Here’s How Digital Advertisers Are Using Waze to Connect With People Behind the Wheel

June 27, 2017  |  Media Week  |  No Comments

Waze, the driving navigation app acquired by Google in 2013, pitches its ad products as being ideal for brands that want to act as a utility for drivers. Since launching the platform in 2012, Waze has worked with brands across a variety of industries--from Dunkin' Donuts and McDonald's to Adidas and AT&T. With an active...

Read More

Candi Castleberry Singleton Will Lead Twitter’s Diversity and Inclusion Efforts

June 27, 2017  |  Media Week  |  No Comments

Twitter filled the seat left vacant when vice president of diversity and inclusion Jeffrey Siminoff left the company in February, naming Candi Castleberry Singleton to the same position. Castleberry Singleton was the founder of the Dignity & Respect Campaign. Prior to that, she oversaw diversity and inclusion at Motorola. She announced her move in a...

Read More

Hearst’s iCrossing Names a New Global President as Nick Brien Leaves for Dentsu Aegis

June 27, 2017  |  Media Week  |  No Comments

iCrossing, the digital agency owned by Hearst Magazines, announced today that Mike Parker has been promoted to president of the organization's 19 offices around the world. The news, announced by Hearst president and CEO Steven R. Swartz and Hearst Magazines president David Carey, comes on the same day Parker's predecessor, Nick Brien, left to become...

Read More

Hearst’s iCrossing Names a New Global President as Nick Brien Leaves for Dentsu Aegis

June 27, 2017  |  Media Week  |  No Comments

iCrossing, the digital agency owned by Hearst Magazines, announced today that Mike Parker has been promoted to president of the organization's 19 offices around the world. The news, announced by Hearst president and CEO Steven R. Swartz and Hearst Magazines president David Carey, comes on the same day Parker's predecessor, Nick Brien, left to become...

Read More

The UEFA Champions League Is Coming to Facebook Live via Fox Sports

June 27, 2017  |  Media Week  |  No Comments

Soccer's UEFA Champions League is coming to Facebook Live in the U.S. for its 2017-18 season. The social network is teaming up with Fox Sports to livestream two matches per match day in the tournament's group stage, as well as four matches apiece from the Round of 16 and quarterfinals. The action kicks off in...

Read More

After a String of C-Suite Departures, BBH Announces New Leadership Team in Its New York Office

June 27, 2017  |  Media Week  |  No Comments

BBH New York named a new leadership team today following last year's departures of its North American CEO and chief creative officer. Global CEO Neil Munn made the announcement. The Publicis Groupe agency hired Anthony Romano of R/GA to serve as chief executive officer and promoted executive creative director Gerard Caputo and global chief strategy...

Read More

Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households

June 27, 2017  |  Media Week  |  No Comments

While brands have been buying ads for niche audiences on Facebook for years, they'll soon be able to target ads down to the specific household. Just in time for the holiday-planning season, the social network is introducing a new household audience feature that will let brands direct ads to entire families or to specific people...

Read More

Facebook Deletes About 66,000 Hate Speech Posts Every Week

June 27, 2017  |  Media Week  |  No Comments

The second installment in Facebook's Hard Questions series of explanatory posts focuses on how the social network handles hate speech. Vice president of Europe, Middle East and Asia public policy Richard Allan penned a long Newsroom post explaining the challenges Facebook faces in dealing with hate speech. Allan outlined how Facebook defines hate speech: Our...

Read More

Rooted in Rap Royalty, Narrative Focuses on Storytelling for the ‘New American Mainstream’

June 26, 2017  |  Media Week  |  No Comments

It's been four years since Tricia Clarke-Stone and Russell Simmons--most notably known as the force behind hip-hop label Def Jam Records--co-founded Narrative, an agency focused on storytelling for the "new American mainstream." Since then, Narrative's 16 full-time employees and freelance collective of "nerds, cool kids and weirdos" have worked for brands ranging from JCPenney to...

Read More

This Infographic Shows How Trump Is Absolutely Driving Media Twitter

June 26, 2017  |  Media Week  |  No Comments

Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set digital chatter ablaze. Socialbakers just wrapped up eight months of research, looking at Twitter consumption around Trump-related subjects in six countries and offering eye-opening insights...

Read More