/// Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

January 9, 2017  |  Blog

Here’s what you need know.

In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve – staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference.

The  report covers the following:

  • Augmented reality has the scale but VR will have deeper impact.
  • Vertical creatives will be the rule rather than the exception in 2017.
  • Audio will have a resurgence as homes become the new playing field for marketers through tools like Amazon’s Alexa.
  • The people will demand that brands find their purpose.
  • Escapist sci-fi and superhero movies will dominate the boxoffice – and advertisers will join in.
  • 5G will become the new standard, enabling more video consumption and streaming.

To learn more about Unruly and to download their full report, go to www.unruly.com.

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Come hear Unruly’s Oliver Smith discuss these topics and more at the upcoming Engage:LA The Digital Storytelling Conference. Reserve your tickets here.



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