ENGAGE: THE NYC DIGITAL STORYTELLING CONFERENCE

The New Rules of Engagement. A Publisher’s Perspective. 

Hearst Tower New York, NY 300 W 57th St, New York, NY 10019
Tuesday April 29th, 12:30 – 6:00 PM | Registration begins at 12:00 PM

12:30 PM –  OPENING REMARKS

  • Troy Young, President of Hearst Magazines Digital Media
  • Derek Smith, Founder of Talk NYC

12:40 PM  - THE NEW RULES OF ENGAGEMENT

  • The meta-mission of brand storytelling: Kirk Cheyfitz, CEO, Story WorldWide
  • Differentiating your story from the competition: Jeff Newton, 60 Minutes

1:20 PM –  EMBRACING RISK IN PRODUCT DESIGN AND FAN ENGAGEMENT: This tract explores risk as a positive; what taking on risk is about within the context of creating products that enable storytelling to engage and connect with audiences and users in a way to drive engagement.

  • Lewis D’Vorkin, Chief Product Officer, Forbes Media
  • Derek Murphy, General Manager, USA Today
  • Emily Wengert, VP User Experience, HUGE

Fireside Chat
Walter Levitt, CMO, Comedy Central
Jim Cooper, Editorial Director, Adweek

2:10 – VISUAL STORYTELLING AS AN ESSENTIAL TACTIC 

  • Dirk Barnett, Creative Director, The New Republic
  • Vin Farrell, Global Chief Content Officer, Havas Worldwide
  • Chet Fenster, Managing Partner, MEC Entertainment
  • Carolyn Fox, Digital Director, National Geographic Travel
  • Moderator: Matt Semel, Director, Producer and Founder, Cowboy Bear Ninja

2:50 PM – COFFEE BREAK

3:10 PM – VIDEO AND THE NEW RULES OF ENGAGEMENT: This tract is about pushing the envelope in video – and uncovering the new rules of engagement. What’s working, what’s not working all within the context of digital storytelling. 

  • Ben Dietz, SVP Head of Sales, VICE Media
  • Ross Hoffman, Director of Brand Strategy, Twitter
  • Diaz Nesamoney, Founder, Jivox
  • Nelson Freitas, EVP Director of Planning, Wunderman

3:55 PM – BEYOND NATIVE ADVERTISING

  • Philippe von Borries, CEO and Co-Founder, Refinery29
  • Doug Scott, President, OgilvyEntertainment
  • Troy Young, President, Hearst Magazines Digital Media

4:35 PM – WINNING THE TRUST ECONOMY

  • Avi Savar, Founder & Chief Creative Officer, Big Fuel

4:45 PM – ENGAGE MEANT. MORE SCIENCE THAN COINCIDENCE: Spotlight on Lettrs – a company using technology and content in a new and exciting way that redefines what engagement can mean within the context of digital storytelling.

  • Drew Bartkiewicz, Founder of Lettrs

4:55 PM – REAL-TIME STORYTELLING FOR BOOM OR BUST: Keeping up with the narrative without losing the plot. In a hyperactive, hyper-connected world it is no longer enough for brands to push out a linear, carefully crafted, story as and when their media schedule dictates. In this panel we’ll look at how brands can reorganize themselves to be more like newsrooms and how newsrooms can shift their mentalities to think more like brands. 

  • Lauren Connolly, EVP Executive Creative Director, BBDO
  • Dan Gardner, Co-Founder, Code and Theory
  • Jennifer Stalzer, VP of Global Communications, MasterCard
  • Evan Ratliff, Co-Founder and Editor, The Atavist
  • Moderator: Arwa Mahdawi,  Strategy Director North America, Contagious Communications

5:35 PM – CLOSING REMARKS

  • Derek Smith, Founder, Talk NYC

5:45 PM – COCKTAIL RECEPTION HOSTED BY STORY WORLDWIDE