Learn About Facebook's Plan to Compete with Twitter's News Feed

Learn About Facebook’s Plan to Compete with Twitter’s News Feed

June 26, 2014  |  Blog  |  No Comments

Twitter might be the go-to place for discussions on current events, but Facebook  has a larger audience. That's why, according to TechCrunch, Facebook plans to take on Twitter's news stream. Facebook is currently building up its Public Content Solutions team while also recruiting startups that understand how real-time discussions on the news work. Soon, NBC's The Today Show will use a giant touchscreen in its studio to show Facebook's trending topics, and that's just one of its new partnerships. The point is to show people that Facebook is the place to go to discuss current events. Do you think Facebook will succeed at overtaking

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Why Use Images in Social Media Updates?

Why Use Images in Social Media Updates?

June 25, 2014  |  Blog  |  No Comments

When you use social media, be sure to include pictures on your posts. According to Social Media Today, they're pretty important. One of the main reasons is that "images have a strong emotional factor, and emotions have a powerful pull on us. The right picture can bring out strong emotions in us of compassion, joy, disgust, or even hate, a fact long known by sociologists, psychiatrists, marketers and politicians alike." You can find out the other reasons to include images in social media updates at Social Media Today.  Image credit: WebTreatsETC

Twitter Is Trying to Change the Retweet Process

Twitter Is Trying to Change the Retweet Process

June 25, 2014  |  Blog  |  No Comments

TechCrunch recently shared the news that Twitter is changing how users can retweet. Basically, "Twitter is experimenting with a new feature called “retweet with comment” that would better allow users to participate in a conversation, while also providing context and commentary that can otherwise get lost when using the standard Twitter 'retweet' function or 'quoted tweets.'" Are you happy about this change or do you like the current way of retweeting? You can read more about it at TechCrunch. Image credit: Frederik Hermann 

Social Media Benefits Businesses of All Sizes and Types

Social Media Benefits Businesses of All Sizes and Types

June 24, 2014  |  Blog  |  No Comments

Some business owners assume social media can't help them because of their small size or unique industry. But according to Forbes, pretty much every type of business can benefit from social media, including retirement homes and dental offices. Even a company that doesn't have  a website could benefit from engaging customers through Twitter and other social networks. Essentially, "Regardless of your niche or industry, your customers or clients are on social media: it’s just up to you to figure out which platforms they’re using, and how best to reach them." If you want to learn more, check out Forbes. Image credit: Wikimedia Commons 

How to Increase Company Social Media Mentions

How to Increase Company Social Media Mentions

June 24, 2014  |  Blog  |  No Comments

If you're in search of social media mentions for your company, an Entrepreneur article can help. One of the first tips to consider is that the most popular days for social media mentions is Thursday, which means you should focus on other, less crowded days. Posting content on the weekends might help with this since there are so few company mentions on Saturdays and Sundays, so you'd have less competition. Get 3 more tips for increasing social media mentions at Entrepreneur. Image credit: Rosaura Ochoa 

Native Advertising, The New York Times, and Orange Is the New Black

Native Advertising, The New York Times, and Orange Is the New Black

June 23, 2014  |  Blog  |  No Comments

Have you heard about the partnership between The New York Times and Netflix's Orange Is the New Black? According to Shane O Leary, it could be considered revolutionary. That's because the native ad is far more complex than you're used to seeing: "Complete with video, audio, infographics and lots of quotes and data visualisation, this piece, a journalistic feat by any measure, may appeal to a large segment of the reading population, not just those familiarised with the series." Check out Shane O Leary to find out more about this ad and native advertising in general. Image credit: LeaBeaudoin 

How the Publishing Industry Is Changing

How the Publishing Industry Is Changing

June 23, 2014  |  Blog  |  No Comments

If you're worried about the publishing industry, don't worry. It's not going anywhere. It is, however, evolving, according to The Next Web. For example, some people assume our attention spans are too short to digest anything other than the short content you can find on Twitter. But really, most people still read long form content that grabs their interest. Basically, "instead of technology supplanting long-form content, consumers’ social feeds are like sample platters that offer a taste of something enticing, perhaps a short blast about a reader’s favorite surfer or a new product." You can find out more about how the publishing

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Tips on Marketing to Women Via Social Media

Tips on Marketing to Women Via Social Media

June 20, 2014  |  Blog  |  No Comments

Women have a few preferences when it comes to social media marketing. A recent LinkedIn post pointed out a few of them. First, remember to use attractive visuals, which is easy on social media because you can just post product photos. You should also remember that the schedules of women are all different. A stay at home mom will be online at a different time than a working woman, so keep this in mind as you determine your social media marketing schedule. You can get more tips on this at LinkedIn. Image credit: Wikimedia Commons

What Are the Most Popular Social Networks Among Teens?

What Are the Most Popular Social Networks Among Teens?

June 20, 2014  |  Blog  |  No Comments

Wondering what the most popular social networks are among young people? The Atlantic reports that text messaging is the most important one, even though it's technically not what springs to mind when you think of a social network. Coming in second is Facebook, followed pretty closely by YouTube and Instagram. In particular, YouTube wins the prize for having the most widespread usage, while Instagram has the most engaged users and Facebook has the mostly daily users. As far as streaming music apps go, Pandora is much more popular among teens than Spotify or Beats. You can learn more about these stats at The Atlantic.  Image credit:

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Learn Some Stats About Online Shopping Habits

Learn Some Stats About Online Shopping Habits

June 19, 2014  |  Blog  |  No Comments

Whether you own a retail business or are just interested in online shopping behavior, a recent Social Media Today post is worth reading. Apparently, about 167 million people shop online using their smartphone, and on average, each one spends about $1800 annually. That's not the only statistic you should get to know: "Fifty-one percent of online shoppers would consider social media sites as credible sources for information about a product or service they are interested in. When it comes to location services, 33% of smart phone users have shared their location with a retail company, whereas 62% of those who don’t have location-based

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