/// Impact Marketing in Today’s Political Climate

January 2, 2017  |  Blog

In today’s global climate, smart marketing strategies are ones that can help solve some of the world’s biggest problems. With this challenge, we all know that behavioral change and scale are key.

Here’s what a few of our Do Good Better 2017 speakers and impact marketing innovators have done to not only expand bottom lines and further their business’s profile but to increase customer loyalty, build goodwill all while actually changing the world and solving some tough problems.

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Jay Curley, Senior Marketing Manager for Ben & Jerry’s:

Jay Curley is the Senior Global Marketing Manager for Ben & Jerry’s. Jay leads the development and execution of consumer marketing activities in the United States and global digital strategy. These integrated programs bring Ben & Jerry’s progressive three part mission to life in traditional advertising, innovative social media and digital engagements, retail shops, social activism, and live consumer experiences.

Chid Liberty, CEO of Liberty & Justice:

Chid co-founded Liberty & Justice, Africa’s first Fair Trade Certified™ apparel manufacturer, after working in entertainment, technology, and finance. He was born in Liberia, West Africa, but left as an infant when his father became the nation’s ambassador to the Federal Republic of Germany, with residence in Bonn. His family was later exiled in the United States. Inspired by the Nobel Peace Prize winning Liberian Women’s Peace Movement, Chid co-founded Africa’s first Fair Trade Certified apparel factory to provide economic opportunities for internally displaced women.

Wendy Gordon, CEO of PIPs Rewards:

Experienced entrepreneur and pioneer in the conscious consumer movement, Wendy is founder and CEO of ‘Positive Impact Points’ or PIPs Rewards. A trademarked brand of 3P Partners, a Certified B Corporation, PIPs leverages the power of points, smart tools and games to record and reward daily life choices that deliver personal and planetary benefit. PIPs won ‘Best Game’ prize in BigAppsNYC 2014 competition, the nation’s leading civic innovations competition.

Jessica O. Matthews, CEO and Founder, Uncharted Play

At the age of 19, Jessica invented the SOCCKET ball, an energy generating soccer ball that provides off grid power for the developing world. At the age of 22, she founded Uncharted Play, a renewable energy company specializing in motion-based, miniaturized power systems. Jessica’s research and career centers around the intersection of disruptive technology, human behavior, and the psychology of self-actualization.

Sylvia Acevedo, Interim CEO of the Girl Scouts of the USA

Sylvia Acevedo, interim CEO of the Girl Scouts of the USA, is a longtime advocate for underserved communities, including girls’ and women’s causes. On a national platform, she has championed issues such as the Presidential Initiative for Hispanic Educational Excellence, where she serves as a White House Commissioner and as Chair of the Early Childhood Subcommittee.

Drew Bartkiewicz, CoFounder & CEO, Lettrs

Drew Bartkiewicz is a businessman, executive, author and serial entrepreneur from Collinsville, Connecticut. He is best known as the founder and CEO of lettrs, an online platform for traditional letter writing. He formerly served as vice president of strategic services at Mashery and vice president of E&O in cyber and new media markets for The Hartford Financial Services Group, where he founded that company’s technology and cyber-risk business. He has also been involved with the World Economic Forum’s Future of the Internet initiative since 2009.

Please join us for an evening of some of NYC’s best innovators on the impact marketing front to talk about breakthroughs, challenges, and opportunities in making the world a smarter, effective and sustainable place. Reserve your tickets for Do Good Better 2017 now here!



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