Twitter Is Trying to Change the Retweet Process

Twitter Is Trying to Change the Retweet Process

June 25, 2014  |  Blog  |  No Comments

TechCrunch recently shared the news that Twitter is changing how users can retweet. Basically, "Twitter is experimenting with a new feature called “retweet with comment” that would better allow users to participate in a conversation, while also providing context and commentary that can otherwise get lost when using the standard Twitter 'retweet' function or 'quoted tweets.'" Are you happy about this change or do you like the current way of retweeting? You can read more about it at TechCrunch. Image credit: Frederik Hermann 

Social Media Benefits Businesses of All Sizes and Types

Social Media Benefits Businesses of All Sizes and Types

June 24, 2014  |  Blog  |  No Comments

Some business owners assume social media can't help them because of their small size or unique industry. But according to Forbes, pretty much every type of business can benefit from social media, including retirement homes and dental offices. Even a company that doesn't have  a website could benefit from engaging customers through Twitter and other social networks. Essentially, "Regardless of your niche or industry, your customers or clients are on social media: it’s just up to you to figure out which platforms they’re using, and how best to reach them." If you want to learn more, check out Forbes. Image credit: Wikimedia Commons 

How to Increase Company Social Media Mentions

How to Increase Company Social Media Mentions

June 24, 2014  |  Blog  |  No Comments

If you're in search of social media mentions for your company, an Entrepreneur article can help. One of the first tips to consider is that the most popular days for social media mentions is Thursday, which means you should focus on other, less crowded days. Posting content on the weekends might help with this since there are so few company mentions on Saturdays and Sundays, so you'd have less competition. Get 3 more tips for increasing social media mentions at Entrepreneur. Image credit: Rosaura Ochoa 

Native Advertising, The New York Times, and Orange Is the New Black

Native Advertising, The New York Times, and Orange Is the New Black

June 23, 2014  |  Blog  |  No Comments

Have you heard about the partnership between The New York Times and Netflix's Orange Is the New Black? According to Shane O Leary, it could be considered revolutionary. That's because the native ad is far more complex than you're used to seeing: "Complete with video, audio, infographics and lots of quotes and data visualisation, this piece, a journalistic feat by any measure, may appeal to a large segment of the reading population, not just those familiarised with the series." Check out Shane O Leary to find out more about this ad and native advertising in general. Image credit: LeaBeaudoin 

How the Publishing Industry Is Changing

How the Publishing Industry Is Changing

June 23, 2014  |  Blog  |  No Comments

If you're worried about the publishing industry, don't worry. It's not going anywhere. It is, however, evolving, according to The Next Web. For example, some people assume our attention spans are too short to digest anything other than the short content you can find on Twitter. But really, most people still read long form content that grabs their interest. Basically, "instead of technology supplanting long-form content, consumers’ social feeds are like sample platters that offer a taste of something enticing, perhaps a short blast about a reader’s favorite surfer or a new product." You can find out more about how the publishing

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Tips on Marketing to Women Via Social Media

Tips on Marketing to Women Via Social Media

June 20, 2014  |  Blog  |  No Comments

Women have a few preferences when it comes to social media marketing. A recent LinkedIn post pointed out a few of them. First, remember to use attractive visuals, which is easy on social media because you can just post product photos. You should also remember that the schedules of women are all different. A stay at home mom will be online at a different time than a working woman, so keep this in mind as you determine your social media marketing schedule. You can get more tips on this at LinkedIn. Image credit: Wikimedia Commons

What Are the Most Popular Social Networks Among Teens?

What Are the Most Popular Social Networks Among Teens?

June 20, 2014  |  Blog  |  No Comments

Wondering what the most popular social networks are among young people? The Atlantic reports that text messaging is the most important one, even though it's technically not what springs to mind when you think of a social network. Coming in second is Facebook, followed pretty closely by YouTube and Instagram. In particular, YouTube wins the prize for having the most widespread usage, while Instagram has the most engaged users and Facebook has the mostly daily users. As far as streaming music apps go, Pandora is much more popular among teens than Spotify or Beats. You can learn more about these stats at The Atlantic.  Image credit:

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Learn Some Stats About Online Shopping Habits

Learn Some Stats About Online Shopping Habits

June 19, 2014  |  Blog  |  No Comments

Whether you own a retail business or are just interested in online shopping behavior, a recent Social Media Today post is worth reading. Apparently, about 167 million people shop online using their smartphone, and on average, each one spends about $1800 annually. That's not the only statistic you should get to know: "Fifty-one percent of online shoppers would consider social media sites as credible sources for information about a product or service they are interested in. When it comes to location services, 33% of smart phone users have shared their location with a retail company, whereas 62% of those who don’t have location-based

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Estée Lauder Shows Off Product Pictures on Social Media

Estée Lauder Shows Off Product Pictures on Social Media

June 19, 2014  |  Blog  |  No Comments

Estée Lauder is one of the latest brands to see the benefit of social networks like Instagram, Facebook, Twitter, and Pinterest. According to The Wall Street Journal, it recently began putting glossy, appealing photos of its products on such social media sites. The new marketing move is focused on making the brand look young and fun, and so far, it's working. "Estée Lauder's world-wide follower count has surpassed 8.5 million, including 5 million Facebook fans world-wide and more than 3 million followers on other platforms, including China's Weibo. It is on pace with some of its rivals, including Lancôme, from L'Oreal USA,

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What's Replaced the Page View as a Measurement Tool?

What’s Replaced the Page View as a Measurement Tool?

June 17, 2014  |  Blog  |  No Comments

According to PBS - as well as many marketing professionals - the page view is no longer the best way to measure how much attention content is getting online. Apparently, "The problem with the standard measurements, such as page views or the number of clicks on an ad, is that not only can they be gamed, but even if they’re accurate they may not be getting at what advertisers and publishers really want — people actually paying attention." So what's the best way to measure the amount of exposure content is getting? Find out how a few companies handle the issue at

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