/// 1800 Tequila and Chance the Rapper Offer a Complex Portrait of the Modern Man

March 20, 2017  |  Media Week

Today’s man is an amalgam of competing influences. Far from the one-dimensional stock characters of yore, he aspires to exhibit both “traditional” masculinity and the affectations of a man of wealth and taste. 1800 Tequila’s new rebranding campaign from CP+B Los Angeles reconciles these disparate influences into one portrait of a modern man by combining…

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1800 Tequila and Chance the Rapper Offer a Complex Portrait of the Modern Man



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