.3 million viewers in the advertiser-coveted adults 18 to 49 demographic, surpassing Better Call Saul—the Breaking Bad spinoff which debuted earlier this year with 4.4 million demo viewers—to rank as the top cable premiere in that demo as well. A special Talking Dead that led into Fear drew 4.2 million viewers, with 2.5 million in the 18 to 49 demo. To show just how far AMC's zombie franchise has come: The flagship Walking Dead premiered to 5.4 million total viewers in 2010. It has since gobbled up considerably more viewers , ranking as the most-viewed series on cable and the most-viewed in the 18 to 49 demo in all of TV. Fear the Walking Dead will run for five more episodes leading into the sixth season premiere of The Walking Dead in October. AMC has already ordered a 15-episode second season, coming next year. AMC now boasts three of the top five cable premieres ever with two Walking Dead shows and Better Call Saul. The strong debuts of Fear and Better Call Saul were huge for AMC, as the network is banking on the two to be the pillars of its post-Mad Men era. AMC also rolled out Humans this summer and will debut martial-arts drama Enter the Badlands later this year.

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Rdio Launches Native Ad Product With Hard Rock Hotels

August 24, 2015  |  Media Week  |  No Comments

Rdio has a new native advertising product called Promoted Music Experiences, which the music streamer believes will offer brands something its competitors haven't. It has partnered with Hard Rock Hotels and Casinos for the launch. "Streaming services thus far have had a difficult time introducing native advertising into its platform," Jared Heiman, Head of Global Advertising Partnerships, Rdio, told Adweek. "Nobody is offering all three components in one ad package." Rdio's Promoted Music Experiences (PMEs) consist of a branded station, profile and home story (Rdio's personalized feed of music recommendations). Heiman describes the PMEs as a "hybrid" between what other streamers such as Pandora and Spotify offer advertisers. "You don't have the sort of profiles for brands on Pandora," explains Heiman. "If you look at a Spotify, they have an advertiser page which really is nothing more than an embedded microsite within their desktop player." The partnership with Hard Rock for the PMEs is part of a larger, year-long agreement between the two companies, though Rdio is working on adding more partners. "We do have other brands lined up," said Heiman. For Hard Rock, the choice to partner with Rdio was based on the ease of access to the service as well as its global availability (it's offered in 85 countries). "[We're] aligning with a company that can support us in those markets," said Matt Watts, Director of Music and Marketing, Hotels and Casinos at Hard Rock. "The fact that you can stream it so easily without some sort of API, you can stream it on the web, I think was a really powerful feature for us." In order to make up Hard Rock's playlist, Watts said the managers of each property chose 20-50 songs. Artists Hard Rock has partnered with, including Young the Giant, Andrew McMahon, and The Jane Doe's, will curate playlists as well.

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