Social Media Hacks to Improve Your Page

Social Media Hacks to Improve Your Page

November 26, 2014  |  Blog  |  No Comments

When you need to take your social media postings to the next level, let Adweek advise you on a few hacks. For example, you can make your Instagram posts shoppable by using Curalate's Like2Buy button, which "lets users click the "like" button for a product featured in an Instagram post, and then the retailer emails the user a confirmation to buy the product." Another idea is to livestream videos on Facebook, which Brandlive makes it easy to do. Check out some other hacks at Adweek to get a few new ideas for your page. Image credit: Curalate 

What the Lucky/BeachMint Merger Means

What the Lucky/BeachMint Merger Means

November 24, 2014  |  Blog  |  No Comments

The Situation: BeachMint and The Lucky Group have been struggling to keep loyal customers, pushing sales way down.  The Solution: Both groups are merging with each other to create a content and ecommerce partnership. BeachMint is the parent group of StyleMint, ShoeMint, IntiMint, and JewelMint. The Lucky Group runs Lucky, a magazine that is focused on shopping and fashion. While the print magazine will continue to be distributed, the digital publishing team will start making content that focuses on ecommerce. The content won't simply point shoppers in the direction of BeachMint products. Instead, it will incorporate a mix of products that the target audience

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Why New Transmedia Book

Why New Transmedia Book “Find Me I’m Yours” Deserves the Hype

November 20, 2014  |  Blog  |  No Comments

The Situation: You're looking for a new source of entertainment and are fascinated by the concept of transmedia.  The Solution: Read a new book called Find Me I’m Yours. It's by Hillary Carlip and it is more of a complete experience on its own than just a book. Think of it like a scavenger hunt in which you help the main character, Mags, find her soulmate, Mr. WTF. You pick the device you want to read the book on. Your options include the Nook, Kindle, computer, iPad, iPhone, Android tablet or phone, or Kobo. As you get into the book, you'll have a

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How to Use Simplist with Your Social Networks

November 19, 2014  |  Blog  |  No Comments

The Situation: You’ve got plenty of contacts that can help your company or cause, but they’re spread across multiple networks. The Solution: Simplist, a streamlined new app that collects all your contacts (from LinkedIn, Twitter, Facebook and your Google address book) into one easily searchable database that you can then turn into customized, filterable, exportable and shareable lists. This startup from founder and CEO Ron J. Williams aims to increase your success rate by making sure you’re targeting the right people from your existing connections. Simplist then keeps track of your contacts, so your lists will automatically update to add or re-categorize people as changes

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Amazon Studios Involves Viewers in Content Development Process

Amazon Studios Involves Viewers in Content Development Process

November 18, 2014  |  Blog  |  No Comments

The Situation: You want a say in the shows that will premiere on TV this season. The Solution: Amazon Studios now allows viewers to vote on pilots before they get picked up. In fact, the company seeks feedback from the audience at several points in the development process. This means it tests out everything from storyboards and posters to TV pilots and movies before making a decision on what it will give the green light to. Why This is Important #1: Amazon needs to differentiate itself from its competition, and this is one way to do it. Only the ideas that get the vote of

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How Electronic Arts Plans to Continue Impressing Gamers

How Electronic Arts Plans to Continue Impressing Gamers

November 12, 2014  |  Blog  |  No Comments

Electronic Arts is one of the most well-known companies involved in interactive gaming, and it strives to remain on top. CEO Andrew Wilson has a few plans to make sure of that. One of the ways in which he'll keep game players happy is by making sure each game is crafted to meet their high expectations, not just make a profit. In fact, EA recently delayed the release of Battlefield Hardline because beta testers believed it would benefit from some extra polishing before being released. As a result, EA decided to miss the normally lucrative release date just before the holidays

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Feature-Length Films Could Be on the Horizon for BuzzFeed Motion Pictures

Feature-Length Films Could Be on the Horizon for BuzzFeed Motion Pictures

November 11, 2014  |  Blog  |  No Comments

If you haven’t noticed already, BuzzFeed is no longer just about fun lists and silly quizzes. The popular site has been movin' on up, as you can see with the recent creation of BuzzFeed Motion Pictures. You can expect this new venture to result in a variety of videos, including short-form content that lasts just a few seconds, feature films, and episodic series. The videos will appear on the BuzzFeed Motion Pictures website as well as YouTube, television, and movie theaters, depending on the content. In particular, BuzzFeed Motion Pictures is divided into a few categories, with each one producing different types

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What to Expect from Social Media During the Holidays

What to Expect from Social Media During the Holidays

November 10, 2014  |  Blog  |  No Comments

While social media is normally all about engagement, this holiday season it will focus more on social commerce. According to VentureBeat, instead of likes and shares, brands will be trying to get more sales through social media. That should be easier than ever with the new "buy" buttons that both Twitter and Facebook will release soon. Another finding is that "Despite the evolving landscape of social media, 92 percent of the marketers surveyed say they will allocate the majority of their social media holiday budgets to Facebook. With its frequency of use and slightly older demographic, Facebook remains the leader in

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How to Get the Attention of Your Customers

How to Get the Attention of Your Customers

November 6, 2014  |  Blog  |  No Comments

A recent LinkedIn post discussed how to get customers to actually pay attention to your marketing efforts. The article explained that people filter out 95% of the information they see. "Brands don’t reach that 5% “sweet spot” through increasing their marketing budgets, turning up the volume or finding an even more cutting-edge celebrity to endorse their products. Brands get there by putting the customer in the story. Like those old print photos or posts on Facebook, we’re only willing to pay for the stuff with us in it." Check out more about how to grab the attention of your customer at LinkedIn. Image credit: Wikimedia 

Coca-Cola's Plan to Recover from Slump

Coca-Cola’s Plan to Recover from Slump

November 4, 2014  |  Blog  |  No Comments

Coca-Cola's stock hasn't been doing very well lately, so it's no wonder the company is eager to make some changes. Sure, those changes will cost about $2.5 million to put into place, but the results the beverage company hopes to achieve will make the investment worthwhile. Coca-Cola's problems mainly stem from health advocates spreading the news that carbonated beverages are not good to consume, leading to fewer people drinking soda lately. That's why the company decided to shake things up with a new drink called Coke Life, which is touted as having less sugar and fewer calories than traditional Coke. Plus,

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