How Social Media Might Help Stop the Spread of Ebola

How Social Media Might Help Stop the Spread of Ebola

September 9, 2014  |  Blog  |  No Comments

Social media can be useful for all kinds of things, and one of them might be controlling the outbreak of Ebola. According to Foreign Policy, doctors are trying to figure out where the recent victims of Ebola have been, and they are using information found on the web to get their answers. "As Ebola spreads, some epidemiologists are beginning to analyze those traces to guess where outbreaks might occur. They're not only gathering data from diseased neighborhoods and hospitals. They're also using sources like flight data, Twitter mentions, and cellphone location services to track the disease from afar. Researchers, in short,

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3 Truths About Consulting and Freelancing

3 Truths About Consulting and Freelancing

September 8, 2014  |  Blog  |  No Comments

If you're considering becoming a freelancer or consultant, you might want to learn some little-known truths about this type of job. A LinkedIn post brought up 3 misconceptions about consulting and freelancing. For example, if you have the goal of making $100k by freelancing alone, know that it's not impossible, but it's also not easy: "$100K is a lot of money to earn through your own work. First you have to do marketing, which in itself is unpaid time. If you are fairly new to self-employment, you are light on past customers. This means most of your clients must be first timers rather

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DuckDuckGo Could Become More Popular Than Bing

DuckDuckGo Could Become More Popular Than Bing

September 5, 2014  |  Blog  |  No Comments

Have you ever heard of DuckDuckGo? According to Search Engine Land, you should get familiar with it, because it could overtake Bing. If you're wondering what it is, it's a search engine that is similar to Google, "but it relies less on a crawler (though it has one) and more heavily on external sources like Yelp, Wikipedia, and WolframAlpha to generate instant answers and recommend pages. And while DuckDuckGo ingests data from other sources, it still ranks the results using its own proprietary algorithm that uses links – apparently even nofollow links, since Wikipedia is used as an example link – as a strong ranking signal." You can read more about it at Search

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Studies Suggest That Men Are Harassed Online More Than Women

Studies Suggest That Men Are Harassed Online More Than Women

September 4, 2014  |  Blog  |  No Comments

Many experts have discussed the issue of women being harassed, threatened, or even stalked after posting online, but few talk about the men who have had the same experience. The Daily Beast reported on a study that shows that men are just as likely - and in fact slightly more likely - to be harassed online as women. For example, a recent British study examined online harassment toward journalists, celebrities, and politicians on Twitter timelines during a two-week period: "On the whole, 2.5 percent of the tweets sent to the men but fewer than 1 percent of those sent to women were classified as

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Employee Onboarding Tips for Startups

Employee Onboarding Tips for Startups

September 3, 2014  |  Blog  |  No Comments

Startups can learn a few tips on improving the employee onboarding process, according to First Round. For example, consider having a new employee come in at 11 am on the first day so you have time to check your email and generally prepare for the day by the time he or she comes in. Then make sure you make your new employee feel welcome from the very beginning, which means including him or her on the inside jokes, having the computer already set up, and offering some company swag. You can find more employee onboarding tips at First Round.  Image credit: slworking2

What Makes Chorus Such an Appealing CMS?

What Makes Chorus Such an Appealing CMS?

September 3, 2014  |  Blog  |  No Comments

Vox Media's new CMS is Chorus, and according to Contently, it's worth a look. After all, it makes it easy for journalists to edit, illustrate, and promote their content all within one system. "Many publishers, desperate for an upgrade from WordPress or Drupal, would likely jump on the opportunity to use Vox’s high-tech wheel instead of inventing their own. And brand publishers scrambling to catch up to the competition should also be very intrigued by a tool like Chorus, which promises to make it easy to publish in a wide range of formats, streamline workflows, and arm teams throughout their organization with

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How an Ice Bucket Broke the Laws of Marketing

How an Ice Bucket Broke the Laws of Marketing

September 2, 2014  |  Blog  |  No Comments

by Matt Batten, Chief Creative Officer at Wunderman UK, Regional Creative Lead of Wunderman EMEA Lately, our Facebook timelines have been constantly drenched with buckets of icy water. In fact, the latest figures show there have been over 2.4 million #icebucketchallenge videos on Facebook, 3.7 million videos on Instagram, and 4.5 million mentions on Twitter. More than 28 million people have engaged with the campaign on social media (comments, likes and uploads). Apparently, in just August this year (2014), the US charity most prominently on the receiving end, the Amyotrophic Lateral Sclerosis (ALS) Association has collected US$98.2 million in donations (over 36 times

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Twitter Censoring the News Is a Bad Move

Twitter Censoring the News Is a Bad Move

September 2, 2014  |  Blog  |  No Comments

In response to Twitter censoring videos of journalist James Foley's murder, Joe Wilcox claimed that the social network is betraying its users. That's because Twitter has long been a great news source, but it won't be if certain news stories, pictures, or videos are censored. In his blog, Joe Wilcox explained, "Now what? Twitter takes the role of editor and censor—like the news organizations’ power structure it usurped? Twitter either is a platform for free speech or it it isn’t. There is no pick and choose, if free speech is the goal—what justifies suspending accounts for people who use the platform

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Study Suggests Negative Effects from Social Media

Study Suggests Negative Effects from Social Media

September 1, 2014  |  Blog  |  No Comments

Yet another study on social media has found that most social networks might not have a great influence on the lives of most people. MIT Technology Review reported that researchers in Italy studied 50,000 people to determine whether their use of social media affected them in a negative way. The study allowed researchers to draw a few conclusions: "They found for example that face-to-face interactions and the trust people place in one another are strongly correlated with well-being in a positive way. In other words, if you tend to trust people and have lots of face-to-face interactions, you will probably assess your well-being

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In-App Search Doesn't Work As Well As It Should

In-App Search Doesn’t Work As Well As It Should

August 29, 2014  |  Blog  |  No Comments

According to Search Engine Land, In-App Search is attempting to become a search engine for applications. It's good in theory, but not so much in reality. "Duplicating the look and feel of Google Search results, and using a version of Google Custom Search, In-App Search does an OK job when the topic is general. I can find all the mentions of Breaking Bad or Shakespeare on Twitter, Facebook, Instagram, YouTube, and so on, based on a single search, rather than searching all these apps individually on my iPhone." However, the results are hard to read on a smartphone, and the UI

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