Film Review: ‘Fool Moon’

June 29, 2016  |  Variety  |  No Comments

Blame it on the moonlight if you will, but any folly stays resolutely earthbound in "Fool Moon," a plainly sincere but tooth-achingly precious directorial debut for actor-poet-filmmaker Grégoire Leprince-Ringuet.

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Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon

June 28, 2016  |  Media Week  |  No Comments

Shopping is getting easier on Pinterest Pinterest Pinterest has long positioned itself as the go-to platform for social shopping, and today it announced a number of new features that will make buying from the site easier and will also separate itself from competitors Facebook and Twitter. Now people can add items to a shopping cart on Pinterest's website and mobile apps. Consumers can then buy multiple products from different merchants at once, similar to how Amazon's checkout page works. While Google also has a shopping cart, Twitter and Facebook notably do not. In addition, Pinterest is also rolling out a feature that uses visual search to let people search for similar items shown within a post. For example, someone looking for a pair of shoes featured within a pin will be able to search for similar items on Pinterest by clicking on a button in the top right-hand corner of the screen. Pinterest is also building new technology for phones—not unlike Amazon's Firefly visual search technology—that will help users find online products by snapping a photo of something in the real world.

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Infographic: From Town Halls to Targeting, Political Advertising Has Come a Long Way

June 28, 2016  |  Media Week  |  No Comments

Long before the birth of Facebook Live town halls, there were town halls in real life. Before there were digital ads, there were plenty of those paper ones, minus all the creepy targeting based on what we buy, view and even eat . And then of course, before there were hashtags, there were slogans like "Who is James Polk?" Videology , a digital video ad platform that works with political campaigns on both sides of the aisle, took a look at the evolution of political advertising all the way back to before the United States of America was even a thing. "We think of advertising from a political standpoint as something that's been done since the days of Hamilton," Mark McKee, Videology's svp of North America, said in an interview. "But the reality is we've made so much progress in a short amount of time, whether it be use of data, use of internet, use of social." This year, candidates are innovating yet again with digital ad spending for programmatic and addressable television. According to a new report from eMarketer released today, overall programmatic spending on TV ads (not just for politics) is expected to grow 127.8 percent to $710 million. However, at only one percent of total TV spend, it's still just a small number. Meanwhile, eMarketer predicts programmatic digital video this year will total $5.51 billion, or about 56 percent of total digital video ad spending. That's all good news for Videology, which will likely benefit from the digital push from both parties. (After all, the company says it's bipartisan.) Campaign spending on digital ads alone in 2016 is expected to for the first time hit $1 billion —a high jump from the $160 million spent in 2012 .

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Why the San Francisco Giants Are Baseball’s Marketing MVPs

June 27, 2016  |  Media Week  |  No Comments

If recent history is any guide, it's the San Francisco Giants' "turn" to win the World Series this year. For the past six years, the team has won the series three times, every other year: in 2010, 2012 and 2014. But the Giants' winning record isn't the only reason fans have embraced them. The team's marketing efforts, including creating unique ballpark experiences and capitalizing on its players' personalities, have played a huge part in building one of the most successful brands in baseball. "The success of a baseball team comes down to two things: selling tickets and selling sponsorships," said Adam Lippard, head of global sports and entertainment consulting at GMR Marketing. "The Giants are among the best at both of those because of the team and the experience they've created at the ballpark." The Giants are MLB's fourth most-valuable team, according to Forbes , after the New York Yankees, Los Angeles Dodgers and Boston Red Sox. The team has sponsorship deals with brands including AT&T, Coca-Cola, Toyota, Anheuser-Busch, Virgin America, Levi's, PlayStation, MillerCoors, Oracle, Yahoo and Salesforce.com. Attendance at the team's AT&T Park rose from 2.8 million in 2009 to 3.3 million in 2015, and season ticket sales grew from 19,016 in 2009 to 31,424 in 2016. The Giants have sold out every home regular season game since September 2010, and TV ratings increased 34 percent from 2009 to 2015

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Inside ‘The Next Rembrandt': How JWT Got a Computer to Paint Like the Old Master

June 27, 2016  |  Media Week  |  No Comments

CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the Cannes Lions festival for a private viewing of the first new Rembrandt in 347 years. In a fascinating merging of creativity and technology, the humans at J. Walter Thompson Amsterdam taught a computer to paint like Rembrandt by having it study the old master's works for months. The resulting painting is a completely new portrait, not a replica, and it's indistinguishable—to my eye, at least—from the real thing.

