Twitter Remains Inaccessible to Many Users

Twitter Remains Inaccessible to Many Users

March 24, 2014  |  Blog  |  No Comments

As Twitter's 8th birthday celebration winds down, many are speculating on how it can be improved in the coming years. According to Quartz, something needs to change if Twitter expects to survive much longer. Some of the weaknesses of this social media site include the unfollow process, which takes several clicks and a lot more time than it should. In addition, Twitter constantly suggests the users it thinks you should follow. Plus, "Twitter has a problem that Facebook doesn’t—it doesn’t really own your “social graph,” that is, the identities of all your contacts." Check out the article at Quartz to find out

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“Secret” App Could Have a Positive Effect

March 21, 2014  |  Blog  |  No Comments

The next time you have something you want to share, but you're worried about being judged or ridiculed, try using the app Secret to share anonymously. According to an article at Medium, this application has the potential to boost the confidence of its users. When you sign up for this app, you will see the secrets of people in your network, which might include friends, coworkers, friends of friends, and so on. Secret does not currently have a ton of users, but it is growing in popularity. And with good reason, according to Medium's Adrian Phillips: "Secret has the potential to

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What It Takes To Be a Great Social Media Marketer

What It Takes To Be a Great Social Media Marketer

March 21, 2014  |  Blog  |  No Comments

If you're not a whiz at social media marketing, you're not alone. According to Mark Ogne, Chief Marketing Officer of NewzSocial, few people are actually great at marketing through social media. Apparently, a lot of people are proficient at traditional marketing, or maybe always seem to know which topics to bring up to the audience. Others know how to get that coveted social media visibility. But not many people have all of these skills, and combining all three is really what it takes to succeed at social media marketing. Do you agree with this assertion? Check out more at LinkedIn. Image credit: mkhmarketing

Getting a Job Through Social Media

Getting a Job Through Social Media

March 20, 2014  |  Blog  |  No Comments

If you are job hunting and can't seem to get off Facebook, Twitter, and other social media sites long enough to look at job boards, maybe you don't have to. CBS News suggests that you might be able to get a job through social media. Of course, Facebooking with your friends and updating Twitter with knock-knock jokes is not going to get the results you want. According to CBS News, if you want to catch the eye of employers through social media, you should be able to write well, devote time to your social media profiles, and show off your professional

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Is Anyone Ever Really Out of the Office?

Is Anyone Ever Really Out of the Office?

March 20, 2014  |  Blog  |  No Comments

You have probably sent an email before that has been met with an immediate response claiming "I'm out of the office right now." According to a LinkedIn article, a lot of people no longer believe such automatic replies. That's because pretty much everyone checks their email throughout the day. Even when you are working from home or taking a day off work or even in Hawaii on vacation, you probably look at your email at least once per day. Smartphones, tablets, laptops, and wi-fi everywhere we go makes sure of that. So maybe you should stop using this automatic reply that

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Amazon Prime's Price Hike Could Reveal a Problem

Amazon Prime’s Price Hike Could Reveal a Problem

March 19, 2014  |  Blog  |  No Comments

Lots of Amazon Prime members have recently complained about the imminent price hike. But as an article in The Atlantic explains, if Amazon actually loses a lot of customers over this, this could indicate that the company's customer base was never really that loyal to it. Currently, Prime costs $79 per year. It will soon cost $99, but many customers are threatening to leave over the price hike of $20 annually. If they were to actually leave, "It would show that the razor-thin-margin company, having successfully bought the trust of Wall Street, had failed to build a similarly strong allegiance with

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Shopping Online While Watching TV

Shopping Online While Watching TV

March 19, 2014  |  Blog  |  No Comments

If you watched Cougar Town last night, you probably noticed that the episode was centered on Target and its many products. The New York Times discussed the premise of this episode before it aired. Since about 87% of Americans use tablets and smartphones while they watch TV, it's actually not a stretch to assume they might purchase products online when they see them on a television show. This episode of Cougar Town was made to test out the idea of allowing audience members to immediately buy items they saw and liked on TV. Do you think this idea would work on you?

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Why Netflix for Books Will Probably Never Exist

Why Netflix for Books Will Probably Never Exist

March 18, 2014  |  Blog  |  No Comments

Apparently, some people are hoping to eventually get a service like Netflix, but for books instead of movies. Check out what The Scholarly Kitchen has to say about this idea. If you have ever wished to have books as readily available as movies are on Netflix and music is on Pandora and Spotify, you might be let down. That's because no such service will be as comprehensive as you would want it to be, since "If an aggregation is comprehensive, it will cannibalize sales from other channels." In other words, brand new books would not be available to you through such

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Know Your Audience When Content Marketing

Know Your Audience When Content Marketing

March 18, 2014  |  Blog  |  No Comments

If you plan on using content marketing as part of your strategy, you need to keep your audience in mind. A post at LinkedIn shows you how to do that. Researcher and author Ben Russell asks, "Why is it that now, in a time where we know more than we've ever known before about the audience we're trying to reach and engage as marketers, do we still struggle to build out relevant, engaging content?" He goes on to say that data could be the solution, since it can tell us a lot about our audience. Check out what else he has to

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Large, Open Offices Can Make It Hard to Work

Large, Open Offices Can Make It Hard to Work

March 17, 2014  |  Blog  |  No Comments

If you're not getting much done at work, maybe the office you're in is simply too big. According to Bloomberg Businessweek, the large, open offices that are so popular right not might not be great for productivity. Maybe that's because so many of these offices encourage spontaneous basketball games and let employees toss Nerf balls around the room. While some people - especially younger employees - thrive in this kind of creative, anything goes atmosphere, some people are incredibly distracted by it. In fact, they might even get more done when they work from home, where it's presumably quiet and free

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