DreamWorks Animation Launches TV Channel In Thailand

July 29, 2015  |  Variety  |  No Comments

DreamWorks Channel is the company's first linear TV offering anywhere in the world.

Read More

Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

July 28, 2015  |  Media Week  |  No Comments

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself —the kind of guy who has cable instead of DirecTV. But now, the campaign is back, with NFL stars stepping into Lowe's shoes but with the setup otherwise basically intact. In one new spot, we get Eli Manning versus Bad Comedian Eli Manning. In another, it's Tony Romo against Arts & Craftsy Tony Romo. Tom Kuntz returns as the director, though Paramount Studios serves as the production company, rather than MJZ. The Rob Lowe campaign was discontinued following a ruling by the National Advertising Division of the Council of Better Business Bureaus that some of the claims in the ads (including those about customer satisfaction and quality) were not defensible. These new spots won't have that problem, as they focus on NFL Sunday Ticket, which DirecTV has exclusively. (You'll notice Manning and Romo's dissing of cable is exceedingly broad, too.) Manning is his typical mix of awkward and charming in his ad, while Romo mostly offers an amusing permagrin. They didn't skimp on the makeup in either spot, which carries a lot of the comedy as well. (Try to ignore the fact that both of these guys will generally be busy on Sundays, and not really in the market for NFL Sunday Ticket.) Somewhere, Extremely Jealous Rob Lowe is wishing he were still doing this campaign. Check out a pair of behind-the-scenes videos below. CREDITS Client: DirecTV, NFL Sunday Ticket Agency: Grey, New York —Spot: "Bad Comedian" Chief Creative Officer: Tor Myhren Group Creative Director: Steve Fogel Group Creative Director: Doug Fallon Copywriter: Steve Mcelligott Art Director: Jerome Marucci Account Team: Chris Ross, Beth Culley, John Baker, Danielle Weiner, Jake Wanamaker Agency Executive Producer: Andrew Chinich Agency Producer: Lindsay Myers Production Company: Paramount Studios Director: Tom Kuntz Producer: Emily Skinner Director of Photography: Jo Willems Editor: Gavin Cutler, Mackenzie Cutler Assistant Editor: Pamela Petruski VFX: Framestore, Christa Cox Producer Principal Talent: Eli Manning —Spot: "Arts & Craftsy" Chief Creative Officer: Tor Myhren Group Creative Director: Steve Fogel Group Creative Director: Doug Fallon Copywriter: Kim Nguyen Art Director: Marques Gartrell Account Team: Chris Ross, Beth Culley, John Baker, Danielle Weiner, Jake Wanamaker Agency Executive Producer: Andrew Chinich Agency Producer: Lindsay Myers Production Company: Paramount Studios Director: Tom Kuntz Producer: Emily Skinner Director of Photography: Jo Willems Editor: Gavin Cutler, Mackenzie Cutler Assistant Editor: Pamela Petruski VFX: Framestore, Christa Cox Producer Principal Talent: Tony Romo

Read More

Robert Zemeckis’ ‘The Walk’ Set as Tokyo Festival Opener

July 28, 2015  |  Variety  |  No Comments

Robert Zemeckis drama "The Walk," starring Joseph Gordon-Levitt as wire-walker Philippe Petit, has been set as the opener of the Tokyo International Film Festival.

Read More

China Stock Markets Crash Again, Some Media Firms Spared

July 27, 2015  |  Variety  |  No Comments

Some media stocks were spared as Chinese share markets crashed by more than 8% on Monday, their biggest one day fall since 2007.

Read More

Korea Box Office: ‘Assassination’ Shoots Top Spot

July 27, 2015  |  Variety  |  No Comments

Star-studded period action drama “Assassination” hit its target and achieved the highest scoring opening this year by a Korean film.

Read More

Australia’s Ten Network Hires Paul Anderson As Sixth CEO In Five Years

July 27, 2015  |  Variety  |  No Comments

Australia’s troubled free-to-air TV broadcaster Ten Network has appointed Paul Anderson as its sixth CEO in five years.

Read More

Tokyo Festival to Showcase Iconic ‘Mobile Suit Gundam’

July 25, 2015  |  Variety  |  No Comments

Iconic Japanese robot-themed animation Mobile Suit Gundam will be given pride of place this year at October’s edition of the Tokyo International Film Festival

Read More

Film Review: ‘Dark Was the Night’

July 24, 2015  |  Variety  |  No Comments

Well-crafted horror that compensates (at least to a point) for its lack of original ideas with nice atmospherics and judicious restraint.

Read More

Ad of the Day: Cable Companies Are Playground Bullies in Hilarious Ads for Sling TV

July 24, 2015  |  Media Week  |  No Comments

Everyone knows cable companies can be total bullies, but pointing it out can still make for some pretty funny ads. SlingTV, the small-bundle Internet TV offering from Dish, is out with its first national ad campaign—from agency Camp + King and Prettybird directors Tim & Eric—casting "Old TV" as a bunch of mean-spirited kids extorting adults with playground tactics like wet willies. There's even a bratty service rep character that—given the slew of horror stories about, say, Comcast —doesn't really have to stretch the truth to evoke a striking sense of tragicomedy. She has a smug, hovering Bill Lumbergh wannabe of a supervisor—also pretty credible, and in a sense, a kind of nice, sympathetic nod to a certain class of worker bee. Maybe she's not really awful, she's just playing along to keep her job. The 60-second centerpiece is the most effective, though the 30-second spinoffs include some eyebrow-raising moments, like when a cable bully tries to "milk" money out of a defiant prospect (the deviants among you can probably guess how). There's also a question of whether the casting flirts with a sort of body shaming, reinforcing stereotypes by front-loading larger body types for the bullies. But it makes sure to feature skinny jerks, too. Regardless, while SlingTV doesn't require contracts, it does require a broadband connection, in case you were worried you wouldn't get to deal with a telecom company at all. CREDITS Client: SlingTV Agency: Camp + King Chief Creative Office/Partner: Roger Camp Chief Executive Officer/Partner: Jamie King Creative Director/Art Director: Rikesh Lal Creative Director/Copywriter: Jesse Dillow Creative Director/Copywriter: Paul Sincoff Art Director: Chris Nash Director of Content Production: David Verhoef Producer: DP Odishoo Brand Director: Dana Rabb Brand Manager: Nicole Nowak Director of Strategy: Shannon Williams Brand Strategist: Jose Higuera Production: Prettybird Director: Tim & Eric Executive Producer: Ali Brown Post Production/Editorial: No6 Editor: Kyle Brown Executive Producer: Crissy DeSimone Producer: Kendra Desai Post Production/Finishing: Misfit Online Artist: Steven McEuen Executive Producer: Jim Vaughan Assistant: Stu Barnes Music/Composer: SOUTH Mix: One Union Recording Engineers: Joaby Deal and Andy Greenberg

Read More

China’s Regulators Target Reality Shows in Latest TV Cleanup

July 24, 2015  |  Variety  |  No Comments

China’s media regulators have openly criticized the country’s TV content and unveiled tougher rules for reality TV shows.

Read More