Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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Impact Marketing in Today’s Political Climate

Do Good Better 2017
January 2, 2017  |  Blog  |  No Comments

In today’s global climate, smart marketing strategies are ones that can help solve some of the world’s biggest problems. With this challenge, we all know that behavioral change and scale are key. Here’s what a few of our Do Good Better 2017 speakers and impact marketing innovators have done to not only expand bottom lines and further their business’s profile but to increase customer loyalty, build goodwill all while actually changing the world and solving some tough problems. Jay Curley, Senior Marketing Manager for Ben & Jerry’s: Jay Curley is the Senior Global Marketing Manager for Ben & Jerry’s. Jay leads the development

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Media Consumption in the Age of Fake News

Media Consumption in the Age of Fake News

Bogus Fake News
December 12, 2016  |  Blog  |  No Comments

Fake news has been in the real news a lot lately. It’s a multifaceted conversation with many sides to the argument. In a clickbait economy, how do we focus on honest reporting without censoring or suppressing voices? How are Google and Facebook’s crackdowns on fake news outlets going to affect digital advertisers? We rounded up the stories you need to read to be fully in the know as this conversation will ultimately shape the way digital media is created, distributed and marketed. What if fake news affects your business? Huffington Post has your reputational clean-up game plan here. Will fake news have

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The Trailblazers of Virtual Reality and Immersive Storytelling

Three of our Engage LA speakers who are changing the face of digital storytelling.

The Trailblazers of Virtual Reality and Immersive Storytelling

Three of our Engage LA speakers who are changing the face of digital storytelling.
November 17, 2016  |  Blog  |  No Comments

It’s well known that virtual reality and immersive experiences are the next frontier of innovation. With personal VR headsets hitting the market in all price points, brands of all kinds are jumping on the bandwagon and creating VR content. Innovators are embracing these emerging formats as not only platforms for effective and engaging storytelling, but the next big opportunities in digital marketing. Read on for the trailblazers in all types of immersive experiences, from heads of VR content studios to expanding chat technologies to robotics. Julia Sourikoff, Head of VR & 360, Tool: Tool is an award winning production company who

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Do Good Better Dives into Solving the World’s Biggest Problems through marketing and technology to impact greater change

Do Good Better Dives into Solving the World’s Biggest Problems through marketing and technology to impact greater change

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February 22, 2016  |  Blog  |  No Comments

  Contact: Shanelle Williams, swilliams@talknycforum.com | (310) 774-2823 Do Good Better Dives into Solving the World’s Biggest Problems through marketing and technology to impact greater change   Thought Leaders of Marketing, Technology and Social Innovative focus on activation to drive innovation in tech and digital media programs aimed as having a greater impact. (New York, NY February 22, 2016) – TALK NYC has announced Do Good Better: Innovation in Impact Marketing, a conference bringing New York’s best and brightest in technology, marketing, advertising, and digital media, all in one location on Monday, February 29th, at the Crosby Street Hotel. Our distinguished thought leaders will engage

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How TerraCycle’s Tom Szaky Convinces Corporations To Do Some Good for the Earth

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February 10, 2016  |  Blog, speakers  |  No Comments

How do you get corporations to think about their footprint and have a positive impact on the environment in a way that still serves their own interest? Partner with them.

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Engage: LA Digital Storytelling Conference

Talk NYC/LA presents ENGAGE  LA 2015 at the Sony Pictures Backstage Theater in Culver City, California on February 3, 2015
October 24, 2015  |  Blog  |  No Comments

Engage: The NYC Digital Storytelling Conference

Engage: The NYC Digital Storytelling Conference

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October 24, 2015  |  Blog  |  No Comments

Engage Overview: Whether you’re a publisher, tech company, or brand, digital storytelling is the key to successfully creating your organic community. But with everything – from contextual and native advertising, to branded entertainment, to sharable content – constantly reinventing itself, how do you keep up? ENGAGE with the cutting edge. ENGAGE is the one-day conference that brings together experts and visionaries to examine current and future trends across the entire spectrum, including branded entertainment, redefining engagement, and virtual reality content. Digital content creators and client-facing teams won’t want to miss this opportunity for a uniquely in-depth, updated look at digital storytelling that will

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Do Good Better

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July 22, 2015  |  Blog  |  No Comments

How do you do good better? One word. GUTS. This year’s Do Good Better conference celebrates the visionaries who are having a huge impact on cause marketing by doing one thing. Taking risks. And (okay, let’s be honest) by sometimes crashing and burning. What??? You’re thinking. Failure is an option? Yes. You can be risky. If you can be resilient. Risk and resilience. Those two “R” words are the secret of the most successful brands, cities, nonprofits, foundations and change-makers. They take a risky idea, and go with it. But they don’t just hope for the best. If failure looms, they act quickly. They

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New Movie Uses Tinder Bot as Marketing Tactic

New Movie Uses Tinder Bot as Marketing Tactic

March 17, 2015  |  Blog  |  No Comments

Tinder is known for having the occasional bot, but its latest bot is a little more interesting than most. That's because, as Mashable points out, it's a marketing ploy for a new movie. The marketing team for a new film called Ex Machina created a bot that would attract Tinder users to the Instagram account for the movie. Marketers targeted Tinder users in Austin over the weekend, where SXSW happened to be taking place. They reeled them in by creating an account for a bot using a photo of Swedish actress Alicia Vikander, who is in the movie playing a character named

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