Facetime: End of Summer Roundup

September 26, 2016  |  Media Week  |  No Comments

The media world was out in full force, enjoying the last days of summer on both coasts. In Los Angeles, the Emmy Awards took everyone's attention, while in New York magazines were in high gear. More below

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Film Review: Tim Burton’s ‘Miss Peregrine’s Home for Peculiar Children’

September 26, 2016  |  Variety  |  No Comments

Not since “Sweeney Todd” have the studios found such a perfect match of material for Tim Burton, Hollywood’s most iconic auteur.

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San Sebastian Film Review: ‘The Odyssey’

September 24, 2016  |  Variety  |  No Comments

If you're going to title your film "The Odyssey," you need to be pretty certain it's got enough narrative heft and thrust to justify the Homeric allusion.

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Toronto Film Review: ‘Land of the Gods’ (Dev Bhoomi)

September 24, 2016  |  Variety  |  No Comments

Goran Paskaljevic's first non-Serbian subject since the Irish "How Harry Became a Tree" fifteen years ago is a collaboration with Indian star/co-writer Victor Banerjee.

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Toronto Film Review: ‘Weirdos’

September 24, 2016  |  Variety  |  No Comments

Two veteran Canadian filmmakers meet in the middle with “Weirdos,” which balances director Bruce McDonald’s 80s indie-hipster sensibility and scenarist Daniel MacIvor’s penchant for warmer, fuzzier dramedy.

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Agency London in New York Literally Set Up a Work Space Inside the Metropolitan Opera House

September 23, 2016  |  Media Week  |  No Comments

Many ad agency executives' jobs take them to unique locations. But very few have had the opportunity to work in an environment quite like this one. London in New York, a new shop founded by partners and co-creative directors Carolyn London and Michael Vadino, launched this month. And unlike every other agency in New York, its principals recently worked from inside the Metropolitan Opera House at Lincoln Center. During the time London spent working alongside the Met's in-house marketing team, a rack of elaborate costumes sat down the hall from their work space and a morning trip to the basement cafeteria for a cup of coffee might have involved sharing a table with members of the Bolshoi ballet, costumed soldiers, child opera singers or the star of La Boheme. This relationship was a first for the 133-year-old Met, which recently launched a campaign to promote a new season that opens on Sept. 26.

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Ad of the Day: Pine-Sol Is Clueless, Except When It Comes to Cleaning, in 19 Fun Prerolls

September 23, 2016  |  Media Week  |  No Comments

Most folks won't be floored by these brief, humorous Pine-Sol vignettes. But that's probably OK with the venerable brand, which set out to display its versatility and show viewers that its grease- and stain-fighting action works on lots of household stuff, not just floors. Running as YouTube pre-rolls geared to the site's most popular searches—from "funny cat videos" to "makeup tutorials"—each ad opens by explaining something the product can't do. For example, in the clip below, will Kitty leap onto the table or the countertop? Pine-Sol concedes it hasn't got a clue. But it has got the right stuff to make either surface shine: Heh, Mr. Boddington's all like, "I'm stock footage—meow!" Using stock exclusively allowed Pine-Sol to keep the costs low across 19 videos. "The work was designed to resonate with the audience by meeting them where they are, and talking about the things they're talking about—literally," says Stefan Smith, senior copywriter at Critical Mass, which developed the campaign. "Our target is too clever and focused to watch something they don't connect with right away, and Pine-Sol isn't something they are naturally enthused about." C'mon, dude, who isn't enthused about Pine-Sol? (Maybe they'll put you on a car account next time.) Oh, and the tagline changes to fit each ad. "Pine-Sol. We're not cats" serves Mr. B. well enough, but aspiring rockers get a different slogan: Wow, "We don't rock" shows admirable self-awareness, Pine-Sol! Kidding, of course. You absolutely rock—as much as any household cleaner can

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Branded Content Leads to 59% Better Recall Than Other Digital Ads

September 23, 2016  |  Media Week  |  No Comments

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their research: Brand recall is 59 percent higher for branded content than display and native ads. Consumers are 14 percent more likely to look for additional content from a company after a single impression of branded content. Branded content is getting better, showing a 17 percent improvement in brand recall compared to a similar study in 2013 by the same trio of players. Forbes chief revenue officer Mark Howard wasn't about to diss traditional display ads, though, stating that his publication's clients see a 9 percent lift when display is combined with branded content. "As the study shows, branded content educates audiences on topics in which brands have a domain expertise, allowing our brands to truly connect in a consumer centric way," he added. Check out the rest of the study here.

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Film Review: ‘Closet Monster’

September 23, 2016  |  Variety  |  No Comments

The risk-taking confidence with which Dunn weaves in sardonic magical-realist elements, not to mention the film’s unpredictable yet assured approaches to style and tone, make for an auspicious debut.

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Golfing Origins Movie ‘Tommy’s Honour’ Lands at Roadside Attractions

September 23, 2016  |  Variety  |  No Comments

Roadside Attractions has acquired the U.S. rights to golfing origins movie “Tommy’s Honour” from Gutta Percha Productions. The drama, which was the opening night film at the Edinburgh International Film Festival, is directed by Jason Connery. Pamela Marin and Kevin Cook wrote the screenplay, an adaptation from Cook’s acclaimed book of the same name. Keith Bank...

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