Why Brands Now Prefer Microsites to Facebook

Why Brands Now Prefer Microsites to Facebook

September 22, 2014  |  Blog  |  No Comments

Despite having been seen as a major marketing tool for years, Facebook has fallen out of favor with many brands. Adweek discussed why that could be and which tools brands prefer to use now. "One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their News Feeds." You can learn more about this change at Adweek. Image credit:

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New App Will Tell You How Addicted You Are to Your Phone

New App Will Tell You How Addicted You Are to Your Phone

September 19, 2014  |  Blog  |  No Comments

Want to know exactly how many times you check your phone each day? According to TechCrunch, a new app called Checky will tell you. Simply put, it's "designed more to make you aware of how often you’re using your smartphone. This very basic app simply shows you how many times per day you’ve checked your phone, and maps out where that usage occurred." Sure, it might not be necessary, but it could be good to know! Find out more about it at TechCrunch. Image credit: Wikimedia Commons 

Find Out About Facebook's New Moments App

Find Out About Facebook’s New Moments App

September 18, 2014  |  Blog  |  No Comments

If you sometimes just want to share pictures with only a few friends on Facebook, and would like them to know you're only sharing with them, the social network's newest update might make you happy. The Verge explained how a new Facebook app, currently called Moments, would work. Apparently, the "app most resembles Cluster,  a social networking app that lets you create "spaces" for each of your family and friend groups, and then share photos or texts with them. Cluster, notably, is a network of its own, while Moments, reportedly, shares content back to Facebook." Find out more about what to expect with this

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The Value in Curating Email Newsletters

The Value in Curating Email Newsletters

September 17, 2014  |  Blog  |  No Comments

Email newsletters full of curated content have become quite popular. MediaPost went over how brands can benefit from putting them together. One example is by becoming a resource for industry news: "By pulling together a list of great relevant content (and sieving through the nonsense) that will inspire your audience, you are positioning yourself as someone who is in the know. This will help invoke a sense of trust towards other content you might publish, as well as further newsletters." If you're considering making a curated newsletter to email to your target audience, you can find out more about this concept at MediaPost. Image

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Twitter's Weakness

Twitter’s Weakness

September 17, 2014  |  Blog  |  No Comments

Twitter users know that it's a great platform for sharing ideas with lots of people at once, but it's not ideal for more private conversations. Pacific Standard recently studied this issue, saying: "Private conversations aren’t easy on this mostly public platform, especially compared to other social networking sites, like Facebook, which have focused on developing their messaging features. Twitter all but ignored its direct-messaging feature until very recently, not surprisingly as the company struggled to monetize. " You can read more about this issue and what Twitter should do about it at Pacific Standard.  Image credit: Diabolus1 

All About the Swarm App

All About the Swarm App

September 16, 2014  |  Blog  |  No Comments

Foursquare has been broken into two standalone apps: Foursquare and Swarm. If you've never used the latter, you'll appreciate Medium's rundown on this app. What is Swarm, you ask? "Swarm is the fastest and easiest way to keep up and meet up with friends. As an evolution of the original Foursquare check-in experience, Swarm provides an at-a-glance view of all your friends and what they’re up to, making it easier to keep up online and meet up in real life." Check out a little more about this at Medium. Image credit: Wikimedia   

Why Big Data Could Be Used to Discriminate

Why Big Data Could Be Used to Discriminate

September 16, 2014  |  Blog  |  No Comments

The facts don't lie, but they can discriminate. More specifically, Motherboard recently reported on concerns that big data could be used to discriminate based on income and race. Basically, sites with higher income visitors are filled with ads for credit cards, while sites that have lower income or minority visitors have ads for criminal lawyers and high-interest credit cards: "The targeting of low-income and non-white communities for disadvantageous loans (to them, not their creditors) is a dark bit of history that has followed us from the early half of the 20th century to the present. Racial profiling is not a new issue by any stretch of

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Email Will Be Around for a While

Email Will Be Around for a While

September 15, 2014  |  Blog  |  No Comments

Despite attempts by some companies to replace email, VentureBeat insists it is here to stay. That's because email is private and accessible to everyone. In addition: "Every service on the web has some dependency on email — whether it involves a sign-up form, customer service, or customer engagement. It’s the only system in the world where a user can send a message regardless of infrastructure." Do you still use email regularly or do you think it's been replaced by something better? Read more about it at VentureBeat. Image credit: notoriousxl  

Apple Prepares to Acquire Path

Apple Prepares to Acquire Path

September 10, 2014  |  Blog  |  No Comments

The latest rumor about Apple is that it is about to acquire the social network Path. PandoDaily reported: "According to our source, this is more than just a talent acquisition, or acquihire. The Path product will likely survive the acquisition and be incorporated, in whole or in part, into Apple’s newly refreshed Messages app." Do you think this is a good thing for Path? Read more about this possible Apple acquisition at PandoDaily. Image credit: NOOP.NL

What You Like on Facebook Reveals a Lot About You

What You Like on Facebook Reveals a Lot About You

September 9, 2014  |  Blog  |  No Comments

When you like something on Facebook, keep in mind that this information might be able to tell scientists a lot more about you than you think. Quartz pointed out that some researchers can look at a few years worth of likes and determine important characteristics about you: "According to a research group in the UK, it turns out that what people choose to “like” on Facebook can be used to determine with 95% accuracy whether they are Caucasian or African American, 88% accuracy whether they are gay or straight, and 65% accuracy whether they are a drug user, among other things." Before

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