Do Good Better Shows the Value of Taking Risks to Help Others

Do Good Better Shows the Value of Taking Risks to Help Others

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September 26, 2014  |  Blog  |  No Comments

If you missed Wednesday's Do Good Better conference, you missed the chance to get inspired by more than a dozen speakers who were glad to share stories about their successes and failures when it comes to social good. Overall, the event - which exists to bring together marketers and technologists who work to solve some of the world's problems - showed that the social innovation space is getting more interesting, with nonprofits taking more risks to "do good better." If the concept of changing up the status quo to help others intrigues you, you'll enjoy our highlights of this event. Do

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Is the Swipe Culture Good or Bad?

Is the Swipe Culture Good or Bad?

September 25, 2014  |  Blog  |  No Comments

Whether you're used to swiping your debit card at the store or swiping left or right on Tinder, you might agree with a recent piece on Medium that we're in the Swipe Culture. But is this a good thing or a bad thing? The author says, "Swipe culture was meant to provide us with the fastest and surest route to what we wanted, but instead it presents us so swiftly with such a bewildering number of options that we’re no longer truly sure what we want anymore." He adds, "We’re getting from A to B quicker than ever; but the spaces

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Talkray's Rise to Popularity Overseas

Talkray’s Rise to Popularity Overseas

September 24, 2014  |  Blog  |  No Comments

Have you heard of Talkray? If you're in the US, maybe not, but you probably have if you're in the Maldives, India, Southeast Asia, Tanzania, or Jamaica. According to Fortune, this messaging app is very popular overseas.  It's "an app for free phone calls, group calls, text messages, photos, and videos. The app, they say, has been engineered to reduce the bandwidth, packet rate, and latency required to place voice calls in an effort to ensure that it would function with a slow connection." You can learn more about Talkray's rise to popularity in certain countries at Fortune. Image credit: Talkray

Do You Know What a Robot's Handwriting Looks Like?

Do You Know What a Robot’s Handwriting Looks Like?

September 24, 2014  |  Blog  |  No Comments

Have you ever received a letter written by a robot? It's possible you have. Medium discussed how and why marketers have started using robots to actually use a pen to write mail in the hopes that it looks realistic enough for people to read. Of course, the robots have not quite figured out how to write exactly like humans: "So now robots are trying to write like us. But they’re not perfect yet! It turns out there are some intriguing quirks of human psychology and letter-formation that the machines can’t yet mimic. Learn those tricks, and you can spot the robots." Check

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Check Out Spring, the New Shopping App

Check Out Spring, the New Shopping App

September 23, 2014  |  Blog  |  No Comments

If you're looking for a new app to make shopping a little easier, check out Spring. According to The Business of Fashion, it's as clean and easy to use as Instagram. Apparently, "Spring represents what could possibly be three big leaps forward for fashion retail: (1) making the Instagram model shoppable; (2) creating a place with a critical mass of brands that offers something close to a universal shopping cart; and (3) making the action of purchasing something scarily easy." Read more about this app's benefits and possible drawbacks at The Business of Fashion.  Image credit: Modelinia 

How Responsive Design Can Improve

How Responsive Design Can Improve

September 23, 2014  |  Blog  |  No Comments

Responsive design has been touted as the next big thing over the last few years, but according to Fast Company's Co.Design, it may not be enough. It needs a few improvements. That's because "Today, users expect online experiences that not only respond to what device they're using, but also their location, time of day, what they’ve already read, and events happening in real time." After all, as the article states, "It's easy to glean what device users are browsing on, the time of day they’re visiting, where they are in the world, whether they’re regular or new visitors, how long they’ve been on

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Why Brands Now Prefer Microsites to Facebook

Why Brands Now Prefer Microsites to Facebook

September 22, 2014  |  Blog  |  No Comments

Despite having been seen as a major marketing tool for years, Facebook has fallen out of favor with many brands. Adweek discussed why that could be and which tools brands prefer to use now. "One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their News Feeds." You can learn more about this change at Adweek. Image credit:

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New App Will Tell You How Addicted You Are to Your Phone

New App Will Tell You How Addicted You Are to Your Phone

September 19, 2014  |  Blog  |  No Comments

Want to know exactly how many times you check your phone each day? According to TechCrunch, a new app called Checky will tell you. Simply put, it's "designed more to make you aware of how often you’re using your smartphone. This very basic app simply shows you how many times per day you’ve checked your phone, and maps out where that usage occurred." Sure, it might not be necessary, but it could be good to know! Find out more about it at TechCrunch. Image credit: Wikimedia Commons 

Find Out About Facebook's New Moments App

Find Out About Facebook’s New Moments App

September 18, 2014  |  Blog  |  No Comments

If you sometimes just want to share pictures with only a few friends on Facebook, and would like them to know you're only sharing with them, the social network's newest update might make you happy. The Verge explained how a new Facebook app, currently called Moments, would work. Apparently, the "app most resembles Cluster,  a social networking app that lets you create "spaces" for each of your family and friend groups, and then share photos or texts with them. Cluster, notably, is a network of its own, while Moments, reportedly, shares content back to Facebook." Find out more about what to expect with this

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The Value in Curating Email Newsletters

The Value in Curating Email Newsletters

September 17, 2014  |  Blog  |  No Comments

Email newsletters full of curated content have become quite popular. MediaPost went over how brands can benefit from putting them together. One example is by becoming a resource for industry news: "By pulling together a list of great relevant content (and sieving through the nonsense) that will inspire your audience, you are positioning yourself as someone who is in the know. This will help invoke a sense of trust towards other content you might publish, as well as further newsletters." If you're considering making a curated newsletter to email to your target audience, you can find out more about this concept at MediaPost. Image

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