How Will New Ad Formats Affect Twitter?

How Will New Ad Formats Affect Twitter?

April 18, 2014  |  Blog  |  No Comments

Twitter's decision to start using 15 new ad formats has some people worried that the site will be ruined by ads. After all, ads definitely affected Facebook. But a post on LinkedIn claims Twitter should be fine. The main reason for this opinion is that Twitter has had promoted tweets for some time, yet the news streams of users do not seem to be cluttered with ads. Plus, a major advantage is that the ads will not replace unpaid content like the ads on Facebook have. You can find out more about Twitter's new ad formats when you check out LinkedIn. Image credit:

Read More
Learn About Facebook's Nearby Friends

Learn About Facebook’s Nearby Friends

April 18, 2014  |  Blog  |  No Comments

Some people blame social media for causing people to only hang out virtually, not in real time. But TechCrunch recently reported on a Facebook feature that could actually help friends connect in real life. The new service is called Nearby Friends, and it will show your location to people on your friends list who are nearby. You need to opt in to use this tool, and you will only see the locations of other friends who have also opted in. Plus, people will only see your exact location when you choose to send it to them, making it easy for you

Read More
US Airways Tweet Teaches 5 Social Media Lessons

US Airways Tweet Teaches 5 Social Media Lessons

April 17, 2014  |  Blog  |  No Comments

Whether the recent US Airways tweet left you  amused, disgusted, or a little of both, the good news is that there are some lessons you can learn from it. Once you're done laughing at the many Twitter reactions that have been floating around the Internet, take a look at LinkedIn's list of social media tips. The first lesson you can learn is that you should restrict access to your brand's social media account. Make sure only a handful of trusted employees can send out tweets or other types of messages. This can help you narrow down what happened in case a

Read More
Why Context Matters

Why Context Matters

April 17, 2014  |  Blog  |  No Comments

Context is usually good. According to Hunter Walk, it's even better when used in "who to follow" suggestions on sites like Twitter. Apparently, Twitter's recommendations are not very good at persuading users to follow certain people, because they don't say why. Sites like YouTube and Netflix tend to say exactly why they're suggesting content. Hunter Walk further explained, "So I’m generally a fan of experimenting with additional context when it provides a look inside your algorithmic black box. I think it makes your product seem more human to its users and feels like your algorithms are working on behalf of the person

Read More
Tips on Email Marketing

Tips on Email Marketing

April 16, 2014  |  Blog  |  No Comments

If you plan to market your business through email, you can benefit from some tips offered by a recent LinkedIn post. First, you should make sure it is easy for your customers to both subscribe and unsubscribe. You don't want them to miss out on your content when they want to read it, nor do you want them to be frustrated when they cannot stop receiving your emails. Next, you should make sure your content matches your branding. Your typical tone and any company colors or logos should be included in the email content. Planning an email marketing campaign and need to

Read More
The Effects of Measuring the Wrong Metrics

The Effects of Measuring the Wrong Metrics

April 16, 2014  |  Blog  |  No Comments

Lots of content creators get paid based on how many page views they bring in. But according to a GigaOM post, this might not be the best idea. That's because the number of page views you have does not give you an idea of how many people actually read your content. In addition, writers end up getting rewarded for having headlines that stand out, even if they don't really describe the content or are even outrageous. This is why some popular sites have lots of clickbait, which can actually lead to a reduction in their traffic once readers figure out that

Read More
Facebook Considers Adding Payment Service

Facebook Considers Adding Payment Service

April 15, 2014  |  Blog  |  No Comments

Facebook is joining the club of companies that want to get into the business of online payments. PandoDaily reported that Facebook's latest venture could be allowing users to store their money on the social networking site and then use it to pay for items online. Apple, Google, and Amazon have also all recently gotten into the online payments field. So it's not surprising that many think Facebook's latest move could help it stay relevant. In addition, some say adding the online payments feature can increase trust in the site while cashing in on the fact that many people are fed up

Read More
LiketoKnow.It Lets You Shop While You Browse Instagram

LiketoKnow.It Lets You Shop While You Browse Instagram

April 15, 2014  |  Blog  |  No Comments

If you love both Instagram and online shopping, you'll want to check out LiketoKnow.it. As the Pinetop Group explains, it's a way to monetize the photos on Instagram. Basically, you create an account with LiketoKnow.it, which involves linking it to your Instagram account. From there, as you look at Instagram pictures and happen to see an item you like, "you’ll notice certain photos with the tag: Liketk.it. LiketoKnow.it will send you an email to the photo’s store if you like photos tagged with that particular tag." Are you interested in this kind of online shopping experience? Or maybe you want to monetize your

Read More
Google Discourages Excessive Linking

Google Discourages Excessive Linking

April 14, 2014  |  Blog  |  No Comments

Up until recently, including links on your website was encouraged. But according to Search Engine Land, Google and even the government have started scrutinizing the practice of linking lately. The main concern is protecting creative thought, since some website owners have been excessively linking to sites that do not relate to their own content. This could make it seem as if they're endorsing works that don't belong to them, especially when they fail to give clear credit to the author of the content. That's why the US Copyright Office has gotten involved in the effort to reduce link usage. In addition,

Read More
Effective Networking Requires You To Be Helpful

Effective Networking Requires You To Be Helpful

April 14, 2014  |  Blog  |  No Comments

If you want to begin networking a little more, you should start by asking people you meet how you can help them. A LinkedIn post has some other ideas on how you can connect with other people. One example mentioned in the article is to take pictures of speakers whose functions you attend. Then approach them after the presentation and ask if they want you to email the pictures to them. This can be greatly helpful for them, and of course it also gets you their contact information and a chance to stick in their memory as a good contact to

Read More