Jonathan Hoffman, President of Experience Creation at Starcom

Jonathan Hoffman, President of Experience Creation at Starcom

Jonathan HoffmanRe
January 21, 2013  |  Engage  |  No Comments

The experience age is redefining the relationship between people and brands. The agency of the future will be the mediator of a value exchange between these two constituencies.  And Jonathan Hoffman is the person charged with evolving media agency network Starcom MediaVest Group (SMG) to its next generation role by planning and designing dynamic integrated experiences that evolve marketing from making people want things to making things people want. Since joining SMG in 2011, Hoffman and his team strive to help clients – including Anheuser-Busch, Best Buy, Samsung and more – move beyond a transactional model with customers to a behavior-based 

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