The Importance of Hashtags

The Importance of Hashtags

July 2, 2014  |  Blog  |  No Comments

If you're not sure how to use hashtags, you can learn a few lessons from a recent LinkedIn post. If you're wondering why hashtags are even worth your time, the answer is that "a hashtag can serve as a powerful tool for brands as they allow marketing teams to easily target specific audiences through relevant keywords that users either search for and/or are interested in. Hashtags are also a great way to facilitate online conversations as well as discover new information related to particular industries and topics." Ready for some tips on how to start using hashtags? Then check out LinkedIn. Image credit:

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Top Social Media Apps for Businesses

Top Social Media Apps for Businesses

July 2, 2014  |  Blog  |  No Comments

Business 2 Community recently discussed the best apps for helping small and medium businesses with social media marketing. Among them is Oktopost, which makes it easy to post content to many platforms and measure your ROI. When you need help with social media management across several sites, SproutSocial can help since it streamlines the process of posting on multiple social networks for your business. Check out 5 other apps for SMBs at Business 2 Community. Image credit: Yoel Ben-Avraham 

New Social Network Uses No Words, Just Emoji

New Social Network Uses No Words, Just Emoji

July 1, 2014  |  Blog  |  No Comments

Tired of using words on social networks? Then join Emojli, which Engadget explains is a social network comprised of just emoji. This means no words and no spam. Of course, there's no telling how useful this network will actually be, but it might be fun to try once it launches. About 10,000 people have already signed up for the network. Do you plan to join? You can find out more about it at Engadget. Image credit: Jenna Lennen

Twitter Shopping Could Be Coming

Twitter Shopping Could Be Coming

July 1, 2014  |  Blog  |  No Comments

According to Re/code, Twitter might be on the way to making it possible for you to buy stuff from a tweet. A shopping app called Fancy accidentally shared some tweets that featured its products and a "Buy now" button. That has led many to believe that we will eventually be able to make in-tweet purchases. Of course, neither Fancy nor Twitter has confirmed this. If Twitter shopping is indeed about to become a thing, are you excited? You can learn more about it at Re/code.  Image credit: Diabolus01

The Increase in Professional Social Networks

The Increase in Professional Social Networks

June 30, 2014  |  Blog  |  No Comments

TechCrunch recently pointed out that LinkedIn is no longer the only site for professional social networking. Now there are several choices for when you want to network with other professionals. For example, those in the healthcare field have Sermo, Doximity, and HealthTap for professional social networking. Then there's RallyPoint and Hirepurpose for those with military experience. Wondering if there's a social network for your field? Read the article at TechCrunch to find out. Image credit: 10ch

Recent Facebook Experiment Should Convince You to Learn How Algorithms Work

Recent Facebook Experiment Should Convince You to Learn How Algorithms Work

June 30, 2014  |  Blog  |  No Comments

According to The Next Web, Facebook's recent experiment involving the emotions of users of social media shows that we need to stay aware of how algorithms work. Otherwise, we'll find ourselves easily manipulated like so many Facebook users recently were. Of course, "Being algorithm-savvy amounts to little more than knowing that any app or website could be trying to manipulate you in undesirable ways through what it selects to show you versus what you expect it to show you, but at least that’s a start." How did you feel when Facebook officials admitted that they had been doing an experiment without letting users know? You

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Get 100 Ideas on What to Post to Social Networks

Get 100 Ideas on What to Post to Social Networks

June 27, 2014  |  Blog  |  No Comments

If you're not sure what to post on social networks, Forbes recently released a list of plenty of ideas. Posting quotes that relate to your business is one tactic you can take. You can also create polls and questions for people to answer, infographics for readers to marvel at, and behind-the-scenes pictures of your business. You can get about 90 more ideas for your social media updates at Forbes. Image credit: Wikimedia Commons 

Tips on Visual Branding through Social Media

Tips on Visual Branding through Social Media

June 27, 2014  |  Blog  |  No Comments

You can easily use social media as a branding tool for your company. The Next Web offers 5 tips to help you get started. For example, try to keep branding consistent across all social media platforms, which is often as simple as sticking with the same color and logo. In addition, you should keep your profile or cover picture simple and consistent across all platforms when possible. This makes it easy for readers to immediately find your company's profile on each platform. Get more tips at The Next Web.  Image credit: Kathleen Donovan 

How Sephora Became a Digital Brand

How Sephora Became a Digital Brand

June 26, 2014  |  Blog  |  No Comments

These days, it's important for retailers to work hard on the digital marketing aspect of the business in order to increase sales. According to the Harvard Business Review, Sephora is one brand that has done just that. Sephora's chief marketing officer and chief digital officer told the website that the well-known cosmetics retailer worked hard to make digital just as important as the products in its brick and mortar stores. In fact, Sephora has merged its traditional marketing and digital marketing teams so they work together, which could be the key to improving online sales.  You can read the full interview at the Harvard

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Learn About Facebook's Plan to Compete with Twitter's News Feed

Learn About Facebook’s Plan to Compete with Twitter’s News Feed

June 26, 2014  |  Blog  |  No Comments

Twitter might be the go-to place for discussions on current events, but Facebook  has a larger audience. That's why, according to TechCrunch, Facebook plans to take on Twitter's news stream. Facebook is currently building up its Public Content Solutions team while also recruiting startups that understand how real-time discussions on the news work. Soon, NBC's The Today Show will use a giant touchscreen in its studio to show Facebook's trending topics, and that's just one of its new partnerships. The point is to show people that Facebook is the place to go to discuss current events. Do you think Facebook will succeed at overtaking

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