/// New Study Says Sitcoms Give TV Advertisers the Best Return on Their Investment

March 20, 2017  |  Media Week

Advertisers looking for the biggest return on their investment should take a closer look at purchasing inventory on sitcoms, according to new research from CBS and Nielsen Catalina. That comes from an ongoing study about the impact of context on advertising effectiveness. David Poltrack, chief research officer for CBS Corp. and president of CBS Vision,…

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New Study Says Sitcoms Give TV Advertisers the Best Return on Their Investment



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