Why New Transmedia Book

Why New Transmedia Book “Find Me I’m Yours” Deserves the Hype

November 20, 2014  |  Blog  |  No Comments

The Situation: You're looking for a new source of entertainment and are fascinated by the concept of transmedia.  The Solution: Read a new book called Find Me I’m Yours. It's by Hillary Carlip and it is more of a complete experience on its own than just a book. Think of it like a scavenger hunt in which you help the main character, Mags, find her soulmate, Mr. WTF. You pick the device you want to read the book on. Your options include the Nook, Kindle, computer, iPad, iPhone, Android tablet or phone, or Kobo. As you get into the book, you'll have a

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How to Use Simplist with Your Social Networks

November 19, 2014  |  Blog  |  No Comments

The Situation: You’ve got plenty of contacts that can help your company or cause, but they’re spread across multiple networks. The Solution: Simplist, a streamlined new app that collects all your contacts (from LinkedIn, Twitter, Facebook and your Google address book) into one easily searchable database that you can then turn into customized, filterable, exportable and shareable lists. This startup from founder and CEO Ron J. Williams aims to increase your success rate by making sure you’re targeting the right people from your existing connections. Simplist then keeps track of your contacts, so your lists will automatically update to add or re-categorize people as changes

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Amazon Studios Involves Viewers in Content Development Process

Amazon Studios Involves Viewers in Content Development Process

November 18, 2014  |  Blog  |  No Comments

The Situation: You want a say in the shows that will premiere on TV this season. The Solution: Amazon Studios now allows viewers to vote on pilots before they get picked up. In fact, the company seeks feedback from the audience at several points in the development process. This means it tests out everything from storyboards and posters to TV pilots and movies before making a decision on what it will give the green light to. Why This is Important #1: Amazon needs to differentiate itself from its competition, and this is one way to do it. Only the ideas that get the vote of

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How Electronic Arts Plans to Continue Impressing Gamers

How Electronic Arts Plans to Continue Impressing Gamers

November 12, 2014  |  Blog  |  No Comments

Electronic Arts is one of the most well-known companies involved in interactive gaming, and it strives to remain on top. CEO Andrew Wilson has a few plans to make sure of that. One of the ways in which he'll keep game players happy is by making sure each game is crafted to meet their high expectations, not just make a profit. In fact, EA recently delayed the release of Battlefield Hardline because beta testers believed it would benefit from some extra polishing before being released. As a result, EA decided to miss the normally lucrative release date just before the holidays

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Feature-Length Films Could Be on the Horizon for BuzzFeed Motion Pictures

Feature-Length Films Could Be on the Horizon for BuzzFeed Motion Pictures

November 11, 2014  |  Blog  |  No Comments

If you haven’t noticed already, BuzzFeed is no longer just about fun lists and silly quizzes. The popular site has been movin' on up, as you can see with the recent creation of BuzzFeed Motion Pictures. You can expect this new venture to result in a variety of videos, including short-form content that lasts just a few seconds, feature films, and episodic series. The videos will appear on the BuzzFeed Motion Pictures website as well as YouTube, television, and movie theaters, depending on the content. In particular, BuzzFeed Motion Pictures is divided into a few categories, with each one producing different types

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What to Expect from Social Media During the Holidays

What to Expect from Social Media During the Holidays

November 10, 2014  |  Blog  |  No Comments

While social media is normally all about engagement, this holiday season it will focus more on social commerce. According to VentureBeat, instead of likes and shares, brands will be trying to get more sales through social media. That should be easier than ever with the new "buy" buttons that both Twitter and Facebook will release soon. Another finding is that "Despite the evolving landscape of social media, 92 percent of the marketers surveyed say they will allocate the majority of their social media holiday budgets to Facebook. With its frequency of use and slightly older demographic, Facebook remains the leader in

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How to Get the Attention of Your Customers

How to Get the Attention of Your Customers

November 6, 2014  |  Blog  |  No Comments

A recent LinkedIn post discussed how to get customers to actually pay attention to your marketing efforts. The article explained that people filter out 95% of the information they see. "Brands don’t reach that 5% “sweet spot” through increasing their marketing budgets, turning up the volume or finding an even more cutting-edge celebrity to endorse their products. Brands get there by putting the customer in the story. Like those old print photos or posts on Facebook, we’re only willing to pay for the stuff with us in it." Check out more about how to grab the attention of your customer at LinkedIn. Image credit: Wikimedia 

Coca-Cola's Plan to Recover from Slump

Coca-Cola’s Plan to Recover from Slump

November 4, 2014  |  Blog  |  No Comments

Coca-Cola's stock hasn't been doing very well lately, so it's no wonder the company is eager to make some changes. Sure, those changes will cost about $2.5 million to put into place, but the results the beverage company hopes to achieve will make the investment worthwhile. Coca-Cola's problems mainly stem from health advocates spreading the news that carbonated beverages are not good to consume, leading to fewer people drinking soda lately. That's why the company decided to shake things up with a new drink called Coke Life, which is touted as having less sugar and fewer calories than traditional Coke. Plus,

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New Software Streamlines Food Ordering Process for Restaurants

New Software Streamlines Food Ordering Process for Restaurants

October 31, 2014  |  Blog  |  No Comments

This month, Sourcery, which is a new software for the restaurant industry, launched. This startup was previously in private beta and recently raised $2.5 million through seed funding. Sourcery is a software program that makes it easy for restaurants to manage the food ordering process. They can order food and pay for it all without having to deal with paperwork and phone calls. In addition, restaurant owners and managers can use Sourcery to find new food suppliers since it features a handy supplier directory. Clearly, this software can simplify things for both restaurants and food suppliers. After all, many restaurants still use

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How Warby Parker Branched Out from the Internet to Brick-and-Mortar Retail Stores

How Warby Parker Branched Out from the Internet to Brick-and-Mortar Retail Stores

October 27, 2014  |  Blog  |  No Comments

Since 2010, Warby Parker  has been selling stylish glasses online. But in the last few years, this brand has opened a few brick-and-mortar stores, with the first one being in the SoHo neighborhood of New York City. The owners of Warby Parker knew their first retail location – which is surrounded by other popular stores like Ralph Lauren and the Apple Store – would be successful before they even signed the lease on the building. That's because shortly after the website launched, co-founders Neil Blumenthal and David Gilboa had customers asking to come to their apartment to try on glasses. They soon

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