Prime Sets Amazon Far Above Other Retailers

Prime Sets Amazon Far Above Other Retailers

July 22, 2014  |  Blog  |  No Comments

Retailers hoping to catch up to Amazon may find it impossible to do so. According to Quartz, Prime is the main reason for this. Apparently, "it would be extremely difficult for any competitor to build a viable competing service to Prime—the required investment would be massive, and Prime is just too big to compete with now, and offering too many products. In other words, it’s becoming a moat for Amazon."  And it's still growing; by 2020, about 100 million people could be subscribed to Prime. You can learn more about Amazon's goals for the future at Quartz  Image credit: Roger Penguino   

One of YouTube's Biggest Stars Is Still Anonymous

One of YouTube’s Biggest Stars Is Still Anonymous

July 21, 2014  |  Blog  |  No Comments

You might think you know who all the YouTube stars are, but you might be wrong. According to BuzzFeed, one of the top channels is DisneyCollectorBR, which is run by an anonymous woman who makes millions per year without letting on her identity to fans. Here's an example of just how popular she is: "DisneyCollectorBR’s most watched video, an unwrapping of “egg surprises” branded by Angry Birds, SpongeBob, and Cars, recently hit 90 million views. Five other videos have received over 40 million views, and another 15 have over 20 million. The channel’s hundreds of videos have been watched over 2.4 billion times —

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Social Networks Prepare to Get Into Ecommerce

Social Networks Prepare to Get Into Ecommerce

July 18, 2014  |  Blog  |  No Comments

Soon you'll be able to do more than browse Facebook and Twitter. You'll also be able to shop on these social networks, according to The New York Times Bits. Twitter recently announced that it was going to acquire CardSpring, which is a mobile payments company that makes it easy for merchants to give deals to customers that can be loaded to to their credit cards. Then, when they use their card to pay at the store, it has a coupon on it ready to be used. In addition, Twitter will be working with Stripe to allow people to buy items without leaving the social network. Facebook also has plans for ecommerce, which you

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The Importance of Word of Mouth Marketing

The Importance of Word of Mouth Marketing

July 18, 2014  |  Blog  |  No Comments

What's WOMM? It's word of mouth marketing, and according to Forbes, it's the most effective form of social media. But marketers often forget about it because "...for the last few years, marketers have been focused on “collecting” instead of “connecting.” In other words, brands are too caught up in collecting social media fans and they are forgetting to actually connect with them. Having 100 really passionate fans that love your brand or product is exponentially more effective than having 10,000 “fans” who signed up just to win a free iPad from you." You can learn more about the importance of word of

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Snapchat's New Feature Gives It a Big Advantage

Snapchat’s New Feature Gives It a Big Advantage

July 15, 2014  |  Blog  |  No Comments

A LinkedIn blog post claims that Snapchat has been outdoing both Facebook and Twitter lately, and it's because of its new feature, Our Story. "Our Story allows people to snapchat their experiences from events and share it live with everyone who has Snapchat. They have cleverly taken advantage of this by enabling people to share their moments during 3 of the largest events this summer: EDCLV 2014 (Electric Daisy Carnival in Las Vegas), Coachella 2014, and the FIFA Word Cup 2014." Have you tried this new feature? Read more about it at LinkedIn. Image credit: Wikipedia   

Twitter Stops Letting Companies Provide User Data

Twitter Stops Letting Companies Provide User Data

July 14, 2014  |  Blog  |  No Comments

If you're worried about companies using Twitter to collect information from users, Business Insider might ease your mind. It reported that Twitter recently shut down such companies. The article stated, "We don't know why Twitter has begun culling developers from its API, but one theory might be that it has nothing to do with wanting to restrict who sees user data. Rather, Twitter has been slowly building a very nice data business of its own, which will probably book $100 million in revenue this year. The company may simply have decided it is time to end the free ride for developers who give away

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Tips on Improving Email and Website Content

Tips on Improving Email and Website Content

July 11, 2014  |  Blog  |  No Comments

Whether you're writing website content or frequently write emails for your business, LinkedIn has some hints to help improve the results. Just one of the tips is to use anchor text for any links you put in the email or website; you know how unappealing it can be to look at a long link or even text that simply says "click here." Similarly, you should make sure your site content and emails contain a few helpful links, either to your company's website or another site that will help readers. You can get more email and website writing tips at LinkedIn. Image credit: stuartpilbrow

Should Businesses Worry About Tweeting the Wrong Thing?

Should Businesses Worry About Tweeting the Wrong Thing?

July 11, 2014  |  Blog  |  No Comments

Many businesses are afraid of the ability for one tweet to destroy their reputation. But Reuters pointed out that being super restrictive about tweets and retweets is not always the way to go. The article explained that "obviously you don’t want your reporters touting stocks on their Twitter feeds. You don’t want them libeling people. You don’t want them spewing racist bilge. But neither do you want to sew them into social media straitjackets that deter all expression. Such uniform and restrictive gag orders don’t expunge opinion from newsrooms, they only suppress it, and encourage journalists to find other oblique ways

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How People Feel About Sponsored Content

How People Feel About Sponsored Content

July 10, 2014  |  Blog  |  No Comments

According to Contently, surveys claim that most people don't trust sponsored content. However, many people not only still read it, but also don't quite understand what it is. Apparently, "While a plurality (48 percent) of respondents believe that “Sponsored Content” means that an advertiser paid for the article to be created and had influence on the article’s content, more than half (52 percent) thought it meant something different." You can learn more about the statistics surrounding sponsored content at Contently. Image credit: FreeFoto.com

How to Make Social Media More Cost Effective for Business

How to Make Social Media More Cost Effective for Business

July 9, 2014  |  Blog  |  No Comments

According to iMedia Connection, social media is not always the most cost effective way to get new business, because a lot of people are in passive mode as they browse. However, there are some ways to make it work: "If you want to use social media as part of your marketing strategy, it is imperative you do so from a place of offering prospective customers value -- producing content that is of interest to your target audience and being a thought leader in your industry. When you do that, you receive the deserved attention from your target audience -- not to mention

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