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‘Orange Is the New Black’ Season 4: Lori Petty Talks Lolly’s Fate

June 26, 2016  |  Variety  |  No Comments

"Just them allowing me to be silly in the midst of murder was a real gift."

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Harvey Nichols and Under Armour Take Top Film Lions at Cannes

June 25, 2016  |  Media Week  |  No Comments

CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael Phelps" for Under Armour took the same prize in Film Craft. Film Lions jury president Joe Alexander, chief creative officer at The Martin Agency, said his jury was looking primarily for new ideas—approaches that haven't been seen before. "Shoplifters" certainly qualifies, he said. "The Grand Prix goes to a new way to use security camera footage to sell a rewards card, of all things, for a retailer. It's just a phenomenal piece," Alexander said. "I think the best pieces now cross over. This one ran in cinema, it ran as an incredible viral piece. It's a very modern piece of film that lived in both worlds." "Most of us on the jury had seen this piece on a computer screen before," added Film juror Ana Balarin, executive creative director at Mother London. "When we got to see it on the big screen—this had never happened to me in a jury room before—once it was finished, the whole jury room spontaneously started applauding. That says a lot about it

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House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes

June 25, 2016  |  Media Week  |  No Comments

CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions. BBH New York's "FU2016" campaign for House of Cards' fourth season on Netflix took home the top award in the Cannes Lions International Festival of Creativity's Integrated category. The centerpiece of the campaign was a faux political ad that ran during December 2015's GOP presidential debate on CNN, where 18 million people tuned in to watch the Republican candidates spar. The ad for the fictional Underwood's campaign overshadowed conversation about the real candidates online and became a top trending topic on Facebook and Twitter during the debate.

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Advertising Leaders Say Britain’s Exit From the EU Is Disappointing but Manageable

June 24, 2016  |  Media Week  |  No Comments

CANNES, France—As the United Kingdom's decision to leave the European Union sent aftershocks through global markets today, the ad industry's top leaders were all in the same place to hear the news. Like thousands of their colleagues, the heads of advertising's largest holding companies are all in Cannes this week for the Cannes Lions International Festival of Creativity. Two of the industry's most influential corporations quickly released statements about the "Brexit" decision, with the recurring theme being one of disappointment mixed with optimism after the polarizing decision by British voters. The final result was 52 percent in favor of leaving the EU and 48 percent against, with young voters overwhelmingly casting their ballots to remain a member of the 28-state group. British Prime Minister David Cameron announced at a press conference this morning that he will be stepping down because "the country requires fresh leadership" after the vote.

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How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

June 23, 2016  |  Media Week  |  No Comments

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all. We are vocal and visible, two things that helped us gain the stature we have today. Michael Wood Last month, I attended and presented at the LGBT Advertising Week conference in New York, three solid days of info and insights about the LGBT market. Being part of an eclectic mix of professionals —from clients at companies like Google and Macy's to ad and media agency executives—was incredibly empowering and inspiring. As a marketing professional, the content was clear validation that the LGBT community, my community, is a valuable audience that matters—valuable to brands and businesses to the tune of well over $800 billion. As I look back at my own journey and observations over many years of Pride months and beyond, perhaps the most significant and impactful change I've seen is the surge of brands that have made it part of their core ethos to stand with us. That takes guts. They're not just talking the talk, they're walking the walk. And I mean that quite literally. Just look at your local Pride parade to see the array of corporate sponsors and branded employee groups marching in solidarity

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