The Value in Curating Email Newsletters

The Value in Curating Email Newsletters

September 17, 2014  |  Blog  |  No Comments

Email newsletters full of curated content have become quite popular. MediaPost went over how brands can benefit from putting them together. One example is by becoming a resource for industry news: "By pulling together a list of great relevant content (and sieving through the nonsense) that will inspire your audience, you are positioning yourself as someone who is in the know. This will help invoke a sense of trust towards other content you might publish, as well as further newsletters." If you're considering making a curated newsletter to email to your target audience, you can find out more about this concept at MediaPost. Image

Read More
Twitter's Weakness

Twitter’s Weakness

September 17, 2014  |  Blog  |  No Comments

Twitter users know that it's a great platform for sharing ideas with lots of people at once, but it's not ideal for more private conversations. Pacific Standard recently studied this issue, saying: "Private conversations aren’t easy on this mostly public platform, especially compared to other social networking sites, like Facebook, which have focused on developing their messaging features. Twitter all but ignored its direct-messaging feature until very recently, not surprisingly as the company struggled to monetize. " You can read more about this issue and what Twitter should do about it at Pacific Standard.  Image credit: Diabolus1 

All About the Swarm App

All About the Swarm App

September 16, 2014  |  Blog  |  No Comments

Foursquare has been broken into two standalone apps: Foursquare and Swarm. If you've never used the latter, you'll appreciate Medium's rundown on this app. What is Swarm, you ask? "Swarm is the fastest and easiest way to keep up and meet up with friends. As an evolution of the original Foursquare check-in experience, Swarm provides an at-a-glance view of all your friends and what they’re up to, making it easier to keep up online and meet up in real life." Check out a little more about this at Medium. Image credit: Wikimedia   

Why Big Data Could Be Used to Discriminate

Why Big Data Could Be Used to Discriminate

September 16, 2014  |  Blog  |  No Comments

The facts don't lie, but they can discriminate. More specifically, Motherboard recently reported on concerns that big data could be used to discriminate based on income and race. Basically, sites with higher income visitors are filled with ads for credit cards, while sites that have lower income or minority visitors have ads for criminal lawyers and high-interest credit cards: "The targeting of low-income and non-white communities for disadvantageous loans (to them, not their creditors) is a dark bit of history that has followed us from the early half of the 20th century to the present. Racial profiling is not a new issue by any stretch of

Read More
Email Will Be Around for a While

Email Will Be Around for a While

September 15, 2014  |  Blog  |  No Comments

Despite attempts by some companies to replace email, VentureBeat insists it is here to stay. That's because email is private and accessible to everyone. In addition: "Every service on the web has some dependency on email — whether it involves a sign-up form, customer service, or customer engagement. It’s the only system in the world where a user can send a message regardless of infrastructure." Do you still use email regularly or do you think it's been replaced by something better? Read more about it at VentureBeat. Image credit: notoriousxl  

Apple Prepares to Acquire Path

Apple Prepares to Acquire Path

September 10, 2014  |  Blog  |  No Comments

The latest rumor about Apple is that it is about to acquire the social network Path. PandoDaily reported: "According to our source, this is more than just a talent acquisition, or acquihire. The Path product will likely survive the acquisition and be incorporated, in whole or in part, into Apple’s newly refreshed Messages app." Do you think this is a good thing for Path? Read more about this possible Apple acquisition at PandoDaily. Image credit: NOOP.NL

What You Like on Facebook Reveals a Lot About You

What You Like on Facebook Reveals a Lot About You

September 9, 2014  |  Blog  |  No Comments

When you like something on Facebook, keep in mind that this information might be able to tell scientists a lot more about you than you think. Quartz pointed out that some researchers can look at a few years worth of likes and determine important characteristics about you: "According to a research group in the UK, it turns out that what people choose to “like” on Facebook can be used to determine with 95% accuracy whether they are Caucasian or African American, 88% accuracy whether they are gay or straight, and 65% accuracy whether they are a drug user, among other things." Before

Read More
How Social Media Might Help Stop the Spread of Ebola

How Social Media Might Help Stop the Spread of Ebola

September 9, 2014  |  Blog  |  No Comments

Social media can be useful for all kinds of things, and one of them might be controlling the outbreak of Ebola. According to Foreign Policy, doctors are trying to figure out where the recent victims of Ebola have been, and they are using information found on the web to get their answers. "As Ebola spreads, some epidemiologists are beginning to analyze those traces to guess where outbreaks might occur. They're not only gathering data from diseased neighborhoods and hospitals. They're also using sources like flight data, Twitter mentions, and cellphone location services to track the disease from afar. Researchers, in short,

Read More
3 Truths About Consulting and Freelancing

3 Truths About Consulting and Freelancing

September 8, 2014  |  Blog  |  No Comments

If you're considering becoming a freelancer or consultant, you might want to learn some little-known truths about this type of job. A LinkedIn post brought up 3 misconceptions about consulting and freelancing. For example, if you have the goal of making $100k by freelancing alone, know that it's not impossible, but it's also not easy: "$100K is a lot of money to earn through your own work. First you have to do marketing, which in itself is unpaid time. If you are fairly new to self-employment, you are light on past customers. This means most of your clients must be first timers rather

Read More
DuckDuckGo Could Become More Popular Than Bing

DuckDuckGo Could Become More Popular Than Bing

September 5, 2014  |  Blog  |  No Comments

Have you ever heard of DuckDuckGo? According to Search Engine Land, you should get familiar with it, because it could overtake Bing. If you're wondering what it is, it's a search engine that is similar to Google, "but it relies less on a crawler (though it has one) and more heavily on external sources like Yelp, Wikipedia, and WolframAlpha to generate instant answers and recommend pages. And while DuckDuckGo ingests data from other sources, it still ranks the results using its own proprietary algorithm that uses links – apparently even nofollow links, since Wikipedia is used as an example link – as a strong ranking signal." You can read more about it at Search

Read More