The Increasing Popularity of Visual Content

The Increasing Popularity of Visual Content

August 18, 2014  |  Blog  |  No Comments

If you haven't noticed, visual content is extremely popular, especially on social media. According to Percolate, 1.8 billion pictures are shared every day. "Social networks have adopted the trend of visual content and evolved their interfaces so images have a more prominent role. Twitter now shows photos and videos inline with tweets, Facebook redesigned their newsfeed and profile pages to make images and videos larger, and Buzzfeed relies on GIFs and images to bring their stories to life. There are also social networks like Instagram, Tumblr, Vine, Flickr, Snapchat, and Pinterest, where the shared content is almost completely visual." You can learn

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The Science Behind Facebook Ads Is Coming to Twitter

The Science Behind Facebook Ads Is Coming to Twitter

August 18, 2014  |  Blog  |  No Comments

PandoDaily reported that the company, called Leadsift, that has helped make Facebook advertising so successful is coming to Twitter. As far as the company's product goes, "It’s called the Audience Intent Miner, and it combs through millions of tweets in an attempt to determine the same kind of demographic information users willingly give Facebook. For example, if a user tweets all day about One Direction, Leadsift can make some reasonable assumptions about that person’s age, gender, and purchasing power to help advertisers launch paid campaigns on Twitter." To learn more about this company and how it will affect Twitter ads, check out PandoDaily. Image credit:

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Facebook-Style Algorithms Would Change Twitter

Facebook-Style Algorithms Would Change Twitter

August 15, 2014  |  Blog  |  No Comments

According to PandoDaily, Facebook's algorithms have stopped certain types of news stories  from getting out as much as they do on Twitter. So if Twitter ever implements the same algorithms, you can expect a sudden lack of news. "As you probably know by now, Facebook uses an algorithm that aims to predict what type of content users will most want to click on, so it can surface those stories more frequently in a user’s News Feed. As we’ve reported in the past, this algorithm favors listicles, quizzes, and other clickbait, as well as pat inspirational stories with little substance behind them. Even Facebook admits that

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Why Google Has Students Hooked

Why Google Has Students Hooked

August 14, 2014  |  Blog  |  No Comments

Kids these days will be relying on Google more than ever, thanks to Google's free apps for education. International Business Times explained that 30 million students are able to use Google products - like Chrome, Docs, Gmail, and Sheets - for free. "Google apps, services and increasingly, Chromebooks, have become ubiquitous in the American classroom and it's not hard to understand why: they require no expensive hardware, they never need to be updated, and they’re free, an important consideration for cash-strapped districts." Check out International Business Times for more on this trend. Image credit: Martin Lafrance 

Email Is Still Among the Best Internet Tools

Email Is Still Among the Best Internet Tools

August 14, 2014  |  Blog  |  No Comments

Just because you're not as impressed by email as you once were does not mean it's dead or dying. According to The Atlantic, it is very much alive. "Email is actually a tremendous, decentralized, open platform on which new, innovative things can and have been built. In that way, email represents a different model from the closed ecosystems we see proliferating across our computers and devices." Read more about why email is still amazing at The Atlantic.  Image credit: Jason Rogers

Why Advertisers Might Be Interested in Your Selfies

Why Advertisers Might Be Interested in Your Selfies

August 13, 2014  |  Blog  |  No Comments

Your selfies might be of interest to more than just yourself and your friends. According to Mashable, advertisers might eventually start using them to get info on its target audience. "Right now, unless you're posting photos of yourself holding a branded product, you don't need to worry about being targeted. As the technology progresses though, Rose sees a day when a pic of you on the slopes will alert brands like North Face that you're a ski enthusiast. Even more interesting, he says, is analyzing what people in your networks are up to. For instance, if there's an uptick in Red

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What the Messenger Issue Means for Facebook

What the Messenger Issue Means for Facebook

August 13, 2014  |  Blog  |  No Comments

If you're concerned about Facebook's insistence that you download Messenger, you're not alone. PandoDaily went over the main takeaways from this debacle, one of which is somewhat troubling. "Facebook has played a dangerous game since at least 2007 of daring users to quit the service if they don’t like the direction it’s going in. This started with the original introduction of the Newsfeed and has taken a myriad of iterations since. It’s gotten better at apologizing… mostly. And slightly better at communicating what it’s doing. But the problem is Facebook is as synonymous with disrespecting your privacy today as Microsoft was for

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Why Native Ads Are Ideal for Social Media

Why Native Ads Are Ideal for Social Media

August 12, 2014  |  Blog  |  No Comments

According to Fast Company, native advertising is a great idea for social media channels, but that's pretty much all it will work for. The author stated, "Its definition can be a bit murky, but to me native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt--native ads don't pop up or dance across the screen--and its content is actually valuable to the person viewing it. And that, in turn, leads to a higher percentage of users engaging with the ad, and to greater effectiveness." Why is native advertising so great for social

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10 Social Media Marketing Benefits

10 Social Media Marketing Benefits

August 11, 2014  |  Blog  |  No Comments

Social media marketing is crucial for business, but not everyone has used this tool yet. If you haven't, let Forbes educate you on why you should start. The main benefits include increased brand recognition, more brand loyalty, and higher conversion rates. Maybe that's why 97% of marketers already use social media for business. You can find out 7 more benefits at Forbes. Image credit: Wikimedia Commons

People Trust Wikipedia More Than the News

People Trust Wikipedia More Than the News

August 11, 2014  |  Blog  |  No Comments

Motherboard reported that many people trust Wikipedia more than they trust the news. "The British public trusts Wikipedia more than they do the country's newsrooms,according to a new poll by research firm Yougov. Sixty-four percent of respondents said they trusted Wikipedia pages to tell the truth “a great deal,” or “a fair amount”—more than can be said for journalists at the Times or the Guardian, and also slightly above BBC News." Find out why this might be at Motherboard. Image credit: Wikipedia