Barry Wacksman is the EVP Global Chief Strategy Officer at R/GA, overseeing business development, corporate strategy, and industry thought leadership. Barry’s articles have been published in a wide variety of industry publications, and he is a frequent presenter at conferences and events around the world on topics pertaining to the digital age. Barry is a key architect of R/GA’s vision of “The Agency for the Digital Age®,” which focused on growing brands through technological innovation. This vision seamlessly combined digital platforms that consumers use on an ongoing basis with the episodic, storytelling content of campaigns to help brands achieve differentiation inRead More
Chris Cunningham, co-founder and CEO of appssavvy As CEO, Chris leads appssavvy’s mission to rethink the delivery and reception of advertising. As people’s behavior shifts from page-based consumption to activities, on both web and mobile, he believes so should advertising. Chris co-founded appssavvy in 2008 and grew the company as a sales and marketing services organization to more than $20 million in annual revenue by the end of 2010. Towards the end of that year, he and the team set-out to transform the company to one entrenched in technology. Today, appssavvy is an activity advertising technology company focused on people’s native activitiesRead More
Participant Media is the company behind a few notable films that have been released in the past few years, including An Inconvenient Truth, Waiting For Superman, Food Inc, Good Night & Good Luck, Charlie Wilson’s War, Contagion, The Help, and others. TakePart.com serves as Participant Media's digital arm, and is a leading source for delivering the most important issues that shape our lives through socially relevant news, features, opinion, entertainment and information. It is now one of the largest cause-oriented communities online, and much of its success in promoting social good through the internet is due to another guest that will be joining Do Good Better: Innovation inRead More
When the day winds down to a close, 1600 Panera Bread bakery-cafes are prepping to send out one last shipment out. This delivery is a special one, and is just one effort that Panera Bread has when giving back to the community that it serves. More so, the strategic partnership Linn Parish developed with Feeding America ensures that all unsold bread and baked goods are donated to local area hunger relief agencies and charities. Panera Bread's efforts to be a sustainable responsible business push the importance of families and individuals wellbeing within the community, and the "Day-End Dough-Nation" program and partnershipRead More
Creating a lasting impression can be a daunting task to undertake. How a group or individual goes about bringing change and awareness for a pressing social issue starts from the bottom. GMMB's mission is to help solve the problems that society faces. We're lucky enough to have three engineers of social good join us at Do Good Better. Learn more about Joel R. Johnson, SVP Account Planning, Jeff Martin, SVP Creative Director, and Jennifer Krupey, SVP Strategist. Joel R. Johnson, SVP Account Planning Joel is a veteran brand planner whose award-winning strategies have helped some of the world’s best brands achieve deeper consumerRead More
Since opening up shop in 2006, Droga5 has become a force within the advertising industry. The independent shop continues to be awarded for its captivating work, having been named Creativity's Agency of the Year in 2011, AdWeek's Agency of the Year in 2012, and as of recent, one of Fast Company's Most Innovative Companies in 2013. This doesn't happen alone. Good work comes from amazing teams. We are very lucky to have one such individual join us on July 31 at Do Good Better. Recently moving up from his post as CEO, Andrew Essex is currently Vice Chairman and a Co-Founder ofRead More
Meet Jeremy Heimans, CEO and Co-Founder of Purpose, and one of our distinguished speakers set to take the stage at Do Good Better. A little more about Jeremy: Jeremy Heimans (@jeremyheimans) is co-founder and CEO of Purpose, a home for building 21st century movements and ventures that use the power of participation to change the world. Since its launch in 2009, Purpose has launched several major new organizations including All Out, a 1.5 million-strong LGBT rights group, built the world’s first open-source global activism platform, and advised institutions like the Bill and Melinda Gates Foundation, the ACLU and Google. Jeremy has been buildingRead More
Adam was appointed the director of digital marketing and social media at Campbell Soup Co. in 2012. His strong marketing background and expertise in digital and social media is what helped him obtain this position. He is a regular speaker at industry conferences, and has experience working with interactive agencies, consultancies, and corporations alike. Over the years, he has helped numerous consumer brands establish and expand their digital marketing efforts. Adam was the director of social media at Walgreens before joining Campbell Soup Co. Prior to that, he was SVP of interactive marketing innovation at a communications agency called MARC USA. HeRead More
Christine Cook is Head of Revenue at Flipboard, which is a social magazine for Android, iPad, and iPhone. She heads a team that is helping salespeople generate leads and make sure everyone is aware of the vast potential tablets have. She was once the Chief Revenue Officer of News Corp’s tablet newspaper, The Daily. She was also Senior Vice President of Digital Sales at Martha Stewart Living Omnimedia, and has been an executive at the Financial Times, New York Times Digital, Macfadden Trade Publishing, and Artnet. Her strengths include management of sales teams, revenue generation, and product marketing.
Alison Moore is the General Manager of DailyCandy, which is a daily source of unique, new discoveries involving fashion, food, and fun. Her previous position was as Senior Vice President, Digital Products, at HBO. At that job, she was in charge of the online consumer experience, in addition to content development strategy and operations of HBO’s online products. More specifically, she was instrumental in developing HBO GO. She was awarded a spot on The Hollywood Reporter's 2012 Digital Top 50 List. Her educational background includes a BA in Political Science from the University of Georgia.