How an Ice Bucket Broke the Laws of Marketing

How an Ice Bucket Broke the Laws of Marketing

September 2, 2014  |  Blog  |  No Comments

by Matt Batten, Chief Creative Officer at Wunderman UK, Regional Creative Lead of Wunderman EMEA Lately, our Facebook timelines have been constantly drenched with buckets of icy water. In fact, the latest figures show there have been over 2.4 million #icebucketchallenge videos on Facebook, 3.7 million videos on Instagram, and 4.5 million mentions on Twitter. More than 28 million people have engaged with the campaign on social media (comments, likes and uploads). Apparently, in just August this year (2014), the US charity most prominently on the receiving end, the Amyotrophic Lateral Sclerosis (ALS) Association has collected US$98.2 million in donations (over 36 times

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Twitter Censoring the News Is a Bad Move

Twitter Censoring the News Is a Bad Move

September 2, 2014  |  Blog  |  No Comments

In response to Twitter censoring videos of journalist James Foley's murder, Joe Wilcox claimed that the social network is betraying its users. That's because Twitter has long been a great news source, but it won't be if certain news stories, pictures, or videos are censored. In his blog, Joe Wilcox explained, "Now what? Twitter takes the role of editor and censor—like the news organizations’ power structure it usurped? Twitter either is a platform for free speech or it it isn’t. There is no pick and choose, if free speech is the goal—what justifies suspending accounts for people who use the platform

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Study Suggests Negative Effects from Social Media

Study Suggests Negative Effects from Social Media

September 1, 2014  |  Blog  |  No Comments

Yet another study on social media has found that most social networks might not have a great influence on the lives of most people. MIT Technology Review reported that researchers in Italy studied 50,000 people to determine whether their use of social media affected them in a negative way. The study allowed researchers to draw a few conclusions: "They found for example that face-to-face interactions and the trust people place in one another are strongly correlated with well-being in a positive way. In other words, if you tend to trust people and have lots of face-to-face interactions, you will probably assess your well-being

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In-App Search Doesn't Work As Well As It Should

In-App Search Doesn’t Work As Well As It Should

August 29, 2014  |  Blog  |  No Comments

According to Search Engine Land, In-App Search is attempting to become a search engine for applications. It's good in theory, but not so much in reality. "Duplicating the look and feel of Google Search results, and using a version of Google Custom Search, In-App Search does an OK job when the topic is general. I can find all the mentions of Breaking Bad or Shakespeare on Twitter, Facebook, Instagram, YouTube, and so on, based on a single search, rather than searching all these apps individually on my iPhone." However, the results are hard to read on a smartphone, and the UI

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Australians Can Use New Technology to Shop

Australians Can Use New Technology to Shop

August 28, 2014  |  Blog  |  No Comments

Australian shoppers should be excited, because some new technology aims to make the shopping experience easier and better than ever. According to Mashable, some retailers and restaurants alike will soon be taking advantage of new programs that let consumers order what they want without even having to tell an employee. "One example includes a cafe window that turns into a touchscreen, so you can order your meal when the store is closed, or order your coffee before you walk inside. Using a digital PayPal wallet system, consumers can use the system to place their order without cash, and can also select a

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How Uber Has Been Sabotaging Lyft

How Uber Has Been Sabotaging Lyft

August 27, 2014  |  Blog  |  No Comments

You might have heard the rumor that Uber workers have been sabotaging the competition - Lyft. The Verge went into more detail about how Uber tries to recruit both drivers and riders away from Lyft. When it comes to recruiting Lyft drivers, the Uber brand ambassadors use iPhones and credit cards given to them by Uber. They then hail rides from Lyft drivers and try to talk them into signing up as an Uber driver.  In addition, Uber contractors have been hailing rides from Lyft and then canceling in order to keep the drivers too busy to give actual rides. To read more

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Personal Shopper App Makes Shopping Easier Than Ever

Personal Shopper App Makes Shopping Easier Than Ever

August 26, 2014  |  Blog  |  No Comments

Looking for a useful app? Check out one that helps you shop! According to Quartz, PS Dept is basically a personal shopper on your phone. "The interface—which relies on personal messaging with built-in transactions—is wholly modern, but don’t be fooled. The PS stands for “personal shopper,” and it refers to a human being who shops and advocates for clients the old-fashioned way." It can send you pictures and text messages to make sure you get what you need.  Find out more about this app at Quartz. Image credit: Wikimedia   

Why Amazon Bought Twitch

Why Amazon Bought Twitch

August 26, 2014  |  Blog  |  No Comments

If you're wondering why Amazon bought Twitch, Re/Code recently explained it. Basically, it comes down to a "video audience that’s deeply engaged, and a media company that’s making money in an unconventional way." More people watch video games than you might think. In fact, Twitch has about 55 million monthly users, and in 2013 alone, more than half of those people watched Twitch for about 20 hours per week. Have you used Twitch to watch video games? You can learn more about it at Re/Code.  Image credit: Wikipedia 

Expect New Algorithms to Change Your Twitter Feed

Expect New Algorithms to Change Your Twitter Feed

August 25, 2014  |  Blog  |  No Comments

If you have noticed that your Twitter mobile app has been filled with tweets from people you don't know, you have Facebook to blame for that. According to The Daily Dot, Twitter is now trying out the same algorithm as Facebook and Tumblr to change your timeline. The problem is that most Twitter users want to create their own feeds with content that they deem relevant, not what someone else assumes they will like. And "This is why users choose whom to follow, selectively turn off retweets from some of the people they follow (because who likes being inundated with hundreds of

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Going Viral Takes Hard Work and Some Luck

Going Viral Takes Hard Work and Some Luck

August 25, 2014  |  Blog  |  No Comments

Trying to go viral with your content? As you have probably noticed by now, it's hard work and it's not all within your control. Wired recently published an article by a writer whose story finally went viral after several rejections. Her advice is: "The point being, don’t ever let rejections faze you. Rejections are wrong. You have to keep going. I just keep reminding myself of the formula for Internet success is: belief in yourself, someone in power giving you a chance, and audience participation." You can read more about her story at Wired. Image credit: Ron Mader