Brands Use National Sibling Day to Engage with Audiences

Brands Use National Sibling Day to Engage with Audiences

April 11, 2014  |  Blog  |  No Comments

Did you post a picture on social media with your siblings for National Sibling Day yesterday? If you did, you're not alone. Not only did most of your friends probably do it, but some brands took part in it, too, according to LinkedIn. Just a few of the well-known companies and celebrities to take part were Entertainment Weekly, Jaguar USA, and Britney Spears. And more and more brands are taking advantage of little-known holidays like this one so they can engage with audiences. It might not be a bad idea! Did your favorite brand - or even your own company - take

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Learn New Content Tricks from Recent Statistics

Learn New Content Tricks from Recent Statistics

April 11, 2014  |  Blog  |  No Comments

Ten charts that were recently released just might cause you to take a second look at the content you are putting online. Contently gave a rundown of what those charts should indicate for content creators. One study found that few people look at native ads compared to regular content. Another study discovered that many people do not read the pages they click on, and they don't even always read the stories they share. And then there's this: "Triggering both the emotional and rational parts of the brain is the holy grail of content success." You can find out more about how to

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Etsy Program Inspires Low-Income Entrepreneurs

Etsy Program Inspires Low-Income Entrepreneurs

April 10, 2014  |  Blog  |  No Comments

Etsy is open to any creative types who want to sell their wares, but many low-income individuals either aren't aware of this or don't know how to get started. Fast Company recently reported that that's all about to change, thanks a new program. More specifically, Etsy has partnered with a few city agencies to create Craft Entrepreneurship, a boot camp of sorts for people interested in selling crafts on the popular website so they can make a little money with their talent. This is how it works: "Etsy provides the curriculum, which covers topics like marketing, photography, pricing, and growth strategies,

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Business Owners Upset by Yahoo and Yelp Deal

Business Owners Upset by Yahoo and Yelp Deal

April 10, 2014  |  Blog  |  No Comments

Ever since Yelp and Yahoo joined forces regarding business reviews, some small businesses have noticed an issue. Namely, many of their Yahoo reviews have disappeared, according to The Wall Street Journal. Now that Yahoo has brought in Yelp, the Yelp reviews will be taking over the reviews left on the Yahoo Local Listings. This spells trouble for some business owners who are pretty proud of the good reviews they have gathered on Yahoo over the years. Of course, in many cases, this also brings down their overall rating, affecting business. What do you think of this change. Has your business been affected

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Automating Social Media Might Be Convenient, But It's Not Recommended

Automating Social Media Might Be Convenient, But It’s Not Recommended

April 9, 2014  |  Blog  |  No Comments

Automating social media might seem easy, but it's not usually the best idea. A recent LinkedIn post goes into detail on this. More specifically, there are three reasons you should not automate your social media efforts. The first one is that you risk looking insincere, especially since what works well for one site does not work at all for another. This means your message should be unique on each site, including Twitter, Facebook, and LinkedIn. The second reason you should not automate social media is that you will probably come off as a well-groomed corporation, not a real person, which can

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Not Every Site Has To Be Huge

Not Every Site Has To Be Huge

April 9, 2014  |  Blog  |  No Comments

Apparently not every website or application aspires to become ubiquitous - and that's ok. In fact, Ad Age claims that ubiquity is not always the right way to even reach audiences. Take Facebook, for example. The Ad Age article notes that "to get to its unprecedented size, Facebook had to morph from being something special and targeted (remember, it started as a network for college students) into something more akin to a generic platform or utility." This can make it hard to appeal to the users, because there's just so many of them! That's why some websites are happy with having

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Vine Now Lets You Send Video Messages

Vine Now Lets You Send Video Messages

April 8, 2014  |  Blog  |  No Comments

This week, VentureBeat reported that Vine users can now send direct video messages to other users. This means you no longer have to broadcast every Vine video you make. You can send video messages to both friends and groups that you are part of. This new feature is much like Instagram, and it comes after the picture-based social network took Vine's lead by allowing videos, not just images. Do you use Vine often? What do you think of this new feature? You can get more details about it at VentureBeat. Image credit: wikimedia commons

The Importance of Business Writing Skills

The Importance of Business Writing Skills

April 8, 2014  |  Blog  |  No Comments

Not every professional has stellar business writing skills. According to Liz Ryan's LinkedIn Post, many people need to work on their ability to write in the workplace. Even if you're great with grammar and spelling, you're not necessarily out of the woods yet. You also need to have the right voice and tone for every project. This should change depending on your audience. In addition, your purpose, also referred to as your intent, is important: "For your writing to have power there must be intent behind it. Whether you’re writing to your boss or composing an article for your client newsletter,

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Hiring Women Can Save You Money

Hiring Women Can Save You Money

April 7, 2014  |  Blog  |  No Comments

Surely you have heard all the great reasons to hire women. According to The Washington Post, now there's one more: to save money. That's right; women cost less to hire than men. Of course, you should continue to make hiring decisions based on qualifications, but if you're having trouble choosing between a male applicant and a female applicant, you might be able to save a little money by hiring the woman. Due to the lower salary of women, they are cheaper to hire, and they tend not to negotiate their salary as much as men do. In addition, studies show that

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The 3 D's for Improving Your Business

The 3 D’s for Improving Your Business

April 7, 2014  |  Blog  |  No Comments

If you're looking for new ways to succeed in the business world, David Edelman's latest LinkedIn post may give you some ideas. Apparently, it all comes down to the 3 D's. The first D is Discovery, which involves obtaining data, analyzing it, and then taking action based on what you learn from the information. The next D is Design, which involves developing "business strategies, processes, pricing programs, products, and experiences that the brand delivers to customers." And then there's the third D, which is Delivery. This basically involves delivering the right messages and products to customers. You can learn more about the

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